Jungle Scout vs. AmazeOwl: Which Tool Is Actually Better?


Want to jump straight to the answer? Jungle Scout is definitely the better tool for most sellers out there.

If you want to become an Amazon seller, a product research tool is a must-have.

Why? The answer is quite simple: To know what products are profitable AND to know which products are not that competitive.

According to a recent survey of Amazon sellers, aside from time and ambition, having the right tools and information to meet market needs and enter a product niche at the right time is what makes an Amazon seller successful.

Sounds like a lot of hard work and time commitment right?

Not if you use the right tool.

So let’s first take a rough look at what an Amazon tool actually is.

What’s an Amazon Tool?

An Amazon seller tool is commonly used by individuals or eCommerce businesses to find the most profitable products, validate product ideas, filter data and track competitor trends.

There’re many tools out there, however, not all of them work the same.

Jungle Scout and AmazeOwl are Amazon seller tools designed to provide you with the information and data you need to become successful on Amazon.

In this comparison guide Jungle Scout vs. AmazeOwl, we will discuss the benefits, features, and pricing of each tool.

Let’s start.

Jungle Scout vs. AmazeOwl: Overview

Jungle Scout was created 6 years ago, by Greg Mercer, who started as an Amazon seller.

He was searching for a way to help others become as successful as he has been. 

The result: Jungle Scout was born – a product research tool that allows users to find great products to sell.

In comparison to Jungle Scout, AmazeOwl is relatively newer. AmazeOwl has the same intentions in mind, which is to help Amazon sellers launch a successful product on Amazon and help them build their business. 

You can search through over 600 million products through 11 marketplaces with AmazeOwl.

So that was a rough overview, now let’s take a closer look at the tools to find out which one is more powerful.

Jungle Scout vs. AmazeOwl: Features

Jungle Scout Features

Jungle Scout is available in two formats, web-based (Jungle Scout) and as a chrome extension (Jungle Scout Extension). It’s important to understand that these are two separate stand-alone products that can be purchased together for optimal performance.

Here’s what’s inside the web app:

All Jungle Scout Tools

Let’s quickly go through all these tools:

Product Database

You can use Product Database to find products with exactly those parameters that you’re looking for. For example, you can use filters such as category, estimated sales, sales rank, revenue, reviews and lots more. 

Here’s an overview:

Product Database

Product Tracker

You can monitor sales relevant data of every product on Amazon. This tool is perfect if you want to check demand changes over a specified period.

Here’s how it looks like:

Jungle Scout Product Tracker

Opportunity Finder

This was formerly known as the Niche Hunter.

Opportunity Finder helps you to find the most profitable opportunities by looking at average sales, reviews, prices and lots more data of a specific niche. 

It works similar to Product Database, but it analyzes a whole niche, not a single product. 

Thus, there’s also a Niche Score that rates a specific niche, taking relevant data into account.

Here’s who it looks like:

Jungle Scout Opportunity Finder

Keyword Scout

This feature will allow you to discover keywords that are used by customers to find products on Amazon. 

You can use these keywords for your PPC campaigns or just put them in your listing to get more traffic and close more sales.

This tool also shows you the recommended giveaways for a product launch:

Jungle Scout Keyword Scout

Sales Analytics

This tool allows you to organize and track your sales data in real-time and shows you your profits:

Jungle Scout Sales Analytics

Inventory Manager

Calculates when you should buy new inventory so that you don’t go out of stock.

Out of stock = Can’t deliver products = Sales losses

Listing Builder

This feature allows you to create highly optimized listings from scratch easily.

Listing Builder Jungle Scout

Supplier Database

The supplier database puts you in touch with suppliers and manufacturers for your products.

It also shows you relevant data related to your supplier:

JS Supplier Database


Here’s what you can do with Launch:

  • You can launch your product by offering it directly on JumpSend
  • You can create email campaigns and promote the launch of your product with customized emails. 
  • You can also use this feature to send subscribers follow-up E-Mails to get more reviews.


This feature allows you to track changes in your product data such as reviews or rankings. You can then immediately react to issues with your listing such as to negative reviews.

Here’re the Alerts you can set up:

Alerts JS

Keep in mind that this was a rough overview of the Jungle Scout’s features. Of Course, they provide A LOT more data, features, metrics and other things you can work with.

If you want to check everything out, head over to Jungle Scout’s website.

But what about AmazeOwl?

AmazeOwl Features

AmazeOwl is a desktop-based application that also provides a chrome extension.

To fully utilize AmazeOwl, you must download the desktop app.

Here’s what’s inside:

Niche Tracking

Track relevant niche data to stay ahead of your competition.

Keyword Monitoring

Monitor the trends of the specific keywords that you’ve saved to your dashboard.


Automatically receive updates for changes in specific niches.

Product Database

It’s similar to Jungle Scouts Product Database.

However, it’s by no means as comprehensive as Jungle Scout’s Product Database.

Keyword Research

You can search for specific keywords, save them to your dashboard and analyze them.

Jungle Scout vs. AmazeOwl: Comparison

Finally, it’s easy to evaluate that Jungle Scout is a lot more comprehensive than AmazeOwl since it provides a much larger toolset.

But what about data accuracy?

I would claim that Jungle Scout’s data is more accurate since they have the budget to provide customers with high-quality data. 

But that doesn’t mean that AmazeOwl’s data is poor. It only means that you can definitely rely on Jungle Scout.

To compare the scope of Jungle Scout and AmazeOwl, here’re the unique features they provide:

Jungles Scout’s unique features:

  • Supplier Database
  • Jungle Scout Launch
  • Opportunity Score
  • Listing Quality Score
  • Sales Analytics
  • Listing Builder
  • Inventory Manager
  • Opportunity Finder

AmazeOwl unique features:

  • Free Account
  • Track a Niche

Jungle Scout vs. AmazeOwl: Pricing

Jungle Scout

There are three plans to choose from. You can also choose between a monthly or annual subscription.

Here’s what you need to know:

Jungle Scout

This package only includes the Jungle Scout Web App. If you choose to pay annually, it works out to $39/mo and if you choose to pay monthly it works out to be $49/mo. 

Jungle Scout Extension

This package only includes the Chrome Extension. Annual pricing is $19/mo, monthly pricing is $39/mo.

Jungle Scout & Extension Bundle

This package includes the Web App and the Chrome Extension. You can choose to pay $49/mo with the annual plan or $69/mo with the monthly plan.


AmazeOwl offers 3 packages: Starter, Growth, and Established.

Starter: $0 per month

Growth: $12,99 per month

Established: $19,99 per month

Jungle Scout vs. AmazeOwl: User Reviews

Jungle Scout User Reviews

Based on 1,451 reviews on TrustPilot, Jungle Scout ranks 4.4 stars out of 5. (2020, March)

AmazeOwl User Reviews

Based on 26 reviews on TrustPilot, AmazeOwl ranks 4 stars out of 5. (2020, March)

Jungle Scout vs. AmazeOwl: Conclusion

At the end of the day, this is an extremely easy choice. I definitely recommend using Jungle Scout whether you’re just starting out or you want to grow your Amazon business.

Jungle Scout gives you the better tools, the better data, the more opportunities, the more help, simply all of it is better in my opinion.

I think that the $69 is worth enduring to get a tool that can help you build a business that makes thousands a month.

Sure, Jungle Scout won’t do it for you, but it will help you with its powerful features.

If you’re not sure, you can try Jungle Scout with our 30% discount:

Share this Article
Sign up for our Newsletter
Picture of Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

Popular Articles

Subscribe to our Newsletter

Everything that entrepreneurs, start-ups, and small businesses need.