Data reinforces the importance of landing pages, with Hubspot reporting that companies with 31 to 40 landing pages get seven times more leads than those with one to five landing pages. That’s a pretty big jump, and landing pages can create real value for your business.
So how do you go about creating landing pages?
You can use Unbounce or Leadpages, which allow you to build landing pages without coding and make the process easy and seamless.
But although they are both great tools, they differ in some points.
So how do you go about choosing between the two?
In this article, we’ll look at the critical elements of both Unbounce and Leadpages and explore the similarities and differences between the two to help you decide which one is better for your business.
We’ll go into a more in-depth comparison, but here is a birds-eye view of how Unbounce and Leadpage differ:
Apart from that, Leadpages and Unbounce nearly offer the same main functionalities.
Let's dive into the detailed comparison.
Let’s look at each feature Leadpages and Unbounce offer in more detail and see how they can add value to your business.
Do you want a tool with comprehensive features, even if it’s pricier? Or are you looking for a low-cost solution until you’re ready to scale? How essential are elements such as integrations and analytics?
These are just some aspects you need to consider, and they can help you narrow down the choices.
Both Leadpages and Unbounce offer a simple drag-and-drop editor for building landing pages, so you don’t need web design or development experience at all.
Unbounce and Leadpages automatically generate mobile versions of your pages, which is always an essential aspect of landing page software.
Leadpages offers additional features such as a countdown timer, video player, progress bar, Calendly schedule, OpenTable reservation, and more. These features enable many personalization abilities. In total, Leadpages offers 18 widgets.
While Leadpages might offer a bit more widgets (progress bar, comment widget, etc...), the Unbounce editor is much more user-friendly.
You can create landing pages without any restrictions, while Leadpages sometimes limits your creativity with their section-based builder.
You can host your landing pages with both solutions, Unbounce and Leadpages.
You can also build an entire website with Leadpages so that you can keep it all in one place.
Unbounce allows you to publish straight to your WordPress site using their WordPress plugin, making it very straightforward. You can also connect your landing pages to any other domain.
However, you can't create an entire website with Unbounce.
Both Leadpages and Unbounce offer many templates you can choose from.
Some of the types of landing pages you can create with Leadpages include:
Similarly, Unbounce also offers hundreds of templates for different needs. I highly recommend checking out some of their templates here to get an idea of what they've to offer.
They also have an interactive quiz you can take to choose the landing page template that is most suitable for your needs, which can be particularly helpful if you’re not quite sure where to start.
Unbounce also provides pop-ups and sticky bars to help you capture more email addresses of your visitors.
However, Unbounce doesn't offer an ecommerce integration or checkout pages. You can't sell products through Unbounce.
Poor performance is terrible for landing pages! Landing pages need to load fast.
Research from Hubspot found that website conversion rates drop by an average of 4.42% with each additional second of load time.
Leadpages hosts its pages on Google Cloud services and offers 24/7, 365-day customer service. Their 2.4-second page-load-speed is also industry-leading. What’s more, Leadpages guarantees an uptime of 99.9%.
Unbounce consistently has an uptime of 100%, making it the most reliable solution in the industry. Here’s a screenshot of Unbounce’s server status from the last three months:
The chances are high that you need to integrate your landing pages with other software tools to streamline your business operations. For example, you might integrate a CRM, a calendar, a chat messenger, etc. Both Unbounce and Leadpages offer a significant amount of integrations.
In general, there are four different types of integrations:
Here's a rough overview of Unbounce and Instapage Integrations:
...as you can see, Unbounce offers a bit more integrations than Leadpages.
In the end, you need to know which integrations are essential to your business. No matter which tool you choose, make sure you can integrate it with your existing marketing tools.
Therefore, I highly recommend checking out all Unbounce integrations and all Instapage integrations by yourself.
A/B testing is key to ensuring that your landing page has the highest conversion rate. To run an A/B test, you need to display different versions of the element you want to test and look at how the outcomes may differ.
Running A/B testing across different landing page elements such as copy, images, CTAs can help you optimize your pages and continually increase your conversion rates.
For example, you might find that changing the color of buttons makes a noticeable difference or that shorter text seems to resonate more with your audience rather than long paragraphs.
Leadpages offers A/B testing, but only with the Pro Plan for $59 per month or higher. You can A/B test templates, headlines, subheadings, button placement, and colors.
Unbounce offers A/B testing with the Optimize Plan for $120 per month or higher. A/B testing with Unbounce is straightforward and similar to Leadpages. You can also test additional elements such as page length or button size, allowing for more granularity.
Plus, Unbounce offers Smart Traffic, a super helpful feature.
Smart Traffic learns from past conversion data and sends segmented visitors to the landing page version with the highest conversion-potential.
All you need to do is create different landing page variants and turn on Smart Traffic.
Here’s a video explaining exactly how it works:
Analytics give you deeper insight into what is working and what isn’t.
You can analyze metrics such as user acquisition and dwell time to understand how users are coming to your page and how long they spend on it.
This allows you to optimize the content and design further so that the traffic you attract converts consistently.
Leadpages provides basic analytics features. For every page and pop-up, you can check…
You can also view analytics for a specific period or change the view into a cumulative one.
Unbounce shows you basic metrics like:
You can access reporting data in the Unbounce dashboard. If you want more insights, you need to integrate Google Analytics. Here's a guide on how to do that.
Setting up Google Analytics enables you to precisely track user actions, like button clicks or other conversions. There's a wide array of conversion events you can set up with Google Analytics.
Both Unbounce and Leadpages do not offer free plans. However, both do offer a free 14-day trial.
Leadpages has three pricing plans, with their Standard Plan starting at $25 per month, charged annually. The Pro Plan goes up to $48 per month, billed annually, and the Advanced Plan is $199 per month billed annually. With the higher-priced plans, you can access advanced features.
Unbounce is comparatively more expensive, offering four pricing plans. The Launch Plan for small businesses starts at $80 a month, billed annually. The Optimize Plan goes up to $120 a month, billed annually. The Accelerate Plan is $200 a month and billed annually, while the Scale Plan is $300 a month, billed annually. The main difference among these pricing plans is additional features such as A/B testing, Smart Traffic, Dynamic Text Replacement, or AMP pages.
While both Unbounce and Leadpages offer great features for creating landing pages that convert, there are some situations where Leadpages would be better and some where Unbounce would be better.
If you're new to landing pages, go for Leadpages...
The main reason for this?
The reasonable pricing point.
If you’re looking to create high-converting landing pages at scale, go for Unbounce...
The main reason for this?
Professional features and drag-and-drop builder without any restrictions.