If you want to build a profitable online business from selling expensive products, there is no better place than the world’s most widely trusted eCommerce site: Amazon.
But there’s more to an online business than just selling on a trusted platform.
First of all, you need to find the right product. Secondly, you need a strategy to sell your product.
Both of these tasks can get trickier if you sell high-priced items, but don’t worry, I’ll discuss everything you need to know about selling expensive items on Amazon in this post.
Let’s get started!
Selling an Expensive Item on Amazon – How to find the Right Product?
Finding the right item to sell on Amazon definitely takes some research, but finding the right high-priced product to sell takes even more effort.
Selling expensive products comes with its pros and cons. They have higher profit margins but smaller audiences. The reason behind this is simple: high prices.
Online buyers are willing to buy lower-priced items without much in-depth research but when it comes to expensive products, they want to make sure that their money won’t go down the drain.
This is why making sales with an expensive product is not as simple as doing so with a lower priced item.
So, how to find a product that is both expensive and has high sales volume? Simple answer: extensive research.
However, to save you the trouble of having to start from scratch, I’ve brought together a list of top 10 most expensive items on Amazon that – based on personal research and Amazon’s own data – have proven high sales volumes.
Moreover, I will share well-tested strategies and retargeting tips to help you produce even better results.
Top 10 Most Expensive Items to Sell on Amazon
Without further ado, let’s discuss each one of the top-selling expensive items on Amazon one by one:
As DIY projects become more and more popular, the demand for required tools is on the rise. The most common tool of these is a drill. It is a must-have for every DIYer as it is required for almost every project from beginner to professional level.
There are a variety of different types of drills in the market from handy, portable ones to heavy-duty ones. Each variety sells at a different price range starting from around $30 to almost $150!
DIYers are only a portion of your audience here. A good idea can be to include a sturdy case or a drill bit set to make it a complete all-you-need package and then let the buyers decide for themselves whether they want the full package or just the drill itself.
For more ideas, you can check Amazon’s list of best-selling drills here. You can also look online for the best-reviewed drills to make sure you put up an in-demand product.
Every car-owner loves their car and wants to take the best possible care of it. One thing that every car needs is a cover. Car-owners know that a reliable, good quality car cover can protect their car from extreme weather.
Heavy rain, sun, harsh winters, etc. can really damage a car’s body and put a hole in your pocket. Car owners know this very well which is exactly why they don’t shy away from making a one-time investment in a good car cover.
Car covers sell at a wide range of prices, with the most expensive ones going up to $130. Check out these top-selling car covers on Amazon to get an in-depth view.
What is the one fashion accessory that is always in-demand for all genders? Sunglasses! Sunglasses come in a wide variety of styles and options so there is a lot of room to play in this niche.
Moreover, the audience for this category is fairly wide as well. This makes marketing campaigns a whole lot easier. You won’t have to worry about targeting the right audiences as people of all genders and almost all ages buy sunglasses!
Portable Washing Machines
People are always looking for a portable, light-weight alternative to heavy machines and one that is impossible to live without is a washing machine.
Portable washing machines are the most simple solution for a variety of audiences like college dormers, apartment dwellers and basically everyone with narrow space.
These machines were not a hit in the beginning but with improved technology and features, they have become the ideal solution both in terms of size as well as design. Right now is the perfect time to get into this growing niche.
Check out the current best-selling portable washing machines on Amazon here. The most expensive ones sell for as high as $300 or above!
Baby Car Seats
Baby car seats are probably among the very first things that new parents invest in.
Since parents don’t want to compromise on the quality, they already come prepared to spend large sums of money as long they get convenience for themselves, and safety for their kid.
Modern baby car seats have all sorts of features like cupholders, easy installment right into the child’s stroller, ample storage and what not. They latch right into a car’s backseat quite easily. The most expensive ones cost around $500.
This niche also has a broad audience, making advertising and marketing campaigns simpler. Here are the current top-selling baby car seats on Amazon.
People are realizing that most of their allergies and related problems can be avoided by simply investing in a reliable air purifier.
At current pollution rates, homeowners, college dormers, etc. are all fighting against dust and other impurities around their space. Air purifiers can remove up to 90% of airborne bacteria, making them an ingenious all-in-one solution to a number of health issues.
This niche is also quite diverse. The most highly-priced air purifiers can get as expensive as $400! Check out Amazon’s current best-selling air purifiers to get a clearer idea.
Gone are the days when motorcycle helmets just meant safety. Modern helmets have become more advanced than ever with so many innovative features that they now have a niche of their own!
The popularity of motorcycle helmets is growing rapidly and is not showing any chances of slowing down (I mean, why would people ever stop buying motorcycle helmets?)
Some of the top features included in modern helmets are cooling vents, a spoiler to reduce air drag at high speeds, pull-down sun visors, etc. Most expensive motorcycle helmets sell at around $200. Checkout current top-selling motorcycle helmets on Amazon here.
Makeup has always been popular but the makeup industry today is undoubtedly exploding. People are usually hesitant while buying makeup products online (due to fake products and fraudulent online sellers), but that’s not the case when it comes to makeup cases.
Makeup cases available online are the best both in terms of quality and price. Just like car covers, makeup cases protect expensive makeup from damage that would otherwise be irreparable.
Makeup cases come in all sorts of varieties like travel-size makeup cases, professional makeup bags, water-proof cases, etc. Current best-selling makeup cases on Amazon can be viewed here.
Vanity Mirror Sets
In addition to a reliable makeup case, another thing that every makeup enthusiast needs is a vanity mirror.
The booming makeup industry is making makeup enthusiasts realize the importance of proper lighting and a good vanity mirror. Vanity mirror sets are thus selling like hotcakes!
Moreover, the skyrocketing options available in vanity mirror sets have made them a quite competitive niche. These mirrors come with Hollywood style lighting, which is probably among the most desirable features out there.
Amazon’s best-selling vanity mirror sets range from $100-800.
Inflatable boats are a simpler and cheaper alternative to rigid, regular boats both in terms of ease of use and storage.
These are suitable for all sorts of water-related activities like fishing, water sports, etc. and provide an overall fun boating experience. Inflatable boats are far easier to store than regular boats as they require less care and space.
Best-selling inflatable boats on Amazon range from $200 to over $1000.
How to Make Money from Selling Expensive Products on Amazon
Like I mentioned earlier, selling expensive products is highly profitable but it takes a bit more effort than selling cheaper items.
While selling an expensive item, the first thing you’ll have to do is to build customer trust. As discussed above, buyers tend to do more research while purchasing costly items. The first thing a customer on Amazon looks for is seller feedback and product reviews.
If you are new on Amazon and don’t have a solid seller profile, it’s best to first look into ways to earn customer reviews and seller feedback.
For starters, you should enroll your products in Amazon’s Early Reviewer program. Some other ways to earn more reviews is by using product inserts, providing excellent customer service and retargeting old customers, etc.
In addition to building customer trust, you also need to reach out to audiences and market your product. The way to do this properly is by
- Targeting the right audience, and
- Having the right ad text to hit the audience’s pain points
Social Media Advertising Campaigns
Social media campaigns play a vital role in driving traffic to your Amazon page. They are a great place to build loyal audiences, retarget customers, learn about your targeted audience’s likes and dislikes, and much more.
For any sort of advertising campaign to yield maximum results, you need to make sure it reaches out to the right people.
For example, if you sell baby car seats, you want to target parents; or if you sell car covers, you want to target car owners.
Learning the demographics and avatar of your audience takes some research but it is among the most important steps to run a successful ad campaign.
Secondly, you need to have some basic-level knowledge of your audience’s preferences. This will enable you to reach out to them on a personal level and target their pain points. This is your first step towards convincing them to make a purchase.
It’s also a good idea to offer discounts or giveaways during your product’s launch phase to drive some initial sales volume (and get product reviews as well!).
This is especially important for expensive products where initial few sales and reviews are crucial for a sustainable sales volume in the future.
Selling expensive products on Amazon can sometimes get a bit tricky which is exactly why you need to look into every possible way to stay ahead of competitors. This takes us to my favorite, all-in-one Amazon solution: retargeting.
Retargeting ads are one of the most effective advertising techniques for Amazon. They allow you to reach out to people who have already interacted with your products or brand in the past, and yield higher results from advertising campaigns.
Retargeting can also be used to build new audiences, to solicit reviews, and much more.
Let’s take a deeper look into how retargeting can take your Amazon business to the next level and make you stand out among competitors:
Facebook Ads – Retargeting Amazon Audiences to Maximize Profits
Retargeting can be done on any social media platform like Facebook, Twitter, LinkedIn, etc.
In my experience, I’ve found Facebook to be the most easy and rewarding platform when it comes to retargeting campaigns. Facebook is home to over 2 billion monthly active users, which provides sellers with a massive user base to advertise to.
The first thing you need for Facebook retargeting is a tracking link. Tracking or retargeting links keep track of every person who clicks on your ad. In this way, you get a complete list of people who visit your page.
If you’re an Amazon seller, you know how valuable this list can be.
Amazon’s strict ToS barely leaves any room for sellers to reach out to buyers. They don’t even disclose the buyers’ email addresses to sellers, leaving absolutely no way for sellers to be able to contact buyers for retargeting purposes.
So, how to create a tracking link?
There are various sites that can create a retargeting link for you. The best one I recommend is pixelfy.me. They offer 12 different kinds of tracking links, each serving a different purpose.
With a pixelfy link, you will be able to collect the data behind the audience, e.g. demographics, locations, and operating systems, etc. It’s a pretty neat, all-in-one solution that caters to every retargeting need that a seller may have.
All you have to do is to use this tracking link instead of a regular link in your Facebook ads. Once you have a list of clickers, you can use it for retargeting purposes, soliciting reviews, creating look-alike Facebook audiences, and much more.
It basically opens up a whole new world of possibilities for you as a seller!
Although selling expensive items on Amazon is somewhat different from selling lower-priced items, it is not much difficult and can be highly profitable if done right.
The right product combined with an effective marketing campaign is basically all you need to make sales. Strategies like retargeting etc. are also extremely helpful in driving traffic to your Amazon page and building brand awareness.
Have you ever sold an expensive item on Amazon? Share your experience with me in the comments, let’s talk!
About the Author
From his home in Houston, Anthony built his first 7 figure Amazon business at the age of 23, and has since empowered thousands of others to learn from his journey through Seller Tradecraft. Anthony is an expert at driving paid traffic, leveraging social influencers, online arbitrage, private label, and more.