Amazon Keyword Tool

Find relevant keywords with this Amazon Keyword Tool.
Increase your visibility. Improve your rankings. Achieve more sales.

Use our free Amazon Keyword Tool

The right keywords are super important for a successful Amazon listing. Only with an optimized listing can improve your rankings to increase your visibility and boost your sales.

Our Amazon Keyword Tool gives you exactly what you need to find the right keyword. Simply enter the desired keyword and you will receive suitable suggestions. The best part is that the tool is absolutely free.


Top Keyword Strategies

These are the best keyword strategies to get more sales on Amazon

Prioritize relevance. Choose keywords that are directly related to your product to achieve a high conversion rate.

Use longer keyword phrases, which often have a lower search volume but more relevance and therefore a higher conversion rate.

Analyze your competition‘s keyword strategies to learn from this strategy and then adjust your own strategy accordingly.

You should take this into account when doing keyword research:

  • Customer perspective: Always think from the customer’s perspective and consider what search terms they would type in to find a product like yours.
  • Long-tail keywords: In addition to frequently searched main keywords, you should also consider long-tail keywords, which are more specific and often have a higher conversion rate.
  • Competitor analysis: Look at the keywords of your direct competitors. What terms are your competitors using in their titles, product descriptions, and bullet points?
  • Avoid irrelevant keywords: superfluous or misleading keywords can lead to lower rankings or increase the chance that Amazon will downgrade your listing.
  • Use Keyword Tools: Use Amazon Keyword Tools to get a broader range of keyword ideas and search volume data.
  • Regular review: The popularity of keywords can change over time. It is therefore important to regularly review and adjust the keyword strategy.

The 3 main types of Amazon keywords

When doing Amazon keyword research, you should make sure to combine different types of Amazon keywords. This is how you get the most out of your keyword strategy.

These are the main keywords that can be used to describe a product. As a rule, the main keywords are included in the title of a listing. They are often the first terms a buyer thinks of when searching for a particular product. For example, “men’s running shoe” would be a main keyword for an athletic shoe for men.

These keywords provide additional information about the product and are often included in bullet points or in the product description. Secondary keywords can describe features, benefits, or specific details that are not included in the main keywords. For example, “breathable,” “non-slip,” or “featherweight” could be considered secondary keywords for the men’s running shoe.

If a phrase consists of more than two keywords, it can be called a long-tail keyword. Long-tail keywords are specific keywords that often have less search volume but a higher conversion rate because they are usually used by buyers who know exactly what they are looking for. These keywords are usually longer and describe the product in more detail. An example of the men’s running shoe would be “waterproof men’s running shoe for winter”.

Frequently asked questions

Everything you need to know about Amazon Keywords

Amazon keywords are specific phrases that users type into Amazon's search box to find products. These keywords are for
Amazon merchants
crucial to increase the visibility of a product on the platform.

Customers search for
Amazon products
by entering keywords in the Amazon search bar. By optimizing your Amazon listing with the right keywords, you can improve your Amazon rankings, increasing your visibility and sales.

Amazon keywords
reflect honest buying intentions, while Google keywords are often informative in nature. This means that users are more likely to search for products on Amazon in order to buy them. On Google, users can also search for products, but here users search more for information than for products.

There are many strategies on how to find the right
Amazon keywords
can find. Basically, you should think from the buyer's point of view and keep their intent to buy in mind. If you want to develop a professional Amazon keyword strategy, you need to use an Amazon Keyword Tool. Smartminded offers you a free solution for this. Of course, you can also use more professional tools, such as Helium 10.

Although long-tail keywords usually have less search volume, long-tail keywords often have a higher conversion rate because they are more specific. Customers who search for products using long-tail keywords often know exactly which product they want to buy.

Main keywords should be in the title, secondary keywords and long-tail keywords in the bullet points and the
Product description
. Backend keywords should be placed in the designated field in Seller Central.

Amazon users' search behavior can change over time. For this reason, you should regularly, ideally monthly, review your keywords to stay current and react to trends or seasonal changes.

Keyword stuffing refers to the excessive repetition of keywords in a piece of content in order to artificially influence the search algorithm and thus artificially increase search engine rankings. This can make the actual text unreadable and distract from the real message. Amazon and other search engines recognize such tactics and may downgrade the product or website in search engine rankings.

Through the use of
Amazon Seller Tools
Amazon sellers can monitor key metrics such as search volume, ranking in search results, click-through rate (CTR), and conversion rate (CR) for a given keyword. A well-performing keyword is typically searched for frequently, driving high traffic to your listing and resulting in increased sales volume. For Amazon merchants, sales volume is usually the most important.

Using brand names that you do not own or have permission to use can cause legal problems, including trademark infringement. It is important to use brand names as keywords only if you have the appropriate rights to do so. In this case, using brand names can be beneficial.

Absolutely. Since different buyers may use different terminology, synonyms can help achieve greater reach. For example, "trousers", "pants" and "jeans" could be relevant to the same product. It is important to make sure that they still consider all relevant keywords and select those keywords with the highest relevance to your product.

Highly relevant keywords lead to higher conversion rates. Since the Amazon algorithm is revenue-driven, higher conversion rates lead to higher visibility. Using irrelevant keywords can lead to a poor user experience and negatively impact your rankings.

Definitely. By setting negative keywords in your Amazon PPC campaigns, you ensure that your ads are not served for irrelevant or unwanted search queries, saving you unnecessary advertising costs.

Seasonal events such as Christmas, summer or back-to-school can affect demand for certain products. It's smart to include seasonal keywords in your listings and ads during these times to take advantage of the increased search volume. However, you should make sure that these seasonal keywords match your product.

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