Helium 10 vs. Jungle Scout: Do You Really Use The Best Tool?


Want to jump straight to the answer? Helium 10 is definitely the better tool for most sellers out there.

In this guide, you will find out whether Helium 10 or Jungle Scout performs better when it comes down to build an Amazon business from scratch or grow your existing Amazon business.

We’ll take a look at Helium 10’s powerful tools and compare Jungle Scout’s tools with each of them.

Let’s dive right in.

Helium 10 Discount

Helium 10 vs. Jungle Scout

Helium 10 is a complete suite that includes several Amazon seller tools. For example, Helium 10 provides ingenious tools like the Helium 10 XRay or Helium 10 Black Box.

In fact, Helium 10 is a super-comprehensive toolset that gives sellers what they need to kickstart their Amazon business, grow it, and make more sales in the long run.

Here’s what’s inside:

Helium 10 Tools

  • Black Box
  • Xray (Chrome Extension)
  • Profits
  • Trendster
  • Magnet
  • Cerebro
  • Frankenstein
  • Scribbles
  • Index Checker
  • Keyword Tracker
  • Alerts
  • Inventory Protector
  • Refund Genie
  • Follow-Up
  • Ads
  • Portals
  • Market Tracker
  • Seller Assistant
  • Mobile App

Super comprehensive.

If you want, you can head over to this page and sign up for free or you can use this discount code to use all the powerful tools:

Here’s also a post on how to use these Helium 10 Coupons.

Let’s go through all Helium 10 tools and compare Jungle Scout’s tools with them:

Helium 10 Black Box

Helium 10 Black Box is like the Jungle Scout’s Product Database. Using Black Box, you can set filters and find products to sell on Amazon with exactly those parameters that you’re looking for.

It’s worth mentioning that this tool is far more comprehensive than Jungle Scout’s Product Database.

Here’s how to use it:

At the end of the day, you’ve to find a product with high demand and low competition.

And that’s exactly what you can do with Black Box.

You can use filters to find high-potential products and to discover high-potential niches with low competition.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Product Database.

What’s better? Black Box or Product Database?

Black Box


Because it provides more filters.

Helium 10 XRay

You can use Helium 10 XRay as an extension to the Chrome Browser. It’s similar to Jungle Scout’s Chrome Extension.

Helium 10’s Chrome Extension provides data such as net profit, average sales, average rating, average price, and lots more.

Here’s how it looks like:

Helium 10 XRay Chrome Extension

Of course, XRay provides a lot more data than revenue, BSR, price, and reviews. I recommend checking out all the features here.

While the basic features are not very different from Jungle Scout’s Chrome Extension, XRay includes other useful tools that make your life easier:

  • Profitability Calculator
  • Inventory Levels
  • Review Downloader

Let’s quickly go through all these tools:

Profitability Calculator

There’s a fee for using the FBA service that has a significant impact on your profitability.

There are also a lot of other costs you’ve to consider:

  • Storage fee
  • Shipping costs
  • Taxes
  • Current purchase price
  • CPC costs
  • Lots more

It’s important to check your costs and profits, whether you want to sell books on Amazon or whatever, your profit margin needs to be high.

If your margin is too low, you’ll always struggle to make enough money.

You can learn more about Amazon FBA fees here.

Profitability Calculator takes all the hard work from your shoulders by calculating your profit and telling you whether selling a product is worth it or not.

Inventory Levels

You can use Inventory Levels to analyze your competitor’s stock level. You can use this information to determine your minimum stock level.

Using this tool, your stock level never falls below a critical threshold.

The worst thing that can happen to an FBA seller is being out of stock! If you’re out of stock, you will lose valuable rankings and money.

Review Downloader

Review Downloader helps you to analyze all negative reviews from your competitors.

The tool allows you to identify recurring problems of your competitor’s products so you can derive measures to solve them.

If you do it the right way, you will be able to gain a massive competitive advantage.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Jungle Scout Extension.

What’s better? Jungle Scout Extension or XRay?

Both tools are awesome.


Helium 10 Profits

Helium 10 Profits monitors the financial situation of your Amazon business. For example, you can analyzfe gross revenue and net profit for a user-defined period of time.

Based on short-term data, Profits calculates which products have strong momentum and which ones perform low.

There are also diagrams showing how inventory has developed over time.

The Performance Matrix shows orders, units sold, ROI, profit margin, repayments, and other useful metrics.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Sales Analytics.

What’s better? Sales Analytics or Profits?

They are both great.

Helium 10 Trendster

To predict product trends, you’ll need a deeper understanding of the markets and therefore, you’ll also need the right tool.

With Helium 10 Trendster, you can track ASINs to see how well products sell over time. By analyzing the data, you can identify patterns and trends.

If certain trends overlap, there’s a potential for crossover products.

Let’s assume you track product trends in fitness, outdoor, and modern living categories.

Although these trends do not correlate, they lead to new trend products such as a smartwatch with an integrated pulse sensor.

With Trendster, you can identify trends before they reach the mainstream.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Product Tracker.

What’s better? Trendster or Product Tracker?

They are equal.

Helium 10 Magnet

Researching keywords based on a single main keyword can be a shot in the dark if you don’t use the right tool.

Helium 10 Magnet solves this problem.

Enter a keyword and Magnet shows you hundreds of keyword ideas. Furthermore, it provides several filtering options, making it one of the most popular keyword tool for Amazon sellers.

Here’s how it looks like:

Helium 10 Magnet

You should also learn more about the Magnet IQ Score and CPR-8-Day Giveaways.

These are two super useful metrics that only Helium 10 provides.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Keyword Scout.

What’s better? Keyword Scout or Magnet?



Because it provides more functionality.

Helium 10 Cerebro

With Helium 10 Cerebro, you’ll have your competitors right in front of you!

The popular Helium 10 tool is a huge help in revealing your competitors’ keyword strategy. You can use it to find out which keywords your competition uses to make sales.

Over 80 percent of sales are generated from the top 3-5 keywords. These keywords are the ones where products rank between positions 1 and 10.

You can easily find them by setting ORGANIC RANK from 1 to 10:

Helium 10 Cerebro results

If you know for what keywords your competitors are ranking for, it’ll be an easy game for you to steal customers from them (for example when you place ads for these keywords).

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Not really.

Helium 10 Frankenstein

Once you created a list of keywords with Helium 10 Magnet² or Cerebro, you can use Frankenstein to consolidate this list.

Frankenstein examines all list entries and filters out duplicate and unnecessary entries.

You can even remove unwanted characters and words. Instead of a list with 1000 keywords, Frankenstein provides you with a manageable list with only relevant keywords.

Here’s how it looks like:

Keyword Generator Search Image5

You can then take this list and put it into Helium 10 Scribbles:

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?


Helium 10 Scribbles

Helium 10 Scribbles helps you to create an optimized listing based on Frankenstein’s list.

In fact, it saves you a ton of time and makes sure that you use all relevant keywords, follow the Amazon guidelines, and much more.

Through Scribbles, you can improve your CTR and CR, get more traffic, and make more sales.

And here’s how Scribbles looks like:

Helium 10 Scribbles

Over time, Scribbles have been further developed for even more user experience:

  • Color coding: The keywords are displayed in different colors based on the search volume. This feature makes it easy to identify which keywords you should include in your Amazon listing.
  • Auto-complete: The tool automatically suggests Phrases and keywords.
  • Frequency counter: A superscript number indicates how often a keyword has already been used.
  • Emojis: A full range of emojis can be used to make the text even more friendly.
  • Character Counter: The character counter ensures that the limits set by Amazon are not exceeded.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Listing Builder.

What’s better? Listing Builder or Scribbles?



Because of usability.

Helium 10 Index Checker

If you contain a specific keyword into your Amazon Listing, your product will get indexed for it.

If not, it won’t get indexed.

This has a huge impact on the visibility of your product. If your product is not indexed for certain keywords, this can lead to serious sales losses because it will not show up for relevant search queries.

The Helium 10 Index Checker can perform a keyword index check within a few seconds.

If you’re not indexed for all relevant keywords, the tool shows you exactly what you’ve to do to get indexed.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?


Helium 10 Keyword Tracker

The Helium 10 Keyword Tracker is a keyword tracking tool that allows you to track your rankings for specific keywords. It also gives you valuable hints on how to improve your rankings.

To see if a keyword ranking has changed, sellers often update the page several times per hour.

However, this procedure is quite useless, as the keyword ranking data is only updated every few days. For this reason, the Helium 10 team has developed a brand new feature for the Keyword Tracker, called Boost.

The Boost function shows you how the keyword ranking develops within a day or a week.

This knowledge can be very valuable for a new product launch.

After activation, you will receive hourly updated ranking data for selected keywords.

The monthly usable number of Boosts depends on your Helium 10 Plan.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?


Helium 10 Alerts

Helium 10 Alerts is an early-warning-system. It will contact you as soon as another seller beats your product’s ranking.

If this happens, you can take early action against your competitor to avoid sales losses.

This allows you to ensure that your products maintain their rankings after a product launch. The tool creates daily screenshots and forwards them to you.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Alerts.

What’s better?

They are both the same.

Helium 10 Inventory Protector

Introducing a new product can be very exciting – massive discounts and coupon codes can attract tons of new buyers.

While this is a great way to win customers, it can also attract scammers. Many new sellers forget to protect their Amazon inventory.

Shoppers can use discount codes to wipe out your whole inventory.

Furthermore, the indication that your product is “out of stock” is also painful. The longer no Amazon inventory is available, the more your ranking drops.

The solution?

Helium 10’s Inventory Protector.

Using Inventory Protector, you can limit the uses of coupons.

With an easy-to-use dashboard, Inventory Protector allows you to select a specific ASIN and decide how many products a customer can buy.

The tool also shows which products are already protected and which ones still need to be protected.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Promotions.

What’s better? Jungle Scout Promotions or Inventory Protector?

You can do much more with Jungle Scout Promotion, for example run a promotion on JumpSend.

Helium 10 Refund Genie

Helium 10 Refund Genie tells you whether Amazon owes you money due to a loss or damaged goods.

Normally, this refund process is incredibly complicated and time-consuming. The software checks five different possible causes for the refund and estimates the damage incurred.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?


Helium 10 Follow-Up

You probably don’t take enough time to communicate with your customers. But this interaction is incredibly important in crucial moments or after certain triggering events.

Helium 10 Follow-Up is an email tool that allows you to contact your customers automatically. You can automatically follow up on a customer and make sure that everything is fine and ask for feedback.

Helium 10 provides different free templates – but you can also create your own emails. With Helium 10 Follow Up, your entire Amazon business benefits from satisfied customers.

vs. Jungle Scout?

Does Jungle Scout provide a similar tool?

Yes – Promotions.

What’s better? Promotions or Follow Up?

They are both the same tools.

Helium 10 Freedom Ticket

With a Helium 10 membership, you automatically have access to Kevin King’s Freedom Ticket.

Kevin King’s Freedom Ticket is an Amazon course from Kevin King (one of the most popular Amazon sellers in the world).

The course is worth $997.

vs. Jungle Scout?

Does Jungle Scout provide something similar?

Yes – Jungle Scout Academy.

What’s better? Academy or Freedom Ticket?

Freedom Ticket.


Freedom Ticket was made by the most successful Amazon seller in history.

Helium 10 vs. Jungle Scout: Pricing

Helium 10 Pricing

Helium 10 offers a free plan. With the Helium 10 Chrome Extension, for example, you can perform 1000 search queries without paying a penny.

It is also possible to pay only for the tools you really need. If you want to do so, you can use the “A La Carte Plan “.

If you want to use more tools, you can get one of the following plans:

Here’s Helium 10 Pricing:

Monthly payment:

  • A La Carte Plan: Different Prices from $17 to $97
  • PLATINUM PLAN: $97 per month
  • Diamond Plan: $197 per month
  • Elite Plan: $397 per month

Annual payment:

  • A La Carte Plan: –
  • PLATINUM PLAN: $970 per year
  • Diamond Plan: $1970 per year
  • Elite Plan: $4764 per year

Here, you can learn more about the Helium 10 Pricing.

You can also save 20% with this Coupon Code:

Jungle Scout Pricing

With Jungle Scout, it depends on whether you need the Web App or the Chrome Extension. The prices also depend on whether you decide on a monthly or annual payment.

If you choose the monthly payment option, it’ll cost you about 50% more.

Here’s Jungle Scout pricing:

Monthly payment:

  • Jungle Scout (WebApp only): $49 per month
  • Jungle Scout & Extension: $69 per month
  • Extension: $39 per month

Annual payment:

  • Jungle Scout (WebApp only): $39 per month
  • Jungle Scout & Extension: $49 per month
  • Extension: $19 per month

You can learn more about Jungle Scout Pricing here.

Helium 10 vs. Jungle Scout: What’s better?

As with any software, there are pros and cons. Jungle Scout is a great tool with lots of features. However, Helium 10 is still much more comprehensive.

It’s an All-in-One solution for Amazon sellers who want to build an Amazon business from scratch and grow it in the long run.

Also, Helium 10 provides much more filter options than Jungle Scout, so you can find the best products to sell on Amazon.

The main advantage of Jungle Scout is that it’s much cheaper. On the other hand, you’ve to pay extra for the Chrome Extension.

Finally, here’s the summary of Helium 10 vs. Jungle Scout:

TaskHelium 10Jungle Scout
Product Research10/108/10
Keyword Research10/108/10
Listing Optimization8/108/10

In the end, it’s an easy choice.

If you are looking for a simple solution, I would recommend Jungle Scout.

If you want to build and grow a business on Amazon from scratch, go for Helium 10.

PS: If something is wrong due to software updates of Helium 10 or Jungle Scout, please let me know by sending an email to info@smart-minded.com

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Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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