Helium 10 vs. Viral Launch - Which tool takes your business to the next level?

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Viral Launch vs. Helium 10

After already comparing the two Amazon Research tools Helium 10 vs. Jungle Scout, we want to dedicate this article to the comparison Helium 10 vs. Viral Launch.

Like Helium 10, Viral Launch is a suite with a variety of different Amazon FBA tools.

These tools are designed to help you make the best possible decisions for your Amazon FBA business.

We are excited to see how the two tools compare in detail. We compare Helium 10 and Viral Launch in the following categories:

  • Product research
  • Keyword research
  • Listing optimization 
Helium 10 vs Viral Launch


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Helium 10 vs. Viral Launch - Product Research

With over two million sellers on Amazon, product research has become a real challenge.

You get the impression that sellers already occupy any niche on amazon. It doesn't make any sense to scratch the surface. Instead, you should do some extensive product research.

By using professional product research tools, you can still find profitable products on Amazon.

Helium 10 - Black Box

Helium 10 sends his tool Black Box into the race. There you can make the following filter criteria:

  • Estimated monthly turnover
  • Price
  • Weight
  • Dimensions
  • Number of images
  • Competition

The Helium 10 algorithm then scans the entire Amazon platform in seconds and shows a list of available products.

Also, Helium 10 offers the XRay Chrome Extension that shows information about particular products directly on Amazon.

By using XRay and BlackBox, you know directly whether the product is worth more in-depth research. With the Profitability Calculator, you can calculate your Amazon FBA product, taking the following parameters into account:

Viral Launch - Amazon Product Finder

Viral Launch claims to own "the most accurate and best Product Finder in the Galaxy." Like Helium´s Black Box, the Amazon Product Finder allows you to narrow down your search results by using countless filter criteria.

In the test, Viral Launch, like Helium 10, delivered exact data. However, the algorithm took ten times as long.

What we noticed positively was that the dashboard was customizable. In this way, you can display very clearly relevant data.

With its Chrome Extension, Viral Launch also offers the option of carrying out product research directly on Amazon.

In our test, Viral Launch and Helium 10 both delivered exact sales estimates.

Overall, we are excited about the high data quality of both tools, but Helium 10 is still the winner in this category. The Amazon FBA tool delivered significantly faster results than Viral Launch in product research.

Also, up to 20 search queries are possible free of charge with Helium 10. When searching for a profitable niche with Viral Launch, you must have a paid subscription.

Winner: Helium 10 

Helium 10 vs Viral Launch – Keyword Research

Finding the right Amazon FBA product is one thing, but the key to success is ensuring good rankings on Amazon!

That's why everyone who wants to trade successfully needs an Amazon SEO strategy. The foundation of any strategy is a precise keyword research.

Helium 10 - Cerebro

The Helium 10 Cerebro tool provides meaningful data such as the estimated search volume of a keyword phrase.

Since consumers inevitably find your product through search queries, it is essential to know these keywords.

Filters sharpen the focus further - e.g., you can capture longtail keywords efficiently with word count filters, and you can exclude irrelevant phrases from the search.

The tool generates a list of relevant keywords as output. This list can be further reduced using the Frankenstein tool.

You can remove duplicate entries and unwanted characters, and the result is a manageable list that you can use for further optimization.

The visibility of an offer can be significantly increased by the most significant possible diversification of different keywords.

The tool also makes it possible to uncover the keyword strategy of your competitors. Enter the ASIN of a product, and you will receive a list containing both organic and sponsored results.

This competitive advantage can later be used to optimize the listing of products and thus increase sales through increased visibility.

Up to two search queries per day can be carried out free of charge with the tool. The Cerebro Product Rank formula helps you to place your Amazon product on the first page.

It calculates the required sales volume for a desired keyword rankings to achieve such rankings.

With this knowledge, it is then possible to determine the quantity required for an organic ranking during a product launch/promotion. The Cerebro IQ Score can also help:

Cerebro IQ Score shows potential keywords which, despite a high search volume, have only little competition.

Viral Launch - Amazon Research Tool

For Amazon keyword research, Viral Launch offers the tool Amazon Keyword Research, but also other keyword tools. In this chapter, we focus on the Amazon Keyword Research Tool. The estimated search volume are based on data from Amazon and are updated several times a week.

By showing historical trends, it is easy to identify keywords that are gaining popularity at the time of research.

These could, for example, be seasonal products such as inflatable swimming islands, which have much more demand in summer than in winter.

A unique feature is the newly developed algorithm ARCS™ developed by the Viral Launch Data Science team.

This term stands for ASIN Relevance and Conformity Semantics. The algorithm evaluates up to 10,000 keywords and 500,000 products to determine the most relevant keywords of an ASIN.

As with the tool Helium 10 Frankenstein, you can reduce manual work to a minimum, and you can create an almost complete list of the competitors' most essential keywords automatically.

As these tools are not integrated in the Beginner´s Research Kit, at least you can purchase the pro-seller bundle for $82.50/month.

Winner: Helium 10 

Helium 10 vs. Viral Launch – Listing Optimization

When preparing an attractive amazon listing, you have to take several criteria into account. When advertising products, you have to use a convincing language, and you have to promote the sale of the product with a special promise.

The second essential point is to achieve increased visibility on Amazon through optimized listing. Helium 10 and Viral Launch tools can be used to optimize this listing efficiently.

Helium 10 - Index Checker

This tool does a lot of work for you. It checks whether your Listing includes all relevant keywords and checks for which keywords your product is listed at Amazon.

It can cause your company severe sales losses if your product is not listed on popular keywords. Therefore, you should check your keywords regularly and make sure that they are indexed for future searches.

The Index Checker also shows if there are wrong keywords that harm your product rankings.

You can also use the ASIN of a competing product to find out which keywords your competitors are ranking.

Especially look for profitable keywords that you can use to boost your organic traffic!

Viral Launch - Listing Analyzer

With the help of this tool, you can compare your listing with the most successful competitors on Amazon, similar to Helium 10.

You will then receive a list of concrete suggestions that you can implement to your Amazon product listing for more revenue and a higher conversion rate. Even the product images are analyzed and checked for improvements.

The tool allows you to develop a search engine optimized offer that achieves the best possible ranking in the Amazon search results.

A good listing is always a combination of a sales language and thorough keyword research.

Ultimately, a balance between keyword-rich content and a persuasive appeal to the customer is crucial.

It makes no sense to overload your offer with high-quality keywords. As the customer finds this annoying, you can not achieve a high conversion rate with this approach.

Winner: Viral Launch 

Helium 10 vs Viral Launch - What's better?

Both Amazon FBA tools are powerful software tools that support you in product research, keyword research, listing optimization, and other Amazon FBA tasks.

If you already sell on Amazon or plan to do so, I recommend the usage of these tools. You can significantly increase the number of sales and conversions.

If you don't want to take any risks, we recommend Helium 10. The offered plans are very cheap and can be selected very flexibly through the A la Carte plan. The A la Carte plan allows you to pay only for the tools you need.

Helium 10's Free Plan allows you to test all the features of the paid tools on a trial basis.

With Helium 10 you get everything Viral Launch can do and more! For example, the Refund Genius can check whether Amazon still owes you money for refunds.

You can automate the communication with the customer with Helium 10. The Follow-Up tool automatically sends e-mails to your customers when relevant events occur, such as the articles being sent to the customer.

For promotions, the Inventory Manager allows you to control the maximum order quantity and thus prevent your Amazon inventory from being oversold. As you can see - Helium 10 contains all the functions you need to be a successful Amazon FBA seller.

Helium 10 Coupons

Helium 10 - 50% Coupons
Get a 50% discount on your first month at Helium 10! Just add our coupon SMARTMINDED50 to your order. The discount is valid for the A La Carte Plan, the Platinum Plan and the Diamond Plan.
smartminded50
doesn't expire

We hope that we were able to help you with this comparative test. Have you already had positive or negative experiences with one of the two tools? Please let us know in the comment field below.

Otherwise, we would be happy to receive your entry in our e-mail newsletter. So you will always be up to date when we publish new articles about e-business, e-commerce & online marketing. We look forward to hearing from you!

Best regards,

Your team from smartminded

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