Helium 10 Cerebro: Complete Reverse ASIN Guide [2025]

How Cerebro Helps Amazon Sellers

Helium 10 Cerebro is a useful tool that can help you find the right keywords, boost sales, and increase revenue. You can use it to do the following:

• Study your competitor’s keywords
• Identify high-converting keywords for your product
• Strategically plan product launches
• Optimize your product listing to rank higher in search results
• Identify profitable niches through keyword research

Study Your Competitors’ Keywords

Study your competitors’ keywords to determine which keywords are suited for your product. You only need to paste the ASIN of a product inside the Helium 10 Cerebro search field and the tool shows you all the keywords this product is ranking for.

This is useful for planning your keyword strategy. Integrate the keywords into your listing to rank for them in Amazon search results. BTW: You can also use our free Amazon Keyword Tool to find the keywords your competitors are ranking for.

Identify Keywords That Drive Sales

Helium 10 Cerebro allows you to develop a keyword strategy that works. It helps you determine which keywords are most effective. You can do this by analyzing the organic rankings of your competitors for specific keywords.

In general, the organic rankings between position 1 and 10 drive the most sales for a product. You need to find these keywords and then integrate them into your keyword strategy. When you are ready to launch your product, you can feel confident that you are using high-converting keywords.

Optimize Product Listings

Once you know which keywords are suited to your industry, you can optimize your product listing’s title and copy. Prioritize high-converting keywords that you know will attract shoppers. Attracting more traffic increases your chance of conversions potentially boosting your profitability.

You can simply take the keywords that you’ve discovered with Helium 10 cerebro and then use them to build your listing with the Helium 10 Listing Builder. BTW: You can also optimize your listing elements like title, bullet points and description with our free Amazon Keyword Tool.

Identify Profitable Niches

The Cerebro IQ Score is a proprietary metric developed by Helium 10 that evaluates product opportunities by comparing search demand to competition. It is calculated as the ratio between the monthly search volume of a keyword and the number of competing products identified in a reverse ASIN search.

A higher IQ Score indicates that a keyword has strong search demand but relatively low competition, making it a potentially valuable target for product launches or optimization. Conversely, a lower IQ Score suggests that while a keyword may have search traffic, the level of competition is high, reducing the chances of ranking effectively.

Optimize your PPC Campaigns

Helium 10 Cerebro not only helps you find keywords for optimizing your Amazon listings, but it also provides valuable insights for boosting your PPC campaigns. Since keywords directly influence where and when your ads appear, choosing the right ones is critical for maximizing visibility and driving conversions.

Furthermore, you can also leverage suggested PPC bids to set competitive, data-driven bids that improve Amazon PPC campaigns without overspending.

Features of Helium 10 Cerebro

Helium 10 Cerebro provides optimal keyword and product research through its reverse ASIN keyword research capabilities. Its rich features are what make it a powerful tool. Here are some features you should be familiar with.

Helium 10 Cerebro IQ Score

The Cerebro IQ Score shows you the potential of a specific keyword. For example, if a keyword has only 50 search queries per month and 20,000 competing products, the IQ score is likely to be very low.

If a product has 3,000 search queries and only about 100 competing products, the IQ score will go through the ceiling. The higher the IQ score, the better. The IQ score is an excellent way to evaluate the potential of a keyword.

CPR 8-Day Giveaways

CPR 8-Day Giveaways is a key indicator based on patented Helium 10 algorithms. It provides information on how many units of a new product you must sell within 8 days to get to the first page of Amazon search results.

It will be easier if the CPR 8-Day Giveaway number is low. For example, if your number is 4, you can reach the first page of search results after selling just 4 products.

If the number is high, like 70, you must sell 70 products to get to the first page of the search results. You must put in a lot of effort and spend more money to get those products sold. It is especially challenging for new sellers.

Total Keywords

This feature tells you the total number of keywords and keyword phrases associated with any given ASIN. Helium 10 Cerebro further breaks these down into the following categories:

• Sponsored Keywords
• Organic Keywords
• Amazon Recommended

The information is summarized under the Keyword Distribution heading in the search results. The categories guide you so you can perfectly integrate the keywords into your keyword strategy.

Word Frequency

The Word Frequency feature tells you how often each word associated with the product ASIN you searched for was used. A number appears next to each word to indicate how often the word appears in the list. This information can help you identify high and low-competition keywords.

New Cerebro Data Columns

The new data columns are one of Helium 10 Cerebro’s latest updated features. They enhance the reverse ASIN research tool’s functionality. They include:

• Match Type: This column will tell you if a keyword is Organic (letter O), Sponsored  (letter S), or Amazon Recommended (letter A).
• Amazon Suggested Rank: Displays how Amazon recommends ranking the keyword for advertising purposes.
• Sponsored Rank: Sponsored rank tells you the position of the sponsored ad targeting the keyword in the search results.
• Organic Rank: This shows you the ASIN’s position in regular organic search.

How to Use Helium 10 Cerebro

Let’s assume that there are ten products on your watchlist. You can evaluate them to find the best products to sell on Amazon.

But what’s the best way to evaluate products?

Start by searching for products with minimal competition. But how can you ensure that products on Amazon have low competition? Helium 10 Cerebro can help you with this.

Head over to your watchlist and select the first product you want to check. Let’s take this tarpaulin as an example:

The numbers of reviews look good – it has few reviews and generates more than $5,000 turnover per month. Now get the ASIN, and input it in the Helium 10 Cerebro tool:

Click on “Get Keywords”.

Helium 10 Cerebro shows you all the keywords the product is indexed for on Amazon and ranks in the search results.

The top rankings (1 to 10) are typically responsible for 80% of the total revenue. These keywords should be prioritized.

Helium 10 Cerebro allows you to add filters. Enter a 1 and 10 in the Organic Rank values as seen in the screenshot below.

Helium 10 Cerebro will filter all keywords where the product has a ranking of 10 or less.

Now look at the column “Competing Products” of these keywords. If most keywords have more than 10,000 competitors, you should continue your product research.

If a product has more than 10,000 competing products, it will be challenging to achieve good organic rankings, especially for Amazon FBA beginners.You may want to move on to another product.

I recommend searching for products that rank for keywords that don’t have more than 1,000 competing products. If you see few competitors, the product has low competition and is a good choice.

Some keywords have a very high search volume and few competing products. For example, some keywords are searched over 1,000 times monthly and have less than 100 competing products.

Helium 10 Cerebro Pricing

You can use Helium 10 Cerebro with all Helium 10 plans. The Starter Plan costs $29 per month, the Platinum Plan costs $79 per month, and the Diamond Plan costs $229 per month. If you choose one of these plans, you’ll have access to various Helium 10 tools that will help you build an Amazon business.

You can also sign up for the free plan. If you want to choose a paid plan, you can use our 20% discount for 6 months: