Helium 10 Cerebro - Learn from your competitors

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In this article, we want to take a look at Helium 10 Cerebro. The tool can be used to search for profitable products on Amazon or to evaluate your product ideas.

Helium 10 Cerebro is one of twelve tools of the Amazon Software Suite Helium 10. Cerebro is mainly used to research Amazon keywords.

Before reading this article, you should read our article about the Helium 10 Black Box.

In this article, we will show you exactly how you can use Helium 10 Cerebro to evaluate your product ideas and make better decisions for your Amazon FBA business.

By the way: Another keyword tool of Helium 10 is Helium 10 Magnet.

How to use Helium 10 Cerebro

Let's assume that there are ten products on your watchlist. Now it's time to evaluate these product ideas.

But how do you proceed rightly?

As mentioned before and as you have probably heard before, you should look for products with low competition.

But how can you be sure that products on Amazon have low competition?

In the following section, we'll explain how you can find excellent products with the help of Helium 10 Cerebro, and be sure that they won't be in any big competition.

To do this, first go to your watchlist and select the first product you want to check.

Let's take this tarpaulin as an example.Helium 10 List 

The numbers of reviews look good. The product has few reviews and generates more than 5000€ turnover per month.

Check out the product on Amazon now. Scroll down and copy the ASIN. Then go to Helium 10 Cerebro and put the ASIN in the field.

Helium 10 Cerebro


Press "Get Keywords".

Helium 10 Cerebro now shows you all keywords for which the product is indexed on Amazon or has rankings in the search results.

Isn't that ingenious?

You can assume that the top rankings (1 to 10) are responsible for 95% of the total turnover.

Since you now know for which keywords the product is indexed on Amazon and that the top rankings (1 to 10) are responsible for about 95% of the total sales, you should also have a look at these rankings.

Helium 10 Cerebro allows you to add filters. As in the screenshot below, enter the following values under "Organic Rank".

Helium 10 Cerebro Organic Rank


Helium 10 Cerebro now filters all keywords where the product has at least a ranking of 10.

What is the next step?

As mentioned at the beginning, you should only find products that have low competition.

Look at the column "Competing Products". If this is > 20,000, then you should continue your product research.

If a product has more than 20,000 competing products, it will be challenging to achieve good organic rankings in an acceptable time, especially for beginners.

My recommendation is to search only for products that rank on keywords that don't have more than 1000 competing products.

It becomes particularly interesting when a keyword has a very high search volume and very few competing products.

I have often seen that specific keywords are searched over 1000 times a month and have less than 100 competing products.

My recommendation to you is, therefore, to look precisely for such products.

Especially at the beginning you should pay attention to the competition and only sell products that have minimal competition.

Invest your time in your product research instead of spending your time on administrative tasks.

Helium 10 Cerebro IQ Score

The Helium 10 Cerebro IQ Score shows you the potential of a specific keyword.

For example, if a keyword has only 50 search queries per month and 20,000 competing products, the IQ score is likely to be very low.

But if a product has 3000 search queries and only about 100 competing products, it will shoot the IQ score through the ceiling.

The higher the IQ score, the better. The IQ score is an excellent way to evaluate the potential of a keyword.

So you already have two clues for evaluating your products, the number of competing products and the Helium 10 Cerebro IQ score.

In the following, you will also find an overview of all functions of Helium 10 Cerebro.

CPR 8-Day Giveaways

Helium 10 CPR 8-Day Giveaways is a key figure, based on patented algorithms of Helium 10.

CPR 8-Day Giveaways provide information on how many products you should give away when launching a new product within eight days to get to the first page of Amazon search results.

Of course, you should also pay attention to this key figure. If the ratio is relatively high, for example, 70, then you have to give away 70 products within eight days to get to the first page of Amazon search results within those eight days.

Of course, it is better if the key figure is lower. For example, if you only have to give away eight products to get to the first page, it will cost you a lot less than if you have to give away 70 products.

Especially at the beginning, you don't have so much capital to give away a lot of products and to invest in your organic search results.

Helium 10 Cerebro Pricing

You can use Helium 10 Cerebro within all Helium 10 plans. The Platinum Plan costs $97 per month, the Diamond Plan costs $197 per month, and the Elite Plan costs $397 per month.

If you choose one of these plans, you'll have eleven more Helium 10 tools to help you build and scale your Amazon business.

Helium 10 is by far the best, most innovative and advanced Amazon tool on the market today.

And Helium 10 Cerebro is a stand-alone tool in the Amazon Software Suite.

Of course, Helium 10 also offers an "A La Carte" - plan that allows you to buy and use Helium 10 Cerebro alone.

Unlike the other plans, you can only use Helium 10 Cerebro and not the other tools.

If you choose the "A La Carte" - plan, Helium 10 Cerebro will cost you $50 per month.


We hope we were able to help you with this article. Feel free to give us your feedback in the comments box below.

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Best regards

Your team from smartminded

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