The 18 Best Amazon Seller Tools To Succeed On Amazon

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Want to jump straight to the answer? Helium 10 is definitely the best tool for most sellers out there.

If you want to sell on Amazon, you'll need an Amazon seller tool.

Sure, you can try to start without a tool, but chances are high that you're going to fail if you do so.

These times, there's a lot of competition on Amazon and that's exactly why it's uber important to use a powerful tool.

Furthermore, there're well over a hundred tools out there which make it difficult to decide which one to use.

If you ask me, you should use a tool with which you can handle your business from A to Z. But what's moreover super important, is that it provides 100% accurate data.

Finally, you don't want to spend money on something that delivers inaccurate data.

Such a tool is literally worth nothing.

So if you want to know which Amazon seller tools get the job done, you've come to the right place.

Here's a comprehensive list of all Amazon tools out there that are really worth it:

18 Amazon Seller Tools To Kickstart Your Business

1. Helium 10

Helium 10 Chrome Extension Dashboard

When it comes down to find products to sell on Amazon, do keyword research and optimize your Amazon listing, there's no chance to find a better tool than Helium 10.

They provide 20 data-driven tools to build your Amazon business from scratch and grow it into a niche-dominating business. 

In fact, Helium 10 is definitely the most comprehensive tool out there.

I actually want to write a bit more about Helium 10's tools but it would explode this post so I highly recommend you check out all features here.

What's also great that, unlike most Amazon tools, they offer a free plan. 

You can go sign up here for free or you can use one of our 50% discount codes:

Helium 10 - 50% Coupons
Get a 50% discount on your first month at Helium 10! Just add our coupon SMARTMINDED50 to your order. 
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Also, check out this Helium 10 Review and the following video to learn more about it:

2. Jungle Scout

Jungle Scout is also an All-in-One Amazon seller tool. Originally, they started as a tool for product research, but over time they developed numerous other useful features.

I think that there're two tools really worth mentioning:

Supplier Database and Jungle Scout Launch.

Using Supplier Database, you can easily find a suitable manufacturer for your product. You'll get a lot of useful insights such as other costumers of a supplier or the overall supplier rating.

Using Jungle Scout Launch, you can offer your product directly on JumpSend, a marketplace where thousands of people are looking for discounted products.

I wrote a detailed article about Jungle Scout Launch which you can check out here.

What's also super cool is that they provide awesome metrics such as Opportunity Score or Listing Quality Score.

All in all, there're 8 Jungle Scout tools to supercharge your business:

All Jungle Scout Tools

You can learn more about Jungle Scout reading this Jungle Scout Review.

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3. Zonguru


ZonGuru provides 15 features. You can do product research, track results, discover great keywords, send follow-up emails, and lots more.

Especially cool is the keyword tool. It provides a ton of useful data such as the revenue one single keyword generates, monthly search volume, or a metric for competitiveness.

And that was just scratching the surface of Zonguru's toolset. You can check out all the features here.

It's also great because it's much cheaper than Helium 10. If you're looking for an awesome price-performance, you go with Zonguru.

4. Feedback Whiz

Feedbackwhiz Desktop

First of all, FeedbackWhiz is not an All-in-One Amazon seller tool. But it's worth mentioning because it provides a ton of awesome features.

It's one of the best tools to track and analyze reviews and automate feedback. You can create custom automated email campaigns to ask your customers for feedback. 

Super useful to get more product reviews in less time.

If you want to increase the number of your reviews and fix negative feedback, you won't find a better tool than FeedbackWhiz.

5. Viral Launch

Viral Launch Desktop

Viral Launch is not only an Amazon seller tool. They also offer services such as a product launch service or a listing creation service.

So if you're want to outsource some of your activities, Viral Launch may be the right choice for you.

Their software tools are all about market insights. They provide a TON of data.

There's one tool pretty cool called Market Intelligence which you should definitely check out here.

6. AMZScout

AMZ SCOUT Homepage

Using AMZScout, you can find profitable products, track them, calculate fees, and much more.

What's cool about the tracking feature is that you can analyze sales data of a product by seasonal periods.

AMZScout also provides PPC tools and features for competitor analysis. There's also a great Amazon FBA calculator that you can check out here.

The cheapest plan is $29.99 per month, the starter plan is $39.99 per month, and the business plan is $59.99 per month.

So if you're a beginner and have not that high budget, AMZScout could be the right choice.

7. Sellics

Sellics cockpit new feature widgets in dashbaord

Here's what you can do with Sellics:

  • Product Research
  • Amazon PPC
  • Amazon SEO
  • Increase Reviews
  • Competition Analysis
  • Inventory Management

An awesome thing is that metrics and data are transformed into actionable recommendations to improve your business processes.

There are two versions of the tool, Seller Edition, and Vendor Edition.

A great aspect is that Sellics works with companies like Bosch, L'Oreal, WMF, and lots more.

An easy-to-understand user interface, a great web app, and a lot of information to work with are what make Sellics stand out.

The 14 day trial period without a card is a perfect way to try it.

Check out this Sellics Review.

8. Pixelfy


Pixelfy is a URL shortener. It embeds a retargeting pixel into each link that you shorten. You can then retarget those people who clicked on your link, on Facebook, Twitter, Google, and LinkedIn Ads. 

There are several reasons why this can be beneficial, but the key reason is that you are able to retarget people, even though you are sharing external content.

Anyone who sends traffic, or shares links to potential customers, can easily implement into his/her marketing processes. 

If you are an Amazon seller, social media agency, or influencer, is a powerful tool, allowing you to tag traffic with pixels, in order to collect data and build audiences. 

This is extremely valuable for both the analysis and hyper-targeted remarketing via multiple channels such as Facebook, Twitter, Google, and LinkedIn Ads. 

Amazon sellers have the added benefit of generating nearly 15+ different Super URLs, helping to drive keyword ranks.

Pricing Plans

  • Starter: $3.99 user/mo
  • Essential: $9.99 user/mo
  • Professional: $19.99 user/mo
  • Business: $49.99 user/mo
  • Enterprise: $99.99 user/mo


Reprice is the fastest Amazon repricer for sellers who want to win the Buy Box and stay ahead of their competition. Optimize your prices on every Amazon marketplace and replicate your product pricing across eBay, Walmart, Magento, Shopify, BigCommerce and more.

The moment one of your competitors reprices or goes out of stock, the software reacts immediately to help you win the Buy Box. Get competitor insights on your top 10 rivals for the Amazon Buy Box and set rules to compete against other merchants. offers a 14-day free trial including all features and you can be set up in minutes. 

10. IO Scout

IO Scout 1

IO Scout is a great and affordable tool for beginners. With IO Scout you get +10 tools that can help you increase your sales on Amazon. You can find high margin and low competitive products, analyze competition, keywords, market trends, and more.

Price starts from $25/m.

11. AMZFinder


AMZFinder is a powerful Amazon seller tool with two major functions: Review Request system and Review Management system.

With customized email templates and rules, you can send out encouraging emails to buyers to request more positive reviews intelligently.

The review monitor will track all your feedback and reviews, and keep updated with what customers said about the products, especially for those negative ones.

It offers a 30-day free trial and then starts with $49.00/month.

12. Seller.Tools

SellerTools Desktop

Seller.Tools provides useful software for Amazon sellers but they also offer great services. I think it's definitely worth it to check out their services. 

Head over to their homepage to do so.

However, here's the software they provide:

  • Keyword Manager
  • Product Research
  • PPC Management
  • Keyword Wizard
  • Listing Manager
  • Alerts

Their pricing is also fair, the cheapest plan is $57 per month, while the most expensive one is $197.

13. Seller.Labs

SellerLabs Desktop

SellerLabs is a great tool with four main features.

Here's what you can do with SellerLabs:

  • Create and manage Amazon PPC campaigns
  • Discover Amazon products and keywords
  • Get more product reviews and better seller feedback
  • Manage your inventory and financial stuff

14. Feedvisor


Feedvisor is an AI-based tool for big sellers and brands. They also offer some great services.

However, if you're just starting out, this might not be the best solution for you.

They clearly state that their software is for large sellers and brands:

Feedvisor Website

They provide AI-based solutions for:

  • Price Optimization
  • Advertising Optimization
  • Brand Optimization

I recommend checking out their website here.

15. AMZ Tracker

AMZTracker Desktop

AMZTracker is a tool that provides amazing rank tracking features. It has a clean user interface that gives you a quick overview of what your competitors are doing and how they are affecting your rankings.

This is very useful if you want to identify advertising trends and react immediately.

Overall, AMZTracker is an excellent suite. If you want to use the tool as a standalone ranking tracking software, it's probably a bit overkill.

16. eComEngine

eComEngine Desktop

eComEngine is an Amazon software with four main tools:

  • Feedback Five: Manage Feedback
  • Market Scout: Get Amazon market insights
  • Restock Pro: Get restock suggestions
  • SmartPrice: Repricing Software to win the Buy Box more often

These four tools are all standalone tools, so you can use and pay for only one of them or all four.

17. Hello Profit

HelloProfit Desktop

HelloProfit is mainly a tool to track your profits. It provides some unique customization options when it comes to grouping ASINs and comparing data for different products.

This grouping is super beneficial. You can compare different historical data by product groups.

If you're just starting as an Amazon seller, it doesn't really matter. Yet, for many Amazon sellers who have a diverse product catalog with multiple categories, it is essential.

However, they also provide a tool to manage your PPC campaigns, a tool that sends you push-notifications when your sales fall down, and a tool to manage customer orders.

18. Cash Cow Pro

Cash Cow Pro dashboard

Cash Cow Pro is a database monster, and if you want to get as much data as possible, it could be the right tool for you.

While it can't compete with tools like Jungle Scout in terms of usability, it provides almost any metric you want, from page time to conversions to A/B test metrics.

With a price of $50 per month, it's slightly more expensive than other alternatives, but the price is still very reasonable.

Amazon Seller Tools For Free

To get this article finished, here're a few great Amazon seller tools for free:


Keepa is an Amazon seller tool that informs you about the changes in the price and sales rank of a particular product on Amazon.

You also have the ability to analyze products within a specific time period, which makes the tool really useful.

Keyword Tool

You can use the keyword tool to find various keywords for your Amazon listing. A cool feature is that you can filter by search engines and countries.


Use AMZBase to find ASINs and title descriptions quickly and save a lot of time. Furthermore, you can calculate your Amazon FBA fees.


Sonar is a free Amazon Keyword Tool by Sellics, which provides you with further suggestions based on certain main keywords or ASINs. You can also choose between different regions.

We hope that we've been able to help you with this article. Please give us your feedback in the comment field below.

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