The Complete Guide: How Much Does It Cost To Sell On Amazon?

On the web, you can find a lot of information about how much money you need to become an Amazon seller.

I have read through all these articles and found out that there’s a lot of different information. Among them also wrong information.

Some claim that you need more than $2500, others claim that you can start a business on Amazon with less than $1000.

In this article, you will really find out how much it will cost you to sell on Amazon.

Before we dive in, there’s one more important information. Whether you start with $1000 or $5000, the more budget you have, the easier you will make profits.

The reason for this is that the more money you can spend on promotion, the faster you can sell your products.

After a period of time, your search rankings will improve and you will start making even more profits.

If you have less money for advertising, it will be harder for you to sell your products.

Accordingly, it will take more time for your organic search rankings to improve and for you to achieve your ROI.

Yet, to get to the point, here’s an overview of all costs to sell on Amazon:

  • Company Set-Up
  • Amazon Seller Tool
  • Samples
  • Logo
  • Design
  • Inventory
  • UPC Codes
  • Product photos
  • Shipping
  • Amazon FBA fees

Let’s dive right in.

How Much Does It Cost To Sell On Amazon? #1: Basics

Company Set-Up

In fact, you don’t need to set up a company to start selling on Amazon. So, you may skip this step if you don’t set up a company. But if you want to, here’s what you have to pay attention to:

The expenses depend on several factors. One of them is, for example, whether you hire a lawyer or not.

No matter which method you choose to set up an LLC, you will have to pay state filing fees. This fee varies between $100 and $500, with an average fee of $127. Here’s a complete list of state filing fees by state.

Furthermore, you may need a Registered Agent. If you have a street address located in the state where you set up an LLC, you can be your own Registered Agent. A Registered Agent could also be a friend of yours.

Moreover, there’s also the company agreement, the costs for EIN and other annual fees. Here’s everything you’ve to consider:

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 DIYLawyerOnline Incorp. Website
Cost of Service$0$1,000 – $1,500$99 – $900
State Filing Feesvaries by statevaries by statevaries by state
Registered Agent$0 – $125/year$200 – $500/year$100 – $300/year
Operating Agreement$0 – $200$0 – $500$50 – $100
EIN$0 – $100$50 – $100$50 – $100
Annual Reportvaries by statevaries by statevaries by state
TOTAL(exc. State fees, RA, + AR)$0$1,050 – $2,100$199 – $1,100

In this article, you can find everything you need to know about setting up an LCC + all State Fees.


People often say that you have to pay an accountant or that you need an accounting software to keep track of your costs and earnings.

Of course, it’s important to keep an eye on your costs. But an accountant or accounting software is not necessary. For beginners, a simple Excel spreadsheet is sufficient to record income and expenses.

Therefore the costs for bookkeeping is $0.

If you really want to have an accounting software, I recommend that you use one of this list.

Amazon Seller Tool

If you want to become an Amazon seller, you definitely need an Amazon seller tool. You won’t be able to avoid these costs. That’s because if you don’t have a tool, you won’t find great products and accordingly, you won’t sell anything.

By far the best Amazon tool is Helium 10, with our Helium 10 coupons you can use it for half price. A cheaper alternative is Jungle Scout.

Both tools, Jungle Scout and Helium 10 are definitely one of the best tools out there.

While Helium 10 has more features, Jungle Scout shines with a clean user interface.

Here you can find a detailed article about Helium 10 and a detailed article about Jungle Scout.

The price is between $49 and $397 per month depending on which tool you choose.

As a beginner, you only need the tools for $49. The subscription for $397/mo is for Amazon pros who make 7-figures a month.


You could calculate the costs for the logo and the design with $0. Of course, you can create a logo and a design by yourself.

But you shouldn’t do that (if you don’t have great design skills).

In this case, it’s about the look of your product. And this should be as good as possible because otherwise, it will be very difficult to sell your product at all.

So if you are really good at creating a logo and a design, you can, of course, do it by yourself.

Otherwise, you will have to hire a freelancer at Fiverr or Upwork to do it for you.

The cost for the logo is usually around $15, the cost of the design is around $50.

How Much Does It Cost To Sell On Amazon? #2: Inventory


In general, there is no fixed Minimum-Order-Quantity. However, you will hardly find a supplier who will sell you two or three units.

The Minimum-Order-Quantity of most sellers on Alibaba is 500 units. With a little bargaining power, you can bring this down to 250 units.

If you are lucky, you might find a supplier who can sell 50 units. However, for the purposes of this article, we assume a Minimum-Order-Quantity of 250 units.

There are some Alibaba alternatives where you can order smaller Minimum-Order-Quantities.

Now, of course, it depends on how much your product costs. For example, a very cheap product is $0.04.

Alibaba Prices

Expensive products cost about $30 to $40 per unit.

With a Minimum-Order-Quantity of 100 units, the price would be between $4 and $3000 to $4000 (without shipping).

What am I trying to say?

To get to the point, the purchase price of your products depends on the Minimum-Order-Quantity, price, and business requirements.

Usually, you have to pay between $500 and $2000 for your first order without shipping.

However, keep in mind that a small order may reduce the absolute costs, but the cost per unit will increase.

So from an economic point of view, it would be better to order a larger quantity to reduce costs per unit.


You have to order a sample. Try to order only samples that are already branded and have a logo on them to reduce extra costs.

The price including air freight is around $50.

How Much Does It Cost To Ship To Amazon?

You can ship your inventory either by sea or air freight. The costs vary, as they depend on the dimensions and weight of your product.

Usually, shipping is about $500-$1000.

On Freightos you can calculate the costs for air freight and sea freight for every product.

UPC Codes

To sell on Amazon you need a UPC code. This costs around $10.

Product Photos

If you can work with a camera, you can do this job by yourself. But the quality of your photos should be REALLY good.

In fact, interested customers first take a look at the product photos and then decide if they want to buy the product or not.

So your pictures are an ultimate success factor. If you take bad photos, you have to hire a professional photographer. The costs are about $150.

How Much Does It Cost To Sell On Amazon? #3: Other Costs

How Much Are Amazon FBA Fees?

The fees depend on your Amazon Seller account and your merchant form (FBM/FBA).

There are two types of Amazon Seller accounts:

Basic account

  • No monthly basic fee
  • $1 per item + Percentage Sales Fees

Professional seller account

  • A monthly subscription fee of $39.99
  • Percentage sales fees

I would strongly recommend that you opt directly for the professional seller account.

In this case, the costs are about $39.99 per month.

Learn more about Amazon FBA fees here.

Amazon PPC

In fact, the most important thing is that you sell your stuff. To do so, you have to promote your product.

You can promote your product on Amazon, but also on other channels like Facebook.

For beginners, I recommend concentrating on Amazon. If your product is better than your competitor’s products, you will get better organic rankings on Amazon over a longer period of time.

As mentioned at the beginning of this article, you need to invest in advertising. Keep in mind that you should definitely have enough money for it.

The more money you have, the faster you will start making profits.

Here’s a complete guide to launch your product on Amazon.

Moritz Bauer
Moritz Bauer
Moritz Bauer studied business management at the University of Applied Sciences in Constance. He built his first Online Store when he was 16 years old. Now he teaches companies how to establish their business online.

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