Whenever we launch a new product on Amazon, we first perform extensive keyword research to find out which keywords generate the most sales.
That's because you have to include every single keyword into your listing to get indexed for it. If you don't mention a keyword in your listing, you won't get indexed for it. Accordingly, Amazon users can't find your product when they're searching for it.
If you don't know all the relevant keywords, you're going to lose a lot of money.
Fortunately, there's one simple solution to this problem.
Whenever we do keyword research, we use Helium 10 Cerebro to find out all of our competitor's keywords. In this post, I will teach you how to get the best results and outperform your competitors using Cerebro.
Before you start using Cerebro, make sure that you research your Top 10 competitors.
That's pretty easy.
All you have to do is to type your seed-keyword into Helium 10 Magnet.
Let's say you want to sell gym bags. Magnet shows you hundreds of useful keyword ideas based on the keyword "gym bags":
Go through the results and pick about ten keywords that describe your product well. Then, head over to Amazon and put these keywords into the search bar.
Do this with each keyword and note down the ASINs of the top 10 products of each keyword.
When you're done with all 10 keywords, you should have 100 ASINs on your list.
What could happen is that there aren't 100 products similar to yours. In this case, you have to crop down the list size to 75, 50, 25, and so on. It depends on the size of your niche.
When you're finished, head over to the next step.
Okay, now that you've found all your competitors on Amazon, it's time to find your competitor's keywords.
So what you have to do is to take your list and put every single ASIN into Helium 10 Cerebro.
The tool shows you which keywords your competitors are ranking for.
But you shouldn't stop here.
Cerebro shows you all your competitor's keywords, however, you have to find the keywords that are generating sales.
So what you have to do is to set the ORGANIC RANK from 0 to 10.
Because 90% of sales come from these keywords.
Now, you know all the money-making keywords of your competitors. But what to do next?
Frankenstein is a keyword processor that allows you to create a clear list of keywords.
Here's what you need to do:
Here're the settings I recommend:
However, you can set up Frankenstein any way you like.
Okay, when you already have a listing on Amazon, you have to optimize it.
But if you want to build one from scratch, you can put all keywords into Helium 10 Scribbles.
Scribbles makes listing creation incredibly easy because:
Here's a screenshot of it:
Paste Frankenstein's list into Scribbles and start creating your listing.
What you can do (and what you should do) is to head over to Helium 10 Misspellinator and look for common misspellings of your product.
The tool shows you all misspellings people regularly enter into the Amazon search field.
You can't put these keywords into your listing. However, what you can do is to add these keywords to your backend keywords. This might not seem like it's the big deal, but perhaps you will get 1%-3% more traffic over time, which means 1%-3% more sales.
There are only two ways to use keywords on Amazon: For Amazon SEO or Amazon PPC.
Using them for Amazon PPC, you've to find out which keywords are most relevant and which keywords are not that competitive.
If you search for keywords with Helium 10, you can see how many sellers place ads for a keyword:
You can filter these keywords and focus only on those that have less than 10 sponsored ASINs. Also, make sure that your keywords are relevant. If they are not, no one will buy your product.
If you want to use your competitors' keywords for Amazon SEO, here's what you need to keep in mind:
That's because Amazon doesn't index your product for a keyword if it's not included in your listing.
Using Helium 10 is the easiest way to find your competitor's keywords and optimize your listing.
Here's the whole process: