Do you want to sell on Amazon but have no idea what to sell?
On Amazon, you can build a sustainable online business and reap the rewards for years to come.
In fact, nearly 74% of Amazon sellers earn more than $1k a month and 39% more than $10k. Only 14% of sellers don't make any profits yet. (2019)
But, if you want to become a successful Amazon seller, you've to take the right approach.
A lot depends on the product you sell. There are over 2.1 million active sellers on Amazon (July 2020) and countless niches are oversaturated. If you enter a niche with thousands of competitors, chances are high that you're going to fail.
However, using the strategies I'll show you in this post, you'll be able to find products with high demand and low competition easily.
In this post, you'll learn the best product research tactics in 2020.
Let's jump right in.
A brilliant way to find products to sell on Amazon is the so-called ABC Strategy.
Enter one single letter into Amazon's search bar and see what Amazon suggests to you. For example, type in the letter "C":
Amazon suggests "can opener". Type it into the search bar to take a closer look at it:
You can see that there are several different types of can openers. Now, you've two options:
Let's enter another letter, for example, "R":
As you can see, there are lots of results. What you need to do is to type in every single letter from A-Z and then analyze all these keyword niches with Jungle Scout's Extension.
Here's how to do that:
2. Type in a keyword, e. g. "can opener rust-resistant".
3. Analyze the keyword niche with Jungle Scout's Extension.
Finally, I would not recommend going for this niche. As you can see, Jungle Scout tells you that the competition is very tough.
We've already covered the basic research strategy. Yet, if you're serious about selling on Amazon, you need to go further to find the best products to sell.
To utilize the strategy I'll show you in a second, you'll need Helium 10. There's no other tool with so many features for product research.
Here's how this product research tactic works:
You don't always have to do product research on the internet. Sometimes you get the best product ideas when you're outside and walking around with your eyes open.
There are so many great products or other things you can get ideas from. Furthermore, you always should think of ways to make things better.
Here are some great places to get awesome product ideas:
Here's also another brilliant product research tactic using Helium 10 to find money-making products.
Instead of setting parameters for keywords and then searching for products related to those keywords, you can search for products directly.
Here's how it works:
We all know that Amazon suggests products to you based on your behavior (e. g. what you type into the search bar or what you buy):
The easiest product research tactic is to check out all these suggestions.
It's just that simple.
If you go for this strategy, you will find lots of trash. However, if you do extensive research, you will definitely discover some high-potential products.
If you want to apply this strategy, you'll need Jungle Scout's Extension. You can get it here for $19.
Then, here's what you've to do:
With this strategy, you can discover hundreds of product ideas.
Remember that it's most important to analyze sales relevant data. You should also use Jungle Scout's Product Tracker to analyze demand fluctuations. This allows you to find out whether a product sells stable throughout the year or not.
This strategy works based on the same principle as the last one.
First, you've to pick a product as a basis. Then, run this product through Helium 10 Cerebro. The tool shows you all the important keywords that this product is ranking for on Amazon.
Make a list of all these keywords and run them through Helium 10 Magnet (Magnet shows you ALL keywords related to one single main keyword).
What you will get is a massive list of keywords.
This strategy is almost the same as the last one, however, you will get ten times more keyword ideas. Accordingly, you can check ten times more niches with an Amazon seller tool.
This is also a strategy to get product ideas, but it's important to validate them with Helium 10 or Jungle Scout.
Unfortunately, AliExpress doesn’t have a page for the best selling products. However, you can still find out which products are popular. You've to select a category and sort the list by "Orders" to see only the best selling products.
There are lots of sellers offering their products on Amazon Review Sites for a massive discount.
In most cases, these are fairly new products.
So you can head over to one of these 26 Amazon Review Sites and search for cool products there.
This strategy is more suited for advanced sellers or sellers who have more budget to launch their business.
Because out-of-the-box means selling products, that most sellers can't sell. These products are often oversize-products, have striking colors, and are more expensive than other ones.
The main advantage is that there are fewer sellers for these products, because "everyone" on Amazon sells cheap products. Most new sellers don't have the budget.
When we analyzed the number of products by price range, we found interesting results:
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For advanced sellers and sellers with a high budget, the out-of-the-box strategy might be a great chance.
Here are some things to consider when searching for out-of-the-box products:
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However, if you don't have a high budget, try to stay away from out-of-the-box products.
At the end of the day, you will need money to promote your product. If you can't promote it, you will not be able to make your first sales.
Here's a short summary of all product research strategies: