If you want to build high converting sales funnels and landing pages, I can almost guarantee that you came across this name:
Clickfunnels is one of the most popular funnel and landing page builders for everybody who wants to grow their business online.
Clickfunnel's founder Russel Brunson himself declared that the tool will change the lives of most entrepreneurs out there.
But - is Clickfunnels really such an awesome tool?
Or is it a waste of money?
If you want to know whether Clickfunnels gets the job done, you've come to the right place. In this Clickfunnels review, we'll show you exactly what you can do with the tool + all the pros and cons.
Let's get started.
Clickfunnels is a sales funnel builder for everyone who wants to collect more leads and make more sales online.
There are mainly two things you can do with Clickfunnels:
On top of that, Clickfunnels offers many more functionalities. You can collect email addresses, send retargeting emails, manage your affiliate program, and much more. We'll dive into the functionalities of Clickfunnels later.
First of all, it's important to understand that Clickfunnels is a tool to create sales funnels and landing pages - it's not a tool to create a website or to run a blog.
Clickfunnels is not the cheapest solution.
However, most landing page builders only offer a drag-and-drop builder and some basic features like pop-ups. Clickfunnels provides you with a sales funnel builder, an email marketing tool, an affiliate management program, and many more advanced functionalities.
That being said, Clickfunnels comes with three paid plans:
The Basic Plan comes with all the features you need to create sales funnels and landing pages. However, you can only create 20 funnels and 100 pages. You also can't utilize highly targeted follow-up emails, which may be an important feature to increase your customer lifetime value.
With the Platinum Plan, you can create unlimited sales funnels and as many landing pages as you want. You'll also be able to utilize highly targeted follow-up email funnels. Plus, you can connect more payment providers with Clickfunnels.
Apart from that, the difference between the Basic Plan and the Platinum Plan mainly lies in the scope of the help and support you can get.
I highly recommend checking out all ClickFunnels plans here.
Clickfunnel's purpose is to guide visitors through a funnel and finally turn them into subscribers or customers. It's not to generate leads or sales through a blog.
If you're using this approach, you can run your entire online business with Clickfunnels.
Here are all the main features:
These were the main features of Clickfunnels.
But - what really makes the difference between Clickfunnels and other software tools is that Clickfunnels sells you their knowledge. You'll have access to courses and training from the most brilliant minds in marketing and personal development.
Every funnel is only as effective as its landing pages. It takes a while to get used to the Clickfunnels landing page builder, but once you've become comfortable with it, it will be easy for you to create customized pages.
Each page consists of sections while you can edit the rows and columns of each section. You can also edit text and all elements directly on the page. It's especially useful that you can save templates and use them for other landing pages, so you don't have to create the same designs again and again.
However, note that the Clickfunnels landing page builder has limited customization capabilities. You can't create a 100% personalized page like with Instapage.
Apart from that, there's nothing really wrong with it.
Clickfunnels offers two ways to build a funnel:
Let's take a look at these two ways in detail.
The cookbook allows you to choose between different funnels sorted by industry:
Clickfunnels provides funnels for:
Furthermore, you can choose between the following types of funnels (we explain these types below):
The Cookbook was designed to guide you through all the elements, pages, and funnels for different situations and help you create funnels faster and better.
A lead funnel is a funnel to collect leads. Basically, there are two ways to achieve this: You can collect the email address of visitors, or capture more lead data like address, telephone number, and so on.
If you only want to collect email addresses, your funnel should consist of a squeeze page and a thank you page. The squeeze page is actually the page where you ask for the email address.
If you want to capture more lead data, you'll have to extend your funnel. Typically, you set up a reverse squeeze page to show visitors the value of your product. Then, you forward them to a squeeze page where you collect the email address (you can retarget them if they break up here) and finally send them to an application page where they enter more information. The funnel ends with a thank you page.
Of course, the main purpose of collecting leads is to retarget them later.
Sales Funnels sell your product. They typically consist of four pages, but you can use more or less.
The most common strategy is to promote the value of your product and then forward visitors to the sales page. After the checkout, you send them to the first upsell (you can also offer a second upsell).
Hosting a virtual event is a great opportunity to promote your business and collect more leads.
Typically, you send visitors to a signup page where they can sign up for your event. Then, you redirect them to a second page, where they can choose a date to attend the event.
Next, you send 2-3 emails to keep them motivated.
Finally, you send an email to the people who registered but did not attend the event, giving them a link to a recording.
If you're going for the classic funnel builder, you can choose between:
Then, give your funnel a name:
From this point on, you've to build your funnel from scratch.
You can create membership sites and give your customers access to all your course materials.
Another opportunity is to send your customers an email sequence with new course content.
Of course, it's possible to create user-friendly order forms, but Clickfunnels goes one step further. You can also create two-step order forms. With two-step order forms, you can collect the email address on the first page and the checkout occurs on the second page.
Two-step order forms have the advantage that you can retarget users who abandoned their cart.
You can also utilize "Instant Order Bumps" to make money from impulse purchases.
If you're in the Platinum Plan, you can manage your affiliate program with Clickfunnels.
You can create affiliate links, provide your affiliates with promotion material, and do payouts.
There are two different ways to retarget leads with Clickfunnels.
a) You can set up an autoresponder for people who signed up or made a purchase
b) You can use Actionetics to segment your subscribers and send laser-targeted email follow-ups
You can make use of Option a) with all Clickfunnels plans. Option b) is only available with the Platinum Plan.
Actionetics is Clickfunnels inbuilt email marketing tool. It provides detailed segmentation features. For example, you can retarget people who...
There are so many opportunities with Actionetics to segment your list!
Your page, buttons, forms, and other call-to-actions determine your conversion rate. Another version of your sales page could easily double or triple your revenue. It's therefore uber important to run split tests.
With Clickfunnels, you can test all the main elements of your pages:
The benefit is that you can run tests without creating alternative versions of your site. (Like with Instapage)
Clickfunnels has a solid customer support team. It's not industry-leading, but they get their job done.
They don't offer 24/7 support and sometimes it takes hours for them to respond, but they can normally help you out.
Clickfunnels is a great tool to build sales funnels and landing pages. It comes packed with a ton of great features.
It's also super useful that they provide courses and training to help you achieve your goals with the software.
The main downside is the price - $97 per month for the cheapest plan could be too expensive for absolute beginners.
Also, their drag-and-drop builder isn't 100% user friendly.
Furthermore, the variety of features may be overwhelming for beginners.
I, therefore, recommend Clickfunnels for advanced marketers who can utilize all the features Clickfunnels provide.