Privacy Policy

We would like to inform you in the following about the processing of personal data in the context of the use of our Internet pages.

Responsible person

Responsible for this website is smartminded GmbH (Henleinstraße 10, 78083 Dauchingen, Germany). Further information about our company and the persons authorized to represent it can be found here.

Which data are processed?

Legal basis of the data processing

To be able to offer you our website and the services associated with it, we process personal data based on the following legal principles:

  • Consent (Art. 6 para. 1 lit. a) DSGVO)
  • for the performance of contracts (Art. 6 para. 1 lit. b) DSGVO)
  • based on a balancing of interests (Art. 6 para. 1 lit. f) DSGVO)
  • to fulfill a legal obligation (Art. 6 para. 1 lit. c) DSGVO)

We will refer to the relevant terms in connection with the respective processing so that you can classify on which basis we process personal data.

If personal data is processed based on your consent, you have the right to revoke this consent at any time with effect for the future.

If we process data based on a balancing of interests, you as the data subject have the right to object to the processing of personal data, taking into account the provisions of Art. 21 DSGVO.

Access data

When you visit our website, personal data is processed to be able to display the contents of the website on your terminal device.

For the pages to be displayed in your browser, the IP address of the terminal device you use must be processed. Additional information about the browser of your terminal device is also processed.

We are obliged by data protection law to also guarantee the confidentiality and integrity of the personal data processed with our IT systems.

For this purpose and out of this interest, the following data is recorded based on a weighing of interests:

  • IP address in case of faulty access to Internet pages “Error Log” (for a maximum of 7 days)
  • Operating system of the calling computer
  • Browser version of the calling computer
  • Name of the retrieved file
  • Date and time of retrieval
  • data volume transferred
  • Referring URL

The IP address will be deleted after 7 days at the latest from all systems used in connection with the operation of this website. We can then no longer establish a personal reference from the remaining data.

The data is also used to determine and correct errors on the Internet pages.

Contact form

We offer a contact form on our website which you can use to request information about our products or services or to contact us in general. We have marked the data that is absolutely necessary for you to answer an inquiry as mandatory fields. Any other data fields are voluntary.

We need this information to process your inquiry, to address you correctly and to send you an answer. Data processing is carried out for concrete inquiries for the fulfillment of a contract or the initiation of a contract. In the case of general inquiries, processing is based on a weighing of interests.

Inquiries received via the contact form on our website are processed electronically by us to answer your inquiry. In this context, other persons or departments and possibly third parties may also become aware of the contents of the form which you have sent.

The transmission of the form data via the Internet is carried out via encrypted connections.


You can also subscribe to an e-mail newsletter on our website. In addition to the voluntary information in the respective form, we only process your e-mail address for this purpose. However, this is also mandatory to send you the newsletter.

You can unsubscribe from the newsletter at any time. Alternatively, you will find a link to unsubscribe in every newsletter e-mail.

To be able to analyze the popularity of our newsletter mailings and to optimize them, we log when e-mails are opened and links are clicked. This usage analysis is based on a weighing of interests. You can object to this processing by unsubscribing from the newsletter.

When sending the newsletter, our service provider (“Chimpify”) may also use service providers outside the European Union. In this case, the service provider shall ensure that the conditions for an adequate level of data protection within the meaning of Art. 44 et seq. DSGVO exist.


Cookies are used on our Internet pages. Cookies are small pieces of text information that are stored in your terminal device via your browser. The cookies are necessary to enable certain functions of our internet pages.

We use both session cookies, which are automatically deleted by your browser immediately after the end of your visit to the website.

In the area of web analysis, however, we also use so-called persistent cookies, which are not automatically deleted at the end of your visit to our website.

You have the option of preventing the setting of cookies by making the appropriate settings in your browser. However, we would like to point out that the use of our Internet pages may then only be possible to a limited extent. No programs or other applications are installed or started on your computer by cookies.

The use of cookies is based on a weighing of interests. Our interest is the user-friendly visit of our internet pages.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our website within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law:

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the Internet. The processed data can be used to create pseudonymous user profiles of the users.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address is transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie related to their use of the online offer from Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

You can also prevent Google Analytics from collecting your data by clicking on the following link:

Opt out from Google Analytics

An opt-out cookie will be set to prevent the collection of your data during your visit on this website.

Further information on data use by Google, setting and objection options can be found in the privacy policy of Google:

Google Web Fonts

We use so-called Google Webfonts on our Internet pages. These fonts are loaded from Google servers, which serve to improve the design of the website. The data processing is based on a balancing of interests, whereby our interest lies in an attractive design of the website.

The fonts in question are loaded from Google servers, which are usually located in the USA. The appropriate level of data protection is guaranteed by Google (list entry “Privacy Shield”).

Purposes of processing personal data

We process the aforementioned data for the operation of our website and the fulfillment of contractual obligations towards our customers or the protection of our legitimate interests.

In case of inquiries from you outside an active customer relationship, we process the data for sales and advertising. You can object to the use of your personal data for advertising purposes at any time.

Voluntary data

If you provide us with data voluntarily, e.g. in forms, and this data is not required for the fulfillment of our contractual obligations, we process this data with the justified assumption that the processing and use of this data is in your interest.

Recipient/passing on of data

Data that you provide to us will not be passed on to third parties. In particular, your data will not be passed on to third parties for their advertising purposes.

However, we may use service providers for the operation of this website or further products or services from us. Here a service provider may get knowledge knowledge of personal data. We select our service providers carefully – especially concerning data protection and data security – and take all measures required by data protection law for permissible data processing.

Data processing outside the European Union

Insofar as personal data is processed outside the European Union, you can see this in the previous explanations.

Data processing outside the EU takes place with regard to the sending of e-mail. Here our service provider “Chimpify” uses the provider “Sendgrid”. The necessary measures have been taken to ensure an adequate level of data protection. For this purpose, the so-called EU standard contract clauses are applied, which can be found on the Internet pages of the EU Commission.

Data protection officer

We are not legally obliged to appoint a data protection officer.

Your rights as a data subject

You have the right of access to personal data concerning you. You can contact us for information at any time.

In the case of a request for information that is not made in writing, we ask for your understanding that we may require you to provide evidence that proves that you are the person you claim to be.

Furthermore, you have the right to correction or deletion or to restriction of processing, as far as you are legally entitled to do so.

Finally, you have the right to object to the processing within the scope of the statutory provisions. The same applies to a right to data transferability.

Deletion of data

As a matter of principle, we delete personal data when there is no need for further storage. A requirement can exist in particular if the data is still needed to fulfill contractual services, to check and grant or avert warranty and, if applicable, guarantee claims. In the case of statutory storage obligations, deletion shall only be considered after the expiry of the respective storage obligation.

Right of complaint to a supervisory authority

You have the right to complain about the processing of personal data by us to a data protection supervisory authority.

Amendment of this privacy policy

We will revise this privacy policy whenever there are changes to this website or other occasions that make this necessary. You will always find the current version on this website


This Privacy Policy may have been translated when we have made them available to you. You agree that in the case of any dispute, the original German text will prevail.

Status: 25.03.2023