How to Find Competitors Keywords on Amazon to Increase Sales


Whenever we launch a new product on Amazon, we first perform extensive keyword research to find out which keywords generate the most sales.

That’s because you have to include every single keyword in your listing to get your product indexed for it.

If you don’t mention a keyword in your listing, your product won’t get indexed for it, and potential customers can’t find it on Amazon.

So, if you don’t know all the relevant keywords, you’re going to lose a lot of money.

Fortunately, there’s one simple solution to this problem.

Whenever we do keyword research, we use Helium 10 Cerebro to find out all our competitors’ keywords… and this post will teach you how to use Cerebro to get the best results and outperform your competitors.

Find Competitors Keywords on Amazon in 4 Easy Steps

Step 1: Find Your Competitors on Amazon

Before you start using Cerebro, make sure to research your top 10 competitors.

That’s pretty easy.

All you have to do is to type your seed keyword into Helium 10 Magnet.

Let’s say you want to sell gym bags. Magnet shows you hundreds of useful keyword ideas based on the keyword “gym bags”:

Helium 10 Magnet

Go through the results and pick about ten keywords that describe your product in a good way. Then, head over to Amazon and put these keywords into the search bar:

Gym Bags On Amazon

Do this with each keyword and note down the ASINs of the top 10 products of each keyword. 

When you’re done with all ten keywords, you should have 100 ASINs on your list.

What could happen is that there aren’t 100 products similar to yours. In this case, you have to crop down the list size to 75, 50, 25, and so on. It depends on the size of your niche.

When you’re finished, head over to the next step.

Step 2: Find Competitors Keywords on Amazon

Okay, now that you’ve found all your competitors on Amazon, it’s time to find your competitor’s keywords.

So what you have to do is to take your list and put every single ASIN into Helium 10 Cerebro.

Helium 10 Cerebro results

The tool shows you which keywords your competitors are ranking for.

But you shouldn’t stop here.

Cerebro shows you all your competitor’s keywords, but you have to find the keywords that are generating sales.

So what you have to do is to set the ORGANIC RANK from 0 to 10.

Helium 10 Cerebro Organic Rank


Because 90% of sales come from these keywords.

Now, you know all the money-making keywords of your competitors. But what to do next?

Step 3: Put All Keywords Into Frankenstein

Frankenstein is a keyword processor that allows you to create a clear list of keywords.

Here’s what you need to do:

  1. Export all keywords to an Excel spreadsheet.
  2. Go to Frankenstein and paste all the keywords into the tool.
  3. Set your desired settings.
  4. Get a clear keyword list.

Here’re the settings I recommend:


However, you can set up Frankenstein any way you like.

Step 4: Use Scribbles to Create Better Listings

If you want to build an Amazon listing from scratch, you can put all keywords into Helium 10 Scribbles.

Scribbles makes listing creation incredibly easy because:

  • It ensures that you use as many keywords as possible in your listing.
  • It ensures that you use the correct number of keywords.
  • It has a bunch of features that make your life easier.

Here’s a screenshot of it:

Helium 10 Scribbles

Paste Frankenstein’s list into Scribbles and start creating your listing.

How to Optimize Backend Keywords

What you can do (and what you should do) is to head over to Helium 10 Misspellinator and look for common misspellings of your product.

The tool shows you all misspellings people regularly enter into the Amazon search field.

You can’t put these keywords into your listing. However, what you can do is add these keywords to your backend keywords. This might not seem like it’s a big deal, but perhaps you will get 1%-3% more traffic over time, which means 1%-3% more sales.

How to Use Keywords for SEO and PPC

There are only two ways to use keywords on Amazon: For Amazon SEO or Amazon PPC.

Using them for Amazon PPC, you’ve to find out which keywords are most relevant and not that competitive.

If you search for keywords with Helium 10, you can see how many sellers place ads for a keyword:

Helium 10 Magnet Sponsored Products

You can filter these keywords and focus only on those that have less than ten sponsored ASINs. Also, make sure that your keywords are relevant. If they are not, no one will buy your product.

If you want to use your competitors’ keywords for Amazon SEO, here’s what you need to have in mind:

  • Make sure that your keywords are relevant
  • Include ALL relevant keywords into your listing
  • Don’t do keyword stuffing
  • Use keywords with high search volume and low competition
  • Add long-tail keywords to your Amazon listing

Final Thoughts

Keyword research and listing optimization are essential to becoming a successful Amazon seller.

That’s because Amazon doesn’t index your product for a keyword if it’s not included in your listing.

Using Helium 10 is the easiest way to find your competitor’s keywords and optimize your listing.

Here’s the whole process:

  1. Determine your competitors
  2. Find your competitors keywords
  3. Sort your keywords list with Frankenstein
  4. Create/Optimize your Amazon listing
  5. Find misspellings for Backend Keywords

If you want, you can go here and get a 20% discount for 6 months on Helium 10 or sign up for free.

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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