Customers search for Amazon products by entering keywords in the Amazon search bar. By optimizing your Amazon listing with the right keywords, you can improve your Amazon rankings, increasing your visibility and sales.

Amazon keywords reflect honest buying intentions, while Google keywords are often informative in nature. This means that users are more likely to search for products on Amazon in order to buy them. On Google, users can also search for products, but here users search more for information than for products.

There are many strategies on how to find the right Amazon keywords. Basically, you should think from the buyer's point of view and keep their intent to buy in mind. If you want to develop a professional Amazon keyword strategy, you need to use an Amazon Keyword Tool. Smartminded offers you a free solution for this. Of course, you can also use more professional tools, such as Helium 10.

Although long-tail keywords usually have less search volume, long-tail keywords often have a higher conversion rate because they are more specific. Customers who search for products using long-tail keywords often know exactly which product they want to buy.

Main keywords should be in the title, secondary keywords and long-tail keywords in the bullet points and the product description. Backend keywords should be placed in the designated field in Seller Central.

Amazon users' search behavior can change over time. For this reason, you should regularly, ideally monthly, review your keywords to stay current and react to trends or seasonal changes.

Keyword stuffing refers to the excessive repetition of keywords in a piece of content in order to artificially influence the search algorithm and thus artificially increase search engine rankings. This can make the actual text unreadable and distract from the real message. Amazon and other search engines recognize such tactics and may downgrade the product or website in search engine rankings.

Through the use of Amazon Seller Tools Amazon sellers can monitor key metrics such as search volume, ranking in search results, click-through rate (CTR), and conversion rate (CR) for a given keyword. A well-performing keyword is typically searched for frequently, driving high traffic to your listing and resulting in increased sales volume. For Amazon merchants, sales volume is usually the most important.

Using brand names that you do not own or have permission to use can cause legal problems, including trademark infringement. It is important to use brand names as keywords only if you have the appropriate rights to do so. In this case, using brand names can be beneficial.

Absolutely. Since different buyers may use different terminology, synonyms can help achieve greater reach. For example, "trousers", "pants" and "jeans" could be relevant to the same product. It is important to make sure that they still consider all relevant keywords and select those keywords with the highest relevance to your product.

Highly relevant keywords lead to higher conversion rates. Since the Amazon algorithm is revenue-driven, higher conversion rates lead to higher visibility. Using irrelevant keywords can lead to a poor user experience and negatively impact your rankings.

Definitely. By setting negative keywords in your Amazon PPC campaigns, you ensure that your ads are not served for irrelevant or unwanted search queries, saving you unnecessary advertising costs.

Seasonal events such as Christmas, summer or back-to-school can affect demand for certain products. It's smart to include seasonal keywords in your listings and ads during these times to take advantage of the increased search volume. However, you should make sure that these seasonal keywords match your product.