Helium 10 Black Box Review - How To Use Helium 10 Black Box

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Helium 10 Black Box - What is it?

The tool Helium 10 Black Box is one of twelve Amazon fba tools of the Software Suite Helium 10.

Helium 10 Black Box is the perfect tool to find profitable Amazon FBA products.

Helium 10 Black Box allows users to scan the entire Amazon marketplace by the use of a variety of filtering options.

For example, you can determine the maximum/minimum turnover or the maximum/minimum sales figures of a product.

With this function, you can search for products that meet specific criteria or not.

However, Helium 10 Black Box offers many more filter options, which we will discuss later in this article.

Currently, Helium 10 is by far the best and most powerful Amazon tool on the market.

That's because the tool provides accurate data and many different filtering options.

I started selling on Amazon in 2009 before Amazon tools were even a thing. With Amazon growing as rapidly as it has been, a tool like Helium 10 is an Amazon seller’s dream. I wish I had it when I was selling on Amazon and highly recommend it to Amazon sellers in my community. 5 stars! - Nathan Hirsch (FreeeUp)

How to use Helium 10 Black Box 

To use Helium 10 Black Box, head over to the Helium 10 website, and create an account. With our coupon code, you can use all Helium 10 tools with a 50% Discount.

Helium 10 Coupons

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Once you are on the Helium 10 Dashboard, you will see all twelve tools on the right. Between them is the tool Helium 10 Black Box.

Helium 10 Black Box

By clicking on the button you will directly get to the dashboard of the Helium 10 Black Box. Now, the following should appear on your desktop:

Helium 10 Black Box Dashboard

But how can you use the Black Box to find excellent products for your Amazon FBA business?

As you can see in the screenshot above, there are a lot of filter options available. The basic filters include:

  • Category
  • Monthly turnover
  • Price
  • Number of ratings
  • Average ratings

The advanced filters include:

Sales Year Over Year

Percentage increase in sales of a product from year to year

Price change

Price change in the last 90 days

Sales change

Change in monthly sales in the last 90 days

Best Sales Period

Here you can select a specific month in which an individual product sold best.

Sales to Reviews

Percentage of ratings compared to sales figures

Monthly Sales

Monthly number of sales

Best Sellers Rank

Here you can select the Amazon Best Seller Rank

Number of Sellers

Number of active dealers

Number of Images

Number of product images as part of product listing


Type of provider: FBA, FBM or Amazon

Variation Count

Number of product variations, e.g., the color of a product


Weight of the product

Also, you can include or exclude various keywords.

As you can see in the screenshot above, you can also select different Amazon marketplaces. This also applies to each of the Helium 10 tools, not just to the Black Box.

The following marketplaces are currently available (within the Helium 10 Black Box and all other Helium 10 Tools)

  • www.amazon.de
  • www.amazon.com
  • www.amazon.ca
  • www.amazon.fr
  • www.amazon.es
  • www.amazon.it
  • www.amazon.co.uk

As you've probably noticed, Helium 10 Black Box offers you a lot of filters.

But how can you use them to search for profitable products?

First, select a category; for example, good categories for excellent Amazon FBA products are baby, pets, living, etc.

However, I recommend that you select all categories at the beginning of your research, because you will then be able to find more potential products, and your research isn't too limited.

Next, you need to set the minimum/maximum sales per month. You have to enter $5000.

With a margin of approx. 20 % you reach a profit of $1000, which is quite good for the beginning.

For products with a turnover of less than $5000 per month, the demand is probably too low.

Then we choose the minimum and maximum price. In the Helium 10 Black Box, we deposit a price of $20-$50.


Because products that cost less than $15 are complicated to calculate. These products usually have a smaller margin, which means less profit for you.

So your product should cost at least $15.

If you have a lot of starting capital available, you can also offer products that cost more than $50.

This means that you will have less competition, which will have a positive effect on your Amazon FBA business.

If you have less starting capital available, you should stay below the 50€. Otherwise, your costs for inventory will be too high.

Finally, we want to find products that have less or bad ratings, because we only want to find products with low competition.

Therefore we deposit a maximum number of ratings of 30 in the Helium 10 Black Box.

We limit the number of images to seven, since products with nine images usually have a completely optimized listing, which means MORE COMPETITION.

The products should have no variations and should be offered by Amazon FBA sellers. We limit the number of sellers to one.

Your Helium 10 Black Box Dashboard should now look like this:

Helium 10 Black Box Product Research

By clicking on "SEARCH", Helium 10 Black Box filters all products of a huge product database that meet these criteria.

But how does the product research continue?

Of course, Helium 10 Black Box cannot do all the work for you.

You should sort out all products that are not possible.

Go through the list and add potential products to your watchlist by clicking on "ADD TO LIST".

The following factors can serve you as clues:

  • Branded product yes or no?
  • Size of the product (easy to transport?)
  • Materials and fabrics (depending on what you imagine)
  • Patents?
  • Typical FBA Product?
  • Orderable?
  • Certificates?

Once you have added all potential products to your list, you can continue your product research.

You can now use Helium 10 Cerebro to find out which searches will generate the most revenue from your competitors.

Just enter the ASIN of the product in Cerebro.

Then, Helium 10 Black Box shows you all organic and sponsored rankings.

Also, you can use Helium 10 Cerebro to determine whether keywords are highly competitive or not.

If a product has top rankings on less competitive keywords, and still generates more than $5000, then this product is well suited.

If all keywords are highly competitive, or if there are many competing products for a specific keyword, then you should continue your research.

Here you can learn more about Helium 10 Cerebro.

Helium 10 Black Box Review

One thing's for sure. Helium 10 Black Box has raised the standard of Amazon Research Tools to a new level.

But what criteria can be used to rate the Black Box? The following three points are important:

  • Data
  • Filter options (options)
  • Usability

In terms of data quality, the Black Box delivers VERY accurate data. This has been proven by countless comparisons with other Amazon tools.

Some data even comes directly from Amazon, such as the search volume for specific keywords. So we can rely 100% on the Black Box.

Also, Helium 10 has developed different metrics based on patented algorithms such as Cerebro IQ Score and CPR-8 Day Giveaways.

In terms of filtering options, Helium 10 Black Box offers the most and best filtering options of any Amazon tool out there.

This allows you to explore the Amazon marketplace in its depths.

For example, you can only find products that contain less than three images in the listing.

In our opinion, this is the most significant advantage of the Helium 10 Black Box.

Although Helium 10 cannot compete with other Amazon tools such as Jungle Scout in terms of the user interface, the tool is easy to use and laid out.

The user interface is kept simple and doesn't offer any optical eye-catchers, but it's easy to find your way around, and you have an excellent overview.

With the Helium 10 Black Box, you can not only search for specific products; you can also search for keywords, competitors, or niches.

For example, you can search for keywords and specify a minimum search volume and a maximum number of competing products.

You can also specify average sales, prices, and much more.

All in all, the Helium 10 Black Box is an excellent tool that every Amazon seller should use, whether beginner or advanced.

Helium 10 Black Box Pricing

You can use Helium 10 Black Box with all Helium 10 subscriptions. Currently, Helium 10 pricing is structured as follows:

  • Platinum Plan for $97/month
  • Diamond Plan for $197/month
  • Elite Plan for $397/month

Also, Helium 10 offers an "A la Carte" plan. With this plan, you can use different tools of Helium 10 separately.

If you choose the "A la Carte" plan, the Helium 10 Black Box will cost you $37/month.

You can also use our Helium 10 Coupon, to get a 50% Discount.

We hope that we could help you with this review. Please give us your feedback in the comments.

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Best regards

Your team from smartminded

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