The 19 Absolute Best Amazon Seller Tools for 2021

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Want to jump straight to the answer? Helium 10 is definitely the best Amazon tool for most sellers.

If you want to sell on Amazon, you'll need an Amazon seller tool.

Sure, you can try to start without a tool, but chances are high that you'll fail.

Today, there's a lot of competition on Amazon and that's exactly why it's uber important to use a powerful tool. And there're over a hundred tools out there which makes it difficult to decide which one to use.

If you ask me, you should use a tool with which you can handle your business from A to Z. Also, an Amazon seller tool should provide 100% accurate data. Finally, you don't want to spend money on software that delivers inaccurate data.

So if you want to know which Amazon seller tools get the job done, you've come to the right place.

Here's a list of the best Amazon seller tools for 2021:

The 19 Absolute Best Amazon Seller Tools

1. Helium 10

Helium 10 Chrome Extension Dashboard

Helium 10 is the best Amazon seller tool. Period.

When it comes to finding products to sell on Amazon, do keyword research and optimize your Amazon listing, there's no chance to find a better tool than Helium 10.

Helium 10 provides 22 tools to build your Amazon business from scratch and grow it into a multi-million dollar business. It's definitely the most comprehensive tool on this list here.

I actually want to write a bit more about Helium 10's tools but it would go beyond this post so I highly recommend checking out all features here.

What's also cool is that they offer (unlike most other Amazon seller tools) a free plan. You can go sign up here for free or you can use this 50% discount code:

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Also, check out this Helium 10 Review and the following video to learn more about it:

2. Jungle Scout

Jungle Scout Screenshot

Jungle Scout is also an all-in-one Amazon seller tool. Jungle Scout started as a product research tool, but over time the company added many more features to it, and today Jungle Scout has 13 tools!

There are two tools really worth mentioning:

Supplier Database and Promotions.

With Supplier Database, you can easily find a suitable manufacturer for your product. You'll get a lot of useful insights such as other customers of a supplier or the overall supplier rating.

With Jungle Scout Launch, you can offer your product directly on JumpSend, a marketplace where thousands of people are looking for discounted Amazon products. Here's a detailed article about Jungle Scout Promotions you should check out.

What's also super cool is that Jungle Scout provides awesome metrics such as Opportunity Score or Listing Quality Score.

Also, Jungle Scout's Opportunity Finder is one of the best tools for product research. It works based on a reverse keyword search.

You can learn more about Jungle Scout in this Jungle Scout Review.

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They have super fair pricing and provide a 14-Day money-back guarantee. Definitely check out their pricing plans here.

3. AMZScout

AMZ SCOUT Homepage

With AMZScout, you can find profitable products, track them, calculate Amazon fees, and much more.

What's cool about the tracking feature is that you can analyze sales data of a product by seasonal periods.

AMZScout also provides PPC tools and features for competitor analysis. AMZScout also provides an Amazon FBA calculator.

They have two different plans. You can choose between the PRO Extension and the Amazon Seller Bundle. The Amazon Seller Bundle allows you to use the PRO Extension and the Web App (Product Database, etc...).

The PRO Extension is $14,90 per month (billed yearly) and the Amazon Seller Bundle is $29 per month (billed yearly). They also offer a lifetime plan of the PRO Extension for $499.

So if you're a beginner and don't have a high budget, AMZScout could be the right choice for you.

4. Teikametrics

Teikametrics Screenshot

Teikametrics specializes in helping sellers with Amazon and Walmart Advertising. It does a really great job automating most of the work you should be doing to get the best results, and very affordable now with its recent price decrease.

With new features coming in 2021 such as inventory connectivity with your advertising to further increase functionality, this is a red-hot product that is useful for any Amazon or Walmart seller.

5. Zonguru

Zonguru Screenshot

ZonGuru provides 15 features. You can do product research, track your results, discover great keywords, send follow-up emails, and lots more.

The keyword tool is especially cool. It provides a ton of useful data such as the revenue one single keyword generates, monthly search volume, or a metric for competitiveness.

And that was just scratching the surface of Zonguru's toolset. You can check out all the features here.

It's also great because it's much cheaper than most Amazon seller tools. If you're looking for an awesome price-performance, definitely check out Zonguru.

6. eComEngine

eComEngine Desktop

eComEngine is an Amazon software with four main tools:

  • Feedback Five - Manage feedback
  • Market Scout - Get Amazon market insights
  • Restock Pro - Get restock suggestions
  • SmartPrice - Amazon Repricing Software

These four tools are all standalone, so you can use just one of them or all four.

7. SellerApp

SellerApp creative

SellerApp is an ecommerce analytics platform tailored for Amazon sellers, agencies, and brands to optimize their operations, sales, and marketing efforts. 

From product sourcing and research to finding high-converting keywords for your listing, estimating profit margins, and automating your PPC campaigns, SellerApp got you covered!

SellerApp offers a 7-day trial. You can get 25% off on all plans using the coupon code “SMARTMINDED”. Plus, you will also enjoy a comprehensive onboarding process.

8. Feedback Whiz

Feedbackwhiz Desktop

First of all, FeedbackWhiz is not an all-in-one tool. 

It's one of the best tools to track and analyze product reviews and automate the process of getting feedback on Amazon. You can create automated email campaigns to ask your customers to leave a review on Amazon.

This is super useful to get more product reviews fast.

If you want to increase the number of your product reviews and fix negative feedback, you won't find a better tool than FeedbackWhiz.

9. Viral Launch

Viral Launch Desktop

Viral Launch is not only an Amazon seller tool - the company also offers a product launch service for several different Amazon marketplaces.

Viral Launch software tools provide a ton of useful data to help you with your Amazon business.

There's one tool pretty cool called Market Intelligence which you should definitely check out here. This tool rates your product ideas with a star rating and tells you whether you should source a product or not - super helpful.

10. Sellics

Sellics cockpit new feature widgets in dashbaord

Sellics provides a great user interface and many features. Here are the main features:

Sellics transfers metrics and data into actionable recommendations to improve your business processes - that's super useful.

There are three versions of Sellics - Seller Edition, Vendor Edition, and Agency Edition.

You should definitely check them out here.

A great aspect is that Sellics works with companies like Bosch, L'Oreal, WMF, and many more.

The 14 day trial without credit card is a great opportunity to try Sellics.

Check out this Sellics Review for more information.

11. Pixelfy


Pixelfy is a URL shortener. It embeds a retargeting pixel into each link that you shorten. You can then retarget people on Facebook, Twitter, and LinkedIn who clicked on your link.

There are several reasons why this can be beneficial, but the key reason is that you can retarget people, even though you are sharing external content.

Anyone who sends traffic, or shares links to potential customers, can easily implement into his/her marketing processes. 

If you are an Amazon seller, social media agency, or influencer, is a powerful tool, allowing you to tag traffic with pixels, collect data and build audiences. 

This is extremely valuable for both the analysis and hyper-targeted remarketing via multiple channels such as Facebook, Twitter, Google, and LinkedIn Ads. 

Amazon sellers have the added benefit of generating nearly 15+ different Super URLs, helping to improve keyword rankings.


Reprice is an Amazon repricer for sellers who want to win the Buy Box and stay ahead of their competition. You can optimize your prices on every Amazon marketplace and replicate your product pricing across eBay, Walmart, Magento, Shopify, BigCommerce, and more.

The moment one of your competitors discounts or runs out of stock, the software reacts immediately to help you win the Buy Box. You can also get insights into your top 10 Amazon Buy Box competitors and set rules to compete against other sellers. offers a 14-day free trial including all features and you can set up your account in minutes.

13. IO Scout

IO Scout 1

IO Scout is a great and affordable Amazon seller tool for beginners. IO Scout provides more than 10 tools that can help you increase your sales on Amazon. You can find high margin and low competitive products, analyze competition, keywords, market trends, and more.

Price starts from $25/m.

14. AMZFinder


AMZFinder is a powerful Amazon seller tool with two major functions: Review Request system and Review Management system.

With customized email templates and rules, you can send out encouraging emails to buyers to request Amazon reviews.

The review monitor tracks all feedback and ratings and keeps you up to date with what customers have said about your products, especially when it comes to negative reviews.

AMZFinder offers a 30-day free trial and then starts with $49.00/month.

15. Seller.Tools

SellerTools Desktop

Here are all the software tools of Seller.Tools: 

  • Keyword Manager
  • Product Research
  • PPC Management
  • Keyword Wizard (Keyword Research)
  • Listing Manager
  • Alerts

Their pricing is also fair, the cheapest plan is $57 per month, while the most expensive one is $197 per month.

16. Feedvisor


Feedvisor is an AI-based tool for large sellers and brands. The company also offers managed services.

Feedvisor provides AI-based solutions for:

  • Price Optimization
  • Advertising Optimization
  • Brand Optimization

I recommend checking out their website here.

However, if you're just starting, Feedvisor might not be the best solution for you, because it's a solution for Large sellers and brands.

In this case, you should check out Helium 10 or Jungle Scout.

17. AMZ Tracker

AMZTracker Desktop

AMZTracker is also an all-in-one Amazon seller tool. They provide an On-Page Listing Analyzer to optimize your listing and increase your sales on Amazon.

You can also track your keyword rankings and promote products directly on Vipon - a marketplace for discounted Amazon products.

All in all, AMZTracker is ok - however, I'd also recommend Helium 10 or Jungle Scout since these tools are much better in terms of functionality and usability.

18. Hello Profit

HelloProfit Desktop

HelloProfit is mainly a tool to track your profits. It provides some unique customization options when it comes to grouping ASINs and comparing data for different products.

This grouping is super beneficial - you can compare different historical data by product groups.

If you're just starting, this feature doesn't really matter. Yet, for many Amazon sellers who have diverse product catalogs with multiple categories, it's essential.

HelloProfit also provides a tool to manage your Amazon PPC campaigns, a tool that sends you push-notifications when your sales decline, and a tool to manage customer orders.

19. Cash Cow Pro

Cash Cow Pro dashboard

Cash Cow Pro is a database monster, and if you want to get as much data as possible, it could be the right tool for you.

While it can't compete with tools like Jungle Scout in terms of usability, it provides almost any metric you want, from page time to conversions to A/B test metrics.

With a price of $50 per month, it's slightly more expensive than other alternatives, but the price is still very reasonable.

The Best Free Amazon Seller Tools

There are not only Amazon Seller Tools you need to pay for, but also free Amazon Seller Tools.

Here are the best free Amazon seller tools:

Helium 10

Helium 10 is not only the best Amazon seller tool - it also offers a free plan.

In my opinion, Helium 10's free plan is the best choice if you don't want to pay for an Amazon seller tool.

You can go sign up here for free.

Unicorn Smasher

For total beginners, Unicorn Smasher is a great product research tool. It works like Jungle Scout's Chrome Extension and shows you relevant data of an Amazon product.

However, I recommend checking out Helium 10's Chrome Extension since you can also use it for free and it's much more comprehensive.


Keepa is an Amazon seller tool that informs you about price- and sales rank changes of a product on Amazon. You can also analyze product data within a specific period of time, which makes the tool really useful. 

Keyword Tool

You can use the Keyword Tool to find various keywords for your products on Amazon. What's great is that you can filter by search engines and countries.


You can use AMZBase to find ASINs and title descriptions quickly and save time. Furthermore, you can calculate your Amazon FBA fees.


Sonar is a free Amazon Keyword Tool by Sellics, which provides you with further suggestions based on certain main keywords or ASINs. You can also choose between different regions.


Choosing an Amazon seller tool is an essential long-term decision that affects your success on Amazon.

In my opinion, it really comes down to two options:

Helium 10 or Jungle Scout.

However, you might go for Teikametrics if you want to optimize your Amazon PPC Campaigns or Feedvisor if you run a large company.

Here's a summary of all Amazon seller tools we've included in this article:

  • Helium 10 - The best Amazon seller tool
  • Jungle Scout - Along with Helium 10, the best Amazon seller tool
  • AMZScout - Great tool for sellers with a limited budget
  • Teikametrics - The best tool to optimize your PPC campaigns
  • Zonguru - Great all-in-one tool
  • eComEngine - Great to streamline your processes
  • SellerApp - Great software with actionable insights
  • Feedback Whiz - The best solution for feedback management
  • Viral Launch - Great all-in-one tool
  • Sellics - Great all-in-one tool with three software bundles
  • Pixelfy - URL shortener for Amazon sellers
  • Repricer - Repricing software to win the buy box more often
  • IO Scout - Amazon tool with basic features
  • AMZFinder - Great tool to manage feedback
  • Seller.Tools - Great all-in-one tool with advanced features
  • Feedvisor - The best solution for large sellers and companies
  • AMZTracker - Great all-in-one tool
  • eComEngine - Three different software tools
  • HelloProfit - Great solution to track Amazon business data
  • CashCowPro - Provides lots of data

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