Helium 10 XRay: Finding Profitable Products


In the world of e-commerce, especially on platforms like Amazon, product research is the key to success. If you’re an Amazon seller or considering becoming one, you understand how crucial it is to find the right products to generate profits. This is where the Helium 10 Chrome Extension, with its “XRay” feature, can be a game-changer.

Helium 10 XRay is a powerful tool that helps you delve deep into Amazon’s product data and gain valuable insights. Whether you’re searching for lucrative niches, analyzing competition, or evaluating a product’s profitability, XRay provides you with the necessary information to make informed decisions.

If you’re already convinced, you can sign up for free here or use one of these Helium 10 coupons to get a 20% discount for six months on all Helium 10 tools:


How to Set Up Helium 10’s Chrome Extension

First of all, Helium 10’s Chrome Extension is also called Helium 10 XRay. If you want to download and install Xray, click here and download it from the Google Chrome Store. Of course, you also need the Chrome Browser, which you can download here.

After you’ve downloaded XRay, you should see it in the Chrome Browser next to the URL field. Here’s what it should look like:

Helium 10 Chrome Extension

You need to head over to Amazon to use the Helium 10 Chrome Extension. You can’t use it when you’re on Facebook or any other website. So let’s head over to Amazon and see what Helium 10 XRay can do for you.

Helium 10 XRay: Features

First, let’s assume that you’ve specific parameters for a product in mind. You’ve to find products that lots of people are searching for and products that are not that competitive. If there’re already thousands of sellers for a product, it would not be a good idea to sell the same product. So, for example, these parameters could be:

  • Minimum turnover of $5000
  • Maximum reviews of 50
  • Maximum competing products of 100

Of course, you can further limit your research with several criteria such as weight, Amazon feesor the number of images. You can find products with these parameters with Helium 10 Black Box. It’s an extremely valuable tool that gives you hundreds of product ideas in seconds. Here’s what it looks like:

Helium 10 Black Box Product Research

If you want to learn more about product research, check our article on what to sell on Amazon. But for now, let’s get back to the point and assume that you’ve already found an excellent product idea using Black Box.

I recently found a super interesting product. It is a surgical suture set. Let’s analyze the niche of the surgical suture set on Amazon. To do so, go to Amazon and enter “Surgical Suture Set” into the search bar. Here’s what you will see:

Amazon Suche

Now, click on the Helium 10 Chrome Extension in the upper right corner. Here’s what you should see:

Helium 10 XRay Chrome Extension

At a glance, you can see all the data you need to make informed decisions about your next Amazon product:

Super useful.

You can also see average values, take a screenshot, add certain products on your bulletin board or export the list via .csv.

Helium 10 XRay provides other useful features. For example, XRay evaluates the listing of a product based on various criteria:

Evaluation Score

You can quickly see how a listing performs. Here’s what XRay takes into account:

  • Product pictures
  • Listing Text
  • Reviews & Rating

You can quickly see if your competitors put a lot of time and energy into their listing or not. XRay suggests several criteria that a brilliant Amazon listing should meet in the right column.

Sales and BSR Analysis

You can also see the historical development of the Amazon Sales Rank and historical sales data:


Helium 10 Xray Profitability Calculator

You can start the Helium 10 Xray Profitability Calculator and directly calculate costs, margin, and fees for a product. Using this tool, you can see how costs are related to the margin and get a first impression of whether the product is worth selling or not.

Remember: If your profit margin is too low, it doesn’t really matter what you do. You’ll struggle to make enough money perhaps forever. Here’s what the Profitability Calculator looks like:

Helium 10 Profitability Calculator

On this screenshot, you can see which values XRay automatically determines for you. You can also enter certain values manually into it. You may wonder why there are two values for the storage fees – one value for the months January-September and one value for the months October-December.

This is because Amazon charges different storage fees for the summer months than for the winter months. Here is a detailed article about all Amazon fees.

Helium 10 XRay Inventory Levels

You can spy on the inventory levels of your competitors. Just head over to a product on Amazon and check Inventory Levels.

Inventory Levels

Here’s what you should see:

Inventory Levels

Helium 10 Xray Review Downloader

You can download all Amazon reviews of your competitors and filter them according to various criteria:

  • Period
  • Different behaviors (helpful, verified purchase, with pictures, with videos)
  • Ratings

Helium 10 Review Downloader

For what?

Because you need to know about the most common mistakes of your competitors. If you know them, you can avoid them. Put this strategy into your overall Amazon SEO strategy and you’ll be able to easily outrank your competitors.

Conclusion – Helium 10 Chrome Extension

The Helium 10 Chrome Extension can help you tremendously with Amazon FBA product research. It allows you to view all the important data of a product, which is necessary for the product search.

Especially important is the data on sales history, price history, Amazon FBA fees and profit margin. In addition, you can use the Amazon FBA calculator to perform accurate product costing. Like any other software tool from Helium 10, you can also use the Chrome Extension for free. To do so, you should sign up here for free and then download the Chrome Extension.

Hope This Article Was Helpful

No matter which tool you use to find products to sell on Amazon or to validate product ideas, you should always make sure that you aim for products with high demand and low competition.

Helium 10’s Chrome Extension is an excellent tool to get all data you need to make solid decisions.

However, if you’re not that excited, check out Jungle Scout’s Chrome Extension.

FAQ – Frequently asked questions 

Helium 10 XRay is a Chrome extension. This means that you do not need to download a special program to use the tool. In order to use the tool however, you need to have Google Chrome installed. You can download the tool from the Google Chrome Store here.

The free version of Helium 10 already includes XRay. This means that a subscription to Helium 10 is not required to use XRay. 

However, in the free version, the use of XRay is limited to 50 product launches. If you want to use XRay beyond that, you will need to opt for a paid plan.

The cheapest paid Helium 10 plan starts at $39 per month. If you opt for annual billing, the price drops to $29 per month.

Helium 10 also gives you the option to create your own plan where you only pay for the tools you choose. The price for XRay in this case would be $17 per month.

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Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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