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How to Use Helium 10 Black Box for Product Research

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Do you want to become an Amazon seller, but you don’t know what to sell on Amazon? Your best bet would be a product with strong demand and low competition – these are the best products to sell on Amazon.

A product that everybody is searching for and no one is selling could be your private goldmine. The only problem is: How to find such a product? There’s so much competition on Amazon, and there are already thousands of sellers for nearly every product.

Fortunately, there’s a tool you can use to find winning products – Helium 10 Black Box. In this post, we’re going to show you how to use Helium 10 Black Box to find products to sell on Amazon.

What is Helium 10 Black Box?

Helium 10 Black Box is one of 21 tools from the Software Suite Helium 10. It’s a powerful Amazon seller tool that you can use to find profitable Amazon FBA products for your business.

Helium 10 Black Box allows users to scan the entire Amazon marketplace by using various filters. For example, you can filter products according to the maximum/minimum revenue or the maximum/minimum sales numbers. Thus, you can search for products that meet specific criteria.

Helium 10 is by far the best and most powerful Amazon tool out there. That’s because it provides the most accurate data and more filter options than other Amazon seller tools.

“I started selling on Amazon in 2009 before Amazon tools were even a thing. With Amazon growing as rapidly as it has been, a tool like Helium 10 is an Amazon seller’s dream. I wish I had it when I was selling on Amazon and highly recommend it to Amazon sellers in my community. 5 stars!”

Nathan Hirsch (FreeeUp)

Here’s what Helium 10 Black Box looks like:

Helium 10 Black Box Dashboard

How to Use Helium 10 Black Box

To use Helium 10 Black Box, head over to the Helium 10 website and create a free account. With a free Helium 10 account,  you will have 20 uses per month for free.

By using one of our Helium 10 Coupon Codes, you’ll have access to all the powerful Helium 10 tools with a 20% Discount.

Once you’re on the Helium 10 Dashboard, you will see all 21 tools. You can also see that there’s Black Box:

Helium 10 Black Box Navigation Item

Click on the button, and you will get to Helium 10 Black Box. Here’s what you can see:

Helium 10 Black Box Dashboard

As you can see, there’re a lot of helpful filters which you can use to find products with exactly those parameters that you’re looking for:

  • Basic filters: Category, monthly revenue, price, reviews, average ratings
  • Sales Year Over Year: Increase in sales of a product from year to year
  • Price change: Price change in the last 90 days
  • Sales change: Change in monthly sales in the previous 90 days
  • Best Sales Period: Select a specific month in which a product sold best
  • Sales to Reviews: Percentage of reviews compared to sales
  • Monthly Sales: Monthly number of sales
  • Best Sellers Rank: Here, you can select the Amazon Best Seller Rank
  • Number of Sellers: Number of active sellers
  • Number of Images: Number of product images
  • Fulfillment: Type of seller: FBA, FBM, or Amazon
  • Variation Count: Number of product variations, e.g., the color of a product
  • Weight: Weight of the product

You can also include or exclude various keywords with Helium 10 Black Box and select different Amazon marketplaces. For example…

  • www.amazon.de
  • www.amazon.com
  • www.amazon.ca
  • www.amazon.fr
  • … and many more

So, Helium 10 Black Box provides a lot of features. But how can you use them to search for profitable products?

The first thing you’ve to do is to select a category. I recommend that you select all categories at the beginning of your research because you will then be able to find more products, and your research isn’t too limited.

Helium 10 Black Box Category Selection

Next, set up the minimum/maximum sales per month. Since you want a product that sells well, you can type in $5000.

Helium 10 Black Box Revenue Input

Then, choose a price range. I recommend selecting a price between $20-$50.

Why?

Because products that cost less than $15 are complicated to calculate. These products usually have a low margin, which means less profit for you.

So your product should cost at least $15. If you have a big budget, you can also aim for products that cost more than $50.

Helium 10 Black Box Price Range

That’s because you will have less competition if you sell products that cost more than $50. But if you do not have a high budget, you should look for products cheaper than $50.

Finally, we want to find products that have fewer or bad reviewsThat’s because we’re looking for niches with low competition.

Thus, type a maximum of 30 reviews into the tool. Also, limit the number of images to seven since products with nine images usually have a completely optimized listing, which means MORE COMPETITION.

Helium 10 Black Box Review Count Input

By clicking on “SEARCH”, Helium 10 Black Box filters all products on Amazon that meet those criteria.

Now, go through the list and add potential products to your watchlist by clicking on “ADD TO LIST”.

Here’s what you’ve to pay attention to:

  • Check whether the product is a branded product or not
  • Consider the size of the product to ensure it’s easily transportable
  • Take into account the materials and fabrics used, depending on what you envision
  • Research if there are any existing patents for the product
  • Consider if the product is typical for FBA sales
  • Make sure that the product is orderable
  • Inquire about any necessary certifications for the product

Once you’ve added all potential products to your list, head to Helium 10 Cerebro to find out which search queries generate the most sales for these products.

Just type in the ASIN:

Helium 10 Cerebro

The tool shows you all organic and sponsored rankings:

Helium 10 Cerebro results

What you have to do is to set the ORGANIC RANK from 1 to 10. That’s because all sales come from keywords where products rank between positions 1 and 10.

You can use Helium 10 Cerebro to determine whether the keywords are competitive or not.

If a product has top rankings on less competitive keywords and still generates more than $5000 in revenue, it’s a great product to sell on Amazon.

If all keywords are highly competitive, continue your research.

Here you can learn more about Helium 10 Cerebro.

Helium 10 Black Box Review

One thing’s for sure. Helium 10 Black Box raised the standard of Amazon Research Tools to a new level.

But what criteria should be used to rate an Amazon product research tool ? Here’s what’s important:

  • Data accuracy
  • Filter options
  • Usability

Data Accuracy

Helium 10’s Black Box delivers VERY accurate data. The data comes directly from Amazon, such as the search volume for specific keywords. So you can really rely on it. According to Helium 10, they have a data accuracy of 89,59%. However, according to our research, Jungle Scout claims Helium 10’s data accuracy is  74%.

Another important thing to mention here is that Helium 10 developed different metrics based on patented algorithms such as the Cerebro IQ Score and CPR-8 Day Giveaways. These metrics are super useful for most Amazon Sellers.

Filter Options

Helium 10 Black Box definitely provides the most and best filtering options compared to any Amazon tool out there.

In our opinion, this is the most significant advantage.

Usability

Helium 10 Black Box has a great usability, offering an comprehensive solution for Amazon FBA product research. The interface is clean and intuitive, with features for both beginners and experienced sellers.

Applying filters, such as price range, review count, or fulfillment method, is simple, and the tool quickly generates results, saving significant time compared to manual research.

Helium 10 Black Box Pricing

You can use Helium 10 Black Box with all subscription plans.

Currently, Helium 10 pricing is structured as follows:

  • Free Plan for $0 – you can sign up here
  • Starter Plan – $29/month
  • Platinum Plan – $79/month
  • Diamond Plan – $229/month

Though they offer add-ons for every plan, they’re primarily beneficial for advanced sellers with established businesses.

You can also use our Helium 10 Coupon, to get a 20% Discount on all plans:

We hope that we could help you with this review. Please give us your feedback in the comments.

Otherwise, we are happy about an entry in our e-mail newsletter. So you will always be up to date when we publish exciting articles about E-Business, E-Commerce & Online Marketing.

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Moritz Bauer

Moritz Bauer launched his first ecommerce business in 2018 and has since built multiple successful online ventures. Drawing on years of hands-on experience, he crafts engaging, data-driven content that helps entrepreneurs and businesses unlock their full potential. Whether breaking down complex business strategies or introducing new software tools, Moritz is passionate about empowering businesses to succeed in today’s fast-paced digital world.

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