If you’re selling on Amazon — whether you’re just getting started or already doing decent numbers — your tools can make the difference between struggling and actually making money. That’s where Helium 10 comes in. It’s basically become the standard for serious Amazon sellers.
The platform combines product research, keyword tools, and inventory tracking all in one place. You can actually try most of it for free before committing to anything. If you want to scale your business, you can go for one of the paid plans.
In this article, we will break down what you get with each plan, what it’ll actually cost you, and — more importantly — which plan makes sense for where your business is right now. Here’s what we’ll cover:
- Every feature included in each pricing tier
- How to pick the right plan without overpaying
- What the free plan can and can’t do for you
Related Articles:
Quiz: Which plan suits you best?
Helium 10 Plan Finder
Find the perfect plan for your Amazon FBA business
Helium 10 Pricing Plans
In the following, we will introduce you to all Helium 10 plans with their pros and cons. This comparison should make it clear which plan is the most suitable for you. Different pricing plans allow you to use the features you need to run your Amazon business.
Whether you’re just starting out or are an experienced Amazon seller, Helium 10 is one of the best tool you can use if you want to start or scale an Amazon business. Also unlike Jungle Scout, Helium 10 offers a free Plan.
You can try all the tools with the free Plan, and if you are happy with it, you can go for one of the paid plans. You can also use this Helium 10 Coupon Code to get a 20% discount for the first 6 months on all plans:
Helium 10 Free Plan
The Helium 10 Free Plan offers a limited number of uses for nearly all the main Helium 10 tools. For example, you can use Helium 10 XRay – the Helium 10 Chrome Extension – or Black Box – an Amazon product research tool.
You will only not have access to Helium 10 learning resources, such as the Freedom Ticket or the Amazon PPC Academy, as well as some add-ons, such as Adtomic, Market Tracker or Helium 10 Elite.
Some advanced features, such as multi-user login or connected accounts, are also not available to you with the free plan. Here’s an overview of all the tools you can use with the free plan:
Tool | Conditions |
---|---|
Black Box | 5 lifetime uses |
Trendster | 30 days |
Xray (Chrome Extension) | Limited access |
Xray for Influencers | 10 lifetime uses |
Magnet | X |
Cerebro | X |
Frankenstein | 30 days |
Scribbles | 30 days |
Listing Analyzer | 2 searches per month |
Index Checker | 6 uses per month |
Alerts | 2 ASINs lifetime |
Inventory Management | 30 days |
Listing Analyzer | 2 searches per month |
Market Tracker | 1 market (limited) |
Profits | 30 days |
You should check out the Helium 10 website to learn more about each tool and current restrictions for the free plan.
Helium 10 Starter Plan
If you want to use more of Helium 10’s features than the free plan allows, then the Starter plan could be the right option for you.With the Starter Plan, you will get full access to Helium 10 XRay.
You will also have limited access to the rest of the Helium 10 tools.You will also have access to the Helium 10 Freedom Ticket. Apart from that, the Starter Plan does not differ from the Helium 10 Free Plan. You can sign up here for free.
However, if you want to go with the Starter Plan, I recommend checking out our always up-to-date Helium 10 coupons to save some money.And here’s an overview of all the tools you can use with the Starter Plan:
Tool | Conditions |
---|---|
Freedom Ticket | Full access |
Black Box | 20 lifetime uses |
Xray (Chrome Extension) | Full access * |
Xray for Influencers | Full access |
Cerebro | 2 daily uses |
Magnet | 2 daily uses |
Frankenstein | 30-day trial |
Scribbles | 30-day trial |
Listing Analyzer | 2 monthly uses |
Alerts | 2 ASINs lifetime |
Inventory Management | 1 use |
Market Tracker | 1 market |
Profits | Full access |
Multi-User Login | 1 user |
Linked Accounts | 2 tokens |
Helium 10 Platinum Plan
If you’re convinced by Helium 10’s suite of tools, you should switch to the Platinum Plan. The Platinum Plan is especially suited for those who want to use Black Box, Magnet, and Cerebro.
Helium 10 Black Box is a powerful product research tool. This tool is essential if you want to become a successful Amazon Seller. Helium 10 Cerebro and Helium 10 Magnet are super useful keyword research tools. These tools are also vital for your Amazon SEO.
You will also have access to Refund Genie, Inventory Protector, Profits, Follow-up, Adtomic, and many more tools. I highly recommend checking out all tools here. Here’s an overview of the Platinum Plan:
Tool | Conditions |
---|---|
Freedom Ticket | Full access |
Profits | Full access |
Black Box | 250 uses/day |
Trendster | Full access |
Xray (Chrome Extension) | Full access |
Xray for Influencers | Full access |
Magnet | 150 uses/day |
Cerebro | 250 uses/day |
Frankenstein | Full access |
Scribbles | Full access |
Listing Analyzer | 50 searches per month |
Listing Builder | 20 lifetime uses |
Index Checker | 150 uses |
Alerts | 20 ASINs |
Inventory Management | Up to 40 SKUs |
Follow-up | 5,000 emails/month |
Keyword Tracker | 500 keywords |
Market Tracker | 3 markets |
Portals QR Codes | 10 codes/10,000 scans per month |
Portals Product Inserts | Full access |
Linked Accounts | 2 tokens |
Helium 10 Diamond Plan
If the Platinum Plan is not enough for you, you can use the Diamond Plan.With this plan, you’ll get everything from the Platinum Plan, plus you’ll have even more uses. You can use the Index Checker 300 times per month and track up to 2,400 keywords.
You can also send 15,000 Follow-up emails, track up to 200 ASINs with Helium 10 Alerts and utilize a multi-user login. In addition, you have access to Portals, Helium 10’s landing page builder.
Tool | Conditions |
---|---|
Freedom Ticket | Full access |
Black Box | 250 uses/day |
Trendster | Full access |
Xray (Chrome Extension) | Full access |
Xray for Influencers | Full access |
Cerebro | 250 uses/day |
Magnet | 150 uses/day |
Frankenstein | Full access |
Scribbles | Full access |
Helium 10 Ads | Full access |
Listing Analyzer | 150 searches per month |
Listing Builder | 300 lifetime uses |
Index Checker | 300 uses per month |
Alerts | 200 ASINs |
Refund Genie | Full access |
Follow-up | 15,000 emails/month |
Inventory Management | Full access |
Keyword Tracker | 2,500 keywords |
Market Tracker | 5 markets |
Profits | Full access |
Portals Landing Page Builder | 6 portals |
Portals QR Codes | 40 codes/100,000 scans per month |
Portals Product Inserts | Full access |
Multi-User Login | 5 users |
Linked Accounts | 10 tokens |
Helium 10 Elite Plan
With the Helium 10 Elite Plan, you will have everything you need to grow your Amazon business. The Elite Plan has everything from the Diamond Plan, plus you will have even more uses and bonuses. You can use the Index Checker without any limit, track 5,000 ASINs with Alerts, and send up to 50,000 emails with Follow-Up. If you go for the Elite Plan, you’ll get the following bonuses on top:
- Multi-User-Login
- Monthly Members Only Training
- In-Person Training
- Access to a private Facebook group
Here’s an overview of the Elite Plan:
Tool | Conditions |
---|---|
Freedom Ticket | Full access |
Black Box | 500 uses/day |
Trendster | Full access |
Xray (Chrome Extension) | Full access |
Xray for Influencers | Full access |
Cerebro | 500 uses/day |
Magnet | 150 uses/day |
Frankenstein | Full access |
Scribbles | 500 uses |
Helium 10 Ads | Full access |
Listing Analyzer | 300 searches per month |
Index Checker | Full access |
Alerts | Up to 5,000 ASINs |
Refund Genie | Full access |
Follow-up | 50,000 emails/month |
Inventory Management | Full access |
Keyword Tracker | 10,000 keywords |
Market Tracker 360 | 5 markets in the Americas region |
Market Tracker | 15 markets |
Profits | Full access |
Portals Landing Page Builder | 9 portals |
Portals QR Codes | 50 codes/100,000 scans per month |
Portals Product Inserts | Full access |
Multi-User Login | 25 users |
Linked Accounts | 25 tokens |
Monthly Expert Training | Full access |
On-Site Workshops | Full access |
Private Facebook Group | Full access |
Helium 10 Pricing: Conclusion
The Helium 10 Free Plan is a great opportunity to try all Helium 10 tools without paying a cent. You have access to nearly all the tools of the all-in-one software suite. You will only have a limited number of uses with each tool.
You can sign up here for the Free Plan. If you don’t like Helium 10, you don’t have to get a paid plan. However, if you want to get a paid plan, you can save 20% on all plans for six months here:
With the Platinum Plan, you will have everything you need to launch a new product and grow your Amazon business in the long run.
If you need even more features, you can get the Diamond Plan. The Elite Plan is the most comprehensive one and comes with in-person training and access to a private Facebook group.
Make Sure to Use Helium 10’s Free Plan
Not sure whether Helium 10 is the right solution for you? Then check out Helium 10’s Free Plan.
You don’t even have to provide your credit card number.
So what can you lose?
You can sign up here for free.
FAQ – Frequently Asked Questions
Are you wondering whether Helium 10 is worth the price? In our opinion – yes, it is. It’s a tool that supports you from A to Z, no matter if you are a beginner or an expert.
You can find profitable products, optimize your product listing, improve your rankings, manage your inventory, analyze your competition, and more.
If you are looking for a budget alternative, you can check out Jungle Scout. They offer cheaper plans but the professional ones are nearly as expensive as Helium 10.
With Helium 10, you can choose between five different plans. Helium 10 offers a Free Plan with limited access and a Starter, Platinum, Diamond, and Enterprise Plan:
- Starter: $39 per month
- Platinum: $99 per month
- Diamond: $279 per month
- Enterprise: individual pricing upon request
You can find more information on pricing and plans here.
Yes, you can use Helium 10 for free. The Free Plan is especially suitable for beginners who want to try out an Amazon Tool. However, it’s important to note that the Free Plan provides only limited access to most of the features of Helium 10.
You can cancel any Helium 10 Plan at any time. To cancel your subscription, select “Plans and Billing” and then click “Cancel”: