Helium 10 Cerebro: How to Find Amazon Keywords [2024]

How Helium 10 Cerebro Helps Amazon Sellers

Helium 10 Cerebro is a useful tool that can help you find the right keywords, boost sales, and increase revenue. You can use it to do the following:

• Study your competitor’s keywords
• Identify high-converting keywords for your product
• Strategically plan product launches
• Optimize your product listing to rank higher in search results
• Identify profitable niches through keyword research

Study Your Competitors’ Keywords

Study your competitors’ keywords to determine which are suited to your industry. Integrate them in your Amazon listing to get a leg up in the competition.

Helium 10 Cerebro offers various features, that you can use to gain insight into your competition’s strategy and beat them at their game.

Identify High-Converting Keywords For Your Product

The Helium 10 Cerebro tool gives you the specific keywords your competitors are using. It also organizes and ranks those keywords to give you an idea of which will likely lead to high conversions for your product listing.

Strategize Your Product Launches

Helium 10 Cerebro allows you to devise a product strategy that works. It helps you determine which keywords are most effective. When you are ready to launch your product, you can feel confident that you are using high-converting keywords that engage your target audience.

Optimize Product Listings

Once you know which keywords are suited to your industry, you can optimize your product listing’s title and copy. Prioritize high-converting keywords that you know will attract shoppers. Attracting more traffic increases your chance of conversions potentially boosting your profitability.

Identify Profitable Niches

The Cerebro IQ Score metric is the ratio between search volume and competing products in reverse ASIN searches. It will help you determine best-selling products with low competition. Find out 2024’s top-selling Amazon products to get a leg up on the competition.

Optimize your PPC Campaigns

Helium Cerebro’s keyword list can be used to optimize your Amazon product listing but you can also utilize the list to increase your pay-per-click (PPC) campaigns’ visibility. Keywords are important in Amazon PPC advertising because they determine your ad placement. Use the right keywords and you can increase your ad’s visibility.

Features of Helium 10 Cerebro

Helium 10 Cerebro provides optimal keyword and product research through its reverse ASIN keyword research capabilities. Its rich features are what make it a powerful tool. Here are some features you should be familiar with.

Helium 10 Cerebro IQ Score

The Cerebro IQ Score shows you the potential of a specific keyword.

For example, if a keyword has only 50 search queries per month and 20,000 competing products, the IQ score is likely to be very low. If a product has 3,000 search queries and only about 100 competing products, the IQ score will go through the ceiling.

The higher the IQ score, the better. The IQ score is an excellent way to evaluate the potential of a keyword.

CPR 8-Day Giveaways

CPR 8-Day Giveaways is a key figure indicator based on patented Helium 10 algorithms. It provides information on how many units of a new product you must sell within eight days to get to the first page of Amazon search results.

It will be easier if the CPR 8-Day Giveaway number is low. For example, if your number is eight, you can reach the first page of search results after selling just eight products.

If the number is high, like 70, you must sell 70 products to get to the first page of the search results. You must put in a lot of effort and spend more money to get those products sold. It is especially challenging for new sellers.

So now you have two strategies you can use to evaluate your products: the number of competing products and the Cerebro IQ score.

Total Keywords

This feature tells you the total number of keywords and keyword phrases associated with any given ASIN. Helium 10 Cerebro further breaks these down into the following categories:

• Sponsored Keywords
• Organic Keywords
• Amazon Recommended

The information is summarized under the Keyword Distribution heading in the search results. The categories guide you so you can put the keywords to optimal use.

Word Frequency

The Word Frequency feature tells you how often each word associated with the product ASIN you searched for was used. A number appears next to each word to indicate how often the word appears on the platform. This information can help you identify high and low-competition keywords.

New Cerebro Data Columns

Data columns are one of Helium 10 Cerebro’s latest updated features. They enhance the reverse ASIN research tool’s functionality. They include:

• Match Type: This column will tell you if a keyword is Organic (letter O), Sponsored  (letter S), or Amazon Recommended (letter A).
• Amazon Suggested Rank: This column shows how Amazon ranks the keyword for advertising purposes.
• Sponsored Rank: Sponsored rank tells you the position of the sponsored ad targeting the keyword in the search results.
• Organic Rank: This shows you the ASIN’s position in regular organic search.

Frequently Bought Together

The Frequently Bought Together feature tells you what other products are frequently bought together with the ASIN you searched. Helium 10 Cerebro only displays the top three products in the Frequently Bought Together box, but you can access the entire list by clicking the ‘View Products Frequently Bought Together’ link.

How to Use Helium 10 Cerebro

Let’s assume that there are ten products on your watchlist. You can evaluate them to find the best products to sell on Amazon.

But what’s the best way to evaluate products?

Start by searching for products with minimal competition. But how can you ensure that products on Amazon have low competition? Helium 10 Cerebro can help you with this.

Head over to your watchlist and select the first product you want to check. Let’s take this tarpaulin as an example:

The numbers of reviews look good – it has few reviews and generates more than $5,000 turnover per month. Now get the ASIN, and input it in the Helium 10 Cerebro tool:

Click on “Get Keywords”.

Helium 10 Cerebro shows you all the keywords the product is indexed for on Amazon and ranks in the search results.

The top rankings (1 to 10) are typically responsible for 80% of the total revenue. These keywords should be prioritized.

Helium 10 Cerebro allows you to add filters. Enter a 1 and 10 in the Organic Rank values as seen in the screenshot below.

Helium 10 Cerebro will filter all keywords where the product has a ranking of 10 or less.

Now look at the column “Competing Products” of these keywords. If most keywords have more than 10,000 competitors, you should continue your product research. If a product has more than 20,000 competing products, it will be challenging to achieve good organic rankings, especially for Amazon FBA beginners.You may want to move on to another product.

I recommend searching for products that rank for keywords that don’t have more than 1,000 competing products. If you see few competitors, the product has low competition and is a good choice.

Some keywords have a very high search volume and few competing products. For example, some keywords are searched over 1,000 times monthly and have less than 100 competing products.

If you come across this situation, you may wonder what to do. I recommend paying attention to the competition and only selling low-competition products regardless of the circumstances.

Helium 10 Cerebro Pricing

You can use Helium 10 Cerebro with all Helium 10 plans. The Starter Plan costs $29 per month, the Platinum Plan costs $79 per month, and the Diamond Plan costs $229 per month. If you choose one of these plans, you’ll have access to various Helium 10 tools that will help you build and scale your Amazon business.

You can also sign up for the free plan. If you want to choose a paid plan, you can use our 20% discount for 6 months: