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Helium 10 Pricing: Features, Costs & Best Value [2025]

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If you’re selling on Amazon — whether you’re just getting started or already doing decent numbers — your tools can make the difference between struggling and actually making money. That’s where Helium 10 comes in. It’s basically become the standard for serious Amazon sellers.

The platform combines product research, keyword tools, and inventory tracking all in one place. You can actually try most of it for free before committing to anything. If you want to scale your business, you can go for one of the paid plans.

In this article, we will break down what you get with each plan, what it’ll actually cost you, and — more importantly — which plan makes sense for where your business is right now. Here’s what we’ll cover:

  • Every feature included in each pricing tier
  • How to pick the right plan without overpaying
  • What the free plan can and can’t do for you

Related Articles:

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Helium 10 Pricing Plans

In the following, we will introduce you to all Helium 10 plans with their pros and cons. This comparison should make it clear which plan is the most suitable for you. Different pricing plans allow you to use the features you need to run your Amazon business.

Whether you’re just starting out or are an experienced Amazon seller, Helium 10 is one of the best tool you can use if you want to start or scale an Amazon business. Also unlike Jungle Scout, Helium 10 offers a free Plan.

You can try all the tools with the free Plan, and if you are happy with it, you can go for one of the paid plans. You can also use this Helium 10 Coupon Code to get a 20% discount for the first 6 months on all plans:

Helium 10 Free Plan

The Helium 10 Free Plan offers a limited number of uses for nearly all the main Helium 10 tools. For example, you can use Helium 10 XRay – the Helium 10 Chrome Extension – or Black Box – an Amazon product research tool.

You will only not have access to Helium 10 learning resources, such as the Freedom Ticket or the Amazon PPC Academy, as well as some add-ons, such as Adtomic, Market Tracker or Helium 10 Elite.

Some advanced features, such as multi-user login or connected accounts, are also not available to you with the free plan. Here’s an overview of all the tools you can use with the free plan:

ToolConditions
Black Box5 lifetime uses
Trendster30 days
Xray (Chrome Extension)Limited access
Xray for Influencers10 lifetime uses
MagnetX
CerebroX
Frankenstein30 days
Scribbles30 days
Listing Analyzer2 searches per month
Index Checker6 uses per month
Alerts2 ASINs lifetime
Inventory Management30 days
Listing Analyzer2 searches per month
Market Tracker1 market (limited)
Profits30 days

You should check out the Helium 10 website to learn more about each tool and current restrictions for the free plan.

Helium 10 Starter Plan

If you want to use more of Helium 10’s features than the free plan allows, then the Starter plan could be the right option for you.With the Starter Plan, you will get full access to Helium 10 XRay.

You will also have limited access to the rest of the Helium 10 tools.You will also have access to the Helium 10 Freedom Ticket. Apart from that, the Starter Plan does not differ from the Helium 10 Free Plan. You can sign up here for free.

However, if you want to go with the Starter Plan, I recommend checking out our always up-to-date Helium 10 coupons to save some money.And here’s an overview of all the tools you can use with the Starter Plan:

ToolConditions
Freedom TicketFull access
Black Box20 lifetime uses
Xray (Chrome Extension)Full access *
Xray for InfluencersFull access
Cerebro2 daily uses
Magnet2 daily uses
Frankenstein30-day trial
Scribbles30-day trial
Listing Analyzer2 monthly uses
Alerts2 ASINs lifetime
Inventory Management1 use
Market Tracker1 market
ProfitsFull access
Multi-User Login1 user
Linked Accounts2 tokens

Helium 10 Platinum Plan

If you’re convinced by Helium 10’s suite of tools, you should switch to the Platinum Plan. The Platinum Plan is especially suited for those who want to use Black BoxMagnet, and Cerebro.

Helium 10 Black Box is a powerful product research tool. This tool is essential if you want to become a successful Amazon Seller. Helium 10 Cerebro and Helium 10 Magnet are super useful keyword research tools. These tools are also vital for your Amazon SEO.

You will also have access to Refund Genie, Inventory Protector, Profits, Follow-up, Adtomic, and many more tools. I highly recommend checking out all tools here. Here’s an overview of the Platinum Plan:

ToolConditions
Freedom TicketFull access
ProfitsFull access
Black Box250 uses/day
TrendsterFull access
Xray (Chrome Extension)Full access
Xray for InfluencersFull access
Magnet150 uses/day
Cerebro250 uses/day
FrankensteinFull access
ScribblesFull access
Listing Analyzer50 searches per month
Listing Builder20 lifetime uses
Index Checker150 uses
Alerts20 ASINs
Inventory ManagementUp to 40 SKUs
Follow-up5,000 emails/month
Keyword Tracker500 keywords
Market Tracker3 markets
Portals QR Codes10 codes/10,000 scans per month
Portals Product InsertsFull access
Linked Accounts2 tokens

Helium 10 Diamond Plan

If the Platinum Plan is not enough for you, you can use the Diamond Plan.With this plan, you’ll get everything from the Platinum Plan, plus you’ll have even more uses. You can use the Index Checker 300 times per month and track up to 2,400 keywords.

You can also send 15,000 Follow-up emails, track up to 200 ASINs with Helium 10 Alerts and utilize a multi-user login. In addition, you have access to Portals, Helium 10’s landing page builder.

ToolConditions
Freedom TicketFull access
Black Box250 uses/day
TrendsterFull access
Xray (Chrome Extension)Full access
Xray for InfluencersFull access
Cerebro250 uses/day
Magnet150 uses/day
FrankensteinFull access
ScribblesFull access
Helium 10 AdsFull access
Listing Analyzer150 searches per month
Listing Builder300 lifetime uses
Index Checker300 uses per month
Alerts200 ASINs
Refund GenieFull access
Follow-up15,000 emails/month
Inventory ManagementFull access
Keyword Tracker2,500 keywords
Market Tracker5 markets
ProfitsFull access
Portals Landing Page Builder6 portals
Portals QR Codes40 codes/100,000 scans per month
Portals Product InsertsFull access
Multi-User Login5 users
Linked Accounts10 tokens

Helium 10 Elite Plan

With the Helium 10 Elite Plan, you will have everything you need to grow your Amazon business. The Elite Plan has everything from the Diamond Plan, plus you will have even more uses and bonuses. You can use the Index Checker without any limittrack 5,000 ASINs with Alerts, and send up to 50,000 emails with Follow-Up. If you go for the Elite Plan, you’ll get the following bonuses on top:

  • Multi-User-Login
  • Monthly Members Only Training
  • In-Person Training
  • Access to a private Facebook group

Here’s an overview of the Elite Plan:

ToolConditions
Freedom TicketFull access
Black Box500 uses/day
TrendsterFull access
Xray (Chrome Extension)Full access
Xray for InfluencersFull access
Cerebro500 uses/day
Magnet150 uses/day
FrankensteinFull access
Scribbles500 uses
Helium 10 AdsFull access
Listing Analyzer300 searches per month
Index CheckerFull access
AlertsUp to 5,000 ASINs
Refund GenieFull access
Follow-up50,000 emails/month
Inventory ManagementFull access
Keyword Tracker10,000 keywords
Market Tracker 3605 markets in the Americas region
Market Tracker15 markets
ProfitsFull access
Portals Landing Page Builder9 portals
Portals QR Codes50 codes/100,000 scans per month
Portals Product InsertsFull access
Multi-User Login25 users
Linked Accounts25 tokens
Monthly Expert TrainingFull access
On-Site WorkshopsFull access
Private Facebook GroupFull access

Helium 10 Pricing: Conclusion

The Helium 10 Free Plan is a great opportunity to try all Helium 10 tools without paying a cent. You have access to nearly all the tools of the all-in-one software suite. You will only have a limited number of uses with each tool.

You can sign up here for the Free Plan. If you don’t like Helium 10, you don’t have to get a paid plan. However, if you want to get a paid plan, you can save 20% on all plans for six months here:

With the Platinum Plan, you will have everything you need to launch a new product and grow your Amazon business in the long run.

If you need even more features, you can get the Diamond Plan. The Elite Plan is the most comprehensive one and comes with in-person training and access to a private Facebook group.

Make Sure to Use Helium 10’s Free Plan

Not sure whether Helium 10 is the right solution for you? Then check out Helium 10’s Free Plan.

You don’t even have to provide your credit card number.

So what can you lose?

You can sign up here for free.

FAQ – Frequently Asked Questions

Are you wondering whether Helium 10 is worth the price? In our opinion – yes, it is. It’s a tool that supports you from A to Z, no matter if you are a beginner or an expert.

You can find profitable products, optimize your product listing, improve your rankings, manage your inventory, analyze your competition, and more.

If you are looking for a budget alternative, you can check out Jungle Scout. They offer cheaper plans but the professional ones are nearly as expensive as Helium 10.

With Helium 10, you can choose between five different plans. Helium 10 offers a Free Plan with limited access and a Starter, Platinum, Diamond, and Enterprise Plan:

  • Starter: $39 per month
  • Platinum: $99 per month
  • Diamond: $279 per month
  • Enterprise: individual pricing upon request

You can find more information on pricing and plans here.

Yes, you can use Helium 10 for free. The Free Plan is especially suitable for beginners who want to try out an Amazon Tool. However, it’s important to note that the Free Plan provides only limited access to most of the features of Helium 10.

You can cancel any Helium 10 Plan at any time. To cancel your subscription, select “Plans and Billing” and then click “Cancel”:

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Moritz Bauer

Moritz Bauer launched his first ecommerce business in 2018 and has since built multiple successful online ventures. Drawing on years of hands-on experience, he crafts engaging, data-driven content that helps entrepreneurs and businesses unlock their full potential. Whether breaking down complex business strategies or introducing new software tools, Moritz is passionate about empowering businesses to succeed in today’s fast-paced digital world.

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