How to Find Competitors Keywords on Amazon to Boost Sales

Before launching a new product on Amazon, you should perform extensive keyword research to determine which keywords generate the most sales.

That’s because you have to include every single keyword in your Amazon listing to get your product indexed for it.

If you don’t mention a keyword in your listing, your product won’t get indexed for it, and potential customers won’t find it on Amazon. So you will lose a lot of money if you don’t know all the relevant keywords.

Fortunately, a simple solution ensures your product is indexed for all the relevant keywords: Helium 10 Cerebro. This tool will help you find all your competitors’ keywords on Amazon.

This post will teach you how to use Cerebro to find your competitors’ keywords, get the best results from your research and outperform your competitors.

Find Competitors’ Keywords on Amazon in 4 Easy Steps

Step 1: Find Your Competitors on Amazon

Before you start using Cerebro, you need to research your top 10 competitors.

Start by typing your seed keyword into Helium 10 Magnet.

Let’s say you want to sell gym bags. Type “gym bags” into Magnet and the tool shows you hundreds of useful keyword ideas based on the keyword “gym bags”:

Go through the results and pick about ten keywords that describe your product. Then, head over to Amazon and put these keywords into the search bar:

Do this with each keyword and note the ASINs of the top 10 products for each keyword. When you complete all ten keywords, you should have a total of 100 ASINs on your list.

There may not be 100 products similar to yours. In this case, you must crop down the list size to 75, 50, 25, and so on. It depends on the size of your niche.

Step 2: Find Competitors’ Keywords on Amazon

Okay, now that you’ve found all your competitors on Amazon, it’s time to find your competitors’ keywords.

Take your list and put every  ASIN into Helium 10 Cerebro.

The tool shows you which keywords your competitors are ranking for. However, you now must find the keywords that are generating sales.

You can do this by setting the ORGANIC RANK filter from 0 to 10.

Organic rank differs from sponsored rank which means the customer paid for increased ranking. Setting the filter to organic rank will ensure you find keywords that rank organically and are not paid for. Approximately 80% of sales come from these keywords.

Step 3: Put All Keywords Into Frankenstein

Frankenstein is a keyword processor that allows you to create a clear list of the best-searched keywords in a minimal amount of time.

Here’s what you need to do to use this tool:

1. Export all keywords to an Excel spreadsheet.
2. Go to Frankenstein and paste all the keywords into the tool.
3. Set your desired settings. For example, you may instruct the tool to eliminate duplicates, common words, upper case words, special characters, and other common words.
4. Hit ‘process’ and get a clear keyword list.

Here are the settings I recommend:

However, you can set up Frankenstein any way you like.

Step 4: Use Scribbles to Create Better Listings

If you want to build an Amazon listing from scratch, you can put all keywords into Helium 10 Scribbles.

Scribbles makes listing creation incredibly easy because:

• It ensures that you use as many keywords as possible in your listing.
• It ensures that you use the correct number of keywords.
• It has a bunch of features that make your life easier.

Here’s a screenshot of it:

Paste the list you generated with Frankenstein into Scribbles. It will color code your keywords to indicate which are most and least searched. It will also allow you to set character limits according to Amazon requirements.

Use as many keywords as you can. Then use the tool to analyze your listing based on other Amazon listings.

When you are done, you can save and export your work.

How to Optimize Backend Keywords

You can also head over to Helium 10 Misspellinator and look for common misspellings of your product.

The tool shows all misspellings people regularly enter into the Amazon search field.

You can’t put these keywords into your listing. However, you can add them to your backend keywords. This might not seem like a big deal, but it will help you get 1%-3% more traffic over time, which can add up to 1%-3% more sales.

How to Use Keywords for SEO and PPC

There are two ways to use keywords on Amazon: For Amazon SEO or Amazon PPC. Amazon SEO is effective for organic searches while PPC is a form of paid advertising.

If you use keywords for Amazon PPC, you must find out which keywords are most relevant and low competition.

If you search for keywords with Helium 10, you can see how many sellers place ads for a keyword:

Filter these keywords and focus on those with less than ten sponsored ASINs which signifies low competition. Also, make sure that your keywords are relevant. If they are not, they won’t help sell your product.

If you want to use your competitors’ keywords for Amazon SEO, consider the following:

• Make sure your keywords are relevant
• Include ALL relevant keywords in your listing
• Avoid keyword stuffing
• Use keywords with high search volume and low competition
• Add long-tail keywords to your Amazon listing

Final Thoughts

Keyword research and listing optimization are essential to becoming a successful Amazon seller.

Amazon won’t index your product for a keyword if it’s not included in your listing.

Helium 10 is the easiest way to find your competitors’ keywords and optimize your listing.

Here’s a summary of the entire process:

1. Determine your competitors
2. Find your competitors’ keywords
3. Sort your keywords list with Frankenstein
4. Create/Optimize your Amazon listing
5. Find misspellings for Backend Keywords

You can go here and get a 20% discount for 6 months on Helium 10 or sign up for free.

Frequently Asked Questions