Amazon is a dog-eat-dog world. It’s one of the hardest marketplaces to get into if you don’t know what you’re doing.
It’s easy to romanticize making millions of dollars online without much effort. But in reality, it’s not that easy to make money on Amazon, especially if you’re new to selling online.
If you’re doing the same as thousands of others, you won’t be successful. You’ll only lose your valuable time and money.
If you want to become a successful Amazon seller, you need to sell a unique product with strong demand and low competition.
But how to find such a product?
With Jungle Scout.
It helps you to find a niche without boatloads of competition.
And much more…
Jungle Scout provides ten tools and an extension for the Chrome Browser.
They also offer the Jungle Scout Academy, an exclusive training for Amazon sellers.
But is Jungle Scout really worth it?
We’ve created this review to answer this question. Here’s what we’ll cover:
- What tools does Jungle Scout provide?
- Are Jungle Scout’s tools crucial to succeed on Amazon?
- Are the tools useful or useless?
To see whether Jungle Scout gets the job done, we rate each tool using a scale from 1 to 5.
You can also read our posts about the Jungle Scout Chrome Extension.
Jungle Scout’s Web App Tools
Why is it important?
There are over two million active sellers on Amazon (2020, June) and most niches are oversaturated. If you want to become a successful Amazon seller, you need to sell a product with low competition and high demand.
And you need a tool to find such a product. There’s no way around.
Product Database allows you to discover, analyze, and filter the entire Amazon marketplace.
You can browse through a massive database and set filters to find products with exactly those parameters you’re looking for:
Here’re all filter options:
- Standard or oversize
- FBA/FBM/AMZ (type of seller)
- Profit per month
- Best Seller Rank
- Number of sales per month
- Revenue per month
- Number of reviews
- Average star rating
- Number of sellers
- Listing Quality Score
For example, you can set a minimum revenue of $4000 and a maximum number of 10 sellers to find products with high demand and low competition.
Of course, you shouldn’t keep your product research that simple. There are 12 filters and you should use them all.
We’ve created a comprehensive post on how to find products to sell on Amazon, which I highly recommend to check out.
Here’s also a video explaining how to use Jungle Scout’s Product Database:
Why is it important?
It’s also a product research tool, but it works differently than Product Database.
Jungle Scout’s Niche Hunter helps you to get product ideas by analyzing different data like average price, average rating, or average LQS.
Niche Hunter works like Product Database, but it doesn’t analyze the data of one single product, instead, it analyzes the average values of an entire niche.
Here’s how the dashboard looks like:
Why is it important?
Have you ever seen a product that sells stable all year round?
I guess not.
Each product has demand fluctuations, and you can analyze them with Product Tracker to decide whether or not it’s worth selling a product on Amazon.
Product Tracker is very simple, but it’s super useful.
You can track and analyze the performance of your product. But you can also track one of your competitor’s products.
For example, you can track units sold, price development, inventory, or Best Seller Rank.
Here’s how Product Tracker looks like:
Why is it important?
Opportunity Finder is also a tool for product research.
Jungle Scout’s Opportunity Finder helps you discover new trends and profitable product niches.
It’s the same as Niche Hunter, but it works differently.
Opportunity Finder analyzes the competitiveness and search volume of a keyword to determine whether or not a niche could be lucrative.
So, Opportunity Finder treats a keyword like a niche.
You’re also able to set filters:
Here are your benefits:
- You can discover the latest Amazon keywords with high demand and low competition.
- You can analyze how niches have developed over time.
- The Niche Score rates the product from 1 to 10 based on demand, competition, and the quality of competitor listings.
With Jungle Scout’s Supplier Database you’re able to find a qualified supplier for your product.
The great thing about the Supplier Database is that you get insights into the supplier’s business environment.
For example, it shows you which products a manufacturer can produce, how many transactions the manufacturer had with other customers, and who these customers are:
And there’s no gatekeeper blocking access to all this important information.
How does the supplier database work?
You can instantly find a supplier in four easy steps:
- Log in to the Jungle Scout Web App
- Click on “Suppliers” in the left sidebar
- Select “Supplier Database”
- Enter a product, company, or vendor
Then, Jungle Scout loads all available suppliers from the database. All you have to do is to go through the list and contact suitable suppliers.
Jungle Scout Launch
With Jungle Scout Launch, you can get in touch with your customers and ask them to leave feedback.
Launch is based on Amazon’s current buyer-seller messaging system, which means the tool is automated and anonymous. You don’t have to send emails manually.
Launch provides direct access to JumpSend, where you can promote your discounted products. There are thousands of customers on JumpSend who are looking for heavily discounted products.
People who only want to buy highly discounted products usually only pay attention to the price. This means it will be pretty easy for you to sell your products if you offer a high enough discount.
Why is it important?
On Amazon, people use keywords to search for products.
And Keyword Scout shows you these keywords.
Keyword Scout is a great tool that helps you to find keywords that convert.
There are two strategies to search for keywords that every Amazon seller need to know:
- You can search for keywords based on one seed-keyword
- You can analyze for which keywords your competitors are ranking
And you can do both with Jungle Scout. Keyword Scout shows you hundreds of keyword suggestions:
Yes, I know what you’re thinking! A ton of useful data.
How does Keyword Scout help you with product launches?
Keyword Scout suggests a number of promotions to give away every day to quickly rank on Amazon’s first page for a specific keyword.
You need to set up targeted promotions for relevant keywords. Jungle Scout ensures that your product is listed for these keywords. Otherwise, your promotion may be counterproductive.
There are also three other features that are very useful:
- Keyword Lists: You can save important keywords in one list.
- Listing Builder: You can build highly optimized listings.
- Rank Tracker: You can track your Amazon Rankings.
Jungle Scout Sales Analytics tracks all your sales data in real-time so you can analyze your income and expenses.
Jungle Scout’s Inventory Manager shows you exactly when you should purchase new inventory.
This is a super useful tool because when you’re out of stock, your Amazon ranking will dramatically drop.
= Huge sales losses.
Jungle Scout Alerts informs you about critical changes so you can take action fast.
Here’s what you can track:
Jungle Scout Chrome Extension
There’s nothing you can’t do with Jungle Scout’s Chrome Extension.
On average, I use the Chrome Extension more often than the Web App.
The Chrome extension provides an efficient, detailed summary, showing the average price, monthly sales, Opportunity Score, and much more.
Jungle Scout shows you what items sell on Amazon and what items don’t sell.
People can have the most wonderful product ideas, but these ideas will never matter if there’s no one who wants to buy it. It’s a common temptation to brainstorm product ideas that will sell in your own opinion.
The best way is to use Jungle Scout’s Chrome Extension and check out what sells and what doesn’t sell. Jungle Scout’s sales estimator takes all the work off your shoulders and shows you which product is selling and which one not.
The Opportunity Score shows you what is in high demand and has low competition.
A score of 10 means that there’re good chances to succeed while a score of 1 means that it’ll be really hard.
The Opportunity Score is a super useful metric to help you make better decisions.
Listing Quality Score
LQS (Listing-Quality-Score) is based on an internal algorithm that determines the quality of a listing.
The algorithm takes into account the length and keyword richness of the title, its bullet points, and description, as well as the number of images and the resolution of the photos.
A score of 10 means that the quality of a listing is awesome, and a score of 1 means that the quality is poor.
Jungle Scout Pricing
There are two different ways to use Jungle Scout. The Web App and the Chrome Extension. There are three plans. You’ve to pay for the Web App and for the Chrome Extension.
That being said, if you want them both, you can choose the Jungle Scout & Extension plan.
Also, Jungle Scout prices vary depending on whether you want to pay monthly or annually.
- Jungle Scout (Web App): $49 per month
- Jungle Scout & Extension: $69 per month
- Extension: $39 per month
- Jungle Scout (Web App): $39 per month
- Jungle Scout & Extension: $49 per month
- Extension: $19 per month
If you only want the Chrome Extension, it’ll cost you $228 per year or $19 per month. There’s a one hundred dollar per year version, but I don’t recommend it.
You can find out more about Jungle Scout’s pricing here.
To summarize this Jungle Scout Review, here’s everything you need to know:
Let’s answer our initial question: Do you really need Jungle Scout to succeed on Amazon?
Yes – normally you need it. But of course, you can be successful without it. But with Jungle Scout, your chances of success are not only twice as great but about 10 times as great.
If you want to have an even more professional tool, check out our post Helium 10 vs. Jungle Scout.