The 17 Absolute Best Landing Page Builders for 2021

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The 17 Absolute Best Landing Page Builders for 2021
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There's only one thing that matters when it comes to digital marketing.

No, it's not traffic, it's conversions.

Traffic doesn't matter if your conversions are low.

Landing pages have an average conversion rate of 9.7% - which is A LOT.

So what does this mean for your business?

YOU NEED TO CREATE LANDING PAGES.

Furthermore, companies with 31 to 40 landing pages see seven times more leads than those with one to five landing pages.

To create landing pages, you'll need a landing page builder. There are lots of software tools out there but choosing the right one isn't always easy. 

Furthermore, there are tools especially to build landing pages, all-in-one solutions with which you can build landing pages, and sales funnel builders. You can build landing pages with all these types of software tools.

In this guide, we've sorted the best landing page builders into their respective categories. So if you want to know what's the best landing page builder for your business needs, you've come to the right place.

Let's dive right in.

Here are the Best Landing Page Builders for 2021:

Here are the Best all-in-one Landing Page Builders:

Here are the Best Funnel Builders:

Here are Special Landing Page Builders:

The Best Landing Page Builders for 2021

Unbounce

Unbouce Header

Unbounce is a well-known landing page builder. It offers a wide variety of features and is extremely easy to use. You can easily set up pop-ups, sticky bars, or classic lead capture forms.

Another benefit is that you can integrate Unbounce with nearly every third-party application. They provide a Zapier integration which allows you to connect Unbounce with over 1000 third-party apps.

My personal highlight is the smart traffic feature. This feature works based on machine learning and automatically shows visitors the landing pages with the highest conversion potential.

Pros:

  • Modern templates
  • Professional landing page builder
  • Zapier integration and lots of inbuilt integrations
  • Mobile-friendly landing pages
  • All lead capture tools: Pop-ups, sticky bars, and forms
  • Smart traffic feature
  • Product Security
  • Optimization features
  • AMP pages

I highly recommend checking out all the Unbounce features here.

Cons:

There's nothing really wrong with Unbounce when it comes to landing pages, except that it starts at a higher price than other solutions.

Pricing (billed monthly):

  • Launch - $80 per month
  • Optimize - $120 per month
  • Accelerate - $200 per month
  • Scale - $300 per month

Leadpages

Leadpages Header

Originally, Leadpages was a tool to only build landing pages. However, over the years, the guys from Leadpages extended the feature set and you can now build entire websites with it.

However, Leadpages is still rather a tool to build landing pages than websites. It provides a variety of templates and you can easily set up pop-up forms or alert bars.

Like Unbounce, they also provide lots of inbuilt integrations and an integration to Zapier which allows you to connect Leadpages with over 1.000 applications.

Pros:

  • Lots of templates sorted by industry
  • Build websites
  • Great drag-and-drop builder
  • Lots of integrations
  • Affordable

Cons:

  • No analytics
  • Limited form customization capabilities
  • No A/B testing with the Standard Plan

Pricing (billed monthly):

  • Standard - $37 per month
  • Pro - $79 per month
  • Advanced - $321 per month

Instapage

Instapage header 2

Instapage is definitely the most professional tool on this list if you only want to build and optimize landing pages.

Compared to other "drag-and-drop" builders, which often have lots of limitations, Instapage is a "real" drag-and-drop builder. You can position elements as you want without ANY restrictions.

Instapage also provides advanced functionalities to analyze and optimize your pages. For example, you can make use of a heatmap to see how visitors interact with your landing page.

Another cool feature is Instablocks - it allows you to save page sections and reuse them on other landing pages. This is uber important to scale your landing page creation.

If you need to create and optimize lots of landing pages, Instapage might be the best solution for you.

Pros:

  • Best drag-and-drop builder
  • Best page load speed
  • Forms (also multistep forms) & pop-ups
  • Scale your landing page creation with Instablocks
  • Lots of integrations
  • Collaboration tools
  • A/B testing
  • Heatmaps

Cons:

There's nothing really wrong with Instapage. It definitely has the most features to create & optimize landing pages. The only drawback is that it starts at $199 per month.

Pricing:

  • Monthly pricing for Business Plan - $199
  • Annual pricing for Business Plan - $149
  • Enterprise Plan: Custom pricing

GetResponse

GetResponse header 2

GetResponse is one of the old horses on this list here. The company launched as an email marketing tool in 1998 and now has over 350.000 users.

Originally, GetResponse was a simple email marketing tool, but now it is a complete solution that allows you to run your business online.

GetResponse has a surprisingly large feature set. Here's an overview of the main functionalities:

  • Email Marketing
  • Landing Pages
  • Sales Funnels
  • Webinars
  • Marketing Automation
  • Autoresponder
  • Forms, Pop-ups, and other lead capture tools
  • Ecommerce

However, although it's an all-in-one tool, GetResponse is definitely one of the best landing page builders for 2021.

Pros:

  • All-in-One tool
  • Build sales funnels
  • Email marketing
  • Marketing Automation
  • Forms & Pop-ups
  • Webinars
  • Ecommerce

Cons:

  • Landing page builder needs improvement in usability

Pricing (billed monthly):

  • Basic - $13 per month
  • Plus - $45 per month
  • Professional - $89 per month
  • Max - Request a quote

LandingI

LandingI header

As the name indicates, LandingI is a tool specifically to create landing pages. They offer a variety of features and you can also build marketing funnels. You can choose between 300+ templates for each step of your funnel.

You can collect leads with a pop-up or a normal lead capture form and also set up an autoresponder.

LandingI also provides features to analyze and optimize your pages like A/B testing or dynamic content. All in all, LandingI is a great solution to consider.

Pros:

  • Easy to use
  • Mobile friendly
  • Lead capture tools
  • Split testing
  • Dynamic content
  • Build marketing funnels

Cons:

  • You cannot build reusable sections, which could be a problem if you want to scale landing page creation

Pricing (billed monthly):

  • Core - $47
  • Create - $89
  • Automate - $127

Pagewiz

Pagewiz header

Pagewiz comes with pretty much everything you need to build and optimize your landing pages.

Pagewiz provides templates, a drag-and-drop builder, A/B testing, lead management, and much more.

You can also edit the HTML, CSS, and JavaScript code of your landing pages. So in fact, you can create everything with Pagewiz.

Pagewiz also provides integrations so you can easily connect other applications with Pagewiz.

Pros:

  • Great feature set
  • Lead capture tools
  • Edit HTML, CSS and JavaScript
  • Unlimited A/B testing
  • Mobile friendly editor

Cons:

  • Landing page builder can be restrictive. However, you can code HTML, CSS, and JavaScript for full customization

Pricing (billed monthly):

  • Basic - $29 per month
  • Standard - $49 per month
  • Plus - $99 per month
  • Pro - $199 per month

Lander

Lander Header

Lander provides over 100 templates, an easy to use drag-and-drop builder, A/B testing, analytics, integrations, and much more.

Pretty cool is their Dynamic Text Replacement feature. This feature works with AdWord's dynamic keyword insertion and lets you change headlines dynamically based on what users type into Google.

Pros:

  • Easy to use landing page builder
  • A/B testing
  • Responsive
  • Zapier Integration
  • Dynamic Text Replacement
  • Affordable

Cons:

  • Limited design capabilities
  • Templates look outdated

Pricing (billed monthly):

  • Basic - $49 per month
  • Professional - $99 per month

OptimizePress

OptimizePress Header

OptimizePress is a landing page builder, especially for WordPress users. What's cool is that you can also create sales pages and marketing funnels with it. You can also accept payments and directly deliver downloads to your customers.

Pros:

  • Great for WordPress users
  • Affordable
  • Marketing funnels
  • Sales pages
  • Accept payments
  • Deliver digital downloads

Cons:

  • Only for WordPress users
  • Customer support is not too responsive

Pricing:

  • Essential - $99 per year
  • Business - $149 per year
  • Suite - $199 per year

Elementor

Elementor Header

Like OptimizePress, Elementor is especially for WordPress users. You can build everything with Elementor - websites, landing pages, forms, or pop-ups.

With all Elementor plans, you can choose between more than 300 templates, 10+ Website Template Kits, and 50+ Pro Widgets.

All plans come with the same features, the difference lies in the number of sites you can use Elementor for.

Pros:

  • Especially for WordPress users
  • Websites, landing pages, forms, pop-ups
  • 24/7 Premium Support
  • Same features with all plans
  • Integrations
  • Affordable

Cons:

  • Only for WordPress users

Pricing:

  • Professional - $49 per year
  • Plus - $99 per year
  • Expert - $199 per year

The Best All-in-One Landing Page Builders

Ucraft

Ucraft Header 2

Ucraft is a platform with a variety of different functionalities. You can build a simple business website, run a blog, or start an online store.

Moreover, you can also create landing pages.

Ucraft attaches great importance to website design and lets your images shine - all templates are clean and modern.

So if you're a photographer or a designer, Ucraft could be a great solution for you.

Pros:

  • Clean and modern templates
  • Responsive
  • Edit HTML and CSS
  • Forms to capture lead data
  • Free image library
  • 24/7 support

Cons:

  • No phone support
  • Few integrations

Pricing (annual billing):

  • Pro website - $10
  • Pro shop - $21
  • Unlimited - $69

Wishpond

Wishpond header

Wishpond provides a variety of tools like a landing page builder, a marketing automation feature, an email marketing tool, a referral suite, and many more. Moreover, the company offers a "done-for-you-service" that can take care of your marketing needs.

Pros:

  • Great pop-up creator
  • Ability to run contests
  • Well designed templates
  • Helpful customer support

Cons:

  • Drag-and-drop builder can be a little bit complicated
  • Limited reporting capabilities
  • Wishpond charges by lead

Pricing:

Wishpond pricing is available upon request.

HubSpot

Hubspot Header 2

HubSpot is an industry-leading marketing platform. In fact, you can do your entire digital marketing with it. 

And of course - you can also create landing pages and sales funnels.

Pretty cool is that Hubspot provides an inbuilt CRM. You can access great insights and use customer data to improve the performance of your campaigns.

Pros:

  • All-in-one marketing platform
  • Easy to use drag-and-drop builder
  • Largest feature set
  • Inbuilt CRM
  • Great customer support

Cons:

  • Few landing page templates
  • Might be overwhelming if you only want to build landing pages

Pricing (billed monthly):

  • Starter - $50 per month
  • Professional - $890 per month
  • Enterprise - $3200 per month

The Best Funnel Builders

Clickfunnels

Clickfunnels Header 2

Clickfunnels is the most popular sales funnel builder in the online marketing space.

There are especially two things you can do with it:

  • Build sales funnels
  • Create landing pages

Moreover, Clickfunnels offers many other functionalities. You can collect email addresses, send retargeting emails, manage your affiliate program, and much more.

Pros:

  • Easy-to-use sales funnel builder
  • Form builder
  • Email marketing
  • Split testing
  • Share funnels
  • Integrations

Cons:

  • High price
  • Drag-and-drop builder isn't easy-to-use
  • No 24/7 support
  • Page Load Speed is NOT perfect

Pricing:

  • Clickfunnels - $97 per month
  • Clickfunnels Platinum - $297 per month
  • Two Comma Club X - $2497 per month

Groove Funnels

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GrooveFunnels was founded by Mike Filsaime which is a recognized leader in the online marketing world.

GrooveFunnels is actually quite similar to Clickfunnels.

A big benefit of GrooveFunnels is that it has a large feature set. For example, it provides an integrated email marketing tool, a webinar tool, an integrated membership platform, and much more.

Pros:

  • Build entire websites
  • Build sales funnels
  • Large feature set (e. g. email marketing or webinars)

Cons:

  • High price
  • Extremely limited Free Plan

Pricing:

  • Base - free
  • Silver - $99 per month
  • Gold - $199 per month

Kyvio

Kyvio Header

Kyvio is also very similar to Clickfunnels and GrooveFunnels. The platform also provides an integrated email marketing tool, a membership area feature, and an affiliate partner management program.

Pros:

  • Lots of inbuilt features
  • Great user interface
  • Unlimited number of pages, unlimited affiliates, and unlimited modules with each plan

Cons:

  • Less number of design elements
  • Kyvio only supports PayPal and Stripe as payment gateways

Pricing:

  • Basic - $29/m
  • Business - $69/m
  • Pro - $149/m

Special Landing Page Builders

Launchrock

Launchrock header

Launchrock is a landing page builder, especially for product launches. They use the following formula for their product launches:

  1. Pre-Launch Your Product
  2. Acquire Early Customers
  3. Build Buzz: Engage your audience with regular email updates
  4. Launch your product to warm leads

Launchrock is especially to help startups launch and grow faster. They have some well-known customers like Instacart who used their software in the past and achieved great results.

Pros:

  • Eduction material
  • Visual editor
  • Analytics
  • Strong community
  • Affordable

Cons:

  • Great for launches but not suited to scale landing page creation

Pricing:

  • Monthly plan - $29 per month
  • Annual plan -  $20.75 per month
  • Lifetime access - $349

Shortstack

Shortstack Header

Shortstack is a landing page software especially to run contests and giveaways. You can set up a ton of different contests or giveaways - here are just a few examples:

  • Photo Contest
  • Instant Win Contest
  • Refer a Friend Contest
  • Voting Contest
  • Video Contest

However, they offer a lot more.

Shortstack also comes with an integrated email marketing tool and comprehensive analytics features.

Pros:

  • Easily set up contests
  • An inbuilt email marketing tool
  • Social media contests
  • Comprehensive analytics

Cons:

  • High price
  • Templates look a bit dated
  • Great if you want to run contests or giveaways but not a great all-round solution for landing pages

Pricing (billed monthly):

  • Business - $99 per month
  • Agency - $199 per month
  • Brand - $499 per month

Kickofflabs

Kickofflabs header

Kickofflabs is a little bit more than a landing page builder. It's a platform to quickly generate new leads through referrals.

They also defined a unique process to use Kickofflabs:

  1. First of all, get leads by creating a landing page or embed a form on an existing page (You can do both with Kickofflabs)
  2. Provide every lead with a unique link on the thank you page
  3. Their friends visit your page and sign up
  4. Your referral get rewarded
  5. New leads also refer your product to their friends

Moreover, Kickofflabs also offers a done for you service which can create your campaign.

Pros:

  • Landing Pages and Forms
  • Referral Engine
  • Great concept
  • Different campaign types

Cons:

  • Not suited to scale landing page creation

Pricing (billed monthly):

  • Hobby - $29 per month
  • Premium - $75 per month
  • Business - $149 per month
  • Enterprise - $299 per month

Conclusion

Here's a summary of all the landing page builders mentioned in this article:

  • Unbounce - Best landing page builder for small business
  • Leadpages - Great landing page builder for small business with the ability to create a website
  • Instapage - Best landing page builder to scale landing page creation
  • GetResponse - Best all-in-one tool
  • LandingI - Great overall landing page builder
  • Pagewiz - Simple landing page builder
  • Lander - Simple landing page builder
  • OptimizePress - Best landing page builder for WordPress users
  • Elementor - Best website builder for WordPress users
  • Ucraft - Great for photographers and designers
  • Wishpond - Best all-in-one solution for small businesses
  • Hubspot - Best enterprise all-in-one solution
  • Launchrock - Best landing page builder for product launches
  • Shortstack - Best landing page builder for contests and giveaways
  • Kickofflabs - Best landing page builder with an inbuilt referral engine

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