The 20 Absolute Best Amazon Seller Tools for 2025

3. AMZScout

With AMZScout, you can find profitable products, optimize your Amazon listing, calculate Amazon fees, and more. It’s also useful that you can analyze sales data of a product by seasonal periods.

They have three software products: You can choose between the PRO Extension, the Amazon Seller Bundle and the Dropshipping, Arbitrage, and Wholesale Extension.

The Amazon Seller Bundle allows you to use the PRO Extension and the AMZScout Web App. The Dropshipping, Arbitrage, and Wholesale Extension is separated from the other two tools and is useful if you want to do retail arbitrage on Amazon.

You can only buy the Seller Bundle on a per-month basis. When billed monthly, it will cost $49 per month. There’s also a lifetime license you can get for $1600. You also have the opportunity to buy lifetime licenses for the PRO Extension for $800 and for the Dropshipping, Arbitrage, and Wholesale Extension for $1000.

So, if you’re a beginner and don’t have a high budget, AMZScout could be the right choice for you if you want to start an Amazon business.

4. SellerSprite

SellerSprite is an Amazon seller tool based on big data and artificial intelligence. It provides Amazon cross-border sellers with one-stop solutions for product research, market analysis, listing optimization, competitor comparison, and product monitoring.

There are three great features in SellerSprite that can bring you success faster: Ads Insights, Market Analysis, Review Analysis.

Ads Insight is designed to explore the overall structure of an Amazon Listing, see how many sponsored product campaigns there are and analyze ad group and search terms of a listing.

With SellerSprite extension, you can download all the reviews of a listing and see which product variants make the most sales. Also, for different markets or categories, you will be able to tap into all kinds of data.

You can sign up for SellerSprite to enjoy a free trial or take advantage of a 45% discount monthly or 35% discount yearly using the code: SM35!

5. Teikametrics

Teikametrics is a powerful and user-friendly advertising management platform that can help Amazon and Walmart sellers to maximize their Return on Advertising Spend (ROAS).

It offers a variety of features to help sellers automate their advertising campaigns, including algorithmic keyword bidding, automated keyword actions, and goal-based campaign optimization.

Teikametrics offers two pricing plans: AI-Powered Flywheel 2.0 Platform and Ad Management Services.

AI-Powered Flywheel 2.0 Platform is a self-service plan that starts at $199 per month (up to $5k ad spend/month). It includes all of Teikametrics’ core features, such as algorithmic keyword bidding, automated keyword actions, and goal-based campaign optimization. They also offer a free plan of Flywheel 2.0.

Ad Management Services is a fully managed plan that starts at $2,249 per month. In addition to all of the features of Flywheel 2.0, the Ad Management Service also includes dedicated account management, campaign strategy development, and ongoing campaign optimization.

6. Zonguru

ZonGuru provides 15 features designed to empower Amazon sellers. You can do product research, track your Amazon sales, search for Amazon keywords, send follow-up emails, and more.

One standout tool is their keyword research feature. It provides valuable data like the revenue one single keyword generates for a product, monthly search volume, or a metric for the competitiveness of the keyword.

Yet, what’s mentioned is just a glimpse of ZonGuru’s extensive capabilities. You should explore all the features here.

It’s also great because it’s much cheaper than most other Amazon seller tools. So, if you’re looking for an excellent price-performance ratio, you definitely need to check out Zonguru.

7. eComEngine

eComEngine is an Amazon software with three main tools. eComEngine includes Feedback Five to manage your Amazon feedback, Seller Pulse to protect your Amazon listing and Restock Pro to manage your Amazon inventory.

These tools function independently, allowing you to use any combination, whether it’s just one or all three. Each offers a unique set of features and comes with its own pricing plan.

Feedback Five starts at $24 per month, SellerPulse is priced from $19 per month, and Restock Pro begins at $34 per month.

eComEngie doesn’t offer tools for product research, keyword research or listing optimization which is a drawback if you’re looking for an all-in-one suite like Helium 10 or Jungle Scout.

8. SellerApp

SellerApp is an ecommerce analytics platform tailored for Amazon sellers, agencies, and brands looking to optimize their operations, sales, and marketing efforts.

From product sourcing to finding high-converting keywords for your listing, estimating profit margins, product research and automating your PPC campaigns, SellerApp got you covered.

SellerApp offers plans within four main categories: Seller, Managed Services, Ecommerce Agency and Custom/APIs. For normal Amazon sellers, they have three plans available: free plan, medium plan for $99 per month and a more advanced plan for $149 per month.

SellerApp offers a 7-day trial. You can get 25% off on all plans using the coupon code “SMARTMINDED”. Plus, you will also enjoy a comprehensive onboarding process.

9. Feedback Whiz

FeedbackWhiz is one of the best tools to track product reviews and automate the process of getting reviews on Amazon.

For example, you can create an email automation that asks your customers to leave a review. This is super useful to get more product reviews fast.

FeedbackWhiz also offers tools to monitor your Amazon products. You can get notified when another seller tries to hijack your listing or when you win or lose the Amazon Buy Box.

FeedbackWhiz offers a free plan, the cheapest paid plan is $20 per month and the most expensive paid plan costs $140 per month.

10. Viral Launch

Viral Launch is a comprehensive platform designed for Amazon sellers, offering a suite of tools to help them optimize their product listings, research markets, and launch products successfully.

There’s one extremely useful tool called Market Intelligence which you should definitely check out here. Market Intelligence rates your product ideas and shows you whether selling a product is worth it or not – super helpful. Also, Viral Launch offers a product launch service for several different Amazon marketplaces.

Viral Launch provides three distinct plans: Essentials, Pro, and Pro Plus Ads. Priced at $69 per month, the Essentials Plan caters to basic needs. For those seeking more features, the Pro plan is available at $99 per month, while the comprehensive Pro Plus Ads Plan is set at $199 per month.

11. Perpetua

Perpetua is an Amazon advertising management platform, designed to automate campaigns and optimize sellers’ Return on Ad Spend (ROAS). Among its cutting-edge features, you’ll find algorithmic keyword bidding via machine learning, automated campaign optimization, and in-depth analytics.

Any Amazon seller aiming to refine their advertising strategy and scale efficiently will find Perpetua indispensable. It’s particularly tailored for those keen on saving time through ad automation.

Perpetua provides four pricing plans: The Starter plan at $250/month for sellers spending up to $5,000 monthly, the Growth plan at $550/month for those spending up to $10,000, the Pro plan, also at $550/month but with an additional percentage of the ad spend, catering to sellers with budgets up to $200,000, and the Enterprise plan for those spending more than $200,000 per month.

12. Sellerise

Sellerise stands out with its combination of 21 tools, particularly excelling in review management, keyword research, financial analytics, FBA reimbursements, and smart alerts.

First up, the Review Requester and Review Puncher tools are a huge help. They automate the process of asking customers for reviews and managing negative feedback.

The keyword research and re-ranking tools show click/sales performance and competition level of keywords, which is very helpful when choosing the right keywords.

If you don’t want to pay FBA refund agencies a commission, Sellerise offers a commission-free reimbursement tool that guides you through a step-by-step process and notifies you about every possible reimbursement to claim.

Sellerise offers a 7-day free trial with no credit card required. You can learn about pricing here or sign up for free here.

13. Pixelfy

Pixelfy is an URL shortener. It embeds a retargeting pixel into each link that you shorten. You can then retarget people who clicked on your link on Facebook, X (formerly Twitter), and LinkedIn.

There are several reasons why this can be beneficial, but the key reason is that you can retarget people, even though you are sharing external content. Anyone who sends traffic, or shares links to potential customers, can easily implement Pixelfy.me into his/her marketing processes.

If you are an Amazon seller, social media agency, or influencer, Pixelfy.me is a powerful tool, allowing you to tag traffic with pixels, collect data and build audiences.

Amazon sellers have the added benefit of generating nearly 15+ different Super URLs, helping to improve keyword rankings.

14. Repricer.com

Repricer.com is an Amazon repricer for sellers who want to win the Buy Box and stay ahead of their competition. You can optimize your prices on every Amazon marketplace and replicate your product pricing across eBay, Walmart, Magento, Shopify, BigCommerce, and more.

The moment one of your competitors discounts or runs out of stock, the software reacts immediately to help you win the Buy Box. You can also get insights into your top 10 Amazon Buy Box competitors and set rules to compete against other sellers.

Repricer.com offers a 14-day free trial including all features, and you can set up your account in minutes.

15. Carbon6

Carbon6 is an all-in-one Amazon seller suite that helps sellers automate their business and grow their sales. It offers a variety of features for tasks like listing optimization, ad management, inventory management or reimbursement management.

Carbon6 is a valuable tool for any Amazon seller who wants to save time and grow their business. It is especially well-suited for sellers who want to automate their business processes and get insights into how to improve their performance.

In total, they offer 12 tools for Amazon sellers, each with its own pricing. Some tools come with fixed prices, while others charge based on specific metrics like revenue or ad spend.

16. AMZFinder

With AMZFinder, sellers have the advantage of sending out automated review request emails, ensuring timely and consistent outreach to customers. But it doesn’t stop there. The tool also empowers sellers to efficiently manage and monitor their reviews, allowing them to address any concerns promptly.

AMZFinder offers two different types of plans: Customer Email Plans and Review Management Plans. The Customer Email Plans start at $19 per month, and the Review Management Plans start at $29.99 per month.

17. Seller.Tools

Seller.Tools provides a suite of features for keyword research, listing optimization and competitive analysis, helping sellers to make data-driven decisions that can boost their rankings and visibility on Amazon.

One of the standout features of Seller.Tools are its automation capabilities, which allow sellers to streamline various aspects of their Amazon operations. The tool offers real-time alerts for review changes, buy box status, and price adjustments, significantly reducing the manual effort required to manage an Amazon business.

The tool offers four pricing plans: one plan for the Chrome Extension which is $37 per month, the Lite Plan for $67 per month, the Starter Plan for $117 per month and the Professional Plan for $227 per month.

18. Feedvisor

Feedvisor provides four AI-based tools for Amazon sellers: 360 Dynamic Pricing, Essential Repricer, Advertising Optimization and Intelligence, and Brand Optimization and Intelligence.

The tool 360 Dynamic Pricing considers your Amazon inventory when repricing your product price. The Essential Repricer is a lighter version of it and is available for $100 per month.

They also offer managed advertising services for your your 1P, 3P, or hybrid business on Amazon. I recommend checking out all their managed services here.

Feedvisor might not be the best solution for you if you’re just starting on Amazon because it’s suited for large sellers and brands. In case you’re just starting, you should check out Helium 10 or Jungle Scout.

19. Seller Assistant

Seller Assistant is a product research software for selling on Amazon. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

Over 50,000 users worldwide trust Seller Assistant. It has analyzed over 250 million goods and discovered over 2 million high-margin arbitrage deals. Supported Amazon marketplaces all over the world. You can start a 14-day free trial without the need to submit credit card information.

20. Cash Cow Pro

Cash Cow Pro is a database monster, and if you want to get as much data as possible, this seller software could be the right option for you.

While Cash Cow Pro can’t compete with tools like Helium 10, it provides almost any metric like conversion rate, real-time sales, profits, promotions and refunds, keyword ranking, and more.

Plus, you can automatically email customers to get more positive reviews and monitor your sales and inventory.

The price of $47,97 per month (billed monthly) or $497 per year (billed annually) is also very reasonable.

The Best Free Amazon Seller Tools

You don’t need to pay for every Amazon seller tool. There are also great free tools.

Here are the best free Amazon seller tools:

1. Helium 10
2. Unicorn Smasher
3. Keepa
4. Keyword Tool
5. AMZBase
6. Sonar

1. Helium 10

Helium 10 is not only the best Amazon seller tool – Helium 10 also offers a free plan so everybody can try out its capabilities.

The Helium 10 free plan is the best option if you don’t want to pay money for an Amazon seller tool.

You can sign up here for free.

2. Unicorn Smasher

For total beginners, Unicorn Smasher is an excellent product research tool. It works like Jungle Scout’s Chrome Extension and shows you relevant data for Amazon products.

However, I recommend checking out Helium 10’s Chrome Extension since you can also use it for free, and it’s much more comprehensive.

3. Keepa

Keepa is an Amazon seller tool that informs you about price- and sales rank changes of a product on Amazon. You can also analyze product data within a specific period of time, which makes the tool really useful.

4. Keyword Tool

You can use the Keyword Tool to find various keywords for your products on Amazon. What’s great is that you can filter by search engines and countries.

5. AMZBase

You can use AMZBase to find ASINs and title descriptions quickly and save time. Furthermore, you can calculate your Amazon FBA fees.

6. Sonar

Sonar is a free Amazon Keyword Tool by Perpetua, which provides you with further suggestions based on specific main keywords or ASINs. You can also choose between different regions.

Conclusion

Choosing an Amazon seller tool is an important long-term decision that affects your success on Amazon. In my opinion, for most sellers it really comes down to two options: Helium 10 or Jungle Scout.

This doesn’t mean that the other tools are bad. Other software providers like AMZScout or SellerApp added many features over the past years and are therefore highly competitive. You might also go for Teikametrics if you want to optimize your Amazon PPC Campaigns or Feedvisor if you run a large company.

There might also be more tools on the market. However, here’s a short and concise summary of all the Amazon seller tools we’ve mentioned in this article:

• Helium 10 – The best Amazon seller tool
• Jungle Scout – Also a top notch Amazon seller tool
• AMZScout – Great tool for sellers with a limited budget
• Teikametrics – The best tool to optimize your PPC campaigns
• Zonguru – Great all-in-one tool for a fair price
• eComEngine – Great to streamline your processes
• SellerApp – Great software with actionable insights
• Feedback Whiz – The best solution for feedback management
• Viral Launch – Challenger to Helium 10 and Jungle Scout
• Perpetua – Great tool for optimization of PPC campaigns
• Pixelfy – URL shortener for Amazon sellers
• Repricer – Repricing software to win the buy box more often
• Carbon 6 – Growth platform for advanced sellers
• AMZFinder – Great tool to manage feedback
• Seller.Tools – Great all-in-one tool with advanced features
• Feedvisor – The best solution for large sellers and companies
• eComEngine – Include three different software tools
• SellerSprite – Great solution with lots of tools
• CashCowPro – Provides a ton of valuable data

FAQ – Frequently Asked Questio