Both, Helium 10 and SellerApp belong to the best Amazon seller tools and work really well. However, despite both being great tools, they are actually different and have distinct pros and cons.
Helium 10 provides Amazon sellers with 30+ tools for product research, keyword research, keyword tracking, listing optimization, and many more. The platform serves both beginners needing basic features and established sellers requiring advanced analytics and automation.
SellerApp is also a software for Amazon sellers and offers simple tools for product research, keyword research, listing optimization, advertising optimization, and analytics… so which Amazon seller tool should you choose? Let’s cut through the marketing BS and figure out which one you actually need.
Find Winning Products With Helium 10
The Fundamental Split
Helium 10 wants to be everything. And honestly? They mostly pull it off. Product research, keyword tools, listing optimization, email automation, landing pages – they’ve got tools I didn’t even know I needed. In the following video, you will find an high-level overview of all the main Helium 10 tools:
SellerApp went the opposite direction. They offer simple to use Amazon seller tools that don’t have the complexity that Helium 10 has. However, they aren’t as comprehensive as the tools from Helium 10.
Though, they have some really good features. Their AI doesn’t just spit out keyword suggestions; it tells you which ones will actually make you money on Amazon next week, by showing you the conversion rate of specific keywords:
Numbers also matter when comparing Helium 10 and SellerApp. Helium 10 tracks 450 million products within their product database. That being said, when you’re doing product research, for example with Black Box, you can filter through a database of 450 million products – that’s a lot.
SellerApp? They say their product database has about 100 million products. They also have an Opportunity Score with which you can assess the selling and profit potential of a product. 100 million products in the database is not bad, but when you need to dig deep into obscure niches? Then, Helium 10’s extra 350 million products come in handy.
So, when you mainly want to do product research with your Amazon seller tool, we recommend Helium 10. Plus, we highly recommend checking out these articles to learn product research with Helium 10:
Ease of Use
On the comparison platform G2, SellerApp gets a 9.5 points for ease of use and Helium 10 gets an 8.1. But where does this difference come from? First of all, the tools from Helium 10 may be more complicated to learn and understand than SellerApp. Overall, SellerApp may also have the cleaner interface.
But why is that? Well, you have to consider that Helium 10 offers many more features and possibilities to use the tool than SellerApp. For example, let’s take a look at SellerApp’s Keyword Research Tool. You only have the keyword input here:
And after hitting the search button, you will see the results in a clear list:
Let’s take a look at how the situation is with Helium 10. Here, you have two keyword tools at your disposal:
First of all, you can use Helium 10 Magnet to find keywords based on one seed keyword. You can use Helium 10 Cerebro to do a Reverse-ASIN-Search and find the keywords your competitors are ranking for. Taking a closer look at Magnet, you can also use several filters to find exactly the keywords that you are looking for (you can also use them with Cerebro of course):
Plus, they offer some super useful metrics like the 8-Days-Giveaway Score. Wondering what this is? The score tells you how many products you need to sell over 8 days to get on the first page of search results for this keyword.
So when it comes to the question which tool is easier to use, one must keep in mind that Helium 10 offers more features out of the box and therefore is in some cases more complex and harder to use than SellerApp.
Find Winning Products With Helium 10
Product Research: Where Winners Are Born
Let’s be real – if you’re not finding profitable products, nothing else matters. Helium 10 brings three main research tools to the fight.
- Helium 10 Black Box: lets you filter the entire Amazon catalog with insane precision. Want products selling 300+ units monthly with fewer than 100 reviews and 40% margins? Done.
- Helium 10 Xray: shows you competitor data right on Amazon’s pages (this alone might be worth the subscription).
- Helium 10 Trendster: reveals whether a product will sell in December or die after Labor Day.
The historical data is where Helium 10 shines. You can see two years of sales patterns. You can avoid a big mistake because Trendster shows you that a “hot” product was actually declining steadily for six months.
When it comes to product research, another thing is super important: How many filters you can use to search through the product catalog. That being said, in our opinion Helium 10 offers the most filter compared to any other product research tool you can use. Just take a look on how may filters Helium 10 Black Box provides:
Especially useful is that you can filter products according to the number of competing products, the number of images in the listing or the shipping size. This can really help you when doing product research.
SellerApp’s Product Research Capabilities
SellerApp doesn’t have three separate product research tools. They have one. And this one is actually very simple. Compared to the tools from Helium 10, you only have a few filters that you can use to search through their product database:
When you type in your criteria and then hit the search button, a list appears that is showing you all the available products:
Comparing Helium 10’s product research capabilities and SellerApp resulted in a clear winner in our opinion. If you want to do product research, you should use Helium 10 for finding new products.
Keywords: The Traffic Game
Both platforms know keywords equal traffic. But they approach it differently. Helium 10 gives you:
- Cerebro (steals competitor keywords)
- Magnet (finds related keywords)
- Misspellinator (yes, that’s the actual name – finds profitable typos)
Using all three together is powerful. Start with Cerebro to see what’s working for your competitors. You can type in an ASIN and actually see for which keywords the products of your competitors are ranking for:
You can then use Helium 10 Magnet to find more keywords based on this research and then use Helium 10 Misspellinator to find misspelling of these keywords. These keyword tools work well together and you can use them to build a comprehensive keyword strategy.
SellerApp’s Keyword Research Capabilities
SellerApp keeps it simple: one research tool. Nothing fancy, and they kept it pretty simple. Let’s take a look at the tool. You only have the keyword input here:
And after hitting the search button, you will see the results in a clear list:
So when it comes to keyword research, I recommend using Helium 10 since their keyword tools are more comprehensive that SellerApp’s. SellerApp offers a clean and simple interface, but Helium 10 has better features.
BTW: You can also search for keywords for free with our Amazon Keyword Tool. With this tool, you can find keywords based on one seed keyword or find the keywords your competitors are ranking for on Amazon.
Find Winning Products With Helium 10
Listing Optimization: Where Conversions Happen
Six tools from Helium 10. One from SellerApp.
Helium 10’s approach feels like surgery – each tool does one specific thing:
- Frankenstein processes keyword lists
- Scribbles helps write listings
- Index Checker confirms Amazon actually sees your keywords
- and more…
For example, you can also use Helium 10’s Listing Builder to build high quality listings:
SellerApp takes an AI-driven approach to listing optimization. The platform claims users see an 83% increase in organic traffic after implementing its optimization recommendations. SellerApp’s standout features include:
- Multi-platform support: Works with Amazon plus 11 other e-commerce platforms (versus Helium 10’s Amazon and Walmart only)
- Listing Quality Index (LQI): Provides instant scoring to identify your best and worst performing listings at a glance
- AI-powered insights: Analyzes both search visibility and product appeal factors
The Verdict: While Helium 10 offers more individual tools, SellerApp’s multi-platform capability and LQI scoring system provide better value for sellers operating across multiple marketplaces or those wanting quick performance insights.
Amazon PPC: Where Money Gets Made (or Lost)
SellerApp excels in marketing automation, particularly with its PPC Optimization Tool that delivers:
- Campaign Automation: Runs ads automatically without needing a dedicated PPC team
- Waste Elimination: Identifies and cuts underperforming campaigns to maximize ROI
- Bulk Management: Edit multiple campaigns simultaneously to save time
- Performance Analytics: Detailed breakdowns of ad spend and conversion metrics
This comprehensive approach reduces advertising costs while improving campaign performance, making SellerApp particularly valuable for sellers who want hands-off PPC management.
Helium 10 takes a different similar approach with Helium 10 Ads. Helium 10 Ads can cut your ACoS dramatically. Not through magic – through smart automation. The AI adjusts bids based on performance. It harvests converting search terms automatically. It adds negative keywords without lifting a finger.
The dayparting feature alone can save hundreds. For example, Helium 10 Ads can push bids during those hours and pulls back overnight. Set it once, forget it forever. Here are also some other use cases for Helium 10 Ads:
- Auto-pausing: Keywords with ACoS over 45% get killed automatically
- Bid boosting: Terms converting above 20% get more budget
- Budget shifting: Money flows from dead keywords to winners
- Search term harvesting: Finding long-tail keywords
The winner here? In our opinion, Helium 10 Ads is better than SellerApp when it comes to advertising automation, because it is just newer and it feels more like from today.
Find Winning Products With Helium 10
The Money Talk
SellerApp has a complicated pricing structure. Their pricing depends on the following things:
- How many ASINs are you looking to optimize?
- What is your total monthly ad spend(USD)?
- What is your total monthly revenue(USD)?
Based on this, the monthly pricing changes. For now, we assume that we can optimize up to 50 ASINs, spend no more than $5k on monthly ads and have a maximum revenue of $10k per month. With these settings, they offer these pricing plans:
Helium 10’s pricing reflects their everything-included approach (and it is actually simple):
Helium 10 vs. SellerApp: Which One Should You Choose?
You want the short answer? Here it is:
Get Helium 10 if:
- You launch new products regularly
- You want every possible tool available
- You want a comprehensive toolset
- You want extra Amazon training
- You sell on Walmart too
Get SellerApp if:
- You value simplicity over features
- You’re watching your budget
- You already know what products to sell
Conclusion
Both SellerApp and Helium 10 are great tools for Amazon sellers, each excelling in different areas that matter to different types of Amazon sellers. The key is to assess your current needs and growth ambitions to determine which platform aligns better with you.
If you’re on a budget and only want to do minimal product and keyword research, you can go with SellerApp. However, if you really want the most comprehensive tools, I would recommend Helium 10. They offer the most comprehensive Amazon tools on the market.
Remember that the most powerful tool is the one you’ll actually use consistently. Whether you choose SellerApp’s simple or Helium 10’s comprehensive toolkit, success depends on implementing the insights these platforms reveal.
Start with the platform that feels most aligned with your current situation and goals. Both offer ways to test their capabilities before making long-term commitments. If you decide to go with Helium 10, make sure to check out our Helium 10 coupon codes.
