The number of Amazon sellers is growing. As a result, the competition for individual sellers is growing. To become successful, it’s important to use the best Amazon Seller Tools.
One of the best tools is Helium 10, which offers numerous features, accurate data, and good usability. Another benefit is that Helium 10 is suitable for sellers of all experience levels – beginners and experts.
Helium 10 also offers a free plan that is suitable for sellers who are just starting out. But: If you’re not convinced by Helium 10 or are looking for other options, be sure to read on and find out about the best Helium 10 alternatives.
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How This List Was Created
To create this list, all tools were researched with specific criteria in mind. The aim of this article is to present the reader the most similar alternatives to Helium 10, even if some alternatives do not have the same features as Helium 10 in all areas.
In our opinion, the best alternatives to Helium 10 can be found in positions 1 to 7 of this list. These tools have similar features, a similar target group and great user reviews on all the common software review sites.
Features
Primarily, we ensured that the tools have the same or similar features in the most important areas. For us, these areas are as follows:
- Product, market and keyword research: Features to find products, niches, and keywords
- Optimization of advertising campaigns: Features to automatically optimize advertising campaigns
- Analytics & Reporting: Reports and visualizations to make data-based decisions
Suitability
Another priority was how well the Amazon Seller Tools are suited for different types of sellers – from beginners to established sellers and larger companies. Helium 10 offers a solution for almost all levels. For this reason, we made sure that the alternatives are also suitable for most types of sellers.
- Accessibility: Tools are easily accessible and available as a SaaS solution
- Pricing: Price range is in the same range as Helium 10
- Support: Customer support available for all tools
User Feedback
Finally, we also considered the feedback from real users. We evaluated reviews on platforms such as…
… to take into account real experiences from users of the tools and to create a balanced overall picture with the article.
These Are the Best Helium 10 Alternatives for 2026
| Tool | Best suited for… | Price |
|---|---|---|
| Jungle Scout | Product, keyword and market research for private label sellers & brands | From $49 / month |
| SmartScout | Analytics on Amazon for private label, wholesale and arbitrage sellers | From $29 / month |
| AMZScout | Product and keyword research for new Amazon sellers | $30 – $60 / month |
| ZonGuru | Product and keyword research for private label sellers & brands | From $29 / month |
| Viral Launch | Tool suite with analytics and PPC optimization for Amazon sellers | From $45 / month |
| SellerApp | Tool suite for private label sellers, brands & agencies with a focus on data analysis | From $99 / month |
| Seller 365 (Threecolts) | Tool suite with focus on arbitrage sellers (online & retail arbitrage sellers) | $69 / month |
| Teikametrics | Advertising optimization for Amazon & Walmart Sellers | From $149 / month |
| DataHawk | E-Commerce & Amazon analytics and performance insights | Custom Pricing |
| Sellerise | Process automation for Amazon sellers | From $19.99 / month |
| Sellerboard | Profits analytics & controlling | From $15 / month |
| Perpeuta | Optimization of Amazon advertising | From $695 / month |
| Amalytix | Amazon BI & performance monitoring | from $89 / month |
| Amalyze | Analysis tool for Amazon sellers | – |
| IO Scout | Cost-effective product and keyword research | From $25 / month |
Jungle Scout
Jungle Scout is the perfect alternative to Helium 10. Jungle Scout’s product research tool is excellent for product research. You can also use Jungle Scout to find keywords, search for suppliers, promote your product and much more.
Jungle Scout offers several products and each product contains different tools. For example, Jungle Scout Catalyst is designed for beginners, while Jungle Scout Cobalt is for larger sellers. The Jungle Scout Cloud provides companies and agencies with data and Jungle Scout Consult is a tool for reporting.
Our Top 3 Features:
- Opportunity Finder also for product research
- Supplier Database to find suitable suppliers
- Product Database for product research
Pros:
- Jungle Scout has a good price-performance ratio
- The tool and its features are easy to use
- The platform provides accurate data
Cons:
- Only for Amazon (no other marketplace)
- Fewer filter options than Helium 10
- Does not offer a free plan
Prices:
- Starter for $49/month
- Growth Accelerator for $79/month
- Brand Owner for $149/month
Why should you use Jungle Scout instead of Helium 10?
Jungle Scout offers better value for money and better usability than Helium 10. Even though Helium 10 offers more filters for product research than Jungle Scout, the features of Jungle Scout are completely sufficient for nearly every seller.
Find profitable products with Jungle Scout
SmartScout
SmartScout is a new alternative to Helium 10. With SmartScout, you can not only search for products; for example, you can also search for brands. In practical terms, this means you can use the same filters to find brands as you do when searching for products. After searching for brands, you can then also analyze the products of the brands.
SmartScout also offers other, atypical features. For example, a feature called Amazon Seller Tools offers a geographical map and database that shows all Amazon sellers worldwide. But what can you do with this feature? For example, you can find an Amazon Business with great potential and then acquire it.
Another feature is Traffic Graph. This tool shows you from which listings your competitors’ products receive traffic via Amazon feature “Frequently Bought Together”. This allows you to find the best places for your Amazon ads.
Our Top 3 Features:
- Traffic Graph for optimizing your advertising strategy
- Brands for analyzing brands and competitors
- Products for product research
Pros:
- Lots of market, product and sales data
- Ideal for strategic analyses of larger sellers
- Clear dashboards with many visualizations
Cons:
- No clear “process” within the tool
- Not suitable for beginners
- No free plan
Prices:
- Basic Plan for $29/month
- Essentials Plan for $97/month
- Business plan for $187/month
- Enterprise Plan with Custom Pricing
Why should you use SmartScout instead of Helium 10?
SmartScout offers significantly more market insights than Helium 10, and tools such as Brand Explorer, Traffic Graph and Seller Tools are unique. So if you want to understand which brands and products are successful on Amazon, SmartScout is the ideal tool for data-driven decisions.
Find profitable products with SmartScout
AMZScout
AMZScout comes in the form of a web app and a Chrome extension. The tool essentially offers features for product research, keyword research and Amazon listing optimization. The platform is particularly suitable for beginners who are looking for good value for money.
In addition to the usual features of an Amazon Seller Tool, AMZScout offers an extension for wholesale, arbitrage and dropshipping sellers that allows you to evaluate the sales potential of products you want to sell through these models.
The services offered by AMZScout are also worth mentioning. For example, you can directly order a product research or supplier research service. However, we have not yet tested the quality of these services.
Our Top 3 Features:
- Pro AI Extension for product research
- Keyword Search for keyword research
- Arbitrage, Dropshipping & Wholesale Add-On
Pros:
- Good value for money with the annual plan
- Ideal for sellers for whom a “simple” tool is sufficient
- Integrated AI features (e.g. Listing Builder, Review Analyzer)
Cons:
- Less functionality than top alternatives
- Only for Amazon (no Walmart or other marketplaces)
- No tools for inventory management or PPC campaigns
Prices:
- Monthly for $59/month
- 3 months for $169.99/3 months
- Yearly AMZScout AI Bundle for $399
- Private Label Add-On for $99/year
- Reselling Add-On for $99/year
Why should you use AMZScout instead of Helium 10?
AMZScout offers tools for product and keyword research at a lower price than Helium 10. As an arbitrage, wholesale or dropshipping seller, the AMZScout Pro Extension can be useful.
Viral Launch
Viral Launch offers a comprehensive package with many features. With Product Discovery and Market Intelligence, you can find products using smart filters. With Keyword Research, you can search for keywords and with the Listing Builder you can optimize your listings.
Two special tools are AdSprout and Split Testing: With AdSprout you can optimize your Amazon PPC campaigns. With Split Testing, you can directly analyze the effects of changes to your Amazon Listing.
Our Top 3 Features:
- AdSprout PPC Automation for optimizing advertising campaigns
- Product Discovery and Market Intelligence for product research
- Split Testing for optimizing Amazon listings
Pros:
- Tools for PPC optimization at a fair price (up to $10k ad spend/month)
- Split Testing Tool has great value for listing optimization
- Viral Launch offers great entry plans for sellers
Cons:
- Only for Amazon (no Walmart or other marketplaces)
- No tools for operationalizing your Amazon business
- Focus on the US marketplace for some tools
Prices:
- Core for $45/month
- Growth for $66/month
- Scaler for $228/month
- Market Intelligence for $21/year
Why should you use Viral Launch instead of Helium 10?
Viral Launch offers PPC optimization at a lower price than Helium 10, and Viral Launch has the unique split testing feature for Amazon listing optimization.
ZonGuru
ZonGuru offers lots of common features for Amazon sellers. You can mainly search for Amazon products and keywords or optimize your Amazon listing.
ZonGuru is great for both beginners and advanced Amazon sellers as it is a user-friendly and feature-rich tool for sellers.
For example, you can keep track of your keywords with the integrated Keyword Tracker or automatically contact your customers with the Email Automator.
Our Top 3 Features:
- Keyword on Fire for keyword research
- Niche Finder for product research
- Easy Source for product sourcing
Pros:
- Automation (e.g. Review Automator)
- Direct partnership with Alibaba.com
- Fair price-performance ratio
Cons:
- No tools for inventory management or PPC campaigns
- Only for Amazon (no Walmart or other marketplaces)
- Fewer features than top alternatives
Prices:
- Researcher for $49/month
- Seller for $79/month
Why should you use ZonGuru instead of Helium 10?
If you are looking for a tool to find suitable suppliers on Alibaba or simply a cheaper alternative to Helium 10, you can consider ZonGuru.
SellerApp
SellerApp mainly covers product research, keyword research, listing optimization and PPC automation. An outstanding feature is AI Automation, which allows you to optimize your ads by reducing costs that do not lead to conversions.
In addition to the classic features, SellerApp offers services for listing optimization, PPC automation and display advertising. However, we have not yet been able to test the quality of these services.
Our Top 3 Features:
- Product Research for product research
- Keyword Research for keyword research
- AI automation for PPC optimization
Pros:
- Comprehensive toolset with PPC automation
- Data-driven tool with custom API
- Also offers tools for Walmart
Cons:
- No tools for inventory management
- The prices are generally rather high
- Very complicated pricing
Prices:
- Freemium from $0/month
- Pro plan from $99/month
- Smart Plan from $149/month
Why should you use SellerApp instead of Helium 10?
If you are looking for an alternative that allows you to connect data via an API in other systems, then you should consider SellerApp as an alternative to Helium 10.
DataHawk
DataHawk is a data and analysis platform that focuses primarily on performance tracking and dashboard reporting. The platform consolidates all data from various channels such as Amazon, Walmart and Shopify.
While data from Amazon and Walmart is included by default from DataHawk, data consolidation from Shopify, Facebook or Google Ads must be requested.
You can then use the platform’s data to analyze and optimize your Amazon business and win more customers. One needs to say that DataHawk is a platform that is more suitable for agencies and large companies.
Our Top 3 Features:
- Tracking of organic traffic sources
- Tracking your competition
- Tracking the Buy Box
Pros:
- Powerful interface and data visualization
- Good scalability – for large companies
- Consolidation of different channels
Cons:
- Not suitable for “normal” Amazon sellers
- Non-transparent price structure
- High complexity
Prices:
- The price structure is not transparent.
Why should you use DataHawk instead of Helium 10?
If your focus is on data analysis of keywords, rankings, brands and your competition – especially if you sell multiple products on several marketplaces – then DataHawk is a great alternative to Helium 10.
Seller 365
Seller 365 offers 10 tools to start and run your Amazon business and is suitable for all types of Amazon sellers: private label, wholesale and arbitrage sellers.
For example, as a private label seller you can use ScoutX to find products that you can sell on Amazon. As an online arbitrage seller you can use Tactical Arbitrage and as a retail arbitrage seller you can use Scoutify.
Seller 365 also offers tools to run your Amazon business. For example, you can use InventoryLab to manage your inventory, Smart Repricer to reprice your products so that you win the Amazon Buy Box, or FeedbackWhiz for review management.
Our Top 3 Features:
- Smart Repricer for repricing products
- InventoryLab for inventory management
- ScoutX for product research
Pros:
- Tools for private label, arbitrage and wholesalers
- Useful plan for an entire team (up to 10 pax)
- Tools for the entire selling process
Cons:
- Fewer functions than top alternatives
- No tools for PPC optimization
- No Amazon keyword tool
Prices:
- Seller 365 from $69/month
- Seller 365 Team from $79/month
- Seller 365 Pro from $199/month
Why should you use Seller 365 instead of Helium 10?
If you are a private label, arbitrage and wholesale seller in parallel, you should consider Seller 365 as an alternative. The platform serves all types of sellers.
Teikametrics
This Amazon Seller Tool helps you optimize your PPC campaigns for both Amazon and Walmart. Teikametrics can reduce your unnecessary advertising spend and increase your revenue.
Teikametrics offers a variety of features to help sellers automate the optimization of their Amazon advertising campaigns, including algorithmic keyword bidding, automated keyword actions and AI functionalities.
Our Top 3 Features:
- Advertising Optimization for the optimization of PPC campaigns
- Inventory Optimization for the optimization of your inventory
- GenAI Smart Pages for optimizing your Amazon listings
Pros:
- Enterprise-grade advertising optimization
- Self-service or managed service available
- Integrated AI features
Cons:
- Not suitable for “normal” sellers
- No product research possible
- Prices are in the upper range
Prices:
- Essentials from $149/month
- Advanced from $1190/month
- Enterprise with custom pricing
Why should you use Teikametrics instead of Helium 10?
If you want to optimize your advertising campaigns, inventory or listings with AI features, then you should consider Teikametrics as an alternative to Helium 10.
Sellerise
Sellerise focuses on running an Amazon business: financial and profit analysis, alerts, reimbursements, keyword monitoring and review management.
With the reimbursement tool, you can claim money from Amazon for damaged or lost goods. The alerts system tracks changes to your Amazon listing, reviews or hijackers in real time and notifies you as soon as action is required.
Our Top 3 Features:
- Reimbursement Tool for lost or damaged products
- Smart Alerts for notifications of listing changes
- Keyword Hunter for keyword research
Pros:
- Very good price-performance ratio for small to mid-sized sellers
- Focus on “real” operating problems (e.g. stock loss)
- Modern UI and fast support according to user reviews
Cons:
- Less focus on product and market research
- Key features only available in higher plans
- No tools for PPC optimization
Prices:
- Starter from $19.99/month
- Growing from $39.99/month
- Advanced from $99.99/month
- Pro-Seller from $299.99/month
Why should you use Sellerise instead of Helium 10?
If your focus is not primarily on market or product research, but on the operation, optimization and cost control of your Amazon business – i.e. alerts, profit analysis, stock problems, listing monitoring – then Sellerise is a lean and cost-conscious alternative to Helium 10.
Sellerboard
Sellerboard focuses on profit analysis, inventory and cost management for Amazon sellers. The platform is aimed at sellers who want to have a clear overview of their profitability.
In addition to standard features, Sellerboard also offers a reimbursement tool, for example. With this tool, sellers can claim money from Amazon for lost or damaged goods. Sellerboard also offers a tool for monitoring your listings and optimizing your Amazon PPC campaigns.
Our Top 3 Features:
- Auto-responder emails, review requests in accordance with Amazon rules
- Tool for claiming compensation due to loss or damage
- Real-time profit and cost calculation
Pros:
- Very good price-performance ratio – especially for smaller sellers
- The ability to see costs and profits clearly
- Intuitive handling and quick start
Cons:
- The focus is on profit & costs – less on product research
- No Amazon Keyword Tool available for keyword research
- Less PPC automation functions than other tools
Prices:
- Standard from $15/month
- Professional from $23/month
- Business from $31/month
- Enterprise from $63/month
Why should you use Sellerboard instead of Helium 10?
If your focus is on managing the profitability, costs and inventory of your business, rather than product research, Sellerboard is a good Helium 10 alternative.
Perpetua
Perpetua is an Amazon advertising platform designed to automate advertising campaigns and optimize ad spend. Features include algorithmic keyword bidding using machine learning, automated campaign optimization and detailed analytics.
Our Top 3 Features:
- Dayparting for optimizing your PPC campaigns by time of day
- Keyword Boost for the optimization of your PPC campaigns
- Always-On Bid Optimization for the perfect PPC bid
Pros:
- Professional tools for PPC optimization
- Managed services for advertising available
- Available for Amazon and Walmart
Cons:
- No product or keyword research available
- Not suitable for “normal” Amazon sellers
- Prices tend to be in the upper range
Prices:
- Essentials from $695/month (up to $10k in ad spend)
- Growth from $695/month + % ad spend
- Premium with custom pricing
Why should you use Perpetua instead of Helium 10?
If your focus is to optimize your Amazon PPC campaigns instead of doing product or keyword research, then Perpetua is a good alternative to Helium 10.
Amalytix
Amalytix provides an overview of all relevant data. This ranges from revenue and sales figures to customer reviews on Amazon.
The tool also offers the option of setting alerts for certain data points, for example when the average rating of your Amazon listing has changed.
However, one needs to mention that this tool is more suitable for bigger sellers because it helps manage and visualize large product catalogs.
Our Top 3 Features:
- Amazon Content Monitoring for listing optimization
- Amazon Dashboard for performance management
- Amazon Instructions for tracking your products
Pros:
- Clear dashboards
- High user-friendliness
- Detailed tracking
Cons:
- Not suitable for “normal” Amazon sellers
- No product or keyword research
- Prices tend to be in the upper range
Prices:
- Medium for 89€/month
- Large for 179€/month
- Extra Large for 299€/month
- Custom with custom pricing
Why should you use Amalytix instead of Helium 10?
If your main focus is to analyze individual data points of your Amazon business instead of primarily doing product and keyword research, then Amalytix is a Helium 10 alternative you can consider.
Amalyze
Another alternative to Helium 10 is Amalyze. The tool impresses with its Product Database, which contains over 2 billion products. What’s more, the database is regularly expanded and updated.
The tool offers numerous features, for example to find Amazon products with high potential, to analyze the listings of your competitors or to look at historical product prices. Amalyze is also able to generate keyword suggestions using the ASIN of a product.
Our Top 3 Features:
- Tools for keyword research
- Tools for product research
- Analysis of SERP volatility
Pros:
- Tools for inventory management
- Tools for PPC optimization
- Database & API available
Cons:
- Poor usability
- No community
Prices:
- No pricing available
Why should you use Amalyze instead of Helium 10?
If you are selling on European marketplaces, then Amalyze is a Helium 10 alternative that you can consider.
IO Scout
IO Scout comes as a web app and a Chrome extension and is aimed at Amazon sellers who are looking for product and keyword research as well as trends analysis in one tool. It is particularly suitable for beginners who want to use many functions at a comparatively low price.
Our Top 3 Features:
- Chrome Extension with lots of useful data
- Product Research Tool for the product search
- Amazon Keyword Tool for keyword research
Pros:
- Great price with one of the often offered discounts
- Product and keyword research for beginners
Cons:
- Less functionality compared to top alternatives
- Less good usability compared to top alternatives
Prices:
- Entry from approx. $25/month (without discount)
Why should you use IO Scout instead of Helium 10?
If you are looking for a cost-effective alternative to Helium 10, IO Scout is worth considering.
Summary
As you can see from the number of Helium 10 alternatives, there are many options available. However, as mentioned in the intro, Helium 10 is one of the best Amazon Seller Tools.
Helium 10 offers both comprehensive features and very accurate data, making it one of the best options. So if you want to become a successful Amazon Seller, you should consider Helium 10.
If you want to use a different tool, then I would recommend Jungle Scout or SmartScout. These two tools also offer extensive functions, accurate data and good usability.
FAQ – Frequently Asked Questions
Yes – Helium 10 can be canceled monthly if you opt for the monthly plan. Plans with annual billing are also available.
No – Helium 10 is not free. However, they offer a free plan. With this free plan, you can use all functions with a limited number of uses per month.
Yes – we have summarized some of the best Helium 10 alternatives for you in this article. The best alternatives are:
- Jungle Scout
- SmartScout
- AMZScout
The low-cost plan starts at $39 per month. The Tool is also available in other variants which then include more functions. You can save up to 20% on 6 months of Helium 10 via our link.
