Helium 10 vs. Jungle Scout: Do You Really Use The Best Tool?

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Want to jump straight to the answer? Helium 10 is definitely the better tool for most sellers out there.

In this guide, you will find out whether Helium 10 or Jungle Scout performs better when it comes down to build an Amazon business from scratch or to give your existing Amazon business a super-boost.

We'll first take a look at Helium 10's powerful tools and then at Jungle Scout's tools.

»Helium 10 has everything you need. There are literally hundreds of software tools for Amazon Sellers, and I have tried most of them. But in my opinion, there is only one tool that matters for serious sellers: Helium 10!«
- Kevin King (Freedom Ticket)

Here's what we will cover in this guide:

  • Helium 10 & Jungle Scout Discount
  • Helium 10 Review
  • Jungle Scout Review
  • Helium 10 vs. Jungle Scout
  • Pricing
  • Conclusion
  • Amazing Amazon Infographic

Let's dive right in.

Helium 10 Discount

Helium 10 - 50% Coupons
Get a 50% discount on your first month at Helium 10! Just add our coupon SMARTMINDED50 to your order. 
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Helium 10 Review

Helium 10 is a complete suite that includes several Amazon seller tools. For example, Helium 10 offers ingenious tools like the Helium 10 XRay or Helium 10 Black Box.

In fact, Helium 10 is a super-comprehensive toolset that provides sellers with lots of features to kickstart their Amazon business, grow it and make more sales.

With the benefits Helium 10 has to offer, I keep finding keywords and product gems all the time - Just finding 1 good product or 1 strong keyword that was overlooked by others, can easily be worth the yearly cost of Helium 10.
- Tomer Rabinovich (TopDogSummit)

Here's what's inside:

Helium 10 Tools

  • Black Box
  • Xray (Chrome Extension)
  • Profits
  • Trendster
  • Magnet
  • Cerebro
  • Frankenstein
  • Scribbles
  • Index Checker
  • Keyword Tracker
  • Alerts
  • Inventory Protector
  • Refund Genie
  • Follow-Up

Super comprehensive.

If you want, you can head over to this page and sign up for free or can use one of our 50% discount codes to use all the powerful tools:

Here's also an article on how to use our Helium 10 Coupons.

Helium 10 Black Box

Helium 10 Black Box is like the Jungle Scout's Product Database. Using Black Box, you can set filters and find products to sell on Amazon with exactly those parameters that you're looking for.

It's hard to say, but it's worth mentioning that this tool is far more comprehensive than Jungle Scout's Product Database.

Here's how it looks like:

Helium 10 Black Box Product Research

At the end of the day, you've to find a product that people are looking for and a product which is not that competitive.

And that's exactly what you can do with Black Box.

You can use filters to find high-potential products and to discover high-potential niches with low competition.

Helium 10 XRay

You can use Helium 10 XRay as an extension to the Chrome Browser. It's similar to Jungle Scout's Chrome Extension.

Helium 10's Chrome Extension provides data such as net profit, average sales, average rating, average price, and lots more.

Here's how it looks like:

Helium 10 XRay Chrome Extension

So in fact, you can check out all sales-relevant data of a product. Here's an infographic showing why this is important:

Helium10 Success Score Blog Chart 01


Of course, XRay provides a lot more data than revenue, BSR, price, and reviews. I recommend checking out all the features here.

While the basic features are not very different from Jungle Scout's Chrome Extension, XRay includes other useful tools that make your life easier:

  • Profitability Calculator
  • Inventory Levels
  • Helium 10 Review Downloader

Let's go through all these tools in detail:

Profitability Calculator

There's a fee for using the FBA service that has a significant impact on your profitability.

There're also a lot of other costs you've to consider:

  • Storage fee
  • Shipping costs
  • Taxes
  • Current purchase price
  • CPC costs
  • lots more

It's important to check Amazon fees, whether you want to sell books on Amazon or whatever, your profit margin needs to be sufficient.

If your margin is too low, it doesn't really matter what you do, you'll struggle to make enough money.

You can learn more about Amazon FBA fees here.

However, Profitability Calculator takes all the hard work from your shoulders by calculating your profit and telling you whether selling a product is worth it or not.

If you don't want to spend money on Helium 10, here's also an Amazon FBA Calculator you can use.

Inventory Levels

Strategic inventory management is critical to a successful Amazon FBA business. FBA sellers who sell products with a limited lifespan need to keep an eye on their inventory at all times.

Also, how do you know when the right time has come for the next order?

Finally, you don't want to go out of stock.

You can use Inventory Levels to determine the minimum stock level for a product. Using this tool, your stock level never falls below a critical threshold.

The worst thing that can happen to an Amazon FBA seller is being out of stock! If no more products are available, your product loses valuable rankings and you loose money.

It is also beneficial to look at the stock of your most successful competitors. By using this tool, you can analyze your competitors currently available stock. You can also see how many units they usually have available.

Using Inventory Levels, you can develop your own inventory management strategy to drive competitors out of business.

Review Downloader

Review Downloader helps you to evaluate all negative reviews from your competitors.

The tool allows you to identify recurring problems of your competitor's products and derive measures to solve them.

If you do it the right way, you will have a massive competitive advantage over your competitors and can generate more sales.

Helium 10 Profits

Helium 10 Profits analyzes the financial situation of your Amazon business using a variety of techniques.

For example, you can analyze gross revenue and net profit for a user-defined period of time.

Based on short-term data, Profits calculates which products have strong momentum and which perform low. 

There're also charts show how inventory developed over time.

The Performance Matrix shows orders, units sold, ROI, profit margin, repayments, and other useful metrics.

Helium 10 Trendster

To predict product trends, you need a deeper understanding of the markets and therefore, you also need the right tool.

With Helium 10 Trendster you can track ASINs to see how well products sell. By analyzing the data, you can identify patterns and trend categories.

If certain trend categories overlap, there's a potential for crossover products.

Let's assume you want to track product trends in fitness, outdoor and modern living.

Although these trends do not correlate, they lead to new trend products such as a smartwatch with an integrated pulse sensor.

With Trendster, you can identify trends before they reach the mainstream. 

Here're the benefits:

  • You can identify seasonal product trends quickly.
  • Visual data
  • Presentation of price and sales development over a certain period.
  • You can see new market trends within a season.

Helium 10 Magnet

The research for keywords based on a single main keyword can be a shot in the dark if you don't use the right tool with helpful filters.

Magnet solves this problem.

Helium 10 Magnet² provides several filtering options, making it one of the most popular keyword tool out there.

First, enter a seed keyword into the search bar. Helium 10 Magnet shows you data such as the exact search volume, the number of competing products and lots more.

Here're two more benefits:

  • The Magnet IQ Score helps to identify the competitiveness of a keyword. 
  • CPR 8-Day Giveaway tells you exactly how many products do you have to give away for 8 days to rank on the first page of search results.

Here's how it looks like:

Helium 10 Magnet

Helium 10 Cerebro

With Helium 10 Cerebro, you'll have your competitors right in front of you!

The popular Helium 10 tool is a huge help in revealing your competitors' keyword strategy. You can use it to find out which keywords your competition uses to make sales.

Over 80 percent of sales are generated from top 3-5 keywords. These keywords are the ones where products rank between 1 and 10.

You can easily find them by setting ORGANIC RANK from 1 to 10.

Use this knowledge and optimize your backend and your listing with relevant keywords.

Here's how it looks like:

Helium 10 Cerebro results

If you know, for what keywords your competitors are ranking for, it'll be an easy game for you to steal customers from them (for example when you place ads for these keywords).

Unfortunately, Jungle Scout doesn't provide such a useful tool.

Helium 10 Frankenstein

Once you created a powerful keyword list with Helium 10 Magnet² or Cerebro, you can use Frankenstein to consolidate this keyword list.

The keyword processor examines all list entries and filters out duplicate and unnecessary entries.

You can even remove unwanted characters and words. Instead of a list with 1000 different keywords, Frankenstein provides you with a manageable list with only relevant keywords.

Here's how it looks like:

Keyword Generator Search Image5

Also, Jungle Scout doesn't provide such a tool.

However, you can then take this list and put it into Helium 10 Scribbles:

Helium 10 Scribbles

Helium 10 Scribbles helps you to create and an optimized listing based on Frankenstein's list. 

In fact, it will save you a ton of time and makes sure that you used all relevant keywords, follow the Amazon guidelines, makes your listing more appealing and much more.

That's important because here's how Amazon determines your product ranking:

Amazon A9 Algorithm

Through Scribbles, you can improve your CTR and CR, get more traffic and make more sales.

And here's how Scribbles looks like:

Helium 10 Scribbles

Over time, Scribbles have been further developed for even more user experience. Among other things, the following features have been added:

  • Color coding: The keywords are displayed in different colors based on the search volume. This feature makes it easy to identify which keywords you should include in your Amazon listing.
  • Auto-complete: The tool automatically suggests Phrases and keywords.
  • Frequency counter: A superscript number indicates how often a keyword has already been used.
  • Emojis: A full range of emojis can be used to make the text even more friendly.
  • Character Counter: The character counter ensures that the limits set by Amazon are not exceeded.

Helium 10 Index Checker

If you contain a specific keyword in your Amazon Listing, your product will be indexed for it.

If not, you won't get indexed.

This has a huge impact on the visibility of your product. If the ASIN is not indexed for certain keywords, this can lead to serious sales losses.

Thus, your product will not be listed for relevant search queries.

The Helium 10 Index Checker can perform this keyword index check within a few seconds.

If you're not indexed for all relevant keywords, the tool shows you exactly what you have to do to get indexed.

Helium 10 Keyword Tracker

The Helium 10 Keyword Tracker is a keyword tracking tool that allows you to track your rankings for specific keywords. It also gives you valuable hints on how to improve your rankings.

To see if the keyword ranking has changed, sellers often update the page several times per hour.

However, this procedure is quite useless, as the keyword ranking data is only updated every few days. For this reason, the Helium 10 team has developed a brand new feature for the Keyword Tracker, called Boost.

The Boost function shows you how the keyword ranking affects the course of a day or a week.

This knowledge can be very valuable for the successful launch of a new product.

After activation, you will receive hourly updated ranking data for selected keywords.

The monthly usable number of Boost depends on your Helium 10 plan. 

Once again: Jungle Scout doesn't provide such a feature.

Helium 10 Alerts

Helium 10 Alerts tool is an early-warning-system. It will contact you as soon as another seller beats your product's ranking.

If this is the case, you can take early action against your competitor to avoid losses of sales.

This allows you to ensure that the products you offer maintain their rankings after a product launch.

The tool creates daily screenshots and forwards them to you. Alerts ensure that you can go to bed with a good feeling.

You can find a more detailed introduction of the tool in the following video:

Helium 10 Inventory Protector

Introducing a new product can be very exciting - massive discounts and coupon codes can attract buyers to buy your product.

As your sales increase, so do your rankings in organic search results. All you have to do is distribute the coupons on Facebook or other platforms.

While this is a great way to win customers, it can also attract scammers. Many new sellers forget to protect their Amazon inventory from scammers.

By stacking coupons, scammers are able to use multiple coupons several times. Thus, they can buy up free of charge the entire inventory of you.

Furthermore, the indication that your product is "out of stock" is also painful. The longer no Amazon inventory is available, the more negative rankings you will get.

These negative reviews will destroy the chances of rising in the rankings and reaching page 1. 

The solution? 

The Inventory Protector of Helium 10.

Using Helium 10 Inventory Protector, you can limit the use of vouchers.

With an easy-to-use dashboard, Inventory Protector allows you to select a specific ASIN and decide how many units a customer can buy.

The tool also shows which products are already protected and which ASINs still need to be protected.

Helium 10 Refund Genie

Helium 10 Refund Genie is useful for sellers who have been selling products on the Amazon marketplace for a long time.

The tool tells you whether Amazon owes you money due to a loss or damaged goods.

Normally, this refund process is incredibly complicated and time-consuming. The software checks five different possible causes for the refund and estimates the damage incurred.

It simplifies the refund process.

These times, Jungle Scout doesn't provide such a feature.

Helium 10 Follow-Up

You probably don't take enough time to communicate with your customers. But this interaction is incredibly important in crucial moments or after certain triggering events.

Helium 10 Follow-Up is an email tool that allows you to contact your customers automatically. This enables you to answer customer requests and problems automatically.

Helium provides 10 different free templates - but you can also write your own emails. With Helium 10 Follow Up, your entire Amazon business benefits from satisfied customers.

Helium 10 Freedom Ticket

With a Helium 10 membership, you automatically have access to Kevin King's Freedom Ticket.

Kevin King's Freedom Ticket is an Amazon course from Kevin King (one of the most popular Amazon sellers in the world).

This course explains the entire process in detail, from finding the right product to scaling your business.

Jungle Scout Review

Jungle Scout is one of the oldest Amazon seller tools ever released.

Since 2014, Jungle Scout has been helping its customers successfully sell on Amazon. Jungle Scout offers a total of nine tools within a WebApp and a Chrome Extension.

The tools of the Web App include:

  • Product Database
  • Product Tracker
  • Opportunity Finder
  • Supplier Database
  • Keyword Scout
  • Launch
  • Sales Analytics
  • Listing Builder
  • Inventory Manager
  • Alerts

I wrote an extensive article about Jungle Scout. That's why we will only cover the essential functions here:

Jungle Scout Web App

Using the Web App, you can do product research with powerful software. The integrated product database, a large number of filters and the Opportunity Finder enables you to quickly identify profitable niches and products.

Product Database

Once you have found a product, you can use the Product Tracker to analyze it in the future for any period of time.

You can track the performance of sales, profits and other data.

This allows you to reduce the risk when launching a new product. So you can launch your next product with the help of up-to-date information.

Product Tracker 

Using the Jungle Scout WebApp, you can also find quality suppliers in a supplier database in no time at all.

You can perform in-depth keyword research with Jungle Scout's keyword research tool. Then you can use the results to optimize your Amazon listing with Listing Builder and increase your sales.

You can also use Jungle Scout Launch to automate your email campaigns and create promotions directly on JumpSend.

A personalized customer communication helps you to minimize negative feedback and get better reviews.

With discounts and promotions on JumpSend, you can sell your first products and improve your ranking in the organic search results.

In fact, Jungle Scout Launch is a tool to supercharge your product launches. 

Here, you can learn more about the Jungle Scout Web App.

Jungle Scout Chrome Extension

The Chrome Extension shows different data about products when browsing on Amazon.

To use it, click on the icon next to the URL entry. The tool provides you with real-time sales estimates, competitive data, and profit forecasts.

Screenshot Chrome Extension

The Opportunity Score allows you to quickly validate any product idea. The Opportunity Score takes the following data into account when calculating the potential of a product:

  • Demand
  • Contest
  • Listing Quality

Learn more about the Chrome Extension here: Jungle Scout Chrome Extension.

Helium 10 vs. Jungle Scout: What's better?

Helium 10 vs Jungle Scout

Jungle Scout is a very simple tool that primarily specializes in product research.

Helium 10, on the other hand, is much more complex, but it really helps you to kickstart your business and grow it in the long run.

For example, Helium 10 definitely provides much more filter options than Jungle Scout so you can find products with exactly those parameters that you're looking for.

Since the user interface is more complex and it provides more possibilities, it takes a bit more time to understand how to work with Helium 10 compared to Jungle Scout.

At the end of the day, it's an easy choice. 

If you are looking for a simple solution, I would recommend Jungle Scout.

If you want to build and grow a business on Amazon that makes thousands a month, there is no way around Helium 10.

»Helium 10 provides everything that a beginner or advanced Amazon Seller needs to increase product ranking revenue and most importantly, profit margins.«
Tatiana James (Amazon FBA Expert & YouTube Star)

Helium 10 vs. Jungle Scout: Pricing

Helium 10 Pricing

Helium 10 offers a free plan. With the Helium 10 Chrome Extension, for example, you can perform 1000 search queries without paying a penny for them.

It is also possible to pay only for the tools you really need. If you want to do so, you can use the "A La Carte Plan ".

If you want to use more tools at a later time, you can get one of the following plans:

Here's Helium 10 Pricing:

Monthly payment:

  • A La Carte Plan: Different Prices from $17 to $97
  • PLATINUM PLAN: $97 per month
  • Diamond Plan: $197 per month
  • Elite Plan: $397 per month

Annual payment:

  • A La Carte Plan: -
  • PLATINUM PLAN: $970 per year
  • Diamond Plan: $1970 per year
  • Elite Plan: $4764 per year

Here you can learn more about the Helium 10 pricing.

You can also get up 50% with using our Coupon Code:

Jungle Scout Pricing

With Jungle Scout it depends on whether you need the Web App or the Chrome Extension. The prices also depend on whether you decide on a monthly or annual payment.

If you choose the monthly payment option, it'll cost you about 50% more.

Here's Jungle Scout pricing:

Monthly payment:

  • Jungle Scout (WebApp only): $49 per month
  • Jungle Scout & Extension: $69 per month
  • Extension: $39 per month

Annual payment:

  • Jungle Scout (WebApp only): $39 per month
  • Jungle Scout & Extension: $49 per month
  • Extension: $19 per month

Here you can learn more about Jungle Scout pricing here.

Helium 10 Discount

Helium 10 - 50% Coupons
Get a 50% discount on your first month at Helium 10! Just add our coupon SMARTMINDED50 to your order. 
doesn't expire

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