How to Use Helium 10 Black Box to Find Excellent Amazon Products

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Want to start a business selling products online but you don't know what to sell?

Well, your best bet would be to go for a product with strong demand and low competition. These are the best products to sell on Amazon.

If there's a product lots of people are searching for and no one sells it, this is obviously your private goldmine.

The only problem is how to find such a product?

There's so much competition out there and it seems like there're already thousands of sellers for every product.

So what should you do?

Should you go to college and spend $200,000 on another degree?

No, there's a better solution. 

In this post, we're going to show you how you can use Helium 10 Black Box to find winning products, turbocharge your Amazon business and make more sales easy.

Here's what we will cover:

Let's start.

What's Helium 10 Black Box?

Helium 10 Black Box is one of twelve Amazon seller tools of the Software Suite Helium 10.

In fact, it's a powerful tool that you can use to find profitable Amazon FBA products.

Helium 10 Black Box allows users to scan the entire Amazon marketplace by using various filters.

For example, you can filter products according to the maximum/minimum turnover or the maximum/minimum sales. Thus, you can search for products that meet specific criteria or not.

Helium 10 is by far the best and most powerful Amazon tool out there. That's because it provides the most accurate data and MUCH MORE filter options than other tools.

I started selling on Amazon in 2009 before Amazon tools were even a thing. With Amazon growing as rapidly as it has been, a tool like Helium 10 is an Amazon seller’s dream. I wish I had it when I was selling on Amazon and highly recommend it to Amazon sellers in my community. 5 stars!

- Nathan Hirsch (FreeeUp)

Here's how it looks like:

Helium 10 Black Box Dashboard

How to Use Helium 10 Black Box

To use Helium 10 Black Box, head over to the Helium 10 website and create a free account here.

You then have 20 uses per month for free. 

By using one of our Helium 10 coupon codes, you'll have access to all the powerful Helium 10 tools with a 50% Discount:

Helium 10 - 50% Coupons
Get a 50% discount on your first month at Helium 10! Just add our coupon SMARTMINDED50 to your order. 
doesn't expire

Once you're on the Helium 10 Dashboard, you will see all twelve tools on the right side. You can also see that there's Black Box.

Helium 10 Black Box

Click on the button and you will get to Helium 10 Black Box. Here's what you can see:

Helium 10 Black Box Dashboard

As you can see, there're a lot of helpful filters which you can use to find products with exactly those parameters that you're looking for:

Basic filters

  • Category
  • Monthly turnover
  • Price
  • Number of reviews
  • Average ratings

Sales Year Over Year

Percentage increase in sales of a product from year to year

Price change

Price change in the last 90 days

Sales change

Change in monthly sales in the last 90 days

Best Sales Period

Here you can select a specific month in which an individual product sold best.

Sales to Reviews

Percentage of reviews compared to sales 

Monthly Sales

Monthly number of sales

Best Sellers Rank

Here you can select the Amazon Best Seller Rank

Number of Sellers

Number of active sellers

Number of Images

Number of product images 


Type of seller: FBA, FBM, or Amazon

Variation Count

Number of product variations, e.g., the color of a product


Weight of the product

What you can also do with Black Box is to include or exclude various keywords.

You can also select different Amazon marketplaces:


So, Helium 10 Black Box provides a lot of features.

But how can you actually use them to search for profitable products?

The first thing you've to do is to select a category. I recommend that you select all categories at the beginning of your research, because you will then be able to find more products, and your research isn't too limited.

Next, set up the minimum/maximum sales per month. Since you want a product that sells well, you can type in $5000.

Then, choose a price range. I recommend choosing a price between $20-$50.


Because products that cost less than $15 are complicated to calculate. These products usually have a low margin, which means less profit for you.

So your product should cost at least $15.

If you have a big budget, you can also aim for products that cost more than $50.

That's why you will have less competition if you're going to sell products that cost more than $50.

But if you have not a that big budget, you should look for products cheaper than $50.

Finally, we want to find products that have fewer or bad reviewsThat's why we're looking for niches with low competition.

Thus, type a maximum of 30 reviews into the tool. Also, limit the number of images to seven since products with nine images usually have a completely optimized listing, which means MORE COMPETITION.

Here's how your Dashboard should look like:

Helium 10 Black Box Product ResearchBy clicking on "SEARCH", Black Box filters all products on Amazon that meet those criteria.

Now, go through the list and add potential products to your watchlist by clicking on "ADD TO LIST".

Here's what you've to pay attention to:

  • Branded product yes or no?
  • Size of the product (easy to transport?)
  • Materials and fabrics (depending on what you imagine)
  • Patents?
  • Typical FBA Product?
  • Orderable?
  • Certificates?

Once you've added all potential products to your list, head to Helium 10 Cerebro to find out which search queries generate the most sales for these products.

Just type in the ASIN:

Helium 10 Cerebro

The tool shows you all organic and sponsored rankings:

Helium 10 Cerebro results

What you have to do right now is to set the ORGANIC RANK from 1 to 10. That's why all sales come from those keywords where a product ranks between positions 1 and 10.

You can then use Helium 10 Cerebro to determine whether keywords are highly competitive or not.

If a product has top rankings on less competitive keywords and still generates more than $5000 in revenue, it's great.

If all keywords are highly competitive, continue your research.

Here you can learn more about Helium 10 Cerebro.

Helium 10 Black Box Review

One thing's for sure. Helium 10 Black Box raised the standard of Amazon Research Tools to a new level.

But what criteria should be used to rate Black Box? Here's what's important:

  • Data accuracy
  • Filter options 
  • Usability

Data accuracy

Helium 10's Black Box delivers VERY accurate data. The data comes directly from Amazon, such as the search volume for specific keywords. So you can rely on it.

Also, Helium 10 developed different metrics based on patented algorithms such as Cerebro IQ Score and CPR-8 Day Giveaways.

Filter options

Helium 10 Black Box definitely provides the most and best filtering options compared to any Amazon tool out there.

In our opinion, this is the most significant advantage.


Although Helium 10 cannot compete with other Amazon seller tools in terms of usability, it's still easy to use and laid out.

It's easy to find your way around, and you have an excellent overview.

All in all, the Helium 10 Black Box is a super useful tool that every Amazon seller should use, whether beginner or advanced.


You can use Helium 10 Black Box with all subscription plans. 

Currently, Helium 10 pricing is structured as follows:

  • Free Plan for $0, you can sign up here
  • Platinum Plan for $97/month
  • Diamond Plan for $197/month
  • Elite Plan for $397/month

Also, they offer an "A la Carte Plan". With this plan, you can use different tools of Helium 10 separately.

If you choose the "A la Carte Plan", Black Box will cost you $37/month.

You can also use our Helium 10 Coupon, to get a 50% Discount on all plans:

We hope that we could help you with this review. Please give us your feedback in the comments.

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