How to Use Helium 10 Black Box for Product Research

Once you’re on the Helium 10 Dashboard, you will see all twelve tools on the right side. You can also see that there’s Black Box.

Click on the button, and you will get to Helium 10 Black Box. Here’s what you can see:

As you can see, there’re a lot of helpful filters which you can use to find products with exactly those parameters that you’re looking for:

• Basic filters: Category, monthly turnover, price, number of reviews, average ratings
• Sales Year Over Year: Percentage increase in sales of a product from year to year
• Price change: Price change in the last 90 days
• Sales change: Change in monthly sales in the previous 90 days
• Best Sales Period: Here, you can select a specific month in which an individual product sold best.
• Sales to Reviews: Percentage of reviews compared to sales
• Monthly Sales: Monthly number of sales
• Best Sellers Rank: Here, you can select the Amazon Best Seller Rank
• Number of Sellers: Number of active sellers
• Number of Images: Number of product images
• Fulfillment: Type of seller: FBA, FBM, or Amazon
• Variation Count: Number of product variations, e.g., the color of a product
• Weight: Weight of the product

You can also include or exclude various keywords with Black Box and select different Amazon marketplaces:

• www.amazon.de
• www.amazon.com
• www.amazon.ca
• www.amazon.fr
• www.amazon.es
• www.amazon.it
• www.amazon.co.uk

So, Helium 10 Black Box provides a lot of features.

But how can you use them to search for profitable products?

The first thing you’ve to do is to select a category. I recommend that you select all categories at the beginning of your research because you will then be able to find more products, and your research isn’t too limited.

Next, set up the minimum/maximum sales per month. Since you want a product that sells well, you can type in $5000.

Then, choose a price range. I recommend selecting a price between $20-$50.

Why?

Because products that cost less than $15 are complicated to calculate. These products usually have a low margin, which means less profit for you.

So your product should cost at least $15.

If you have a big budget, you can also aim for products that cost more than $50.

That’s because you will have less competition if you sell products that cost more than $50.

But if you do not have a high budget, you should look for products cheaper than $50.

Finally, we want to find products that have fewer or bad reviews. That’s why we’re looking for niches with low competition.

Thus, type a maximum of 30 reviews into the tool. Also, limit the number of images to seven since products with nine images usually have a completely optimized listing, which means MORE COMPETITION.

Here’s what your Dashboard should look like:

By clicking on “SEARCH”, Black Box filters all products on Amazon that meet those criteria.

Now, go through the list and add potential products to your watchlist by clicking on “ADD TO LIST”.

Here’s what you’ve to pay attention to:

• Branded product yes or no?
• Size of the product (easy to transport?)
• Materials and fabrics (depending on what you imagine)
• Patents?
• Typical FBA Product?
• Orderable?
• Certificates?

Once you’ve added all potential products to your list, head to Helium 10 Cerebro to find out which search queries generate the most sales for these products.

Just type in the ASIN:

The tool shows you all organic and sponsored rankings:

What you have to do is to set the ORGANIC RANK from one to ten. That’s because all sales come from keywords where products rank between positions one and ten.

You can then use Helium 10 Cerebro to determine whether the keywords are competitive or not.

If a product has top rankings on less competitive keywords and still generates more than $5000 in revenue, it’s great.

If all keywords are highly competitive, continue your research.

Here you can learn more about Helium 10 Cerebro.

Helium 10 Black Box Review

One thing’s for sure. Helium 10 Black Box raised the standard of Amazon Research Tools to a new level.

But what criteria should be used to rate Black Box? Here’s what’s important:

• Data accuracy
• Filter options
• Usability

Data Accuracy

Helium 10’s Black Box delivers VERY accurate data. The data comes directly from Amazon, such as the search volume for specific keywords. So you can rely on it.

Also, Helium 10 developed different metrics based on patented algorithms such as Cerebro IQ Score and CPR-8 Day Giveaways.

Filter Options

Helium 10 Black Box definitely provides the most and best filtering options compared to any Amazon tool out there.

In our opinion, this is the most significant advantage.

Usability

Although Helium 10 cannot compete with other Amazon seller tools in terms of usability, it’s still easy to use and laid out.

It’s easy to find your way around, and you have an excellent overview.

All in all, the Helium 10 Black Box is a super useful tool that every Amazon seller should use, whether beginner or advanced.

Pricing

You can use Helium 10 Black Box with all subscription plans.

Currently, Helium 10 pricing is structured as follows:

• Free Plan for $0 – you can sign up here
• Platinum Plan for $99/month
• Diamond Plan for $249/month
• Elite Plan for $399/month

Also, they offer an “A la Carte Plan”. With this plan, you can use different tools of Helium 10 separately.

If you choose the “A la Carte Plan”, Black Box will cost you $37/month.

You can also use our Helium 10 Coupon, to get a 20% Discount on all plans: