One of the most popular ways to sell products online is through Amazon. With Fulfillment by Amazon, Amazon even takes care of all the logistics for you – from storage and packaging to shipping.
However, trading on Amazon requires expertise and hard work. Even the best Amazon FBA course won’t make you successful if you don’t work hard. This is an important point to remember.
However, if you’re interested in high-quality knowledge about selling on Amazon, then you’ve come to the right place. In the following sections, we present the best Amazon FBA courses for 2026.
- What is Amazon FBA? FBA stands for Fulfillment by Amazon. With this service, Amazon takes care of almost all logistical activities for you – from storage, packaging and shipping to handling returns. All you have to do is send your products to one of Amazon's fulfillment centers.
- Is Amazon FBA still worthwhile? Yes - Amazon FBA is still worthwhile. However, the competition is much greater than it used to be, which leads to higher advertising costs that are necessary. In addition, the Amazon fees are significantly higher, which further reduces retailers' profit margins. These circumstances naturally require a higher initial financial investment in an Amazon Business.
- Do I need an Amazon FBA course? No - you don't need a course to sell successfully on sell on Amazon. However, an Amazon FBA course can provide you with useful knowledge in a very short time. We therefore generally recommend courses that are free or do not require a large investment.
- This is the overall best Amazon FBA course 🎉 The overall best Amazon FBA course is the Freedom Ticket.
- Course with the best price-performance ratio The course with the best price-performance ratio is the 5-in-1 course from Udemy.
- The best free Amazon FBA course The best free Amazon FBA course is the Freedom Ticket.
The 10 best Amazon FBA courses for 2026
| Course | Description / Target group | Price / payment model |
|---|---|---|
| Freedom Ticket | Course for product research, sourcing, launch, PPC, etc. | One-time payment: $997 or free with Helium 10 membership |
| Jungle Scout Academy | Video trainings, ideal for Jungle Scout users. | Access via Jungle Scout membership: $29 – $129/month |
| AMZScout courses | Courses on specific topics + one-on-one mentor calls. | Many contents for free; premium courses cost money |
| Proven Amazon Course 2.0 | Course with many modules on all FBA topics. | Cost from $999 or $39/month |
| Udemy’s 5-in-1 FBA Course | Course with the best price-performance ratio. | Available from 10€ |
| Amazing Selling Machine (ASM) | One of the best known courses; very comprehensive support & tools. | One-time payment: $997 |
| Accelerate Wholesale | Wholesale focus instead of private labeling | Various plans available from $495 |
| The Wholesale Formula | Well-known course for wholesaling | Cost of $2,997 or 4× $874 |
| The Last Amazon Course | Very cheap, ideal for beginners with a small budget. | $1/week or two different lifetime plans |
| Honest Brands | Ideal for private label sellers with a branding focus. | Price not publicly available; application required |
1. Freedom Ticket
The Freedom Ticket covers everything you need to become a successful seller on Amazon. This comprehensive Amazon FBA course was produced in collaboration with Helium 10 and Kevin King.
Helium 10 is one of the most popular Amazon Seller Tools and Kevin King is one of the world’s leading Amazon sellers. With the Freedom Ticket, he shows you in 9 modules how you can successfully sell products on Amazon.
Best of all, you can watch the course for free with a Helium 10 membership. Perfect for anyone who wants to use Helium 10 as a seller tool and access a high-quality course for free.
Who this course is suitable for:
The Freedom Ticket is ideal for anyone who uses Helium 10.
What we like about the course:
The course is free if you have an active Helium 10 membership.
What we don’t like:
Without a Helium 10 membership, the price of the course is too high.
Prices:
You can use the course for free with a membership (without a membership the course costs $997). Currently Helium 10 has the following subscription plans:
- Starter – from $29 per month
- Platinum – from $79 per month
- Diamond – from $229 per month
Conclusion:
The Freedom Ticket offers extensive and very well-structured content. The Freedom Ticket is a great training for anyone who uses Helium 10.
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2. Jungle Scout Academy
Jungle Scout Academy is a collection of videos to help you sell on Amazon. The training also has videos that show you how to use Jungle Scout for product and keyword research and much more.
The Jungle Scout Academy is integrated directly into your Jungle Scout account. With an active membership, you can watch the training for free. The Academy
was developed by Greg Mercer, the founder and former CEO of Jungle Scout.
Who this course is suitable for:
The Jungle Scout Academy is perfect for anyone who uses Jungle Scout.
What we like about the course:
The course is free if you have an active Jungle Scout membership.
What we don’t like:
You cannot watch the course without an active membership.
Prices:
To watch the Jungle Scout Academy, you will need an active Jungle Scout membership. Jungle Scout currently offers the following subscription plans:
- Starter for $49/month
- Growth Accelerator for $79/month
- Brand Owner for $149/month
Conclusion:
For anyone who uses Jungle Scout and wants to learn how to use it (e.g. for product or keyword research), the Jungle Scout Academy is a great free training.
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3. AMZScout Trainings
AMZScout offers many free Amazon FBA courses. If you don’t want to spend money or just want to consume great content, you should definitely check out their training material.
There are also on-demand courses for specific topics, such as Amazon PPC. However, these trainings are subject to a fee – but they are usually drastically reduced from higher prices.
There are also One-on-One Mentor Calls that allow you to speak directly with Amazon experts. However, you have to buy an annual plan to get this. You will then receive a free 30-minute call.
Who this course is suitable for:
The courses are perfect for anyone who is interested in a specific topic.
What we like about the course:
With an annual subscription, you will get a free One-on-One mentor call.
What we don’t like:
There are many different contents and formats, which is sometimes confusing.
Prices:
Many contents are for free. Some courses cost you money. For the mentor calls you will need an annual plan. They currently offer these subscription plans:
- Monthly for $59/month
- 3 months for $169.99/3 months
- Yearly AMZScout AI Bundle for $399
- Private Label Add-On for $99/year
- Reselling add-on for $99/year
Conclusion:
The courses cover many different topics. If you are interested in a specific topic like Amazon PPC or keyword research, the courses could be interesting for you.
You can also use our free Amazon Keyword Tool. With this tool you can 1) find keywords based on a seed keyword or 2) find out the keywords of your competitors. So it's worth checking out!
Open the free Amazon Keyword Tool ↗4. Proven Amazon Course 2.0
The Proven Amazon Course 2.0 was launched in 2012 and has been continuously updated and revised since the initial launch. New strategies are added each year to help students become successful Amazon sellers.
This course offers a learning platform on which you have access to a variety of trainings. These trainings are sorted according to specific topics such as private labeling, wholesaling or arbitrage.
Who this course is suitable for:
This course is aimed at sellers who want to test different selling models – from retail arbitrage to wholesale and private labeling.
What we like about the course:
The course offers a very extensive library on various topics.
What we don’t like:
Although the content is organized by topic, there is no clear
step-by-step plan.
Prices:
- One-time payment: $499
- Monthly payment: $29 per month
Conclusion:
The Proven Amazon Course 2.0 is an all-in-one solution for anyone who
wants to try out different selling models (arbitrage, wholesale, private label).
5. Udemy’s 5-in-1 FBA Course
With over 31,500 students and a rating of 4.6 out of 5 stars, this course is one of the most popular Amazon FBA courses on Udemy. The course covers all crucial areas – from product research to supplier sourcing to Amazon PPC and much more.
According to the course description, participants also receive 15 free tools and templates (e.g. spreadsheets for product research or profit calculators). What’s more, the price-performance ratio of the course is unbeatable – with the often available discounts, you can get it for less than 10€.
Who this course is suitable for:
The course is perfect for anyone who wants to learn Amazon FBA with little or no financial commitment.
What we like about the course:
Provides a lot of useful content and offers very good value for money.
What we don’t like:
You don’t get training with a special tool like Helium 10 or Jungle Scout.
Prices:
With the often available discounts under 10€.
Conclusion:
Super course with useful content, templates, tools and a very good price-performance ratio.
6. Amazing Selling Machine
Amazing Selling Machine is one of the best-known Amazon FBA courses on the market and has established itself as a very good source for successful Amazon sellers over the last years.
In addition to the course, you will gain access to the following Amazon Seller Tools, which you can use to conduct product and keyword research:
- Zoof (Chrome browser plugin for product search)
- Product Analyzer Tool (market analysis tool)
- Perfect Keyword Tool
Who this course is suitable for:
The course is for anyone looking for an established and comprehensive course.
What we like about the course:
This course comes with useful Amazon Seller Tools.
What we don’t like:
The high price could be a hurdle for many.
Prices:
The course is available for $997
Conclusion:
Amazing Selling Machine is a very well established course that has been on the market for a long time. Even though we think the course used to be more comprehensive in the past, the content is still very useful.
7. Accelerate Wholesale
Accelerate Wholesale is one of the best-known Amazon FBA courses and has helped many participants to sell successfully on Amazon. The course specializes in wholesale or reselling and does not take the approach of importing products from China (as with private labeling).
Because whole or reselling is often associated with lower start-up costs than private labeling, the course is becoming increasingly popular. However, the price of the course itself tends to be high. This could be a hurdle for many people.
Who this course is suitable for:
Accelerate Wholesale is perfect for anyone who wants to start with wholesale.
What we like about the course:
The course provides a complete guide to wholesaling on Amazon.
What we don’t like:
At almost $2,000, the price is too high.
Prices:
You can choose between two pricing plans:
- Three payments in the amount of $695
- One-off payment of $1,995
Conclusion:
The course can be useful if you want to start wholesaling on Amazon. However, we think the course is too expensive.
8. The Wholesale Formula
Amazon experts Dylan Frost and Dan Meadors created this course less than a decade ago. They have generated over 36 million dollars in sales on Amazon. In addition to the 56 modules, 90 videos and 20 hours of training material, you will receive the following bonuses:
- Membership of the Wholesale Formula Facebook group
- Coaching support for the next two months
- Recordings of webinars
- Virtual Assistant Launchpad
Who this course is for:
The Wholesale Formula is perfect for anyone who wants to start with wholesale.
What we like about the course:
The course offers a very structured and comprehensive guide to wholesaling. There is lifetime access including all updates.
What we don’t like:
The price is extremely expensive.
Prices:
You can choose between two price plans:
- A single installment of $2,997
- 4 installments of $874 each
Conclusion:
The Wholesale Formula can be useful if you want to start wholesaling on Amazon. However, we think the course is too expensive.
9. The Last Amazon Course
This course contains a lot of content and covers almost all topics related to Amazon FBA – including product research, product sourcing, Amazon PPC and much more.
One advantage is the low entry price: there is a plan for $1 per week and two different lifetime plans that give you lifetime access to the course material. There is also a 30-day money-back guarantee.
Who this course is suitable for:
Those looking for a simple and straightforward Amazon course.
What we like about the course:
The entry price is very low at $1 per week as a starting option.
What we don’t like:
The reviews are mixed – on Trustpilot, users gave the course an average rating of 3.2 out of 5 stars. This isn’t super bad, but also not the best.
Conclusion:
This course can be a cheap way to get started – especially for people who want to see if Amazon FBA is for them.
10. Honest Brands
This course covers topics like product research, sourcing, listing optimization, product launches, branding and more. The course also provides mentoring, personal support and access to an active community.
User ratings and reviews show that many participants like Honest Brands: several comments praise the practical focus (“not just theory”), the helpful coaches and the community support.
Who this course is suitable for:
HonestBrands is aimed at Amazon sellers who want to build a private label – with a focus on long-term branding.
What we like about the course:
The community, the coaching calls and the quick help.
What we don’t like:
You have to apply for the course and can’t just take it.
Conclusion:
HonestBrands is for anyone who wants to build an own private label business.
Conclusion: The best Amazon courses
Basically, courses are suitable for providing information in the right order. Some courses also offer personal mentoring, which can have an even greater value.
So yes, an Amazon FBA course can definitely be worthwhile. However, there are enough free options: If you’re using Helium 10, for example, you can use the Freedom Ticket. If you use Jungle Scout, you can take the their academy.
If you don’t use either of these tools, you can still use the 5-in-1 Amazon FBA Course from Udemy. With the often available discounts, this course offers a lot
of useful content for less than 10€.
FAQ – Frequently asked questions
The abbreviation FBA stands for Fulfillment by Amazon. With this service, Amazon takes care of all the logistics. Specifically, the service includes the storage of products in the Amazon fulfillment centers, the shipping of products, returns and customer support.
There are many benefits of Amazon FBA courses. They can save you time and money by helping you avoid mistakes. In addition, some courses offer personal mentoring from Amazon experts.
Yes, it is possible to sell successfully on Amazon without a course, but a course can speed up the learning process and help you avoid typical beginner mistakes. We recommend using free Amazon FBA courses, as there are plenty of good options out there.
The cost of Amazon FBA courses varies widely. Some courses may be free, others may cost a few hundreds of dollars, while still others may cost several thousand dollars.
