Competition among Amazon sellers is becoming greater than ever. This also applies to Amazon PPC campaigns. The more sellers run ads, the greater the competition and the higher the prices.
For this reason, it is important that sellers use the right Amazon PPC Tools to reduce their advertising costs while increasing sales. With a highly optimized advertising campaign, sellers can become more successful than without one.
So: If you’re interested in the best Amazon PPC Tools that are really worth it, then you’ve come to the right place. In this article, we present the 15 best Amazon PPC Tools that can help you optimize your advertising spend and sell more successfully on Amazon in the long run.
- What is Amazon PPC? Refers to an advertising product on Amazon's advertising platform. PPC stands for pay-per-click, which means that you have to pay for every click on your ad.
- What is an Amazon PPC Tool for? Most Amazon PPC Tools offer features for the automatic optimization of keyword bids and budget distribution (no budget for bad keywords, high budget for good keywords) to lower your ACoS. All other features are usually also designed to improve your ad spend.
- What should you pay attention to? An Amazon PPC Tool for optimizing your advertising campaigns should at least have these features: automated budget distribution, automated bid adjustments, marketplace availability and the reporting of important key metrics such as ACoS or RoAS.
- The best PPC Tool for small sellers? The best Amazon PPC Tool for small sellers is Helium 10.
- The best PPC Tool for larger companies and agencies? The best Amazon PPC Tool for larger companies is Teikametrics.
How this list was created
To create this list, all tools were researched taking certain criteria into account. The aim of this article is to provide the reader with the best best Amazon PPC Tools (even the best ones for most Amazon sellers).
The specific criteria for selecting the Amazon PPC Tools for this article mainly were: the available features, the accessibility for different Amazon sellers, and
the reviews on different platforms.
Features
Primarily, care was taken to ensure that the Amazon PPC Tools cover features in the most important areas. For us, these areas are as follows:
- Automatic optimization: Features for the automatic optimization of keyword bids, ad placements, dayparting, etc.
- Budget distribution: Increased budget for high-performing keywords, lower budget for keywords that don’t lead to sales
- Analytics & Reporting: Data, reports, and visualizations to make data-based decisions for your business
Accessibility
Another priority was how well the Amazon PPC Tools are suited to different types of sellers – from beginners over experienced sellers to larger companies.
- Accessibility: Tools are easily accessible as SaaS
- Pricing: Prices available for small and large sellers
- Support: Customer support available for all tools
User feedback
Finally, user feedback was also included in the evaluation. Reviews on platforms such as…
… were evaluated to take into account real experiences of Amazon Sellers and to create a balanced overall picture.
These are the best Amazon PPC Tools for 2026
| Tool | This tool is for… | Price |
|---|---|---|
| Helium 10 Ads | AI Amazon PPC optimization; dayparting & rule-based automation | from $79/month |
| Jungle Scout Cobalt | Enterprise analytics & PPC optimization for larger sellers/agencies | Custom (prices not public) |
| Viral Launch (AdSprout) | Amazon PPC automation for budgets < $10k/month | from $228/month |
| Teikametrics | AI-based PPC for Amazon & Walmart; self or managed service | Essentials for $149/month (up to 10k), $499 + 3% (>10k), Advanced $1199 + 3% |
| Perpetua | Multichannel PPC (Amazon, Walmart, Target, Instacart), dayparting & mgmt. services | Essentials for $695/mo., Growth $695 + % spend |
| AdSpert | PPC optimization for Amazon, eBay, Walmart, Google, Microsoft; Changelog to track Changes | Essential $99/mo. + %, Scale $499/mo. + %, Pro $999/month + % |
| Adference | Pro-PPC: Amazon (21 markets) & Google CSS; Audience/Placement & Bid Optimizer | Growth 629€/month, Professional 1259€/month, Enterprise 1899€/month |
| Adbrew | Amazon & Walmart PPC; Rule-based Controls, Bids by hour, Share of Voice | $499/month or % of ad spend |
| Metoda | Amazon Advertising with AI Bidding, Alerts & Dashboards | Prices not available |
| PPC Butler | Configurable, rule-based Amazon PPC automation | Seller/Vendor from 299€/month |
| Quartile | Managed + PPC platform for Amazon, Walmart, Instacart, Criteo; hourly bidding | Pricing structure not public (partly reported from $895/month ) |
| BidX | Amazon & Walmart PPC + DSP & Analytics; AI Keyword Research & Campaign Creator | Self Service 4495€ + %, Mgt. Plat. 1995€ + %, Mgt. Service 4995€ + % |
| Scale Insights | Amazon PPC automation according to ASIN pricing model | Scale 5 $78/month, Scale 10 $98/month, Scale 20 $178/month, Scale 35 $288/month |
| Sellerboard | Profit Analytics & Controlling with PPC optimization | From 15€/month (standard) |
| Carbon6 | All-in-one platform (refunds, off-Amazon traffic, DSP & PPC optimization) | Pricing structure not public |
Helium 10
Helium 10 is one of the most popular Amazon Seller Tools and offers Helium 10 Ads from the Platinum plan onwards. Although you can use some Helium 10 tools for Amazon and Walmart, Helium 10 Ads is only available for Amazon.
With Helium 10 Ads, you can launch AI-automated PPC campaigns and optimize your campaigns automatically. For example, the tool optimizes keywords and bids automatically or shows ads at the time of day when customers are most likely to buy your product on Amazon.
Relevant articles for Helium 10:
Our top 3 features:
- Keyword recommendations for the identification of new keywords
- Dayparting to show your ads at the best time of day
- AI optimization for keywords and bids
Pros:
- Fast creation of campaigns through AI features
- Configurable rule-based automations available
- Dashboard with the most important key figures
Cons:
- Relevant features only available from the Diamond plan onwards
- Helium 10 Ads is only available for Amazon (not for Walmart)
- Low ad spend limits for managed ad spend ($5k/month, then
costs 2% of ad spend with the Diamond plan)
Prices:
- Starter for $29/month (no PPC functions)
- Platinum for $79/month (with PPC features)
- Diamond for $229/month (with PPC features)
-
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Jungle Scout
Jungle Scout Cobalt is an enterprise-level platform that provides detailed data for the optimization of an Amazon business. This includes, for example, price data, sales data, but also data for your Amazon PPC campaigns.
The features for optimizing your Amazon PPC campaigns include the automatic optimization of your keyword bids, the monitoring of RoAS/ACoS per keyword, and the management of your advertising costs.
Our top 3 features:
- Optimized Bidding for the automatic optimization of bids
- Campaign performance for the optimization of your keywords
- Cost management for optimizing your advertising spend
Pros:
- Additional tools like Share of Voice or Organic Rank Monitoring
- Jungle Scout offers high data accuracy
- The platform is user-friendly
Cons:
- Jungle Scout Cobalt’s target group tends to be larger companies or agencies
- Other alternatives offer more features that are specifically designed for Amazon PPC (e.g., rule-based automation or dayparting)
- Prices are not transparent and tend to be in the upper range
Prices:
- Prices are not publicly available
Find profitable products with Jungle Scout
Viral Launch
Viral Launch is a comprehensive tool with many features, including an Amazon PPC Tool called AdSprout. The advantage of AdSprout is that the tool is optimized for ad spend under $10k per month and is priced accordingly for smaller sellers.
With AdSprout, you can optimize your Amazon PPC campaigns with the tool’s own algorithm to optimize your keyword bids, and you can track the results on a visually appealing dashboard.
Our top 3 features:
- Algorithm optimized for a budget under $10k/month
- Smart bidding for automatic keyword bids
- Dashboard for tracking results
Pros:
- Tools for optimizing Amazon PPC campaigns at a fair price with optimization for small budgets (under $10k/month)
- Viral Launch offers additional features such as split testing, which can have enormous added value for your Amazon PPC campaigns
- Viral Launch also offers tools for product or keyword research at a fair price
Cons:
- Not suitable for advertising budgets over $10k per month
- Limited coverage of marketplaces (PPC Tool currently only in the USA)
- Other alternatives offer more features (e.g., rule-based automation or dayparting)
Prices:
- Core for $45/month
- Growth for $66/month
- Scaler for $228/month
- Market Intelligence for $21/year
Teikametrics
Teikametrics helps optimize your advertising campaigns for both Amazon and Walmart. The platform offers a variety of features to help sellers automate their campaigns, including algorithmic keyword bidding and AI features.
In addition, Teikametrics offers features to optimize your Amazon listings with artificial intelligence, which can also have a significant impact on your Amazon PPC campaigns.
Our top 3 features:
- Keyword Recommendations to discover new keywords
- Predictive AI bidding for automated and optimized keyword bids
- Multichannel ads management for the optimization of multiple channels
Pros:
- Integrated AI functions (e.g., also AI-driven inventory optimization)
- Optimization of advertising campaigns at enterprise level
- Self-service or managed service available
Cons:
- Not suitable for “normal” Amazon sellers (small sellers or beginners)
- 3% ad spend fee is rather expensive (Helium 10, for example, has a fee of 2%)
- Prices tend to be in the upper range and the price structure is complicated
Prices:
- Essentials from $149/month (up to $10k per month ad spend)
- Essentials from $449 + 3% ad spend fee (from $10k per month ad spend)
- Advanced from $1190/month + 3% ad spend fee
- Enterprise with custom pricing
Perpetua
Perpetua is a platform for optimizing advertising campaigns on Amazon, Walmart, Target, and Instacart. Perpetua also offers managed services, for example for the Amazon Demand Side Platform (DSP), or for marketing analytics (Amazon Marketing Cloud or eCommerce BI).
Features for optimizing Amazon PPC campaigns include automatic keyword bid optimization, dayparting (to run ads at the right time of day) and Keyword Boost, which allows you to launch campaigns for the keywords that perform well.
Our top 3 features:
- Dayparting for optimizing your campaigns by time of day
- Always-On Bid Optimization for the perfect PPC bid
- Keyword Boost for optimizing for the best keywords
Pros:
- Professional tools for PPC optimization
- Managed services for Amazon PPC available
- For Amazon, Walmart, Target & Instacart
Cons:
- Not suitable for “normal” Amazon sellers (small sellers or beginners)
- Prices tend to be in the upper range and variable costs from $10k are unclear
- Less control over the optimization of a campaign than with alternatives
Prices:
- Essentials from $695/month (up to $10k in ad spend)
- Growth from $695/month + % ad spend
- Premium with custom pricing
AdSpert
AdSpert has been named the Amazon PPC software leader by OMR three years in a row. The tool offers features for optimizing advertising campaigns on Amazon, eBay, Walmart, Google, and Microsoft. The marketplace coverage should therefore be clear with AdSpert.
AdSpert’s key features for optimizing Amazon PPC campaigns include optimized bidding & targeting, keyword suggestions, and budget optimization. BTW: You can also use our free Amazon Keyword Tool for keyword research.
Another important aspect of AdSpert is the documentation in a changelog. AdSpert documents all changes to your Amazon PPC campaigns in a changelog. This means you always have full transparency about what is happening with your campaigns.
Our top 3 features:
- Changelog for the documentation of changes to your campaigns
- Optimized bidding & budget optimization for ACoS reduction
- Algorithm optimized for profit, not turnover
Pros:
- Full transparency thanks to the changelog
- Coverage of many marketplaces
- Low prices & 30-day free trial
Cons:
- Less rule-based automation than with other tools (e.g., Helium 10)
- No further tools for product or keyword research available
- Complicated cost structure of variable costs
Prices:
- Essential from $99/month + % ad spend
- Scale from $499/month + % ad spend
- Pro from $999/month + % ad spend
Adference
Adference is a platform for optimizing advertising campaigns on Amazon and Google CSS. Adference offers various features for Amazon PPC campaigns: for example, the Audience Bid Optimizer presents your ads to the exact target group that is most likely to buy your products.
Another great feature is Smart Target Adjustment. This feature analyzes the historical performance of campaigns and automatically makes changes to your bidding strategy to slowly reach your campaign goals. Adjusting your bids too quickly could lead to the campaign performance going down and you losing sales.
Our top 3 features:
- Bid optimization for the automatic optimization of keyword bids
- Audience Bid Optimizer to optimize the delivery to target groups
- Placement Bid Optimizer for optimizing the visibility of products
Pros:
- Special features available (e.g., Audience Bid Optimizer)
- Highly professional tools for PPC optimization
- Available for 21 Amazon marketplaces
Cons:
- Not suitable for “normal” Amazon sellers (small sellers or beginners)
- Prices tend to be in the upper range plus onboarding fee
- No additional tools available (only PPC optimization)
Prices:
- Growth from 629€/month
- Professional from 1259€/month
- Enterprise from 1899€/month
- Custom on request
Adbrew
Adbrew is a platform for optimizing advertising campaigns on Amazon and Walmart. For the optimization on Amazon, Adbrew offers features for Amazon Sponsored Advertising and Amazon Demand Side Platform.
Adbrew also offers analytics tools: Digital Shelf Analytics, Amazon Marketing Cloud, and Amazon Marketing Stream. With Amazon Marketing Stream, you can optimize your keyword bids every hour of the day to get the most out of your ads.
Our top 3 features:
- Bids by hour for the optimization of keyword bids at any time of day
- Rule-based controls for the rule-based automation of campaigns
- Share of Voice to analyze and improve your market presence
Pros:
- Professional tools for PPC optimization
- Special features available (e.g., bids by the hour)
- Configurable reporting dashboard available
Cons:
- Not suitable for “normal” Amazon sellers (small sellers or beginners)
- Prices tend to be in the upper range and the price structure is complicated
Prices:
- $499/month or % of advertising spend
- Custom on request
Metoda
Metoda is a platform for Amazon Advertising with a focus on automated campaign optimization. In addition to the features for campaign optimization, Metoda also offers services (Amazon Sponsored Ads & DSP), consulting, and a data platform.
For Amazon PPC campaigns, the tool offers features to quickly create new campaigns, optimize them automatically, receive alerts and a reporting dashboard.
Our top 3 features:
- Comprehensive dashboards & alerts with real-time data
- Fast campaign creation and keyword harvesting
- AI-supported optimization of keyword bids
Pros:
- Combination of tools, services, and consulting
- Useful alerts and reporting functions
- Services for Sponsored Ads and DSP
Cons:
- Setup or onboarding can mean more effort initially
- May not be suitable for sellers with a small budget
- Price structure is not known
Prices:
- Prices are not available
PPC Butler
PPC-Butler is a software tool for the optimization of Amazon campaigns. You can define specific rules to automate the optimization of keyword bids.
The target group consists of Amazon sellers, vendors, agencies, or freelancers who want to define their own workflows, automate campaigns down to the keyword level, and have complete control.
Our top 3 features:
- Individual rule sets: users can create their own “if-then” rules
- Scalability for agencies & freelancers with big customers
- Transparency & control: every action can be tracked
Pros:
- Very flexible and suitable for users with a clear automation strategy
- Control over every detail of the campaigns
- Test period of 30 days
Cons:
- Other alternatives may offer a wider range of features
- No integrated AI functions, even for bid adjustments
- Price-performance ratio is worse than with other alternatives
Prices:
- Seller/Vendor from 299€ per month
- Agency/freelancer on request
- Enterprise on request
Quartile
Quartile is a platform for optimizing your ads on Amazon, Walmart, Instacart, and Criteo. The platform combines the software tool with a team of experts who work on optimizing your strategy. According to Quartile, it offers the same service to every seller, whether small or large.
Features for optimizing your Amazon PPC campaigns include the automatic placement of ads, the selection of the best keywords, the control of your ad budget, and the automatic adjustment of your keyword bids.
Our top 3 features:
- Automated Hourly Bidding for the optimization of keyword bids
- Managed service with extended data insights from Amazon
- Configurable rule-based automations available
Pros:
- Ad optimizations (placements, bids, etc.) based on real-time data
- Managed service available for small and large sellers
- Integrated AI functions and rule-based automation
Cons:
- Price structure not known (prices of $895/month are sometimes quoted)
- Setup or onboarding can mean more effort initially
- May not be suitable for sellers with a small budget
Prices:
- Price structure not officially known – some sites quote prices from $895/month
BidX
BidX is a platform for optimizing your ads on Amazon and Walmart. The platform also offers features for optimizing Amazon DSP and analytics via the Amazon Marketing Cloud and iMetrify.
In addition to the usual features for optimizing advertising campaigns (automatic adjustments of placements, budgets, bids, etc.), BidX offers an AI Keyword Research Tool to help you with keyword research.
BTW: You can also use our free Amazon Keyword Tool to search for keywords. With our tool, you can enter a base keyword and search for keywords based on the keyword, or you can simply enter the ASIN of a product and find all keywords for which this product ranks on Amazon.
Our top 3 features:
- Campaign Optimization for the optimization of placements, bids, etc.
- Campaign Creator for the quick creation of campaigns
- AI Keyword Research Tool for keyword research
Pros:
- Share of Voice feature available to analyze your market presence
- Keyword research and management available
- Rule-based automation available
Cons:
- Prices are in the upper range (possibly suited not for sellers with a low budget)
- Complicated pricing structure (differentiation between PPC, DSP & Analytics)
- Other tools may have better AI features for optimizing placements, bids, etc.
Prices:
- Self Service Platform from $495 + % ad spend
- Managed Platform from $1.995 + % ad spend
- Managed Service from $4.995 + % ad spend
Scale Insights
Scale Insights is an automation platform for Amazon PPC for sellers who want to granularly control and scale their advertising spend. The platform offers features such as automated bidding, mass campaign management, and real-time analytics.
With Scale Insights, the price structure is based on the number of ASINs and starts quite low compared to other tools, which makes it particularly interesting for small Amazon sellers who only have a few products.
Our top 3 features:
- ASIN-based pricing model (e.g., Scale 5: US$78/month for 5 ASINs)#
- Mass campaign creation + Ads Insights for products
- Automated bidding & rules for per product
Pros:
- Attractively priced compared to other alternatives
- Good scalability for sellers with many products
- Also suitable for small sellers wit fewer products
Cons:
- Only suitable for Amazon (no support for other marketplaces)
- No AI functions for automatic bidding
Prices:
- Scale 5 for $78/month
- Scale 10 for $98/month
- Scale 20 for $178/month
- Scale 35 for $288/month
Sellerboard
Sellerboard is primarily a platform for profits analysis and cost control for Amazon sellers – with additional functions for Amazon PPC optimization, inventory, refunds, etc. For Amazon PPC, the tool offers features such as automated bid optimization, keyword harvesting, and analytics (e.g., profit dashboards).
Our top 3 features:
- Profit dashboard including hidden Amazon costs (e.g., fees, returns)
- Stock and inventory alerts and refund tool (“Money-Back Reports”)
- Automatic optimization of keyword bids
Pros:
- Features in addition to Amazon PPC (inventory, refunds)
- Also suitable for smaller sellers in terms of price
- Very good analytics features
Cons:
- PPC features not as extensive as with other Amazon PPC Tools
Prices:
- Standard from 15€/month
- Professional from 23€/month
- Business from 31€/month
- Enterprise from 63€/month
Carbon6
Carbon6 positions itself as an all-in-one solution for Amazon sellers and brands – including revenue recovery (due to Amazon errors, e.g., when Amazon pays out less than is actually correct or recognizes fewer units in the warehouse than were delivered), automatic refunds, and tools for optimizing advertising campaigns.
For the optimization of marketing campaigns, Carbon6 offers features for advertisements on Google, Meta, or Amazon Demand Side Platform.
Our top 3 features:
- Off-Amazon traffic and retargeting features (outside of Amazon)
- Comprehensive service suite incl. refunds & brand monitoring
- AI optimization of PPC campaigns: bid adjustments, etc.
Pros:
- Broader solution: not only Amazon PPC, but also other tools available for operations (e.g., refunds)
- Suitable for sellers with traffic diversification & more complex ad setups
Cons:
- Can be oversized if you only run simple PPC campaigns on Amazon
- Price and complexity may be impractical for smaller sellers – often more suited for brands with multiple channels
- PPC focus on Amazon not as comprehensive as with other alternatives
Prices:
- Price structure is not publicly available
Summary
Amazon PPC Tools differ primarily in their target group and their feature set. Tools that are particularly suitable for beginners and smaller sellers include Helium 10 Ads, Viral Launch AdSprout, Sellerboard, or Scale Insights. These solutions enable automated bidding, simple dashboards and a fair price.
For experienced sellers and brands, tools such as Jungle Scout Cobalt, Adbrew, AdSpert, and PPC Butler offer advanced features, more control over Amazon PPC campaigns and data analytics.
Tools like Teikametrics, Perpetua, Adference, BidX, Quartile and Carbon6 dominate the Enterprise sector. These tools offer AI-supported automation, managed services and multichannel support – from Amazon to Walmart or Target. These platforms are particularly suitable for agencies and large brands.
FAQ – Frequently asked questions
Not necessarily – but it can make a difference. Without a PPC tool, campaigns can be managed manually, but this becomes more difficult with a growing portfolio or higher advertising spend. An Amazon PPC Tool helps you to automatically optimize your campaigns and use your advertising spend more efficiently.
Yes, absolutely. Amazon PPC is still one of the most important advertising channels for Amazon sellers. Through targeted advertising, you can increase visibility, organic rankings and sales.
An Amazon PPC Tool automates many manual tasks, such as bid adjustments, keyword optimizations or pausing ineffective ads. This saves you time and minimizes errors. Modern tools use AI to deliver your ads at the right time and with the optimal keywords and budget.
