Sellics vs. Helium 10: Which Tool Should You Use? (And Which Not)


Want to jump straight to the answer? Helium 10 is definitely the better tool for most sellers out there.

If you want to start selling products online, you first have to decide where you want to sell.

There are so many opportunities. Here’re just a few of them:

  • Amazon
  • eBay
  • Craigslist
  • lots more

But if you want to sell seriously, you should probably think about starting on Amazon.

Not because most people are looking for products to buy on Amazon. It’s because there’re great tools out there that can help you discover great niche opportunities.

If you did a bit of research in the past, you may already know that Helium 10 and Sellics are Amazon tools to help you find and launch a product.

But which one should you use?

If you want to know whether Helium 10 or Sellics gets the job done, you’ve come to the right place.

In this post, we will find out which tool is better and provides Amazon sellers with the most useful data.

If you want, you can use our Helium 10 discount code to get 20% off:

What Should A Great Tool Provide?

In recent years, competition on Amazon has grown exponentially. As a result, Amazon sellers have to go different ways than ten years ago.

Your success on Amazon depends, for the most part, on the product you want to sell.

An Amazon tool like Helium 10 or Sellics should provide excellent data and a lot of filters to find products with exactly those parameters you’re looking for.

Especially the filters are essential. The more filters you can set, the deeper insights you’ll get and the better products you will find.

Helium 10 provides by far the best features for product research.

Also, a useful Amazon FBA tool should provide marketing opportunities and competition analysis.

However, it depends on which personal needs you’ve and which tool suits you best.

Sellics vs. Helium 10: Infographic

Sellics vs Helium 10

What Differentiates Helium 10 And Sellics?

Helium 10 is an excellent Amazon tool developed by Amazon sellers themselves. The tool provides extensive features to find suitable products and for Amazon SEO.

Helium 10 takes product research and competitor analysis to the next level. That’s why it’s one of the best Amazon seller tools out there.

Sellics is a commercial All-in-One solution for private label sellers and vendors.

Consequently, they offer a Seller Edition and a Vendor Edition. Large companies such as Bosch and L’Oreal rely on Sellics.

However, Sellics is more of a tool that you can use to manage your Amazon business, but not grow it. Of course, Sellics also provides features that help you find the right products, but they’re not as comprehensive as Helium 10’s features.

Sellics vs. Helium 10: What Are The Features?

Helium 10 Tools

The most popular tool of Helium 10 is Helium 10 Black Box, with which you can discover great product ideas.

This tool provides a large database of products and a lot of filters with which you can find products with exactly those parameters that you’re looking for.

If you’ve discovered a potential product, you can validate it with Helium 10 XRay.

Helium 10 XRay is the Chrome Extension of Helium 10 with which you can check sales-relevant product data such as estimated sales and revenues.

Here’s a video of it:

Probably the best Amazon keyword tools are the Helium 10 keyword tools. With Helium 10 Cerebro and Helium 10 Magnet, you can not only find great keywords, you can also find great products to sell.

The tools show you how to optimize your Amazon listing to rank on the first Amazon search result page.

Helium 10 Cerebro is based on a patented CPR (Cerebro Product Rank) formula to get the most out of your Amazon Listing.

Of course, these were not all tools of Helium 10 yet. You can find a detailed overview of all the tools in our Helium 10 Review.


Helium 10 provides the most comprehensive Amazon tools on the market.

The tools are all super innovative and provide you with valuable data that you need to make the right decisions.

You get a lot of helpful metrics based on patented algorithms.

Sellics Tools

Sellics also offers features to help you find products and optimize your Amazon listing.

But as already mentioned, Sellics has much less functionality than Helium 10.

You can find a description of all Sellics features in our article about Jungle Scout vs. Sellics.

Nevertheless, Sellics offers some unique features that no other Amazon tool provides.

PPC Manager from Sellics, for example, is great.

Using this tool, you can automate your campaigns and calculate your optimal CPC. That means the campaign will be optimized automatically.

The CPC bids are automatically adjusted, and inefficient keywords are sorted out.

There’s also a tool to manage your reviews, so you can react immediately to negative reviews and solve problems with your customers.

The Profit Dashboard and the Amazon Inventory Management tool are also useful.

Profit Dashboard shows you your profit margin after deducting all costs. The tool is automatically updated every 15 minutes.

The Amazon Inventory Management tool shows you when to purchase new inventory to avoid going out of stock.


Sellics is an All-in-One tool for large companies to analyze and control their Amazon business, but it’s not very useful if you really want to grow your Amazon business as a private label seller.

Sellics vs. Helium 10: Pricing

Helium 10 offers five plans.

The free plan – costs nothing, offers only a limited number of monthly uses for several tools, but is ideal for someone who is just starting.

The A-la-Carte plan is customizable. You can choose which features you want to use.

The Platinum Plan costs $97 per month, and the Diamond Plan costs $197. The Elite Plan is $397 per month.

Here you can learn more about Helium 10 Pricing.

Sellics offers you a 14-day trial period.

For their paid plans, they determine the price by the annual sales volume.

For sales of $1,000 to $60,000, the monthly price is $47. From $60,000 to $240,000, the annual plan costs $77 per month.

At 240.000$ to $600.000 it costs 117$ monthly. At $600,000 to $1.2 million, the annual plan costs $157 per month.

With an annual turnover of more than 1.2 million USD, the yearly plan costs 257$ per month.

Sellics vs. Helium 10: Conclusion

Helium 10 and Sellics both offer excellent features. However, Helium 10 is better suited for growing an Amazon business.

With Helium 10, you’ve everything you need to grow your business. You have a variety of filters at your disposal and with the innovative tools, you can optimize your Amazon listing to rank on the first page of search results.

For every Amazon seller who is just starting or wants to grow his business, Helium 10 is the best Amazon tool.

We hope we have been able to help you with this post. Please give us your feedback in the comment field below.

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Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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