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In 1994, Jeff Bezos founded Amazon and started selling books on the platform. According to Statista, Books is the fifth most popular category on Amazon in the United States:
As you can see from the figure below, Amazon generated a total retail sales of 258.22 billion USD in 2018. The sales share of the category Books/Music/Video was 11.9%, and this share amounts to a total of 30.72 billion USD.
But why am I telling you this?
There's one simple reason: You can also make money on Amazon selling used (or even new) books.
Selling books on Amazon is a great opportunity, especially if you consider becoming an Amazon seller.
A reason for this is that you don't have to spend hundreds of dollars to buy products you want to sell on Amazon. There is no risk that you will lose a lot of money because books aren't that expensive. You can save up a starting capital that you can then use to launch your first product on Amazon.
You will also gain valuable experience by selling books on Amazon. If you want to start an Amazon business, this experience will pay off in the long run.
So it doesn't matter whether you want to get rid of old books from your bookshelf or start a real business - it's always a great idea to sell books on Amazon.
If you want to know how to sell books on Amazon in 2021, you've come to the right place. Here's what you will learn in this article:
Let's dive right in.
Some people want to get rid of their old books. Others want to start an Amazon FBA business.
No matter what's your goal - here are the top four reasons why you should sell books on Amazon:
This reason is pretty simple: You can make money selling books on Amazon.
Dave Hamrick from Jungle Scout claims that he has built a lucrative Amazon business that makes thousands a month selling used books on Amazon.
No matter if you want to sell used books or new ones. In both cases, you can make money.
Selling books on Amazon is also great to save money for future investments. For example, if you want to sell private label products on Amazon.
Today, there are ebooks, digital magazines, and almost everyone is looking for information on Wikipedia rather than in an old-school encyclopedia.
One might think that the demand for books has dropped dramatically in recent years.
But according to Google Trends, this is not the case. People worldwide search for books on Amazon, and demand hasn't fallen over the last five years.
So I think the demand for books is huge. In 2019, the net revenue of the U.S. book publishing industry was about 25.93 billion USD. 10 billion USD were generated in bookstores. And as we all know, bookstores sell printed books, not eBooks.
Amazon is the largest online marketplace for products worldwide. 59% of 16-36 Year-Olds head to Amazon before to any other Ecommerce Website.
Facts about Amazon:
If you want to sell online, there's no better option than selling on Amazon.
Some people claim selling on eBay is better, but I wouldn't recommend it. However, you can read our article about selling on Amazon vs. eBay to find out what's better for you.
On Amazon, you can choose between three fulfillment options:
Amazon FBA is a great way to get started as an Amazon seller.
That's because FBA sellers only have to do marketing for their products, and they don't have to worry about storage or shipping.
When you start selling on Amazon, you can pack and ship products on your own. But as soon as you sell more products, I recommend switching to Amazon FBA.
Since it's not a good idea to buy books on Alibaba or Aliexpress, let's discuss where and how you should buy them.
Two things are essential when you are looking for books to sell on Amazon:
The Best Seller Rank tells you how quickly a product sells on Amazon. A higher Best Seller Rank indicates that a product sells slower on Amazon. A lower Best Seller Rank indicates that a product sells faster.
The BSR shouldn't exceed 100.000.
After deducting all costs and Amazon fees, the net profit should be at least 2 USD for books - 3 USD is better.
You can easily calculate the net profit with Helium 10's Profitability Calculator. Here's a screenshot of it:
I highly recommend signing up here for free.
Every book you want to sell on Amazon must meet these two criteria.
Searching offline for books to resell on Amazon is a very popular method. You should search for places where you can find heavily reduced books, and book prices should be between $1 and $2 per unit.
Here are some examples for such places:
A great strategy to find heavily reduced books is to ask bookstores if there are any special events, book sales, fairs, etc...
Once you've found some good places to buy books, you need to find books that meet the criteria mentioned above:
You should use Helium 10's Profitability Calculator to calculate the net profit.
Searching offline for books can even be fun. You will see that there are a lot of books on a lot of exciting topics.
That's another way to find books to sell on Amazon. Instead of searching for individual books, you can also buy them in bulk.
Of course, you won't have much control over what you buy – however, you can purchase books at a much lower price and resell them at a much higher price.
Just make sure the books you buy are in good condition.
Here're some places to buy books in bulk:
At such events, you can always get fascinating stuff for a few buckets.
Dave Hemrick of Jungle Scout reports that he was able to buy books for $0.25 this way. Not bad. However, Dave has been stuck on a few books, so he ended up paying $1 for each unit.
Online arbitrage works like retail arbitrage with one crucial difference. You don't buy books offline; you buy them on other online marketplaces like eBay.
Here're some examples:
Here's a great article about Online Arbitrage.
The first thing you have to do is choose a method to search for books:
If you go for the offline method, check out some yard sales or special book sales. You can also talk to the bookstore staff to find out whether there are other places to buy books.
If you want to go for the wholesale method, I would also talk to a library or a bookstore staff. Of course, you can also search for places to buy books in bulk on Craigslist, Facebook, or Google.
If you want to buy books online, check out some eBay, Craigslist, or Facebook product listings.
If you want to become an Amazon seller, you'll need an Amazon seller account.
There are two types of seller accounts:
With the Individual Seller Account, you need to pay a $0.99 fee per sale. With the Professional Seller Account, you need to pay a monthly fee of $39.95.
So, if you sell more than 40 products per month, a Professional Seller Account is totally worth it.
I highly recommend checking out this article about Amazon FBA Fees.
Here's how to create an Amazon Seller Account:
1. Go to Amazon
2. Next to the search field, you can create a regular Amazon account.
3. Once you're logged in, your name will appear in the field next to the search box. Click on this field.
4. Scroll down and click on "Your Seller Account".
5. You will be redirected to the next page. Click on "Start Selling".
6. Now, you have to decide whether you want to have the Individual- or Professional Seller Account (you need to provide a valid credit card, bank account, phone number, and tax information).
7. Go through the registration process.
8. After you've created your account, you should have access to Amazon seller central.
If you can afford it, I recommend creating a Professional Seller Account right away. If not, switch to one as soon as you can.
You probably won't remember how much money you've spent on each book. Accordingly, you won't know which books make money and which do not.
You can't analyze and optimize your Amazon business if you don't know what makes money and what costs money.
I recommend using a tool to analyze the costs and profits of your bookselling business. Here are my recommendations:
Jungle Scout Sales Analytics organizes and tracks all your Amazon sales data in real-time, so you can focus on profitable and cost-saving strategies and make more money.
Price: Not available individually, $49 per month with Jungle Scout.
Helium 10 Profits analyzes cost and profits. Finally, you need to minimize all the negative factors that cost you money. With Helium 10 Profits, you can get the maximum profit out of your Amazon business.
To create your book listing, enter the book's ISBN (usually below the barcode) of the book into the Amazon search bar. Then click on "Have one for sale".
Amazon will guide you through a simple process where you have to provide some information about your book.
You must also provide information about the condition of your book. There are five possible conditions, which are explained below:
You can learn more here.
You also need to set a price for your book. Don't set the price too high because the lowest price usually wins the buy box.
If you use Fulfillment by Amazon, you won't have to ship your books to your customers. Amazon will store, pack and ship your books. Plus, products you sell via Amazon FBA are eligible for Amazon Prime.
However, you have to send them to an Amazon fulfillment center. Here's how to prepare your books for Amazon FBA step-by-step.
It generally takes 1 - 2 weeks for packages to arrive at Amazon, then another three days for your books to be entered into their inventory. Amazon will notify you once your books have arrived and are ready to be sold.
Remember that the chance to win the buy box is better with a lower price. However, be aware of your margins and don't price your books too low. Be sure you'll still make a profit when the book sells.
With books, customer service is a bit easier than with normal products. Since you didn't write the books yourself, you don't have to worry about reviews.
But what you should do is to care about Amazon reviews regarding the quality of your books.
You need to state the condition of the book correctly. If you indicate a better condition than the actual one, then you will probably get bad reviews.
One of the easiest ways to get rid of your old books is to donate them. All you've to do is call a non-profit organization like the Salvation Army, and they will send a truck to pick up your old books. In return, you'll get a recipe that you can write off on your taxes. You won't get much cash, but this is one of the easiest ways to get rid of your old books.
Another option to consider is to sell your book to used bookstores. The benefit is that it requires no effort, and you'll get some cash. The drawback is that used bookstores only pay a small amount of money, even for books that look new.
Of course, you can also sell your books on eBay. However, I prefer selling books on Amazon because I had more success with it. This is mainly because there's more demand on Amazon, and you can use metrics like the Amazon Sales Rank (BSR) to determine how likely a book will sell.
Like most online marketplaces, Amazon charges fees to sell on their platform. Here's an overview of all the fees you've to pay if you want to sell books on Amazon:
You've to pay fees for your Amazon Seller Account. There are two types of Amazon seller accounts:
The Individual Seller Account comes with no monthly flat fee. Yet, you need to pay a fee of $0.99 per sale. The Professional Seller Account comes with a monthly flat fee of $39.99, but no fee per sale.
Finally, the plan you should choose depends on the number of books you sell on Amazon per month. If you sell more than 40 books, the Professional Seller Account is worth it.
Referral fees occur when you make a sale through Amazon, and this fee is 15% for books.
Media products such as books, DVDs, CDs, and Blue Ray come with a flat fee of $1.80 per sale.
There are two ways to sell on Amazon: Fulfillment by Merchant and Fulfillment by Amazon.
If you go for Fulfillment by Merchant, you need to pack and ship products on your own. You'll then have to pay the shipping costs of your carrier, the resources you use, and the cost of labor.
On the other hand, if you go for Fulfillment by Amazon, Amazon will handle all of this for you, and you'll therefore have to pay a fulfillment fee to Amazon.
In most cases, this fulfillment fee is lower than the normal costs for shipping. However, you've to check whether Amazon FBA is worth it for your business or not.
Yes. Amazon has a program called Amazon Trade-In. It allows you to exchange your old books for Amazon credits. Yet, the downside is that Amazon is very picky about what they accept, and you won't get many credits for your old books.
To finish this article, let's repeat the most important things learned:
And most importantly, save the budget to launch a private label product.