How To: Create an Amazon Seller Account

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To sell on Amazon, you have to register as a seller in the Amazon Seller Central.

In this article, you will learn how to create an Amazon seller account - and which challenges you have to consider.

The registration process at Amazon is quite uncomplicated, but there are still some information you have to consider, which are essential for your business success.

Create an Amazon Seller Account

Registration process

The central point of communication for every FBA seller is the Amazon Seller Central.

Amazon Seller Central is the connection linking Amazon and your own business, which is why registration also takes place here.

To sell on Amazon, you have to clarify and fulfill the following information:

  • Legal form of the company
  • Trading license (valid trade license)
  • Proof of identity (identity card/passport)
  • Bank account
  • Credit card
  • Valid phone number

The credit card is only required for the registration process. After a successful registration, you can also set up your bank account for payout.

Amazon also needs this bank account for other payment transactions, e.g., for paying Amazon FBA fees.

Whether the sale of a product is still worth it after the reduction of the entire FBA fees can be easily checked with this Amazon FBA Calculator Chrome Extension of AMZScout.

During registration, your identity must also be proven with a valid identity card or passport.

You should also provide a telephone number with which you can block your account.

For even more security, we recommended the use of a two-stage verification such as the Google Authenticator.

Choosing the right Amazon Seller account

There are two different ways to sell products on Amazon. You can choose between a basic account, where you only have to pay money when you sell a product via Amazon.

And there is a professional seller account, which offers an optimal cost-benefit ratio for large sales volumes.

Basic account

  • Sale of less than 40 items per month
  • No monthly subscription fee (basic fee)
  • Sales fees: 0,99 € (per article) + percentage sales fees

Professional seller account

  • Sale of more than 40 items per month
  • Monthly subscription fee (basic fee): 39 € (excl. VAT)
  • Sales fees: Percentage of sales fees

Choose the account that best matches your sales volume and causes the lowest monthly fees.

If you are offering exclusive, high-priced products that you don't sell in large quantities, the basic account will be the best choice for you.

If you are in a low price segment and sell a lot of products, a professional seller account is worth it.

Otherwise, the sales fee of 0.99€ per item will significantly affect your margin.

The sales fees vary greatly depending on the products. You can find an overview of the different fees here.

Tip: Please only create a professional Amazon Seller account when your products are in the Amazon Warehouse.

This will save you valuable money, as you won't be able to sell any products before that time anyway.

Choose a shop name

You also have to enter a shop name that represents your brand. Make sure that another seller does not already use your shop name!

Each entry must also be double-checked and triple-checked. Later, you can't change incorrect information!

As soon as you have completed the registration process, you can start selling on Amazon.

Our Amazon FBA Products Guide is an excellent way to discover profitable niches.

If you want to automate most of your Amazon sales, we recommend our article Helium 10 vs. Jungle Scout.

In this article, we explain in detail the different features of the two Amazon seller tools and the potential of using these Amazon tools.


We hope that we were able to help you with this information. If you have any further questions, please write a comment below this article or send an e-mail to info@smart-minded.com. We are happy to help!

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Your team from smartminded

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