The 18 Absolute Best Amazon Seller Tools for 2023

Want to jump straight to the answer? Helium 10 is definitely the best Amazon tool for most sellers.

If you want to become an Amazon Seller, you need an Amazon seller tool.

Sure – you can try to start without a tool, but there’s a good chance that you’ll fail.

There’s a lot of competition on Amazon, and that’s exactly why it’s important to use powerful tools.

So, if you want to know which Amazon seller tools get the job done, you’ve come to the right place.

Here’s a list of the best Amazon seller tools for 2023:

The 18 Absolute Best Amazon Seller Tools

  1. Helium 10
  2. Jungle Scout
  3. AMZScout
  4. Teikametrics
  5. Zonguru
  6. eComEngine
  7. SellerApp
  8. FeedbackWhiz
  9. Viral Launch
  10. Sellics
  11. Pixelfy
  13. IO Scout
  14. AMZFinder
  15. Seller.Tools
  16. Feedvisor
  17. Hello Profit
  18. Cash Cow Pro

1. Helium 10

Helium 10 Chrome Extension Dashboard

Helium 10 is the best Amazon seller tool. Period.

When it comes to product research, keyword research, and listing optimization, there’s no chance to find a better tool than Helium 10.

Helium 10 provides 22 tools to build your Amazon business from scratch and grow it to a multi-million dollar business. It’s definitely the most comprehensive tool on this list.

Actually, I wanted to write more about Helium 10’s tools, but that would go beyond this post, so I highly recommend checking out all features here.

What’s also great is that they – unlike most other Amazon seller tools – offer a free plan. You can sign up here for free, or you can use this 20% discount code for the first 6 months:

Also, check out this Helium 10 Review and the following video to learn more about it:

2. Jungle Scout

Jungle Scout Screenshot

Jungle Scout started as a product research tool, but over time the company added new features. You can now do everything with it, from optimizing product listings to managing your amazon inventory.

There are two tools really worth mentioning:

Supplier Database and Promotions.

With the Supplier Database, you can easily find a suitable supplier for your product. You’ll get many valuable insights like information about a supplier’s customers or the overall supplier rating.

With Promotions, you can promote your Amazon products directly within Jungle Scout and jumpstart early sales with promotional campaigns.

What’s also great is that Jungle Scout provides useful metrics like Opportunity Score or Listing Quality Score.

Also, the Opportunity Finder is one of the best tools for product research. It works based on reverse keyword search.

You can learn more about Jungle Scout in this Jungle Scout Review.

They have super fair pricing and provide a 14-Day money-back guarantee. Definitely check out their pricing plans here.

3. AMZScout

AMZ SCOUT HomepageWith AMZScout, you can find profitable products, optimize your Amazon listing, calculate Amazon fees, and more.

What’s useful is that you can analyze sales data of a product by seasonal periods.

They have two different plans. You can choose between the PRO Extension and the Amazon Seller Bundle.

The Amazon Seller Bundle allows you to use the PRO Extension and the AMZScout Web App.

The PRO Extension is $16,49 per month (billed annually), and the Amazon Seller Bundle is $29 per month (billed annually). They also offer a lifetime plan for the PRO Extension for $499 and the Seller Bundle for $1,499.

So, if you’re a beginner and don’t have a high budget, AMZScout could be the right choice for you.

4. Teikametrics

Teikametrics Screenshot

Teikametrics specializes in helping sellers with Amazon and Walmart Advertising. It does a really great job automating most of the work you should be doing to get the best results, and very affordable now with its recent price decrease.

With new features coming in 2021, such as inventory connectivity with your advertising to further increase functionality, this is a red-hot product that is useful for any Amazon or Walmart seller.

5. Zonguru

Zonguru Screenshot

ZonGuru provides 15 features. You can do product research, track your amazon sales, research keywords, send follow-up emails, and more.

The keyword research tool is great. It provides valuable data like the revenue one single keyword generates, monthly search volume, or a metric for the competitiveness of a keyword.

And that was just scratching the surface of Zonguru’s toolset. You can check out all the features here.

It’s also great because it’s much cheaper than most Amazon seller tools. So, if you’re looking for an excellent price-performance ratio, definitely check out Zonguru.

6. eComEngine

eComEngine Desktop

eComEngine is an Amazon software with four main tools:

  • Feedback Five – Manage feedback
  • Market Scout – Get Amazon market insights
  • Restock Pro – Get restock suggestions
  • SmartPrice – Amazon Repricing Software

These four tools are all standalone, so you can use just one of them or all four.

7. SellerApp

SellerApp creative

SellerApp is an ecommerce analytics platform tailored for Amazon sellers, agencies, and brands to optimize their operations, sales, and marketing efforts.

From product sourcing to finding high-converting keywords for your listing, estimating profit margins, and automating your PPC campaigns, SellerApp got you covered!

SellerApp offers a 7-day trial. You can get 25% off on all plans using the coupon code “SMARTMINDED”. Plus, you will also enjoy a comprehensive onboarding process.

8. Feedback Whiz

Feedbackwhiz Desktop

FeedbackWhiz is one of the best tools to track product reviews and automate the process of getting reviews on Amazon.

For example, you can create an email automation that asks your customers to leave a review. This is super useful to get more product reviews fast.

FeedbackWhiz also offers tools to monitor your Amazon products. You can get notified when another seller tries to hijack your listing or when you win or lose the buy box.

FeedbackWhiz offers a free plan, and the most expensive paid plan costs $139,99 per month.

9. Viral Launch

Viral Launch Desktop

Viral Launch’s software tools provide a ton of useful data to help you with your Amazon business.

There’s one extremely useful tool called Market Intelligence which you should definitely check out here. Market Intelligence rates your product ideas and shows you whether selling a product is worth it or not – super helpful.

Also, Viral Launch offers a product launch service for several different Amazon marketplaces.

10. Sellics

Sellics cockpit new feature widgets in dashbaord

Sellics provides a great user interface and many features. Here are the main features:

Sellics transfers metrics and data into actionable recommendations to improve your business processes – that’s super useful.

There are three versions of Sellics – Seller Edition, Vendor Edition, and Agency Edition.

You should definitely check them out here.

A great aspect is that Sellics works with companies like Bosch, L’Oreal, WMF, and many more.

The 14 day trial without credit card is a great opportunity to try Sellics.

11. Pixelfy


Pixelfy is an URL shortener. It embeds a retargeting pixel into each link that you shorten. You can then retarget people who clicked on your link on Facebook, Twitter, and LinkedIn.

There are several reasons why this can be beneficial, but the key reason is that you can retarget people, even though you are sharing external content.

Anyone who sends traffic, or shares links to potential customers, can easily implement into his/her marketing processes.

If you are an Amazon seller, social media agency, or influencer, is a powerful tool, allowing you to tag traffic with pixels, collect data and build audiences.

Amazon sellers have the added benefit of generating nearly 15+ different Super URLs, helping to improve keyword rankings.


Reprice is an Amazon repricer for sellers who want to win the Buy Box and stay ahead of their competition. You can optimize your prices on every Amazon marketplace and replicate your product pricing across eBay, Walmart, Magento, Shopify, BigCommerce, and more.

The moment one of your competitors discounts or runs out of stock, the software reacts immediately to help you win the Buy Box. You can also get insights into your top 10 Amazon Buy Box competitors and set rules to compete against other sellers. offers a 14-day free trial including all features, and you can set up your account in minutes.

13. IO Scout

IO Scout

IO Scout is a great and affordable Amazon seller tool for beginners. IO Scout provides more than 10 tools that can help you to increase your sales on Amazon. You can find high margin and low competitive products, analyze competition, keywords, market trends, and more.

IO Scout starts from $25 per month.

14. AMZFinder


AMZFinder is a review management tool for Amazon sellers.

You can automatically send review request emails and manage your reviews to proactively improve your store’s credibility and ratings on Amazon.

AMZScout offers two different types of plans:

  • Customer Email Plans
  • Review Management Plans

The Customer Email Plans start at $19 per month, and the Review Management Plans start at $29.99 per month.

15. Seller.Tools

SellerTools Desktop

Seller.Tools provides six features to run your Amazon business.

  • Product Manager – Manage keywords, create listings, and much more
  • Competiton Research – Run and Reverse ASIN search and find new keyword opportunities
  • Automation – Manage transactions and launch a product
  • Chrome Extension – Find where you’re losing money, one-click review requests, and exclusive metrics at a click away
  • Wallet – Review your balance and manage transactions
  • Alerts – Set alerts and see improved product state

Seller.Tools offers a free plan. The cheapest paid plan starts at $57 per month, and the most expensive plan is $197 per month.

16. Feedvisor


Feedvisor provides AI-based platforms for:

  • Price Optimization
  • Advertising Optimization
  • Brand Optimization

They also offer managed services for pricing, advertising, and brand optimization.

I recommend checking out their website here.

Feedvisor might not be the best solution for you if you’re just starting because it’s suited for large sellers and brands.

In this case, you should check out Helium 10 or Jungle Scout.

17. Hello Profit

HelloProfit Desktop

HelloProfit is mainly a tool to track your profits, and it provides some unique customization options like grouping different ASINs together.

Grouping different ASINs is very beneficial – you can compare different historical data by product group.

If you’re just starting out, this feature is not really important. But for Amazon FBA sellers who sell a lot of products, it’s essential.

HelloProfit also provides a tool to manage your Amazon PPC campaigns, a tool that sends you push notifications when your sales decline, and a tool to manage customer orders.

HelloProfit offers a 21-day free trial and then costs $97 per month.

18. Cash Cow Pro

Cash Cow Pro dashboard

Cash Cow Pro is a database monster, and if you want to get as much data as possible, this seller software could be the right option for you.

While Cash Cow Pro can’t compete with tools like Helium 10, it provides almost any metric like conversion rate, real-time sales, profits, promotions and refunds, keyword ranking, and more.

Plus, you can automatically email customers to get more positive reviews and monitor your sales and inventory.

The price of $47,97 per month (billed monthly) or $497 per year (billed annually) is also very reasonable.

The Best Free Amazon Seller Tools

You don’t need to pay for every Amazon seller tool. There are also great free tools.

Here are the best free Amazon seller tools:

  1. Helium 10
  2. Unicorn Smasher
  3. Keepa
  4. Keyword Tool
  5. AMZBase
  6. Sonar

1. Helium 10

Helium 10 Website

Helium 10 is not only the best Amazon seller tool – Helium 10 also offers a free plan.

The Helium 10 free plan is the best option if you don’t want to pay money for an Amazon seller tool.

You can sign up here for free.

2. Unicorn Smasher

Unicorn Smasher Website

For total beginners, Unicorn Smasher is an excellent product research tool. It works like Jungle Scout’s Chrome Extension and shows you relevant data of an Amazon product.

However, I recommend checking out Helium 10’s Chrome Extension since you can also use it for free, and it’s much more comprehensive.

3. Keepa

Keepa Website

Keepa is an Amazon seller tool that informs you about price- and sales rank changes of a product on Amazon. You can also analyze product data within a specific period of time, which makes the tool really useful.

4. Keyword Tool

Keyword Website

You can use the Keyword Tool to find various keywords for your products on Amazon. What’s great is that you can filter by search engines and countries.

5. AMZBase

AMZBase Desktop

You can use AMZBase to find ASINs and title descriptions quickly and save time. Furthermore, you can calculate your Amazon FBA fees.

6. Sonar

Sonar Website

Sonar is a free Amazon Keyword Tool by Sellics, which provides you with further suggestions based on specific main keywords or ASINs. You can also choose between different regions.


Choosing an Amazon seller tool is an important long-term decision that affects your success on Amazon.

In my opinion, it really comes down to two options:

Helium 10 or Jungle Scout.

However, you might go for Teikametrics if you want to optimize your Amazon PPC Campaigns or Feedvisor if you run a large company.

Here’s a summary of all Amazon seller tools we’ve included in this article:

  • Helium 10 – The best Amazon seller tool
  • Jungle Scout – Along with Helium 10, the best Amazon seller tool
  • AMZScout – Great tool for sellers with a limited budget
  • Teikametrics – The best tool to optimize your PPC campaigns
  • Zonguru – Great all-in-one tool
  • eComEngine – Great to streamline your processes
  • SellerApp – Great software with actionable insights
  • Feedback Whiz – The best solution for feedback management
  • Viral Launch – Great all-in-one tool
  • Sellics – Great all-in-one tool with three software bundles
  • Pixelfy – URL shortener for Amazon sellers
  • Repricer – Repricing software to win the buy box more often
  • IO Scout – Amazon tool with basic features
  • AMZFinder – Great tool to manage feedback
  • Seller.Tools – Great all-in-one tool with advanced features
  • Feedvisor – The best solution for large sellers and companies
  • eComEngine – Three different software tools
  • HelloProfit – Great solution to track Amazon business data
  • CashCowPro – Provides lots of data

FAQ – Frequently Asked Questions

Amazon Seller Tools are software tools that help Amazon sellers to succeed on Amazon. These tools can help Amazon sellers with product research, keyword research, marketing, or inventory management challenges. You don’t necessarily need an Amazon Seller Tool to sell on Amazon, but it is highly recommended.

There are lots of helpful software tools for Amazon sellers. However, the most comprehensive software for Amazon sellers is Helium 10. The software suite offers 30 tools to help Amazon sellers build and grow their business.

You don’t necessarily need an Amazon Seller Tool to start an Amazon FBA business. However, it is highly recommended, and there are also free tools that you can use as a beginner. You can find a list of the best free Amazon Seller Tools within this article.

Using Amazon Seller Tools has several benefits. Here are the most important ones:

  • Get insights on sales figures and inventory
  • Find relevant keywords for your marketing
  • Manage your inventory with one tool
  • Improve your Amazon search engine rankings
  • Optimize your Amazon Advertising campaigns

Yes, Helium 10 offers a free version. This version offers limited access to all features, but is still very comprehensive. You can sign up for free here.

Helium 10 Platinum offers all the features of the Starter Plan and more. In addition, it allows unlimited access to a majority of the tools (e.g. Magnet or Cerebro). Users who are serious about selling on Amazon should opt for this plan.

Helium 10 and Jungle Scout are fierce competitors when it comes to Amazon Seller Tools. Both software tools have powerful features and great usability. However, if forced to choose between the two, I would go with Helium 10, because it has a larger feature set.

You don’t need software to sell on Amazon. However, it is highly recommended and can help you succeed on Amazon.

You need an Amazon Seller Tool like Helium 10 or Jungle Scout. These tools can show you how much sales a product on Amazon generates each month, as well as some other useful data.

Moritz Bauer
Moritz Bauer
Moritz Bauer studied business management at the University of Applied Sciences in Constance. He built his first Online Store when he was 16 years old. Now he teaches companies how to establish their business online.

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