Amazon Sales Rank: What You Need To Know About It (2020)

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The Amazon Sales Rank (Best Seller Rank) defines the popularity of a product in a specific product category on Amazon.

Amazon sellers need to know that this is one of the most important metrics. All products on Amazon, that belong to a certain category, have a sales rank.

Amazon updates this sales rank hourly, which leads to constant fluctuations. You can check Amazon Best Sellers to see which product has the best sales rank.

However, you're able to improve your sales rank to gain more popularity on Amazon.

Sounds good?

So, if you want to know how to improve your Amazon Sales Rank, you've come to the right place.

Here's what we will cover in this post:

  • What's Amazon Sales Rank?
  • How to find Amazon Sales Rank
  • How Amazon's A9 Algorithm work
  • What you can do to improve your Amazon Sales Rank

Let's start.

What Is Amazon Sales Rank?

The Amazon Sales Rank ranges from one to over one million. Seller's products experiencing a huge sales volume have a lower Sales Rank than products having a poor sales volume.

Here's an example:

10.000 sales/month = BSR: 2,000

1.000 sales/month = BSR: 10,000

In fact, Amazon Sales Rank is reversed.

Of course, these values are just estimations. So perhaps the product with 10.000 sales/month could also have an Amazon Sales Rank of 15,000.

Amazon calculates a product's sales rank using the products' last sales period. They also analyze the time gap between NOW and the last time a product was sold. If your product was last sold a year ago, this will perhaps harm your Sales Rank.

Amazon sellers should use the sales rank to identify their current market position in comparison to other products in the same category. However, sellers should understand that the sales rank is based on past sales data and hence does not necessarily reflect future product sales.

How To Find A Product's Sales Rank On Amazon

To find the Amazon Sales Rank, head over to the detail page of a product. If you don't have an exact name of the product, search for it on Amazon.

After identifying a product, click on it and scroll down the product's listing. You can see a product's sales rank at the bottom of the page next to the product information.

Amazon Sales Rank

How To Improve Your Amazon Sales Rank

To improve your Amazon Sales Rank, you need to understand that Amazon's search engine works differently than Google. 

Amazon uses the A9 Algorithm to determine rankings. This algorithm measures the relevance of a specific product and the sales volume compared to other products in this category. 

Amazon's algorithm strives to rank the customer's preferred products higher than those that aren't that popular with customers. The main goal is, as always, to make more sales.

Basically, you need to increase your sales volume to improve your Amazon Sales Rank.

And if you want to increase your sales volume, you need to understand how Amazon's A9 Algorithm works:

How Amazon's A9 Algorithm Works

In its core, the A9 algorithm takes three important ranking factors into account:

  • Relevancy: Since Amazon aims to make the most sales possible, they first determine the relevancy of a product to a specific search query. So what you can do is optimize your title with relevant keywords to show customers that they'll get what they are searching for.
  • Conversion Rate: If a user clicks on your listing, Amazon analyzes your Conversion Rate. The Conversion Rate is the ratio between users who visited your listing and users who bought something from you.
  • Customer Satisfaction: Last but not least, they take Order Defect Rate and customer feedback into account. Good feedback leads to a higher ranking, and a higher ranking leads to more sales.

Here's the whole process:

Amazon A9 Algorithm

10 Actionable Tips To Improve Your Amazon Sales Rank

1. Create a more enticing product title

You should use a more creative, attractive, and informative product title. Ensure product titles highlight the brand of a product, its name, and even some vital defining features.

Most buyers tend to judge the product according to its title. Improvements to your product title attract more customers and thus improves your CTR.

2. Promotion

Realize that Amazon is a broad market; hence it becomes hard for a new product to achieve better rankings. Popular products will always generate more sales than less popular products. Thus, popular products will always be popular.

This is also known as the flywheel effect.

FBA sellers should use headline search ads, sponsored ads, and also come up with a feedback-seeking strategy from customers on their products. With time, their rankings will improve.

Here's a guide teaching you how to use Amazon PPC.

3. Set competitive prices

Based on your competitor's prices, Amazon sellers should lower their product prices to make them more competitive. Note that you shouldn't lower prices too low and then increase shipping costs. The A9 algorithm detects this and penalizes your product.

4. Listen to customers

You should check on customer reviews and queries about your products and use this information to gain a marketing edge.

For example, you can provide additional information within your Amazon listing by offering answers to questions asked by most customers.

Here's also a great way to find all negative reviews of a product in seconds:

1. Sign up for a free Helium 10 account.

2. Download Helium 10's Chrome Extension here.

3. Head over to Amazon and choose one of your competitor's products (or yours).

Amazon Dashboard

4. Start Review Downloader.

Helium 10 XRay Review Downloader

5. Set up Only Verified Purchase and only choose reviews with a three-star rating or less.

6. Go through all these reviews, find all problems, and fix them with your product.

5. Use Google for marketing

Lots of people tend to search for a product on Google. Although Google's and Amazon's Algorithms work differently, sellers should understand that Google is a great advertisement platform for their products.

So what you have to do is to invest in SEO to get your Amazon product page ranked in Google.

6. Write a compelling product description

You should write a compelling product description to improve your conversion rate. Clearly stating information encourages customer engagement when choosing what to purchase.

Also, show potential customers the benefits of your product within the bullet points.

Check out this guide on how to optimize your Amazon listing to learn how to write compelling product descriptions and optimize your bullet points.

7. Use high-quality images

You should use high-quality images that are eye-catchy to impress the customer at first glance. The recommended image quality of products is about one thousand pixels.

Primarily use white color on the image's background and ensure the photo has good lighting and is professionally taken. Also, do not include any watermarks or logos on your image.

8. Giveaways to customers

Amazon sellers should offer giveaways. At first, these giveaways will result in slight losses or reduced profits, but giveaways are generally great to increase your sales on Amazon. More customers will buy your product, which will improve your ranking in search results.

9. Differentiate your images

Using different product images means breaking the monotony of your product photos. A seller should upload pictures from different perspectives. This slight creativity will make your Amazon listing more appealing.

10. Make your products eligible for Prime

Non-Prime members spend between $100 to $500 a year on Amazon. The average Prime member spends $1.4k per year. 

That's a lot.

You can exploit this and sign up for Amazon Prime to make more sales. Sellers need to understand how beneficial Prime is and use it to improve and maintain their ranking.

If you use Fulfillment by Amazon, your products are automatically eligible for Prime.

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