Top 6 Amazon FBA Courses to Succeed on Amazon


In the ever-evolving realm of e-commerce, Amazon stands as a giant, offering countless opportunities for individuals to transform their entrepreneurial dreams into reality. Yet, navigating the intricate web of Amazon’s Fulfillment by Amazon (FBA) program requires more than just ambition; it calls for expertise and strategic insight.

This article is your key to unlocking the full potential of Amazon’s Fulfillment by Amazon (FBA) program. Whether you’re a budding entrepreneur eager to kickstart your online retail journey or a seasoned seller seeking to fine-tune your strategies, we have you covered.

In the following sections, we’ll take you on a journey through the top six Amazon FBA courses, each carefully selected for its ability to equip you with the knowledge, skills, and insights needed to thrive in the competitive world of e-commerce. Get ready to invest in your e-commerce future and discover the courses that can lead you to Amazon FBA success.

Here are the contents of this article:

  1. What is Amazon FBA?
  2. Is Amazon FBA Still Worth it?
  3. Do You Need an Amazon FBA Course?
  4. The Best Amazon FBA Courses for 2024
  5. Which Amazon FBA course suits me?
  6. Conclusion – Amazon FBA Courses
  7. FAQ – Frequently Asked Questions

What is Amazon FBA?

FBA means Fulfillment by Amazon, which is Amazon’s fulfillment service. With the FBA service, Amazon takes care of the entire logistical order processing, including storage, shipping, returns, and customer service.

FBA sellers only need to send their inventory to Amazon, and Amazon handles the rest of the order fulfillment. Here’s a video explaining how Amazon FBA works in detail:

However, Amazon FBA doesn’t mean that Amazon sells your products for you. They handle the order fulfillment, but you’ve to promote your products yourself to generate sales on Amazon, especially as a new seller. To market your products, you can utilize the Amazon Keyword Tool, which displays all relevant keywords for a specific topic.

The main advantage of Amazon FBA is that sellers have more time for marketing activities like Amazon PPC or SEO.

Is Amazon FBA Still Worth It?

The competition on Amazon is enormous, and that’s why people are wondering whether it’s possible to build a successful Amazon FBA business. The main reason for this is that too many people want to make money online fast. If you are looking for a chance to make a lot of money within a day, Amazon FBA is not the right business model for you.

However, you can still build a profitable Amazon FBA business. As always, focus and persistence are the keys to success. You can’t build a profitable online business in a day or a week. If you stick to it, you’ll be successful over time.

Product research and sourcing have become more complicated, but Amazon FBA is worth it. Also, there are great Amazon seller tools that make Amazon selling much more accessible.

Do You Need an Amazon FBA Course?

There are several reasons why a course might be a great opportunity for you. However, the most important one is that you lack the expertise to become an Amazon seller.

There are lots of training videos on websites and social media platforms. However, it’s difficult to get the right information step by step. Also, most of the information is confusing – sometimes contradictory.

A well-structured training course will make your daily work easier. It will guide you step by step through the process and in most cases, you can discuss questions with other members and experts in webinars.

The 6 Best Amazon FBA Courses for 2024

Amazon FBA CourseRatingLevel
Freedom Ticket5/5Beginner
Jungle Scout Academy4,7/5All levels
AMZScout Course4/5Beginner without budget
Proven Amazon Course 2.04,2/5All levels
Online Selling Experiment3,9/5Intermediate
Amazon Selling Machine4/5Beginner

1. Freedom Ticket

Helium 10 Freedom Ticket Website

Freedom Ticket covers everything you need to know to become a successful Amazon seller. The course offers the most content compared to other Amazon FBA Courses. Take a pen to take notes while watching it because this is Kevin King’s brainchild who is known for his Amazon Selling mastery.

Kevin King is one of the leading Amazon Sellers in the world and sold products worth millions of dollars on Amazon. With the Freedom Ticket, he shows you how to succeed on Amazon.

All in all, it’s one of the best Amazon FBA courses out there, and most importantly, you can watch it for free with a Helium 10 Membership.

Check out this site to learn more.

  • WEEK 1 – Intro to Selling on Amazon
  • WEEK 2 – Basics of Amazon Selling
  • WEEK 3 – All About Money
  • WEEK 4 – Finding a Product to Sell
  • WEEK 5 – Getting Your Product Made
  • WEEK 6 – Freight & Logistics
  • WEEK 7 – How to Make Sales on Amazon
  • WEEK 8 – How to Create Your Sales Page
  • WEEK 9 – Launching Your Product
  • WEEK 10 – Using Amazon Advertising

Free of charge with any Helium 10 membership.

$29 / mo (billed annually)
$39 / mo (billed monthly)

Use this code to get 20% off the first six months of your Helium 10 membership: SMARTMINDED6M20

$84 / mo (billed annually)
$99 / mo (billed monthly)

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$209 / mo (billed annually)
$249 / mo (billed monthly)

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$399 / mo

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Freedom Ticket
Monthly Expert Training××
Number of Users××up to 3 usersup to 3 users
Amazon PPC Academy×with token connected
Connected Seller Accountsup to 2 Tokens Walmart + Amazonup to 2 Tokens Walmart + Amazonup to 4 Tokens Walmart + Amazonup to 4 Tokens Walmart + Amazon
Back Box20 uses
Trendster30 days
Xray for Walmart50 launches50 launches
Cerebro for Walmartlimitedlimited
Magnet for Walmartlimitedlimited
Misspellinator10 uses
Frankenstein30 days
Index Checker6 uses150 uses / mo300 uses / mo300 uses / mo
Listing Analyzer2 uses / mo50 uses / mo150 uses / mo150 uses / mo
Listing Builder30 days, limitedlimited
Alertsup to 2 ASINsup to 100 ASINsup to 300 ASINsup to 300 ASINs
Inventory Protector
Refund Genielimitedlimited
Follow-Up×5,000 emails / mo15,000 emails / mo15,000 emails / mo
Inventory Management30 daysup to 20 SKUs
Business Valuation×
Keyword Trackerup to 20 keywordsup to 2,500 keywordsup to 5,000 keywordsup to 5,000 keywords
Keyword Tracker for Walmart××up to 250 keywordsup to 250 keywords
Market Trackerup to 1 market (limited)up to 3 marketsup to 5 marketsup to 5 markets
Profits for Walmart90 days (limited time)90 days (limited time)
Adtomic××$20k/mo ad spend incuded$20k/mo ad spend incuded
Amazon Attribution×up to 20 linksup to 50 linksup to 50 links
Portals Landing Page Builder××up to 6 portalsup to 6 portals
Portals QR Code Generator1 code / 100 scans per month10 codes / 10,000 scans per month40 codes / 100,000 scans per month40 codes / 100,000 scans per month
Portals Product Inserts×

You can also save 20% for 6 months on Helium 10 here:

2. Jungle Scout Academy

Jungle Scout Academy Website

Jungle Scout Academy is a collection of videos that help you become a successful Amazon seller. The course also includes videos teaching you how to use Jungle Scout.

Jungle Scout Academy is integrated directly into a Jungle Scout account. The Academy training was developed by Jungle Scout founder and CEO Greg Mercer. He is a highly successful Amazon seller and winner of the Best Amazon Expert by Seller Award.

It’s definitely one of the best courses for Amazon sellers, and I highly recommend it – especially if you use Jungle Scout for product research.

  • How to Get Started Selling – 4 Lessons
  • Product Research – 12 Lessons
  • Sourcing Your Product – 9 Lessons
  • Getting Started with Seller Central – 5 Lessons
  • Shipping – 8 Lessons
  • Creating and Managing Listings – 8 Lessons
  • Launching Your Product – 6 Lessons
  • Optimizing Your Listing – 7 Lessons
  • Getting Started with PPC – 8 Lessons
  • Managing Your Amazon Business – 7 Lessons
  • Analyzing Sales, Inventory, and Profit – 7 Lessons

You need to use Jungle Scout to watch the Jungle Scout Academy. Jungle Scout offers three plans ranging from $29 per month to $84 per month.

You can check out all plans here.

3. AMZScout Courses

AMZScout Courses Website

What I like about AMZScout is that they offer valuable courses for free. If you don’t want to spend money or just want to consume great content, definitely check out their Amazon courses.

The AMZScout Masterclasses cover private labeling, wholesale, Amazon PPC, Dropshipping and more. On top, they have the AMScout University with in-depth Amazon FBA Courses.

  • Step-by-Step Amazon Seller Course – Get started on Amazon
  • AMZScout Masterclasses – Several masterclasses about selling on Amazon
  • AMZScout University – In-depth Amazon FBA Courses

While you can watch the step-by-step course and masterclasses for free with an AMZScout membership, most AMZScout University Courses cost between $499 and $1,997.

4. Proven Amazon Course 2.0

Proven Amazon Course Website

Proven Amazon Course 2.0 launched in 2009. The course has been continuously updated and revised. They added new strategies to help participants become successful Amazon sellers each year.

Proven Amazon Course 2.0 offers a learning platform where you have access to a wide range of courses. These courses are sorted according to specific content topics.

On top of several Amazon selling strategies they teach about, the Proven Amazon Course teaches you how to build a successful business through platforms like Shopify.

When you sign up for PAC 2.0, you’ll get instant access to the following assets:

  • Video trainings that covers everything from the basics of setting up your seller account and sourcing your first products to advanced topics like building a team and importing from China
  • Lifetime membership to the forums
  • Access to Proven Amazon Course monthly webinars – new training content is recorded every month
  • The list of recommended tools and services
  • Getting Started
  • Arbitrage: Low Budget Sourcing
  • Advanced: Long-Term Strategies
  • Business Building
  • International Sellers
  • Merch by Amazon
  • Support & Resources
  • Live Events
  • Webinars & Workshops
  • One-Time Payment: $499
  • Monthly Payment: $29 per month

Go to the website here.

5. Online Selling Experiment

Online Selling Experiment Website

According to the Online Selling Experiment, it makes no sense to start with private labeling. Instead, it would be best if you start with retail arbitrage, gain experience, and then start selling private label products on Amazon.

Online Selling Experiment offers courses in three categories: Wholesale Accelerator, Amazon Selling Coach and eBay Selling Coach.

Online Selling Experiment also offers you the opportunity to sign up for a free course. With the free course, you will receive access to two e-books via email:

  1. The No-Debt, No-Stress Roadmap to Replace Your Job With a 7 Figure Online Retail Business
  2. The Step-by-Step Process for Getting Your First Sale on Amazon
  • How to Find & Procure Profitable Products
  • Purchasing Guidelines
  • How to Set up Your Amazon Seller Account
  • Send Products to Amazon Warehouses
  • Pricing Techniques

You can choose between two pricing plans:

  • One-Time Payment: $250
  • Installment payment: 4 x $69

Go to the website here.

6. Amazing Selling Machine

Amazing Selling Machine Website

Amazing Selling Machine is one of the most well-known Amazon FBA Courses and has proven to be a source of extremely successful Amazon sellers over the past years. It’s a comprehensive Amazon FBA Course with personal training in which you can talk to instructors hand-picked by course creators Matt Clark and Jason Katzenback.

In total, the course plan includes 8 modules with 102 lessons. The time required is at least 20 hours. You’ll also get access to the following tools:

  1. Zoof (Chrome browser plugin to find good products)
  2. Product Analyzer Tool (Mmarket analysis tool)
  3. Perfect Keyword Tool
  • Welcome module: The 7 Principles of Success
  • Module 1: Find Your First Product
  • Module 2: Set Up Your Business
  • Module 3: Order Inventory and Create Your Brand
  • Module 4: Build Your Brand Assets
  • Module 5: Create A Profitable Listing
  • Module 6: Launch and Rank
  • Module 7: Optimize Your Ads
  • Module 8: Scale Your Sales

You can choose between two pricing plans:

  • Foundation: $997
  • Amazing Selling Machine: $2,997

Go to the website here.

Which Amazon FBA course suits me?

There is now a wide range of Amazon FBA courses to choose from. But which Amazon FBA course is right for you?

This is a question you should consider carefully in order to find the perfect Amazon FBA course. After all, you want to profit from your investment.

The following factors will help you determine which course is right for you:

  1. Status quo: Where are you currently and what do you want to achieve with the course?
  2. Budget: How much budget do you have for this course?
  3. Goal: What do you want to learn in this course?

After you have clarified your current position, you can start to sort out some courses. The next step is to read reviews and see which course best meets your needs. Below I have listed the best Amazon FBA courses for 2024, including important info.

Conclusion – Amazon FBA Courses

Basically, it depends on your budget whether you should invest money in a course or not. If you can afford it, buy an Amazon FBA Course to master challenges faster and get all the information you need from one source.

If you don’t want to spend money on a course, use Helium 10. You can access the Freedom ticket for free, one of the best Amazon FBA Courses for 2024.

FAQ – Frequently Asked Questions

Amazon FBA has lots of benefits for ecommerce businesses. These are the most important ones:

  • More Time to Grow Your Business: This benefit is the most important one. You have more time for marketing and growing your business in the long run.
  • Eligibility for Amazon Prime: Selling products via Amazon Prime makes a big difference, considering that Prime members spend $1,400 per year on average on Amazon, while non-Prime members only spend $700 per year.
  • Winning the buy box more often: Amazon FBA sellers win the buy box more often than FBM sellers. Considering that 82% of Amazon sales go through the Buy Box, this is a real benefit.
  • Most Processes Outsourced: Amazon handles storage, shipping, returns, and customer support for you.
An Amazon FBA course teaches you the fundamentals of Amazon selling plus advanced strategies to get product ideas, source high-quality products, optimize your Amazon listing and do a product launch. Most FBA courses will give you lifetime access, offer a 30-day money-back guarantee and help you to become a full-time Amazon seller.

The best Amazon FBA course for beginners is also the Freedom Ticket. It’s super comprehensive and you can use it for free with a Helium 10 membership – which is great for new sellers.

The best Amazon FBA course is the Freedom Ticket. It’s one of the most comprehensive Amazon FBA training courses and you can use it for free with a Helium 10 membership.

Amazon FBA courses cover a wide range of topics, including product sourcing, listing optimization, marketing strategies, and navigating Amazon’s complex ecosystem. They aim to equip you with the skills needed to effectively run an FBA business.

Most Amazon FBA courses cater to both beginners and experienced sellers. They typically offer modules for different skill levels, allowing you to choose the one that best suits your needs.

No, you don’t need to have a product before taking an Amazon FBA course. Many courses cover product selection as part of their curriculum, helping you identify profitable opportunities.

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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