How to Use Helium 10 Black Box for Product Research


Do you want to become an Amazon seller, but you don’t know what to sell on Amazon?

Your best bet would be a product with strong demand and low competition – these are the best products to sell on Amazon.

A product that everybody is searching for and no one is selling could be your private goldmine.

The only problem is: How to find such a product? There’s so much competition on Amazon, and there are already thousands of sellers for nearly every product.

Fortunately, there’s a tool you can use to find winning products – Helium 10 Black Box

In this post, we’re going to show you how to use Helium 10 Black Box to find products to sell on Amazon.

Here’s what we will cover:

Let’s start.

What is Helium 10 Black Box?

Helium 10 Black Box is one of 20 tools from the Software Suite Helium 10. It’s a powerful tool that you can use to find profitable Amazon FBA products.

Helium 10 Black Box allows users to scan the entire Amazon marketplace by using various filters.

For example, you can filter products according to the maximum/minimum revenue or the maximum/minimum sales numbers. Thus, you can search for products that meet specific criteria.

Helium 10 is by far the best and most powerful Amazon tool out there. That’s because it provides the most accurate data and MUCH MORE filter options than other tools.

“I started selling on Amazon in 2009 before Amazon tools were even a thing. With Amazon growing as rapidly as it has been, a tool like Helium 10 is an Amazon seller’s dream. I wish I had it when I was selling on Amazon and highly recommend it to Amazon sellers in my community. 5 stars!”

– Nathan Hirsch (FreeeUp)

Here’s what Helium 10 Black Box looks like:

Helium 10 Black Box Dashboard

How to Use Helium 10 Black Box

To use Helium 10 Black Box, head over to the Helium 10 website and create a free account here. You then have 20 uses per month for free.

By using one of our Helium 10 Coupon Codes, you’ll have access to all the powerful Helium 10 tools with a 20% Discount:

Once you’re on the Helium 10 Dashboard, you will see all 20 tools on the right side. You can also see that there’s Black Box.

Helium 10 Black Box

Click on the button, and you will get to Helium 10 Black Box. Here’s what you can see:

Helium 10 Black Box Dashboard

As you can see, there’re a lot of helpful filters which you can use to find products with exactly those parameters that you’re looking for:

  • Basic filters: Category, monthly turnover, price, number of reviews, average ratings
  • Sales Year Over Year: Percentage increase in sales of a product from year to year
  • Price change: Price change in the last 90 days
  • Sales change: Change in monthly sales in the previous 90 days
  • Best Sales Period: Here, you can select a specific month in which an individual product sold best
  • Sales to Reviews: Percentage of reviews compared to sales
  • Monthly Sales: Monthly number of sales
  • Best Sellers Rank: Here, you can select the Amazon Best Seller Rank
  • Number of Sellers: Number of active sellers
  • Number of Images: Number of product images
  • Fulfillment: Type of seller: FBA, FBM, or Amazon
  • Variation Count: Number of product variations, e.g., the color of a product
  • Weight: Weight of the product

You can also include or exclude various keywords with Black Box and select different Amazon marketplaces:


So, Helium 10 Black Box provides a lot of features.

But how can you use them to search for profitable products?

The first thing you’ve to do is to select a category. I recommend that you select all categories at the beginning of your research because you will then be able to find more products, and your research isn’t too limited.

Next, set up the minimum/maximum sales per month. Since you want a product that sells well, you can type in $5000.

Then, choose a price range. I recommend selecting a price between $20-$50.


Because products that cost less than $15 are complicated to calculate. These products usually have a low margin, which means less profit for you.

So your product should cost at least $15.

If you have a big budget, you can also aim for products that cost more than $50.

That’s because you will have less competition if you sell products that cost more than $50.

But if you do not have a high budget, you should look for products cheaper than $50.

Finally, we want to find products that have fewer or bad reviewsThat’s why we’re looking for niches with low competition.

Thus, type a maximum of 30 reviews into the tool. Also, limit the number of images to seven since products with nine images usually have a completely optimized listing, which means MORE COMPETITION.

Here’s what your Dashboard should look like:

Helium 10 Black Box Product Research

By clicking on “SEARCH”, Black Box filters all products on Amazon that meet those criteria.

Now, go through the list and add potential products to your watchlist by clicking on “ADD TO LIST”.

Here’s what you’ve to pay attention to:

  • Check whether the product is a branded product or not
  • Consider the size of the product to ensure it’s easily transportable
  • Take into account the materials and fabrics used, depending on what you envision
  • Research if there are any existing patents for the product
  • Consider if the product is typical for FBA sales
  • Make sure that the product is orderable
  • Inquire about any necessary certifications for the product

Once you’ve added all potential products to your list, head to Helium 10 Cerebro to find out which search queries generate the most sales for these products.

Just type in the ASIN:

Helium 10 Cerebro

The tool shows you all organic and sponsored rankings:

Helium 10 Cerebro results

What you have to do is to set the ORGANIC RANK from 1 to 10. That’s because all sales come from keywords where products rank between positions 1 and 10.

You can use Helium 10 Cerebro to determine whether the keywords are competitive or not.

If a product has top rankings on less competitive keywords and still generates more than $5000 in revenue, it’s a great product to sell on Amazon.

If all keywords are highly competitive, continue your research.

Here you can learn more about Helium 10 Cerebro.

Helium 10 Black Box Review

One thing’s for sure. Helium 10 Black Box raised the standard of Amazon Research Tools to a new level.

But what criteria should be used to rate an Amazon product research tool ? Here’s what’s important:

  • Data accuracy
  • Filter options
  • Usability

Data Accuracy

Helium 10’s Black Box delivers VERY accurate data. The data comes directly from Amazon, such as the search volume for specific keywords. So you can rely on it.

Also, Helium 10 developed different metrics based on patented algorithms such as the Cerebro IQ Score and CPR-8 Day Giveaways.

Filter Options

Helium 10 Black Box definitely provides the most and best filtering options compared to any Amazon tool out there.

In our opinion, this is the most significant advantage.


Although Helium 10 cannot compete with other Amazon seller tools in terms of usability, it’s still easy to use and laid out.

It’s easy to find your way around, and you have an excellent overview.

All in all, the Helium 10 Black Box is a super useful tool that every Amazon seller should use, whether beginner or advanced.

Helium 10 Black Box Pricing

You can use Helium 10 Black Box with all subscription plans.

Currently, Helium 10 pricing is structured as follows:

  • Free Plan for $0 – you can sign up here
  • Starter Plan – $29/month
  • Platinum Plan – $79/month
  • Diamond Plan – $229/month

Though they offer add-ons for every plan, they’re primarily beneficial for advanced sellers with established businesses.

You can also use our Helium 10 Coupon, to get a 20% Discount on all plans:

We hope that we could help you with this review. Please give us your feedback in the comments.

Otherwise, we are happy about an entry in our e-mail newsletter. So you will always be up to date when we publish exciting articles about E-Business, E-Commerce & Online Marketing.

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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