Over 2 million sellers are fighting for search engine rankings on Amazon right now. The days of throwing products up and hoping for the best? Long gone. You need data, and Helium 10 has become the tool of choice for most sellers.
And do you know that you can actually use Helium 10 and not paying a cent for it? You can analyze your competitor’s products, sales, keywords and much more for free – that’s where the Helium 10’s Free Plan comes in.
Most software companies hit you with a 14-day trial pressure. Not Helium 10. Their forever free plan lets you use core features indefinitely. So you can spend three months learning the platform if that’s what it takes—nobody’s rushing you. Sounds interesting? Then let’s explore what Helium 10 brings to the table and how you can use the free plan.
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What You Actually Get with Helium 10’s Free Plan
Let’s be real about what’s included. You get actual functionality that can help you find profitable products. Sure, there are limits, but you’d be surprised what you can accomplish within them.
One must say that they had huge limits in the past. Over time, they drilled those limits down – maybe because they noticed that they have the most comprehensive free plan in the industry.
However, that being said, we still think that they have the most comprehensive free plan, although they have lower limits. Here’s a detailed list of what you get with their free plan and how many uses you have per tool:
| Tool | Conditions |
|---|---|
| Black Box | 5 Lifetime Uses |
| Trendster | 30 Days |
| Xray (Chrome Extension) | Limited Access |
| Xray for Influencers | 10 Lifetime Uses |
| Magnet | X |
| Cerebro | X |
| Frankenstein | 30 Days |
| Scribbles | 30 Days |
| Listing Analyzer | 2 Searches per Month |
| Index Checker | 6 Uses per Month |
| Alerts | 2 ASINs Lifetime |
| Inventory Management | 30 Days |
| Market Tracker | 1 Market (Limited) |
| Profits | 30 Days |
| Connected Accounts | 2 Tokens |
Product Research Capabilities
Black Box is the tool everyone talks about, and yes, you get it free. You get 5 searches per month, which is not a lot but considering that this it absolutely for free – you can really get to know the tool and all of its features.
- Smart filtering: Set your revenue targets, review thresholds, etc.
- Real sales data: See estimated monthly sales
- Competition check: Know if you’re entering a competitive marketplace or finding a gap
And the Xray Chrome extension? Game changer. You get 10 uses monthly to analyze any product page on Amazon. Pull up a competitor’s listing, hit Xray, boom – you see their estimated daily sales, monthly revenue, and much more:
Keyword Research Tools
Magnet and Cerebro are unfortunately NO LONGER included in the free plan. If you want to use these two tools, I recommend the Starter Plan for $39 per month. With this plan, you get 2 uses per day for Magnet and Cerebro. Although that’s not a lot, at least you can test both tools and see how they work.
- Quick lookups: See which keywords actually have search volume
- Reverse ASIN research: Find out what keywords your competition ranks for
- Long-tail goldmines: Discover specific phrases with low competition
- Seasonal patterns: Spot when “pool floats” starts trending (hint: not December)
BTW: You can also find keywords with our free Amazon Keyword Tool. You can either find keywords based on one seed keyword or find the keywords your competitors are ranking for.
Listing Optimization Features
You get 30 full days of Scribbles and Frankenstein. That’s a month to optimize your listings with professional-grade tools. Helium 10 Scribbles helps you write titles that don’t suck, and Frankenstein? It processes keyword lists like a machine.
The Listing Analyzer gives you 2 trails at scoring your listing against competitors. Use them wisely. I’ve seen sellers discover their main competitor ranks for 300 keywords while they rank for 12.
Business Management Tools
Connect your Seller Central account (just one, remember) and unlock some surprisingly useful stuff. Alerts watches 2 ASINs for hijackers – only 2, but if you’re starting with one product, that’s enough. The Profits tool shows your last 30 days of actual performance.
Critical Limitations You Need to Know
Let’s not sugarcoat this – the free plan has serious restrictions. You’ll hit walls. You’ll want more searches. And Helium 10 knows exactly what they’re doing with these limits. They give you just enough to get hooked.
Those 5 Black Box searches? They disappear fast when you’re in research mode. One Saturday afternoon of enthusiastic product hunting and boom, you’re done for the month. Same with Xray – 10 uses sounds reasonable until you realize you just burned through 6 analyzing variations of the same product.
Single Marketplace Restriction
Free accounts lock you into one Amazon marketplace. Period. So if you sell in the US and want to check UK potential, tough luck. You’d have to disconnect from US, connect to UK, and lose all your US data access. It’s doable but annoying as hell.
Picture this: you find a killer product for Amazon.com. Sales look great. Now you want to see if Germans would buy it too. On the free plan, that’s a whole production. Disconnect, reconnect, lose your data, start over.
Missing Advanced Features
Some tools are completely off-limits:
- Keyword Tracker: Can’t track your rankings over time (this one hurts)
- Adtomic: No PPC automation available
- Refund Genie: Missing out on money Amazon owes you
- Follow-Up: No automated review requests
- Freedom Ticket: This $997 course is not available
Customer Support
A major drawback of the Helium 10 Free Plan is that it doesn’t include the premium customer support, leaving users on their own when they run into problems or have questions. This can be especially challenging for beginners, as they may struggle to fully understand the tools or resolve issues quickly without guidance.
Step-by-Step Guide To Sign Up for the Free Plan
Getting started takes maybe 5 minutes. Seriously. But people still mess it up and accidentally sign up for paid plans, so let’s walk through this properly. BTW: If you want to sign up for a paid plan, I would recommend checking out our always up to date page about Helium 10 coupons.
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Registration Process
Head to Helium 10’s website and look for that “Sign Up For Free” button. Top right corner, can’t miss it. Click it before you overthink things.
Basic info time: name, email, password. Pro tip: use an email you actually check. Helium 10 occasionally sends discount codes that can save you 20% when you’re ready to upgrade. Worth keeping an eye on. You should also check out or dedicated page about Helium 10 coupon codes.
As a next step, they will ask you on which marketplace you are selling:
Then, they will also ask you how you source products:
Then they will ask you what your goals are:
After all these questions, here’s where people screw up. Helium 10 shows you their Platinum plan in all its glory. Big colorful buttons. Testimonials. The works. Look for “Not right now” or “Continue with free” – usually smaller, grayer, less exciting looking.
Click it. Ignore the FOMO. You can always upgrade later.
How Helium 10 Compares to Competitor Free Trials
Every tool handles free trials differently. Some are generous, some are stingy, and some don’t bother with free at all. Knowing the landscape helps you pick your poison. Helium 10’s approach – unlimited time but limited features – is unique. Let’s see how it stacks up.
Traditional Trial Models vs. Helium 10
Jungle Scout? They have no free plan. You pay upfront and hope their 14-day money-back guarantee actually works if you hate it. However, Jungle Scout is also an awesome Amazon seller tool, especially for beginners. They 14-day-money-back guarantee is legit and works 100%. You should also check out our other articles about Jungle Scout to learn more:
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Viral Launch gives you 14 days of everything. Sounds great until you realize you’ll spend the first week just figuring out where everything is. By the time you’re ready to do serious product research, you’ve got 4 days left.
| Tool | Free Plan / Trial | Notes |
|---|---|---|
| Jungle Scout | No Free Plan | Pay upfront, 7-day money-back guarantee (not always reliable). Great for beginners. |
| Viral Launch | 14 Days Free Trial | Full access, but learning curve eats into trial period. |
| AMZScout | 7 Days Free Plan | Limited access. |
| ZonGuru | 7 Days Free Trial | Full access. |
| SmartScout | No Free Plan | Pay first, refund only if eligible. |
Maximizing Your Free Plan Before Upgrading
Smart sellers squeeze every drop of value from free tools before spending money. With the right strategy, you can validate multiple product ideas without paying Helium 10 a dime. The secret? Preparation. Don’t waste searches on random curiosity.
Before touching Helium 10 Black Box, spend a week browsing Amazon manually. Yeah, old school. Note patterns. See what’s selling. Build hypotheses. Then use your 5 searches to validate or destroy those hypotheses. Way more effective than random searching.
When you do search, get specific. Don’t search for products under $50. Search for “yoga accessories between $25-40 with 100-500 reviews and less than 50 review velocity.”
- Screenshot everything: Your search results disappear – capture them immediately
- Focus deeply: Master one niche before jumping to another
- Use Amazon’s data: Best Sellers lists are free – use them alongside Helium 10
Those 10 Xray uses? Don’t blow them on the first interesting product you see. Build a shortlist of 10 products through manual research first. Then Xray each one. Now every use counts toward an actual decision.
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Conclusion
Look, Helium 10’s Free Plan isn’t charity – it’s a calculated customer acquisition strategy. But who cares? You get legitimate access to professional tools that can help you find profitable products without spending money. Take the deal.
You now know exactly what you’re getting, what you’re not getting, and when it makes sense to pay up. Most people stumble through this blindly. You won’t.
Here’s the bottom line: every successful Amazon seller started somewhere. Most started with less than what Helium 10 gives you free. So what’s your excuse? The tools are sitting there. Free. Waiting.
