Starting an Amazon FBA business is tough. And those expensive software tools? They can eat through your budget fast. But here’s where Helium 10’s Starter Plan comes in. It’s $39 a month – or $26 if you go for the annual plan and use our Helium 10 Coupon Codes – and it can actually give you what you need.
The real kicker? You get their Freedom Ticket course included. That’s a $997 value just… thrown in. I’ve seen people pay more for Amazon FBA courses that teach half as much. So you’re getting professional tools plus top-tier Amazon training for a reasonable price.
But let’s be real – is it worth it? We’ve spent some time analyzing this plan, and we can tell you exactly what features you can use, which ones you can’t use, and for whom the Helium 10 Starter Plan is actually worth it.
Find Winning Products With Helium 10
The Price (And How to Pay Less)
$39 per month. That’s the list price at the moment.
But nobody pays that list price. Here’s what you actually should do: you can buy the annual Helium 10 Pricing Plan for $349. Boom – you’re down to $29 monthly. Then, grab a discount code (SMARTMINDED10 works), and you’re looking at $26 per month.
You can also use the discount code SMARTMINDED20 and save 20% on the monthly price for 6 months without an annual commitment. If you just want to test the waters, this would be the best thing you can do.
In the following, you can find all the Helium 10 discount codes that are available at the moment. Also, make sure to also check out our dedicated blog article on Helium 10 Coupon Codes for always up-to-date discount codes:
Think about it this way. One bad product launch costs you what – $2,000? $3,000? More? These tools help you avoid those disasters. Find one decent product with Black Box, validate it with Xray, and you’ve already made your money back ten times over. The Starter Plan pays for itself and can save you from stupid mistakes.
What You Actually Get (And What You Don’t)
Here’s the thing – Helium 10 could’ve just stripped everything down and called it a “starter” plan. But they didn’t. You get real, functional versions of their tools. You even can use a few of their tools with their Helium 10 Free Trial.
However, looking at the Helium 10 Starter Plan again, there are some tools that are highly valuable for everybody who wants to start an Amazon business, and these are the tools for product research and keyword research:
- Black Box: 20 lifetime searches. Sounds limited? It is. But if you know what you’re looking for, you may be able to find a few profitable products.
- Xray: Full access. This is huge. You can analyze hundreds of products, check sales data, see what’s actually selling. Not what people claim is selling. You should check out our article about the Helium 10 Chrome Extension.
- Cerebro and Magnet: 2 searches per day each. Not that many but maybe enough if you are about to launch your first Amazon product. However, you need to plan your searches day by day if you want to analyze one specific niche in-depth.
And by the way: if you want to use an absolutely free Amazon Keyword Tool, you can also use our free Amazon Keyword Tool. With this tool, you can search for Amazon keywords based on one seed keyword or you can do a Reverse-ASIN-Search to find the keywords your competitors are ranking for.
- ✅ Included Features
- 🔵 More Powerful in Platinum
- ❌ Missing in Starter
| Feature / Tool | Starter Plan | Platinum Plan |
|---|---|---|
| Freedom Ticket | Full Access | Full Access |
| Profits | Full Access | Full Access |
| Black Box | 20 Lifetime Uses | 250 Uses/Day |
| Trendster | ❌ Not Included | Full Access |
| Xray (Chrome Extension) | Full Access * | Full Access |
| Xray for Influencers | Full Access | Full Access |
| Magnet | 2 Daily Uses | 150 Uses/Day |
| Cerebro | 2 Daily Uses | 250 Uses/Day |
| Keyword Processor | 30 Day Trial | Full Access |
| Scribbles | 30 Day Trial | Full Access |
| Listing Analyzer | 2 Monthly Uses | 50 Searches/Month |
| Listing Builder | ❌ Not Included | 20 Lifetime Uses |
| Index Checker | ❌ Not Included | 150 Uses |
| Alerts | 2 ASINs Lifetime | 20 ASINs |
| Inventory Management | 1 Use | Up to 40 SKUs |
| Follow-up | ❌ Not Included | 5,000 Emails/Month |
| Keyword Tracker | ❌ Not Included | 500 Keywords |
| Market Tracker | 1 Market | 3 Markets |
| Portals QR Codes | ❌ Not Included | 10 Codes / 10,000 Scans per Month |
| Portals Product Inserts | ❌ Not Included | Full Access |
| Multi-User Login | 1 User | Not Specified (≥1, typically multi-user) |
| Connected Accounts | 2 Tokens | 2 Tokens |
The Freedom Ticket Course Changes Everything
Alright, this is where things get interesting. Freedom Ticket isn’t some throwaway bonus. It’s an 8-week deep dive taught by Kevin King – a guy who’s built multiple seven-figure brands. You’re getting $997 worth of training. Free.
The course covers everything:
- Product research (the real methods, not the YouTube nonsense)
- Sourcing from China without getting scammed
- Launch strategies that actually work in 2025
- PPC campaigns that don’t burn money
And here’s what is amazing – it syncs perfectly with your Starter Plan tools. Lesson says “now use Black Box to find products“? You have Black Box. “Run this through Cerebro”? You’ve got Cerebro.
Of course, you should also check out our blog to learn how to sell on Amazon. We have lots of articles on every topic including some comparisons of popular Amazon seller tools. Just to name a few:
The Listing Tools Nobody Talks About
Everyone obsesses over product research. But Amazon listings? That’s where sales happen. Listing Builder forces you to use all your keywords strategically. Not just dump them in.
Scribbles makes sure you don’t miss any. And Frankenstein? It cleans up your keyword mess so you’re not targeting “yoga mat” and “yoga mats” separately like an amateur.
Helium 10 Scribbles
Two listing slots is plenty. You’re not launching 10 products simultaneously. Start with one. Make it perfect. Then move on.
Who Should Actually Buy This
Be honest with yourself here. You don’t need the Helium 10 Diamond Plan if you just want to test the waters. Here’s when you should choose the Starter Plan and when you should go for another one:
Perfect for:
- First-time sellers who need training AND tools
- Anyone with less than $5K to invest initially
- Part-timers testing the waters
- People who learn by doing (not just watching YouTube)
Skip it if:
- You’re already doing $10K+ monthly
- You need team access
- You’re managing more than 3 products
I see people jump straight to Diamond plan because they think bigger is better. Start small. Grow into it. Also, if you want to do keyword research for free, you can also use our free Amazon Keyword Tool. With this tool, you can find keywords based on one seed keyword or do a Reverse-ASIN-keyword research.
Which Helium 10 Plan Should You Choose?
For most sellers (except big enterprise customers), there is the free Helium 10 Plan, the Starter Plan, the Platinum Plan and the Diamond Plan. If you want to know which Helium 10 Plan you should choose from these, we recommend taking this quiz to get advice on this:
Helium 10 Plan Finder
Find the perfect plan for your Amazon FBA business
The Upgrade Question
Most people upgrade after 4-6 months. Some sooner, some later. When you’re consistently selling 20+ units daily, when you need keyword tracking, when you want PPC automation – that’s when you move up.
The transition is seamless. Your data transfers. No learning new interfaces. Just more power when you need it. But – and this is important – don’t upgrade because you think you need more features. Upgrade because you’re actually hitting limits. Big difference.
If you do an upgrade to the Platinum Plan or the Diamond Plan, make sure to check out our always up-to-date blog post on Helium 10 Coupon Codes. With our coupons, you can save up to 10% for an entire year or 20% for 6 months.
Bottom Line
The Helium 10 Starter Plan isn’t perfect. The limits are real. You’ll occasionally wish you had just one more search. But for $26-39 monthly? With the Freedom Ticket course? It’s a no-brainer for beginners.
This plan does two things really well: it gives you enough tools to succeed, and it prevents you from drowning in data. Will you eventually need more? Probably. But you don’t buy a Ferrari to learn how to drive. You start with something manageable, master the basics, then level up.
That’s exactly what Helium 10 Starter Plan offers. A smart starting point for people who want to build real businesses, not just play with expensive toys. Use our Helium 10 Discount Codes. Take the Freedom Ticket course seriously. And actually use your searches instead of hoarding them.
