How To Launch A Product On Amazon And Achieve Highest Results

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When you hear someone talking about Amazon FBA, you usually hear "make money" in the same sentence.

Selling on Amazon means making money. That's true. However, what a lot of people don't tell you, is how to make money through Amazon FBA.

They're all talking about researching great products, optimizing your listing and so on.

Yet, you could spend weeks searching for great products, but if no one will know your product, you've wasted your time.

Actually, there's one simple solution to this problem.

You need to bring out the big guns to promote your Amazon product.

In this guide, I will show you how to supercharge your product launch by promoting your product to thousands of people.

In fact, if you want to start making money as soon as possible with Amazon FBA, this article is your best bet.

What Do you Need To Launch A Product On Amazon?

Well, I don't want to trick you.

I can actually tell you that you're going to lose money during the product launch. At least, you won't make any significant profits.

Every product launch's goal is to increase your Amazon ranking to make profits in the near future.

But in the meantime, it gets really hard not to lose money.

So, what do you need to launch a product on Amazon?

Everything further we will discuss below.

Let's dive right in.

Winning the Amazon Product Launch Game

Amazon A9 Algorithm decides whether you are at the top or bottom of search results. And there are some key figures to keep in mind that are relevant for your ranking.

In fact, here's what you have to focus:

  • CTR: Percentage of clicks on a listing compared to all other listings on Amazon SERP.
  • CR: The ratio of visitors to your listing to those who actually buy your product.
  • Reviews: Reviews are not that important as CTR or CR, however, you should keep an eye on them.

And this is exactly the trouble:

To sell your product easily, you need to rank high. And to rank high, you have to sell a lot of products.

Only a tiny proportion of visitors are likely to look for products on the second page of search results. Therefore, to be successful you have to rank on the first page.

But what's the solution here?

It is not enough to simply make a little promotion for your product.

You need to promote the hell out of it to sell your products to as many people as possible.

If you want to know how to do that, read the rest of this article.

How To Launch A Product On Amazon: 5 Steps To Succeed

Ranking high on Amazon is no child's play. But if you do it right, you will be able to outrank your competitors and close your first sales in no time.

Here's the step-by-step process we're going to explain in this article:

Amazon Product Launch

But first of all, make sure you create an offer customers couldn't resist.

Create An Outstanding Offer

Let's take a look at the CTR. If your product is listed on Amazon next to others, then the CTR depends on:

  • Main image
  • Title
  • Price
  • Reviews

So what can you do right now to improve your CTR?

  • Optimize your main image to the greatest. Use a dominant design. A sharp image is mandatory. Of course, your product should also look good.
  • Describe what people are searching for. Note important information but make sure that your title is not overloaded with details.
  • Set a lower price than your competitors, but not too low!
  • Sell your product to 5 friends and ask them to leave a review.

Here's an example of a nice main image:

Good Amazon Listing


And here is an example of a not so good main image:

Bad Amazon Listing


Let's take a look at the CR. When visiting your listing, they should buy your product in the best case.

So what can you do to improve CR?

  • Include multiple images
  • Write crisp Bullet Points
  • Show visitors what they can do with the product, rather than flooding them with technical details
  • Write a detailed product description
  • Try to answer all customer's questions

Here's a good example of a nice Listing:

Amazon Drinking Bottle


After you have improved your CTR and CR, there's something else to consider.

Perhaps, you've heard of the kano-model?

In fact, it's a marketing model that describes five stages of customer satisfaction:

Must-be-Attributes

Basic features that the customer only becomes aware of when they are not fulfilled. If you can't provide these features, your customers won't be satisfied.

However, if provide them, they either will not feel much satisfaction.

One-dimensional-Quality-Attributes

These are known by the customers. They eliminate dissatisfaction or create satisfaction.

Attractive-Quality-Attributes

These provide satisfaction when achieved, but do not cause dissatisfaction when not fulfilled.

Indifferent-Quality-Attributes

Indifferent-Quality-Attributes are irrelevant to the customer, both in presence and absence.

Reverse-Quality-Attributes

Reverse-Quality-Attributes lead to dissatisfaction if present, but to customer satisfaction if absent.

Here's also a graph:

FullKanoModel


So I don't want to mess around. It's clear that you need to focus on building Must-be-Attributes, One-dimensional-Quality-Attributes, and Attractive-Quality-Attributes.

Must-be-Attributes and One-dimensional-Quality-Attributes are less problematic to establish.

For example, you can create One-dimensional-Quality-Attributes by solving the problems of other products.

It gets more complicated with the Attractive-Quality-Attributes. How you build these vary from product to product.

Here are a few options:

  • Coupon for the next sale
  • Outstanding price-performance ratio
  • Easy handling
  • Special features

After you've completed all of this, head over to the next step. But first, make sure that you completed everything mentioned above.

Promote Your Product To Thousands Of People

Okay, now that you have created a very good offer, it's time for marketing.

As mentioned before, it will be hard to get a lot of traffic through Amazon's organic search, so you will have to find other ways to get people's attention.

If you already have an audience, you can market your new product to them. If not, you need to choose one of the following options.

Btw, if this is your first product on Amazon, I recommend using all these strategies at once.

Deal Pages

Probably the most effective method is deals pages. On deals pages, customers want to buy heavily discounted products.

JumpSend


The good thing about this is that customers usually only pay attention to the discount. This makes it easy for you to sell the product when you have a discount of about 70% or 90%.

The easiest way to put in place this strategy is by using Jungle Scout.

That's because Jungle Scout has its own deal page and it allows you to promote your product directly on this deal page.

Jungle Scout's deal page is JumpSend.

Here's what to do:

  1. Login to Jungle Scout.
  2. Go to Launch > Promotions tab
  3. Click “CREATE NEW”
  4. Select your Product
  5. Then, you can go in and make any changes to your listing and prepare your deal

Jungle Scout shows you how many products you have to give away every day for one to two weeks to rank in the top 3.

Here you can see that keyword scout estimates that we have to give away 19 units per day for one to two weeks rank in the top 3:

Jungle Scout Keyword Scout


You can calculate this number for every keyword out there.

So that 19 people can redeem a voucher per day, I usually give away 21 per day.

You can also use Helium 10 to determine this number. Furthermore, you also don't have to use JumpSend as a deal site.

Here are some alternatives to JumpSend:

Once you've launched your product on one of these sites, you'll have to spend a week or two to give away the coupons.

When people buy your product with one of your coupon codes, you will notice an improvement in your organic ranking.

In my opinion, this is the best method you should use each time when you launch a new product on Amazon.

Facebooks Ads

Facebook is still the leading social media platform. According to the 2020 stats, Facebook reaches 60,6% of internet users.

Therefore, Facebook Advertising is also a great way to get external traffic to your listing.

You can drive traffic to your Amazon listing or your special offer on one of the deal pages mentioned above.

The advantage of Facebook Ads is that you can exactly target your audience.

But using Facebook Ads within your product launch campaign, you should definitely pay attention to the design of your ad. This should be unique and stand out.

A boring ad only destroys money instead of really generating sales.

Also, make sure you set some goals that you want to achieve before you start your Facebook campaign.

Here is a complete guide to Facebook Advertising that teaches you everything you need to know about it:

Amazon PPC

If you launch a product on Amazon, you should set up an Amazon PPC campaign.

Amazon campaigns follow the pay-per-click principle (PPC). This means that you only have to pay when somebody clicks on one of your ads.

You can set up your Amazon PPC campaign for specific keywords. The easiest way to find out these keywords is to use Helium 10 Magnet.

That's why you can actually check how many competitors are also placing ads for a specific keyword.

Helium 10 Magnet Sponsored Products


I think every product launch out there should include at least one Amazon PPC campaign on a small budget.

You will notice that your organic rank improves after the first sales through your PPC campaign.

However, make sure that you have at least five reviews when you start your campaign.

When you have zero reviews, nobody will buy your product either.

You can read my complete guide to Amazon PPC here.

Facebook Groups

While this may not seem like an ideal method, you should post your product to a few relevant Facebook groups.

Many people out there are interested in a particular topic and they discuss it in a Facebook group.

If you find a Facebook group that applies to your product, contact the admin and ask him if you can post your product to the group.

Here's a template you can use:


Hi [name],

My name is [name] from [company]. I have been joined this group since [date], initially to learn more about [topic].

I'm reaching out to you because I think I have a product that your audience will appreciate. Would you be willing to test and review the product?

Also, I can give away [units] for free and [units] for a 50% sale of my product.

Please let me know if you're interested.

Thanks for your time,

[name]


It doesn't always work, but sometimes you are lucky and can post your product to the group.

So, I know that this will be a difficult task, but it's definitely worth a try.

In contrary to this, I would generally advise against the so-called advertising groups.

These are usually spammy groups that are flooded with advertising and you're only going to waste your time on them.

Influencers

Of course, you can also use Influencer Marketing.

Here's what's important:

  • Find influencers who don't have a super big following.
  • Find influencers who directly engage with people who would be interested in your product.
  • Find influencers with an engagement rate of at least 5% on Instagram. This means that when an influencer has 100.000 followers, he should at least have 5.000 likes for a post.
  • Find influencers with an engagement rate of at least 15% on YouTube.
  • Avoid fake influencers (influencers that buy followers).

And here're some ways to contact them:

Pitchbox is an outreach and prospecting automation platform that allows users to build relationships with targeted marketing and PR opportunities, bloggers, and influencers.

You can also type into Google "Pitchbox Alternative", to find some more alternatives you can also use.

If you want to do business with influencers, you provide them a discount code for their audience and if they sell a product, you have to pay them a commission.

Influencer Marketing is generally good for building social proof and collecting more reviews.

E-Mail Outreach

Okay, this is really a pretty specific way to promote your product. But it can be effective if you include a coupon code in your email.

You have to be smart about it, though.

Let's assume that you're selling doggy treats.

Why not write to all the dog training schools in your area, give them a discount and sell them your dog treats?

If you message enough prospects, some of them will say yes and you can give your discount codes to them.

If you want to use E-Mail Outreach to promote your product, you will have to get huner.io or snov.io.

And you also have to buy Ahrefs.

What you have to do is to head over to Ahrefs Keyword Explorer and type in a few relevant search terms to your product.

Export about 1000 pages to an excel sheet and find out all E-Mail addresses by using hunter.io or snov.io.

Then, all you have to do is to e-mail them, introducing your product and coupon code or ask them if there's another way to do business with them.

Hope You Know How To Do Your Product Launch On Amazon

So, now that we have discussed the main promotion-strategies of a product launch on Amazon, it's time, to sum up.

Here's what we have learned:

  • The most important thing is your product
  • It's more important that you create an offer users can't say no
  • A little advertising is not enough
  • You have to invest in advertising

If you meet these four conditions, use the above methods to take your product launch to the next level.

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