How To Find Competitors Keywords On Amazon And Make More Sales

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Whenever we launch a new product on Amazon, we first perform extensive keyword research to find out for which keywords we can expect the most sales.

The reason is that you have to include every single keyword into your listing to get indexed for it.

If you don't have a keyword in your listing, you won't get indexed. The result is that Amazon users can't find your product when they're searching for it.

In fact, when you don't know all the relevant keywords, you're going to loose a lot of money.

So, how can you avoid this scenario?

Fortunately, there's one simple solution to this problem.

Whenever we do keyword research, we use Helium 10 Cerebro to find out all of our competitor's keywords.

In this post, I will teach you how to get the best results and outperform your competitors by using Cerebro.

Let's dive right in.

Find Competitors Keywords On Amazon In 4 Easy Steps

Step #1: Find Your Competitors On Amazon

Before you get started with Cerebro, make sure that you research your Top 10 competitors.

That's actually pretty easy.

All that you have to do is to type your seed-keyword into Helium 10 Magnet (that's another tool of Helium 10 which helps you to get hundreds of useful keyword ideas).

Let's say you want to sell gym bags. Then that's what Magnet will show you:

Helium 10 Magnet

Go through the search results and pick about ten keywords that match your product well. When you found these keywords, head over to Amazon and put them into the search bar.

Gym Bags On Amazon

Do this with each keyword and note down the ASINs of the top 10 products of each keyword.

When you did this with 10 keywords, you should have a list of 100 ASINs.

But also keep in mind that you only need to note down products close to yours. Otherwise, don't add them to your list.

What also could happen that there aren't 100 products similar to yours.

In this case, you have to crop down your list size to 75 or 50 or 25 or 10 or 5 depending on the size of your niche.

To sum up, create a comprehensive list of your most important competitors.

The size of the list could range from 5-100, depending on the size of your niche.

When you're finished, head over to the next step.

Step #2: Find Competitors Keywords On Amazon

Okay, now that you've found all your competitors on Amazon, it's time to find your competitor's keywords.

So what you have to do is to take your list and put every single ASIN into Helium 10 Cerebro.

Helium 10 Cerebro results

The tool actually shows you which keywords your competitors are ranking for.


But you don't have to stop here.

There's something else you have to do to get better results.

Cerebro shows you all your competitor's keywords, however, you have to find the keywords that are generating sales.

So what you have to do is to set ORGANIC RANK from 0 to 10.

Helium 10 Cerebro Organic Rank


Because we assume that 90% of sales come from these keywords.

That's no guesswork, it's fact. Where else should they come from?

Now, you've found all these relevant keywords, but what to do next?

Step #3: Put All Keywords Into Frankenstein

Frankenstein is a rather strange name, but the tool of Helium 10 is truly brilliant.

Frankenstein is a keyword processor that allows you to create a clear list of keywords from puzzling keywords.

Here's what to do:

  1. Export all keywords to an Excel spreadsheet.
  2. Jump to Helium 10 Frankenstein and paste all the keywords into the tool.
  3. Set your desired filters.

Here're the settings I can recommend:


However, you can set up Frankenstein any way you like.

Step #4: Use Scribbles To Supercharge Listing Creation

Okay, when you already have a listing on Amazon, you only have to optimize it.

But if not, you can actually put all keywords into Helium 10 Scribbles.

Scribbles makes listing creation incredibly easy because:

  • It validates that you used as many keywords as possible in your listing
  • It ensures that you used the correct number of keywords
  • It includes a bunch of features that make your life easier

Here's a screenshot of it:

Helium 10 Scribbles

How To Optimize Backend Keywords

There are actually some other strategies to achieve even better results.

What you can do (and what you should do) is to head over to Misspellinator from Helium 10 and look for common misspellings of your product.

The tool shows you all misspellings people do on Amazon.

But you can't put these keywords into your listing (those are actually misspellings).

What you have to do is to put these keywords into your backend keywords. This might not seem like it's the big deal, but perhaps you will get 1% - 3% more traffic over time, which means 1% - 3% more sales.

How To Use Them For SEO and PPC

Actually, there are only two ways to use keywords on Amazon: Amazon SEO or Amazon PPC.

Using them for Amazon PPC, you have to find out which keywords are most relevant and which keywords are not that competitive.

If you search for keywords with Magnet or Cerebro, you can see how many sellers are placing ads.

Helium 10 Magnet Sponsored Products

You can use Cerebro or Magnet to filter these values and focus only on the keywords that have less than 10 sponsored ASINs.

Be sure to check which keywords are relevant, because if your keywords are not, no one will find your product.

If you want to use your competitors' keywords for Amazon SEO, here's what you need to pay attention to:

  • The relevance of your keywords
  • Try to put as many keywords as possible into your listing
  • However, make sure that users do not notice your keywords too much
  • Make sure you include some main keywords with high search volume
  • Include keywords with medium search volume and less competition
  • Make sure you include long-tail keywords
  • Try to steal your competitor's rankings
  • Calculate the costs to rank out your competition

Final Thoughts

All in all, keyword research and listing optimization is still really important, especially for Amazon sellers.

That's because Amazon doesn't index your product (Google does) for a keyword if it's not included in your listing.

In fact, using Helium 10 is actually the easiest way to find your competitor's keywords and optimize your listing.

Just take a look at the process:

  1. Find competitors
  2. Find competitors keywords
  3. Sort your keywords list
  4. Find misspellings
  5. Optimize your listing for SEO
  6. Optimize Amazon PPC
  7. Get more traffic
  8. Make more sales


If you want, you can go here and get a 50% discount on Helium 10 or sign up for free.

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