The Helium 10 Diamond Plan is the most comprehensive Helium 10 plan that you can get – and it comes with nearly zero limits. For example, while you can use Helium 10 Cerebro, only 2 times per day with the Starter Plan, you will have 250 uses per day with the Diamond Plan.
However, another question would be: do you really need to use Helium 10 Cerebro 250 times per day to build a successful Amazon business? $279 per month for a subscription is not cheap. Let’s be real – that’s a car payment for some people.
That being said, the Helium 10 Diamond Plan removes every single roadblock between you and scaling your Amazon business. But is it worth it? Depends. Let me break this down.
Find Winning Products With Helium 10
What You’re Getting with Diamond
The Diamond Plan is Helium 10’s “no limits” tier. And they mean it. While other Helium 10 plans nickel-and-dime you with restrictions (20 searches here, 5,000 results there), Diamond basically says “here, take everything.”
Every day, you get 250 searches for Helium 10 Black Box. You can use Helium 10 Cerebro 250 times per day and you can also use Helium 10 Magnet 150 times per day. While we don’t think that you need these numbers on a regular basis, it’s just as we said, there aren’t really limits.
But the real kicker? Helium 10 Ads is included. This is their PPC management platform, and honestly, it might be worth the entire subscription on its own if you’re spending decent money on Amazon PPC.
The Full Tool List (In Case You’re Wondering)
You get everything: Black Box for product hunting, Cerebro for reverse ASIN searches, Magnet for keyword research, the entire listing optimization suite. Plus full access to inventory management (Platinum gets 40 SKUs). Keyword tracking for 2,500 terms. Alerts on 200 ASINs. Market Tracker for 5 different markets. Follow-Up automation. Full Access to Profits dashboard tracking 1,000 ASINs. And, this is huge, you can add up to 5 users.
| Tool | Conditions |
|---|---|
| Freedom Ticket | Full Access |
| Black Box | 250 Uses/day |
| Trendster | Full Access |
| Xray (Chrome Extension) | Full Access |
| Xray for Influencers | Full Access |
| Cerebro | 250 Uses/Day |
| Magnet | 150 Uses/Day |
| Keyword Processor | Full Access |
| Scribbles | Full Access |
| Helium 10 Ads | Full Access |
| Listing Analyzer | 150 Searches per Month |
| Listing Builder | 300 Lifetime Uses |
| Index Checker | 300 Uses per Month |
| Alerts | 200 ASINs |
| Refund Genie | Full Access |
| Follow-up | 15,000 Emails/Month |
| Inventory Management | Full Access |
| Keyword Tracker | 2500 Keywords |
| Market Tracker | 5 Markets |
| Profits | Full Access |
| Portals Landing Page Builder | 6 Portals |
| Portals QR Codes | 40 Codes/100,000 Scans per Month |
| Portals Product Inserts | Full Access |
| Multi-User Login | 5 Users |
| Connected Accounts | 10 Tokens |
What about the price?
$279 monthly, or $229 if you pay annually. That annual plan saves you $600. You can also check out our up-to-date post about Helium 10 Coupon Codes to possibly save on Helium 10 Diamond.
Here’s how I think about it: A decent VA doing keyword research costs $250+ monthly. Basic inventory software runs $50-100. Amazon PPC tools? Another $100 minimum. Suddenly Diamond doesn’t look so expensive. Plus everything talks to each other, which standalone tools definitely don’t do well.
However, keep reading on to see when Diamond is really worth it and when you should go for one of the cheaper plans like Platinum or Stater. Alternatively, you can also make our quiz on which Helium 10 plan would be the best for you:
Helium 10 Plan Finder
Find the perfect plan for your Amazon FBA business
BTW: If you want to do keyword research for free, you can also use our free Amazon Keyword Tool. With this tool, you can either find keywords based on one seed keyword or find the keywords your competitors are ranking for through Reverse ASIN keyword research.
Diamond vs. Platinum: The Real Differences
Platinum ($99/month) works fine if you’re doing $5-10k monthly. But once you start scaling? Then you might think about switching to the Diamond Plan. In the following, we will examine where the Diamond Plan really shines:
- Inventory Management: Full access versus Platinum’s 40. For example, if you’re selling variations, Diamond would be better than Platinum here.
- PPC via Helium 10 Ads: You get $5,000 in managed ad spend included. After that it’s 2% commission. Most agencies charge 10-15% minimum.
- Alerts: Monitor 200 ASINs for hijackers instead of 20.
- Listing Builder: This one is huge. With Platinum you only have 20 lifetime uses. With Diamond, you have 300 lifetime uses.
And here are all the differences between the Diamond and the Platinum Plan listed in more detail:
| Feature | Diamond | Platinum |
|---|---|---|
| Email Automation (Follow-up) | 15,000 emails/month | 5,000 emails/month |
| Keyword Tracking | 2,500 keywords | 500 keywords |
| Market Tracker | 5 markets | 3 markets |
| Listing Analyzer | 150 searches/month | 50 searches/month |
| Listing Builder | 300 lifetime uses | 20 lifetime uses |
| Index Checker | 300 uses/month | 150 uses/month |
| Alerts | 200 ASINs | 20 ASINs |
| Inventory Management | Full Access | Up to 40 SKUs |
| Portals (Landing Pages & Inserts) | 6 Portals 40 QR Codes / 100,000 scans per month Product Inserts – Full Access | No Portals 10 QR Codes / 10,000 scans per month Product Inserts – Full Access |
| Multi-User Login | 5 users | Not included |
| Connected Accounts (Tokens) | 10 tokens | 2 tokens |
| Helium 10 Ads | Full Access | Not included |
| Refund Genie | Full Access | Not included |
| Included in Both Plans | Freedom Ticket (Full), Black Box (250 uses/day), Trendster (Full), Xray (Full), Xray for Influencers (Full), Cerebro (250 uses/day), Magnet (150 uses/day), Keyword Processor (Full), Scribbles (Full), Profits (Full) | |
Helium 10 Ads: The Feature That Might Pay for Everything
If you’re spending over $1,000/month on PPC (and if you’re not, why are you looking at Diamond?), Helium 10 Ads is ridiculous value.
It can cut your ACoS dramatically. Not through magic – through smart automation. The AI adjusts bids based on performance. It harvests converting search terms automatically. It adds negative keywords without lifting a finger.
The dayparting feature alone can save hundreds. For example, Helium 10 Ads can push bids during those hours and pulls back overnight. Set it once, forget it forever. Here are also some other use cases for Helium 10 Ads:
- Auto-pausing: Keywords with ACoS over 45% get killed automatically
- Bid boosting: Terms converting above 20% get more budget
- Budget shifting: Money flows from dead keywords to winners
- Search term harvesting: Finding long-tail keywords
Find Winning Products With Helium 10
The Money Question: When Diamond Makes Sense
Diamond makes sense when you’re doing $20k+ monthly revenue. At that level, it’s about 1.5% of revenue. That’s reasonable for Amazon seller tools that directly drive growth. Below that? Stick with Platinum or even Starter.
For sellers who use Amazon PPC, the math gets stupid obvious. Spending $5k on ads? A 20% ACoS improvement saves you $1,000 monthly. That’s 3.5x your Diamond cost from one feature.
That being said, if you want to use Helium 10 Ads, then the Diamond plan might make sense although you’re not making $20k+ in revenue. It then depends on your planned monthly ad spend. If you’re validating your first product, stop. You don’t need Diamond.
Making under $10k monthly and not spending a decent amount of money on ads? Platinum has everything you need. Seasonal seller? The year-round cost doesn’t make sense. Still learning basic keyword research? Master the fundamentals first and use our free Amazon Keyword Tool.
Here’s the thing: newer sellers often think better tools equal better results. Wrong. Better tools doesn’t bring you more success.
Getting Diamond Cheaper (Because Who Pays Full Price?)
Never pay full price. We have Helium 10 Coupon Codes constantly. The standard deal: 20% off your first 6 months. This can save you about $335. Annual billing saves another $600. Here are all available discounts listed:
Helium 10 Diamond Plan: Conclusion
If you’re managing 20+ SKUs, spending a decent amount of money on PPC, Diamond is probably worth it. The competition has these Amazon seller tools. You need them too.
But if you’re still figuring out selling on Amazon? Save your money on other things. Helium 10 Platinum or Starter Plans will give you everything you need. Upgrade when you’re bumping against limits, not before.
The sellers crushing it on Amazon aren’t necessarily smarter. They just have better data and systems. Diamond gives you both. One last thing: Diamond won’t make you successful. But if you’re already on the path to success, it’ll probably get you there faster.
