Jungle Scout vs. Viral Launch: See Which Tool Performs Better


Want to jump straight to the answer? Jungle Scout is definitely the better tool for most sellers out there.

Building an Amazon business from scratch requires hard work. But where to start?

The first step is choosing an Amazon Seller Tool. These tools can help you double your chances of becoming a successful Amazon seller.

If you did some research, you probably know that Jungle Scout and Viral Launch are two awesome tools.

Looking similar at glance, they differ in features, integrations, pricing, and much more.

So which one should you choose to master the Amazon Game?

If you want to know, whether Jungle Scout or Viral Launch gets the job done, you’ve come to the right place.

Today, we’re going to compare both tools to find out which tool is actually better for your business.

Here’s what we’ll cover:

  • Features
  • Pros and Cons
  • Integrations
  • Pricing

Let’s get started.

Jungle Scout

Jungle Scout is especially great for Amazon sellers who import products, do private labeling, and sell their products via Amazon FBA.

Jungle Scout provides two main tools, the Jungle Scout Web App and the Jungle Scout Chrome Extension.

The web app supports sellers during their product research. The Chrome Extension allows sellers to view sales-relevant data such as sales estimates, turnovers, and much more.

If you want to get Jungle Scout, use this 30% Discount:

Jungle Scout Chrome Extension

If you want to use Jungle Scout’s Chrome Extension, the first thing you have to do is to head over to Amazon.com and type in a search query or go to a bestseller page.

What’s important is that you can see the products you want to analyze on your screen.

Now, click on the Jungle Scout plug-in button in the Chrome Browser, on the right to the URL field.

Here’s what you’ll see:


As you can see, the tool provides sales-relevant data, such as price, rank, brand, etc. What’s even greater is that you don’t have to go into every product listing to see these data.

But for what can you use them?

Well, you need to find a product that people are searching for and a product that’s not too competitive.

But how do you find such a product?

It’s quite simple. We simply state such products must have a minimum turnover of $3,000 a month and less than 20 reviews.

You can also perform more detailed research if you take more criteria into account, such as:

  • Average Rating
  • BSR
  • Price
  • Numbers of competitors

To get to a point, you can check all this data using Jungle Scout’s Chrome Extension.

As you can see, the tool provides a lot of useful data, but here’re the features I think they’re super helpful:

  • Check the development of sales data
  • You can request reviews from your customer with one click
  • You can calculate Amazon FBA Fees
  • You can check Google Trends
  • Listing Quality Score
  • Opportunity Score

GIF Jungle Scout Extension

Here’s a screenshot of the Extension viewing historical sales and historical price data:

JS Dev Sales data

Among all those features mentioned above, I think there are two ones that are even more helpful: Listing Quality Score and Opportunity Score.

The Listing Quality Score is an algorithm that evaluates the quality of an Amazon listing.

The Opportunity Score is an algorithm that assesses the potential of a product based on the units sold, the competition, and the Listing Quality Score.

Super useful.


The Jungle Scout Chrome Extension is a valuable tool with which you can quickly gain product ideas and validate them.

Here’re the main features:

  • Check all relevant sales data
  • Check trends
  • Request reviews with one click
  • Calculate Amazon FBA Fees and profit margins
  • Check Google Trends
  • Listing Quality Score
  • Opportunity Score

Jungle Scout Web App

Basically, Jungle Scout was developed to help people to find great niche products.

Over time, Jungle Scout developed even more tools that help you manage your whole business on Amazon, work more efficiently, and finally make more sales.

Here’re all the tools they provide:

All Jungle Scout Tools

Product Tracker

With Product Tracker, you can monitor your products and those of your competitors. All you need is the URL or ASIN of the product you want to analyze.

As soon as you have added a product to Product Tracker, all sales-relevant data will be recorded live.

For example, this tool is ideal to check the seasonality and demand fluctuations of a product.

Here’s what it looks like:

Jungle Scout Product Tracker

Product Database

With Product Database, you can quickly and efficiently find great products to sell on Amazon.

The tool does extremely well.

You can set various filters to analyze the entire Amazon marketplace by specific criteria to find exactly the products that have high sales potential and low competition.

Here’s what the tool looks like:

Product Database

Opportunity Finder

The Opportunity Finder works in the same way as Product Database. However, it does not search for individual products, but complete Amazon niches.

It analyzes niches and tells you if they’re worth more in-depth research or not.

That’s definitely a super powerful tool of Jungle Scout.

Here’s what it looks like (of course there’re many more filters):

Jungle Scout Opportunity Finder

Supplier Database

This tool is also truly awesome. With Supplier Database, you can find a manufacturer for your products.

The tool provides you with a lot of information, such as available suppliers, total shipments (of supplier), total customers (of supplier), and much more.

You can also manage and compare supplier quotes and generate a purchase order directly in the tool.

Here’s what it looks like:

JS Supplier Database

Jungle Scout Launch

Jungle Scout Launch is available since 2019 and will take your product launch to the next level.

On the one hand, you can automatically contact your customers via e-mail to increase customer satisfaction and ask for a review at the same time.

On the other hand, Jungle Scout Launch provides a marketplace where you can promote your discounted Amazon products and increase your organic search traffic immediately after the product launch.


With Jungle Scout’s keyword tool, you can get a comprehensive list of keyword ideas to optimize your listing.

You can then use them to optimize your listing, improve your organic search rankings, and increase your sales on Amazon.

Listing Builder

Jungle Scout’s Listing Builder simplifies your Listing creation process. You can take the keywords from Keyword Scout into Listing Builder and the tool will guide you through the listing creation and optimization process.

The main purpose is to save you valuable time and to make sure that you’ve used all keywords in your listing.

That’s especially important because when you don’t have a keyword in your listing, Amazon won’t index your product for it.

That means customers can’t find you and will spend their money on your competitors.

Try to avoid this worst-case scenario.

Here’s what Listing Builder looks like:

Listing Bulder Jungle Scout

Sales Analytics

Jungle Scout’s Sales Analytics tracks all your sales data in real-time so you can analyze your income and expenses.

Here’s what it looks like:

Jungle Scout Sales Analytics

Inventory Manager

Jungle Scout’s Inventory Manager is based on an algorithm that determines when you should purchase new inventory.

This is an excellent tool because when you can’t deliver products to your customers because you’re out of stock, your Amazon ranking dramatically drops.

= Huge sales losses


Jungle Scout’s Alerts keeps you informed about critical Amazon product changes so you can take action fast.

Here’s what you can track with Alerts:

Alerts JS


Jungle Scout’s pricing is actually quite simple. There’re three plans and a 14-day-money back guarantee.

You can also use several Jungle Scout tools such as Product Database or Opportunity finder 10 times for free.

However, if you want more uses, you have to pay for it. Here’re all plans:

  • Jungle Scout (monthly: $49 / yearly: $39)
  • Jungle Scout & Extension  (monthly: $69 / yearly: $49)
  • Extension  (monthly: $39 / yearly: $19)

Viral Launch

Viral Launch is also not just an Amazon FBA product research tool. Viral Launch provides many other Amazon tools and services, for example, a launch service that takes care of your Amazon promotions.

Yet, we’re only going to review Viral Launch tools.

Here’re Viral Launch’s software tools:

  • Viral Launch Product Discovery
  • Kinetic PPC
  • Market Intelligence
  • Viral Launch Keyword Research
  • Competitor Intelligence
  • Split Testing
  • Listing analyzer
  • Keyword Manager
  • Listing Builder

Viral Launch Tools

Viral Launch Product Discovery

Viral Launch Product Discovery is comparable to the Jungle Scout Product Database. You can search for products by category, maximum and minimum sales, price, number of reviews, and lots more.

You can also set filters such as initial investment cost, initial net profit, average profit margin, and total net profit.

You can also analyze the price and sales changes of a product.

Here’s how it looks like:

Viral Launch Product Discovery

It’s difficult to say which tool performs better. Viral Launch really provides A LOT of useful filters to analyze the whole Amazon marketplace.

It does extremely well.

However, I think that both tools are super useful when you want to search for profitable products. They both provide comparable features and great data accuracy.

Market Intelligence

Market Intelligence is based on a complex algorithm that evaluates products according to their sales potential.

The algorithm processes various data to generate statistical correlations and define sales trends.

This tool is incredibly valuable for Amazon sellers looking for detailed information about a specific market.

Here’s how it looks like:

Market Intelligence
Market Intelligence 2

This tool is super useful. You can analyze the market from A to Z and gain valuable insights.

It’s hard to say but Jungle Scout doesn’t provide such a useful feature.

Viral Launch Keyword Research

This tool works exactly like Jungle Scout’s Keyword tool. You can analyze indexing status, keyword rank, sponsored ads, sales, prices, ratings, search volume, notifications, and lots more. Again, Viral Launch provides more features.

Here’s how it looks like:

Keyword Tool Viral Launch

You can’t see Opportunity Score, because I’m actually logged in with a free account, but it’s the same as with Jungle Scout.

There’re also two other Scores: Priority Score and Relevancy Score.

Here’s what they’re about:

Priority Score

A scale between 0-1000 that rates a keyword’s importance based on relevancy and search volume.

Relevancy Score

A scale between 0-1000 that rates how relevant each keyword is.

Competitor Intelligence

With Competitor Intelligence, you can monitor the keywords your competitors are ranking for.

You can enter the ASIN of a product and the tool will show you a list of keywords that your competitors are ranking for.

Take these keywords and implement them in your strategy. This is a powerful way to steal your competitor’s customers.

Split Testing

Listing Dojo is an ingenious tool with which you can split-test various elements of your listing to optimize user sessions and finally make more sales.

You can test up to 7 variations of price, title, image, and description. The tool tells you how each variety tested affects clicks, sessions, conversions, units ordered, gross sales, and net sales.

Kinetic PPC

This tool is very useful, and it’s also quite simple.

You can automate your PPC campaigns, which means that you can automatically adjust bids, monitor keywords, analyze the performance, and lots more.

Amazon Keyword Optimization Tools

Listing analyzer

Listing Analyzer performs a SWOT analysis on your Amazon listing and compares the position of your product with your competition. The tool then suggests immediately implementable tips that improve your ranking.

Keyword Manager

Keyword Manager is a comprehensive analytics dashboard that shows you all the keywords that you’re indexed for with a ton of useful data.

Listing Builder

Listing Builder streamlines the listing creation process and enables you to develop a structured SEO-optimized listing from the start that improves your ranking on Amazon.

It’s similar to Jungle Scout’s Listing Builder.

Viral Launch Pricing

Viral Launch provides four different subscription plans:

  • Beginner’s Research Kit (monthly: $59.00 / yearly: $49.17)
  • Pro Seller (monthly: $99.00 / yearly: $82.50)
  • Brand Builder (monthly: $149.00 / yearly: $124.17)
  • Data Hunter (monthly: $399.00/yearly: $332.50)

Jungle Scout or Viral Launch? Pros and Cons 

Jungle Scout and Viral Launch are both super powerful tools. It’s hard to say whether Jungle Scout or Viral Launch is better.

Obviously, it also depends on what’s important to you.

Jungle Scout and Viral launch both provide great usability and data accuracy, but they differ in features.

Here’s what you can only do with Jungle Scout:

  • Find a supplier
  • Launch a Product
  • Track Sales & Profits
  • Manage Inventory
  • Set Alerts

And here’s what only Viral Launch can do for you:

  • PPC Management
  • Market Insights
  • Split Testing

It’s hard to say, but if you had to make me use one tool, I would go with Jungle Scout.

That’s because Jungle Scout is much more an All-in-One Solution than Viral Launch.

Furthermore, Jungle Scout is VERY accurate and also provides a bunch of complex filters for product research.

So perhaps Viral Launch does 5% better when it comes to product research or market insights, but Jungle Scout is the better tool when you’re looking for an All-in-One Solution.

Sure, the Viral Launch’s Split Testing tool is super useful, but there’s also a tool provided by Jungle Scout called Splitly, which is even more powerful.

All in all, Jungle Scout is the winner.

If you’re also interested in Helium 10, here are detailed articles about Helium 10 vs. Jungle Scout and Helium 10 vs. Viral Launch.

We hope that we were able to help you with this review. Have you had any positive or negative experiences with one of the two tools?

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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