Helium 10 vs. Viral Launch: Which Amazon Tool Is Better?


In this review, Helium 10 beats Viral Launch in all categories. If you want, you can go here and sign up for a free Helium 10 account or grab this 20% Coupon:

Helium 10 vs. Viral Launch

After comparing Helium 10 vs. Jungle Scout, we want to review Helium 10 vs. Viral Launch.

Like Helium 10, Viral Launch provides a variety of different tools for Amazon sellers.

Helium 10 and Viral Launch are designed to provide you with the data you need to make the best possible decisions for your Amazon business.

However, looking similar at glance, they provide some different features.

If you’re looking for an in-depth comparison of both tools, you’ve come to the right place.

In this post, we’re going to compare Helium 10 vs. Viral Launch in terms of:

Let’s dive right in.

Helium 10 vs. Viral Launch: Product Research

With 2,734,713 active sellers on Amazon (March, 2020), product research has become super challenging.

Also, about 54% of sales on Amazon are made through third-party-sellers.

statistic id259782 third party seller share of amazon platform 2007 2019

One can think that there’re already thousands of sellers for every single product on Amazon. Thus, it doesn’t make any sense to scratch the surface. Instead, you need some reliable data and you should do some extensive research on what you want to sell on Amazon.

Fortunately, there’re some professional product research tools like Helium 10 or Viral Launch that you can work with. Let’s see which tool performs better when it comes to product research:

Helium 10 Black Box

Helium 10 provides it’s super powerful tool Black Box. This tool is especially outstanding for its useful filters. You can drill down to find exactly the parameters you are looking for.

Here’s what it looks like:

Helium 10 Black Box Dashboard

As you can see, there are a LOT of useful filters, but here are the ones I think they’re super helpful:

  • Variation Count
  • Number of Images
  • Exclude Title Keywords
  • Sales to Reviews
  • Number of Sellers

How to use it?

Just set your filters and Helium 10 scans the entire Amazon marketplace in seconds to show you a comprehensive list of all available products.

Also, Helium 10 provides a Chrome Extension that shows information about particular products when surfing on Amazon.

Here’s Helium 10’s Chrome Extension:

Helium 10 XRay Chrome Extension

Using this Chrome Extension and Black Box together, you will know exactly whether a product is worth more in-depth research or not.

With Helium 10 Profitability Calculator, you can calculate your Amazon FBA product, taking the following parameters into account:

  • Product weight
  • Freight charges
  • Manufacturing costs
  • Amazon FBA Fees
  • Lot’s more

Here’s how it looks like:

Helium 10 Calculator

So when you found a product that seems to be great, it will be easy for you to calculate profitability and decide if you want to sell it or not.

Viral Launch Product Finder

Viral Launch claims to own “the most accurate and best Product Finder in the Galaxy.” Like Helium 10’s Black Box, the Amazon Product Finder allows you to narrow down your search results by using countless filters.

Here’s what it looks like:

Viral Launch Product Discovery

In the test, Viral Launch, like Helium 10, delivered exact data. However, Viral Launch’s algorithm took ten times as long.

What we noticed positively was that the dashboard was customizable. In this way, you can display relevant data very clearly.

With its Chrome Extension, Viral Launch also provides an option to do product research directly on Amazon.

Overall, we are excited about the high data quality of both tools, but Helium 10 is still the winner when it comes to product research.

Also, you can do up to 20 search queries for free using Helium 10. When searching for a profitable niche with Viral Launch, you have to get a paid plan.

You can sign up here for a free Helium 10 Plan.

Winner: Helium 10 ✅

Helium 10 vs. Viral Launch: Keyword Research

Find products to sell on Amazon is one thing, but the key to success is getting high rankings on Amazon.

That’s why everyone who wants to become a successful Amazon seller needs an Amazon SEO strategy.

Yet, the foundation of any SEO strategy is precise keyword research.

It’s hard to say, but I don’t think there’s a tool that can compete with Helium 10.

Helium 10 Cerebro

Helium 10 Cerebro provides reliable data such as the estimated search volume of a keyword.

Of course, it provides a lot more.

Here’s what it looks like:

Helium 10 Cerebro results

Since consumers find your product through search queries, it’s essential to know these keywords.

Filters sharpen the results further – e.g., you can capture longtail keywords efficiently with word count filters, and you can exclude irrelevant phrases from your research.

The tool generates a list of relevant keywords. You can put all those keywords into Frankenstein and get a clear list with only relevant keywords that you can work with.

For example, you can remove duplicate entries and unwanted characters, and the result is a manageable list that you can use for further optimization.

The tool also makes it possible to reveal the keyword strategy of your competitors. Enter the ASIN of a product, and you will receive a list containing both organic and sponsored keywords of your competitors.

Consider that most sales are likely to come from the keywords where a product ranks on position 1-10.

All you have to do is to set ORGANIC RANK to 1-10.

So you will be able to know exactly which keywords your competitors use to generate sales.

Furthermore, the Cerebro Product Rank formula helps you to get your Amazon listing on the first page of search results in no time.

It calculates the required sales volume of giveaways to achieve a great ranking for one specific keyword.

There’s also the Cerebro IQ Score:

It shows potential keywords with high search volume and low competition.

You can perform up to two Cerebro searches per day using the free version of Helium 10. You can sign up for free here or grab this 20% discount:

Viral Launch Keyword Research 

For Amazon keyword research, Viral Launch offers the tool Keyword Research, but also other useful tools that deal with keywords, for example:

  • Keyword Manager
  • Listing Analyzer
  • Listing Builder

However, Keyword Research is the most comprehensive one when it comes to search for useful keywords.

This tool provides data from Amazon and is updated several times a week.

By showing historical trends, it is easy to identify keywords that are gaining popularity at the time of research.

These could, for example, be seasonal products such as swimsuits, which have much more demand in summer than in winter.

A unique feature is the new algorithm ARCS™ developed by the Viral Launch Data Science team.

This term stands for ASIN Relevance and Conformity Semantics. The algorithm evaluates up to 10,000 keywords and 500,000 products to determine the most relevant keywords of an ASIN.

As with the tools Helium 10 Cerebro & Frankenstein, you can reduce manual work to a minimum, and you can create an almost complete list of the competitors’ most essential keywords automatically.

As these tools are not integrated into the Beginner’s Kit, you’ve to purchase the pro-seller bundle for $82.50/month.

Winner: Helium 10 ✅

Helium 10 vs. Viral Launch: Listing Optimization

When preparing an attractive Amazon Listing, you have to take several criteria into account. You have to use a convincing language, and you have to create a great value proposition.

The second essential point is that you get good Rankings on Amazon through an optimized listing.

You can use both, Helium 10 and Viral Launch to optimize your listing efficiently.

Helium 10 Index Checker, Scribbles, Magnet, Cerebro & Frankenstein

Using Helium 10 for Listing Optimization takes your workflow to the next level.

Helium 10 Index Checker does a lot of work for you. It checks whether your Listing includes all relevant keywords and checks for which keywords your product is listed on Amazon.

It can cause your company severe sales losses if your product is not listed on popular keywords. Therefore, you should check your keywords regularly and make sure that your product is indexed for them.

The Index Checker also shows if there are wrong keywords that harm your product rankings. You can also use the ASIN of a competing product to find out which keywords your competitors are ranking.

Furthermore, you can also use Helium 10 Magnet and Helium 10 Cerebro to discover great keywords for your product.

Once you found them, use Frankenstein to get a well-sorted list. Then, put this list into Helium 10 Scribbles where you can create and optimize your listing.

Here’s what Helium 10 Scribbles looks like:

Helium 10 Scribbles

The brilliant thing about this is that all the tools work together.

Here are the most important reviews that you should definitely read:

Viral Launch Listing Analyzer

With the help of this Amazon seller tool, you can compare your listing with the most successful competitors on Amazon, similar to Helium 10.

You will then receive a list of concrete suggestions that you can implement to your Amazon product listing for more revenue and a higher conversion rate.

Even the product images are analyzed and checked for improvements.

The tool allows you to develop a search engine optimized listing that achieves the best possible ranking in the Amazon search results.

Ultimately, a balance between keyword-rich content and a persuasive appeal to the customer is crucial.

It makes no sense to overload your listing with high-quality keywords. As the customer finds this annoying, you can not achieve a high conversion rate.

Winner: Helium 10 ✅

Helium 10 vs. Viral Launch: Which One Is better?

Both Amazon FBA tools are super powerful to support you in product research, keyword research, listing optimization, and other important tasks.

If you already sell on Amazon or plan to do so, I recommend using one of these tools. You will definitely be able to grow your business.

But if you had to make me pick ONE tool, I’d have to go with Helium 10.

Helium 10’s Free Plan allows you to test all the features of the paid tools on a trial basis.

You can go and sign up here for free.

With Helium 10 you get everything Viral Launch can do and more. For example, the Refund Genius can check whether Amazon still owes you money for refunds.

You can automate communication with customers. The Follow-Up tool automatically sends e-mails to them when relevant events occur, for example, when a customer purchases a product.

For promotions, Inventory Manager allows you to control the maximum order quantity and thus prevent your Amazon inventory from being oversold.

You can also get Helium 10 for a 20 % discount using one of these coupon codes:

We hope that we were able to help you with this comprehensive review. Have you already had positive or negative experiences with one of the two tools? Please let us know in the comment field below.´

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Moritz Bauer
Moritz Bauer

Moritz Bauer studied industrial engineering at the University of Applied Sciences in Constance. At the age of 16, he build his first online store. Today, he teaches companies how to set up their business online.

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