When it comes to building a landing page, there’s no better way to do it than with a landing page builder. It enables you to create goal-oriented, high-converting landing pages without any technical knowledge.
One of the most popular landing page builders out there is Instapage.
But, while Instapage is a fantastic tool with which you can create pixel-perfect landing pages, it’s relatively pricey – especially in comparison with other options.
If you’re looking for some alternatives to Instapage, you’ve come to the right place.
Here are the 10 best Instapage alternatives listed for your convenience.
The 10 Best Instapage Alternatives
GetResponse
Even though GetResponse started as an email marketing automation tool, you can now do almost anything with it, from creating landing pages to running webinars and much more.
It’s definitely the most comprehensive tool on this list here.
Some features that GetResponse provides include:
- Mobile-responsive templates
- A built-in image editor that allows you to add images from Shutterstock or even GIFs from Giphy
- Strong website builder
- A/B test functionality
- Live chat feature
- Web Push Notifications
- Create pop-ups, forms, webinars, sales pages, heatmaps and more
- build holistic marketing campaigns
Pros:
- It has a range of features – not just a landing page builder
- Excellent visual sales funnel builder
- It’s easy to use
- It has an analytics dashboard
- Excellent customer support that’s contactable via chat and email
- It’s easy to integrate GetResponse with other tools
Cons:
- They could improve the overall usability
Pricing (billed monthly):
- Basic – $15 per month
- Plus – $49 per month
- Professional – $99 per month
- Max – Request a quote
In addition, you can test GetResponse free of charge for 30 days via our link and try out all the functions at your leisure:
Leadpages
Leadpages is a great landing page builder that comes with plenty of features. You can easily build landing pages, pop-ups, alert bars, and even entire websites.
Leadpages can also predict your landing page performance – allowing you to make any tweaks and changes to optimize it.
If you’re a beginner at making sense of analytics, Leadpages also has a simplified analytics feature that will allow you to check your page’s performance easily.
Pros:
- Extensive collection of templates
- It’s easy to use
- It comes with a 14-day free trial
- It has a plethora of integrations
- Leadpage checkouts in higher-tier plans
- Integrates with popular email service providers like ConvertKit, ActiveCampaign, and AWeber
- Connects with WordPress via a plugin
Cons:
- No A/B testing with the basic plan
Pricing (billed monthly):
- Standard Plan – $37 per month
- Pro Plan – $79 per month
- Advanced Plan – $321 per month
Unbounce
One of the best alternatives to Instapage is Unbounce. It’s easy to use (drag-and-drop functionality) with no coding required.
If you’re using WordPress, you can publish landing pages straight to your WordPress site with the Unbounce WP plugin.
Unbounce also comes with Smart Traffic to help with boosting conversion rates and lowering cost-per-acquisition.
Some other fantastic features that Unbounce comes with include:
- A/B testing functionality
- Dynamic Text Replacement
- Pop-ups and sticky bars
Pros:
- Access to plenty of templates
- Quickly build and publish landing pages
- A/B testing functionality
- It has a plethora of built-in integrations
- It comes with product security that ensures that your landing page is both secure and reliable
- Opt-In Text Campaigns
- SEO optimized landing pages
Cons:
- Creating perfect mobile-friendly landing pages can be challenging (…sometimes)
- No A/B testing with the standard plan
Pricing (billed monthly):
- Launch – $80 per month
- Optimize – $120 per month
- Accelerate – $200 per month
- Scale – $300 per month
Clickfunnels
Clickfunnels is a popular marketing tool that’s perfect for creating marketing funnels and landing pages for every digital marketer. You can also capture email addresses, process payments, and much more.
It is a website builder that allows users to create everything from membership sites, sales funnels, lead generation systems to product launch pages, landing pages, squeeze pages and e-commerce systems, all with a simple drag and drop .
Pros:
- Easy to use drag-and-drop builder
- A/B testing functionality
- Lots of integrations
- It has plenty of features in one centralized platform
- It has a WordPress plugin
Cons:
- Poor customer service
- Bad user interface and user experience
Pricing:
- Clickfunnels – $97 per month
- Clickfunnels Platinum – $297 per month
- Clickfunnels Two Comma Club – $2497 per month
Pagewiz
Pagewiz comes with an intuitive drag-and-drop editor and allows you to create pixel-perfect landing pages. All landing pages are also mobile-optimized, and you can use your own code for more customization.
The four different pricing plans are a great option, especially for small businesses.
Pros:
- Custom HTML, CSS and JavaScript
- Mobile-friendly landing pages
- 30-day free trial
- Plethora of integrations
Cons:
- It doesn’t come with many templates
Pricing (billed monthly):
- Basic – $25 per month
- Standard – $42 per month
- Plus – $84 per month
- Pro – $169 per month
Landingi
Landingi provides a drag-and-drop editor and comes with over 300 landing page and pop-up templates that are fully customizable.
Want to optimize your landing pages? No problem; use Landingi’s A/B test, dynamic content, and analytics features for your ecommerce business.
Landingi also comes with plenty of integrations. You can easily connect it with a plethora of email marketing, CRM, and social media platforms.
Pros:
- It’s easy to use
- It comes with a great set of tools
- Dynamic content (adjust landing pages to different target audiences)
- Integrates with plenty of platforms (Hubspot, Salesforce, Mailchimp)
- Ability to create unlimited landing pages
Cons:
- Customer service is limited – it doesn’t come with chat support
Pricing (billed monthly):
- Create – $55 per month
- Automate – $79 per month
- Agency – $149 per month
Lander
Lander is an easy to use landing page software and comes with a drag-and-drop editor and beautiful templates.
Other features that Lander provides include:
- Reporting and analytics
- Real-time editing
- A/B testing tool
Pros:
- Lots of templates
- Easy to use
- 14-day free trial
- 24/7 support
- An excellent knowledge base
- Free online marketing services
Cons:
- Not as many design features
Pricing (billed monthly):
- Basic – $49 per month
- Professional – $99 per month
HubSpot Landing Pages
HubSpot is one of the biggest names in the marketing industry. With HubSpot’s landing page builder, you can create personalized and stunning landing pages with ease.
Since HubSpot is an inbound marketing software, you can also do many other things, from creating email campaigns to planning your content strategy, managing leads, and more.
Pros:
- Comprehensive inbound marketing platform
- All advanced features you need for inbound marketing
- A landing page builder that’s rich in features
- Easy access to customer support
Cons:
- It can be expensive – especially if you want all features
- It doesn’t come with many landing page templates
Pricing (billed monthly):
- Starter – $45 per month
- Professional – $800 per month
- Enterprise – $3200 per month
OptimizePress
If you’ve got a WordPress website, OptimizePress should be your landing page builder of choice.
With Optimize Press, you’ll get 40+ conversion-optimized templates and forms that are GDPR compliant.
Optimize Press also has numerous integrations with email marketing platforms so you can send your new leads directly to your list.
Pros:
- Great value
- Suited for WordPress users
- Plenty of features
- Constantly releasing new features
- Fantastic user experience
Cons:
- Customer service isn’t too responsive
- It’ll take a bit of time to learn how to use Optimize Press
- Only annual subscription
Pricing:
- Suite – $199 per year
Thrive Architect
Thrive Architect is an excellent solution for WordPress users. It’s a WordPress plugin with which you can quickly build and publish landing pages.
Pros:
- Great value
- Integrations with email marketing tools
- B split testing for landing pages
- Over 276 templates to choose from
Cons:
- Only compatible with WordPress sites
Pricing:
- Thrive Suite – $19/month (annual subscription)
Conclusion
As you can see, there are plenty of alternatives to Instapage, with which you can build great landing pages. So every business should find their best landing page builder. Here’s an overview of all the Instapage alternatives we’ve mentioned in this article:
- Leadpages – Best for landing pages
- GetResponse – Best overall value
- Unbounce – Best for agencies
- Clickfunnels – Best for marketing funnels
- Pagewiz – Simple landing page builder
- Landingi – Lots of features
- Lander – Simple landing page builder
- HubSpot – Best all-in-one solution
- OptimizePress – Great WordPress users
- Thrive Themes – Also great for WordPress users
