Primarily, the Amazon Sales Rank, also known as Best Sellers Rank, defines the popularity of a product in a particular category.
Amazon sellers need to know that this metric is one of the most controversial on Amazon.
All products on Amazon have a Sales Rank (also called BSR), regardless of whether or not they belong to a particular category. Amazon updates these ranks hourly hence resulting in constant fluctuations.
If you want to know how to kickstart your Amazon Sales Rank and make more sales, you've come to the right place.
Here's what we will cover in this post.
The Amazon Sales Rank (BSR) ranges from one to a million. A smaller rank number reflects that a product is faring well in terms of sales in its category, while a higher rank reflects poor sales.
Seller's products experiencing huge sales volume have a lower Sales Rank than products having a poor sales volume.
Here's an example:
10.000 sales/month = BSR: 2,000
1.000 sales/month = BSR: 10,000
Of course, these values are just estimations. So perhaps the product with 1.000 sales/month could also have an Amazon Sales Rank of 15,000.
Amazon calculates the product's BSR using the products' last sales period. They also analyze the time gap between NOW and the last time your product was sold. If your product was last sold a year ago, this will perhaps harm your Sales Rank.
Amazon sellers should use BSR to identify their current market position in comparison to other products in the same category. However, sellers should understand that the BSR is based on past sales data and hence does not necessarily reflect future product sales.
To find the Amazon Sales Rank, the seller should first search for his product of interest on Amazon.
If you don't have an exact name of the product, type to search what you recall and scroll through the suggestions to find it.
After identifying a product, click on it and scroll down the product's listing. Below the listings of the product, you will see a section at the bottom referred to as Amazon Best Seller Rank. This entry section gives you the product's Sales Rank under that specific category:
To improve the Amazon Sales Rank, sellers need to understand that unlike Google, Amazon uses the A9 Algorithm to determine a product's ranking in search results.
This A9 Algorithm captures the popularity of a particular product in terms of its sales volume and relevancy as compared to other products in that category.
The A9 Algorithm strives to rank the customer's preferred products higher than those that are least popular to them. The main goal is, as always, to make more sales. It's also important to know that Amazon updates rankings regularly.
So, in fact, you need to improve your sales volume to improve your Amazon Sales Rank.
Regarding this, let's first take a look at how A9 Algorithm works:
In its core, the A9 algorithm takes three important ranking factors into account:
In fact, here's the whole process:
So keeping these things in mind here's what you can to increase your sales:
You should use a more creative, attractive, and informative product title. Ensure product titles highlight the brand of the product, its name, and even some vital defining features.
Most buyers tend to judge the product according to its title. Improvements to your product title attract more customers and thus improves CTR.
Realize that Amazon is a broad market; hence it becomes hard for a new product to achieve better rankings. This low rankings for new products result from the flywheel effect, which encourages sales for only the pre-known products.
FBA sellers should step up by using headline search ads, sponsored ads and also come up with a feedback-seeking strategy from customers on their products. With time their product rakings will improve.
Based on your competitor's prices, Amazon sellers should lower their product prices to make them more competitive. Note that you shouldn't lower prices too low and then raise the shipping costs since the A9 Algorithm quickly detects this and destroys any chances for a better ranking.
You should check on consumer reviews and queries about your products and use this information to gain a marketing edge.
For example, you can provide additional information on your products by offering answers to questions asked by most customers in their listings. You should include this "question and answer" section just below your item's description. An increase in sales due to this strategy will increase your Amazon rankings.
Lots of people will tend to search for a product on Google. Although Google's and Amazon's Algorithms work differently, sellers should understand that Google is a great advertisement platform for their products.
So what you have to do is to invest in SEO efforts to get your Amazon product page on the first page of Google.
Sellers should Write a compelling product description to improve their Conversion Rate. Clearly stating information encourages customer engagement when choosing what to purchase.
When listing products on Amazon, the image of the product "speaks a thousand words" to the customers.
You should use pictures that are eye-catchy to impress the customer at first glance. The recommended image quality of products is about one thousand pixels.
Primarily use white color on the image's background and ensure the photo has good lighting and is professionally taken. Also, do not include any watermarks or logos on your image.
Amazon sellers should offer giveaways. At first, these giveaways will result in slight losses or reduced profits, but it generally serves as an advertisement tool. More customers will buy your product, which will improve your ranking.
Using different product images means breaking the monotony of your product photos. A seller should try to post pictures from different perspectives. This slight creativity will make the listing of your product more appealing.
Non-Prime members spend between $100 to $500 a year on Amazon. The average Prime member spends $1.4k per year. That's a lot.
You can exploit this and sign up for Amazon Prime to make more sales. Sellers need to understand how beneficial this service is to them and use it as a means to improve and maintain their ranking.
Since you use FBA, your products are already eligible for Amazon Prime.