Helium 10 Cerebro: How to Find Amazon Keywords [2024]


We’ll show you exactly how to use Helium 10 Cerebro for keyword research and product research.

If you want to use Helium 10 Cerebro, you should use our coupon code to get a 20% discount for 6 months on Helium 10.

Related: Read our posts about Helium 10 Black Box and Helium 10 Magnet.

How to Use Helium 10 Cerebro

Let’s assume that there are ten products on your watchlist. Now it’s time to evaluate these product ideas to find the best products to sell on Amazon.

But what’s the best way to do so?

As mentioned earlier, it’s advisable to seek products with minimal competition. However, how can you ensure that products on Amazon indeed have low competition?

In the following section, we’ll explain how you can find excellent products with the help of Helium 10 Cerebro and make sure that they won’t be highly competitive.

To do so, head over to your watchlist and select the first product you want to check. Let’s take this tarpaulin as an example:

Helium 10 List

The numbers of reviews look good – it has few reviews and generates more than $5,000 turnover per month. Get the ASIN, head over to Helium 10 Cerebro, and put the ASIN into the tool:

Helium 10 Cerebro

Click on “Get Keywords”.

Helium 10 Cerebro shows you all the keywords for which the product is indexed on Amazon and is ranked in the search results.

You can assume that the top rankings (1 to 10) are responsible for 95% of the total revenue. Therefore, you should also look at these rankings.

Helium 10 Cerebro allows you to add filters. Enter the following values under “Organic Rank” as in the screenshot below.

Helium 10 Cerebro Organic Rank

Helium 10 Cerebro now filters all keywords where the product has at least a ranking of 10.

What is the next step? – As mentioned at the beginning, you should only find low competition products.

Look at the column “Competing Products”. If this is > 20,000, you should continue your product research.

If a product has more than 20,000 competing products, it will be challenging to achieve good organic rankings in good time, especially for Amazon FBA beginners.

My recommendation is to search for products that rank for keywords that don’t have more than 1,000 competing products.

It becomes interesting when a keyword has a very high search volume and few competing products.

I have often seen that specific keywords are searched over 1,000 times a month and have less than 100 competing products.

Especially at the beginning, you should pay attention to the competition and only sell low competition products.

Helium 10 Cerebro IQ Score

The Helium 10 Cerebro IQ Score shows you the potential of a specific keyword.

For example, if a keyword has only 50 search queries per month and 20,000 competing products, the IQ score is likely to be very low.

But if a product has 3,000 search queries and only about 100 competing products, it will shoot the IQ score through the ceiling.

The higher the IQ score, the better. The IQ score is an excellent way to evaluate the potential of a keyword.

So you already have two clues for evaluating your products, the number of competing products and the Cerebro IQ score.

In the following, you will also find an overview of all functions of Helium 10 Cerebro.

CPR 8-Day Giveaways

CPR 8-Day Giveaways is a key figurean indicator based on patented algorithms of Helium 10.

CPR 8-Day Giveaway provides information on how many products you need to sell when launching a new product on Amazon within eight days to get to the first page of Amazon search results.

Of course, you should also pay attention to this indicator. If the ratio is relatively high, for example, 70, you have to sell 70 products within eight days to get to the first page of Amazon search results.

It is better if the CPR 8-Day Giveaway is lower. For example, if you only have to sell eight products to get to the first page, it will cost you a lot less than if you need to sell 70 products.

Especially in the beginning, it can be expensive to invest a large part of your budget in advertising, to achieve high sales figures and thus improve your ranking.

Helium 10 Cerebro Pricing

You can use Helium 10 Cerebro within all Helium 10 plans. The Platinum Plan costs $99 per month, the Diamond Plan costs $249 per month, and the Elite Plan costs $399 per month.

You also have the option of using the Starter Plan for $39 per month. This plan is completely sufficient if your business is still in the early stages or if you want to test Helium 10 first.

If you choose one of these plans, you’ll have over 20 more Helium 10 tools to help you build and scale your Amazon business.

At this time, Helium 10 is by far the best, most innovative, and advanced Amazon seller tool on the market today.


With this code you get a 50% discount on the first month of your Helium 10 membership.

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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