Building profitable sales funnels wasn’t always easy. In fact, ten years ago you had to hire a developer to build a landing page.
Fortunately, nowadays there are software tools like Clickfunnels that make this process super easy. You can use a drag-and-drop editor to build landing pages, visualize marketing funnels, and more.
However, Clickfunnels does not necessarily have to be the best solution for your business. There are lots of alternatives that can also help you with landing pages and funnels.
If you want to know which Clickfunnels alternative is best for your business, you’ve come to the right place. In this article, I’ll show you the 15 best Clickfunnels alternatives for 2021.
Let’s dive right in.
What is Clickfunnels?
At its core, Clickfunnels is a SaaS (Software as a Service) application to build marketing funnels.
Marketing funnels consist of a different number of landing pages, depending on your campaign goals. A landing page is a stand-alone page that’s designed to capture leads or to make sales (Sales Page) – and you can also build landing pages with Clickfunnels.
A marketing funnel describes your whole customer journey. It begins at the stage where your customers learn about your business for the first time and ends at the purchasing stage.
You typically build different landing pages depending on the funnel level.
Here’s a figure of a typical marketing funnel:
With Clickfunnels, you can also collect email addresses, send retargeting emails, manage your affiliate program, and much more.
In fact, it’s an all-in-one solution to run your business online.
However, Clickfunnels might not be the best solution for you. Let’s take a look at the best Clickfunnels alternatives for 2021.
The Best ClickFunnels Alternatives for 2021
Unbounce
Unbounce is one of the most famous landing page builders.
The tool offers a wide variety of features and is extremely easy to use. Compared to Clickfunnels, Unbounce more focuses on landing pages and lead generation tools, instead of marketing funnels. You can easily set up pop-ups, sticky bars, or classic lead capture forms.
Another benefit is that you can integrate Unbounce with nearly every third-party application. They have an integration with Zapier which allows you to connect Unbounce with over 1000 third-party tools.
Another cool feature is smart traffic, this feature works with artificial intelligence and automatically shows visitors the landing page with the highest conversion potential.
Pros:
- Beautiful templates
- Great landing page editor
- Lots of integrations
- Responsive landing pages
- Pop-ups, sticky bars, and forms
- Smart traffic feature
Cons:
- Higher price
- No email marketing
- No inbuilt sales funnel builder
Pricing (billed monthly):
- Launch – $80 per month
- Optimize – $120 per month
- Accelerate – $200 per month
- Scale – $300 per month
Leadpages
Leadpages is a big name when it comes to digital marketing.
Originally, Leadpages was a pure landing page builder but they’ve extended its feature set and you can now build entire websites with it.
Leadpages provides beautiful templates sorted by industry, pop-up forms, alert bars, and lots of integrations.
They have many inbuilt integrations but also one with Zapier that allows you to connect Leadpages with over 1.000 applications.
Like Unbounce, Leadpages also focuses on landing pages instead of marketing funnels.
Pros:
- Beautiful templates
- You can create websites
- Great drag-and-drop builder
- Lots of integrations
- Affordable pricing
Cons:
- No email marketing
- No analytics
- Limited form customization capabilities
- No A/B testing with the Standard Plan
Pricing (billed monthly):
- Standard – $37 per month
- Pro – $79 per month
- Advanced – $321 per month
Instapage
Instapage is a landing page builder to create high-converting landing pages with ease. Compared to other “drag-and-drop” builders, which often have lots of limitations, Instapage is a “real” drag-and-drop builder – you can position elements as you want without ANY restrictions.
Instapage also provides advanced functionalities to analyze and optimize your landing pages. For example, a split-testing feature and heatmaps, which provide deep insights into how visitors interact with your page.
You can also utilize Instablocks to save different page sections and reuse them on other pages.
Instapage is a professional tool that comes at a higher price. It is worth the money, but it might not the best solution for you if you only need one or two landing pages.
Pros:
- Best drag-and-drop builder
- Best page load speed
- Forms (also multistep forms) & pop-ups
- Scaleable
- Lots of integrations
- Collaboration tools
- Great analytics and optimization features
Cons:
- Higher price
- No funnel builder
- No email marketing
If you need to create lots of landing pages, Instapage is the best tool for you.
Pricing:
- Monthly pricing for Business Plan – $199
- Annual pricing for Business Plan – $149
- Enterprise Plan: Custom pricing
GetResponse
GetResponse has been in business since 1998 and now has over 350.000 users. The software originally has been a pure email marketing tool. Unlike other email marketing providers, they managed to constantly improve their product and added new features to it.
Today, GetResponse is an all-in-one marketing solution to run your business online. They offer a bunch of features for an affordable price.
Here’s an overview of the main functionalities:
- Email Marketing
- Landing Pages
- Sales Funnels
- Webinars
- Marketing Automation
- Autoresponder
- Forms, Pop-ups, and other lead capture tools
- Ecommerce
Yes, you heard right – you can also sell products with GetResponse.
Pros:
- All-in-One solution
- Sales Funnels
- Email Marketing
- Marketing Automation
- Forms & Pop-ups
- Webinars
- Ecommerce
Cons:
- Drag-and-drop builder needs improvement
- You can’t control pop-ups on page level (which would be important if you use GetResponse on your website)
Pricing (billed monthly):
- Basic – $13 per month
- Plus – $45 per month
- Professional – $89 per month
- Max – Request a quote
Wishpond
Wishpond offers various tools like landing pages, marketing automation, email marketing, social promotions, and a referral suite, and many more within one software. Moreover, Wishpond offers a “done for you” service that can take care of your marketing needs.
Pros:
- Super easy pop-up creator
- Run contests
- Great template design
- Helpful customer support
Cons:
- Drag-and-drop builder can be a little bit complicated
- Limited reporting capabilities
- Wishpond charges by lead
Pricing:
Wishpond pricing is available upon request.
Keap
Keap – formerly Infusionsoft – is a CRM (Customer Relationship Management System) that helps you keep track of your leads and customers. Keap provides a client database, email marketing, SMS marketing, marketing automation, appointment scheduling, invoice management, and more.
Although Keap is mainly a CRM, you can build landing pages and grow your email list through pop-ups and lead capture forms.
It also provides a great inbuilt analytics tool that shows you email marketing statistics, sales reports, billing and account reports, and much more.
Pros:
- Powerful solution
- Inbuilt CRM
- Sales Pipeline
- Strong customer support
Cons:
- High Price
- Keap is actually not build to create sales funnels & landing pages
- You’ll need the Keap Pro Plan to build landing pages
Pricing:
- Keap Grow – $79 per month
- Keap Pro – $149 per month
- Infusionsoft – $199 per month
HubSpot
HubSpot is an industry-leading all-in-one marketing platform. You can build a website, collect leads, do email marketing, run paid ads, and much more. Of course, you can also create landing pages and sales funnels.
Like Keap, Hubspot also provides an inbuilt CRM. You can access great insights and use customer data to improve the performance of your campaigns.
Hubspot is definitely the biggest name on this list here – and it also has the largest feature set. In fact, you can do anything with Hubspot.
Pros:
- All-in-one marketing platform
- Easy to use drag-and-drop builder
- Huge community
- Largest feature set
- Inbuilt CRM
- Advanced functionalities
- Great customer support
Cons:
- Not so many landing page templates
- Might be overwhelming if you only want to build landing pages
Pricing (billed monthly):
- Starter – $50 per month
- Professional – $890 per month
- Enterprise – $3200 per month
GrooveFunnels
GrooveFunnels is an all-in-one marketing tool to build landing pages, sales funnels, and an entire website.
The company was founded by Mike Filsaime which is a recognized leader in the online marketing industry.
It’s actually one of the tools here on this list that matches exactly into the “Clickfunnels category”.
A big benefit of GrooveFunnels is that it has a large feature set. For example, it provides an integrated email marketing tool, webinar tool, an integrated membership platform, and much more.
Pros:
- All-in-one solution
- Build websites
- Build sales funnels
- Large feature set (e. g. email marketing or webinars)
Cons:
- High price
- Extremely limited Free Plan
Pricing:
- Base – free
- Silver – $99 per month
- Gold – $199 per month
LandingI
As the name indicates, LandingI is a tool especially to create landing pages. It offers a variety of functionalities and you can also build marketing funnels with it. They have over 300+ templates available for each step of your funnel. You can also collect leads by setting up a pop-up or a lead capture form and then set up autoresponders.
LandingI also provides features to analyze and optimize your pages like A/B tests or dynamic content.
All in all, LandingI is a great all-round solution.
Pros:
- Mobile focused
- Lead capture tools
- Split testing
- Dynamic content
- Build marketing funnels
- Easy to use
Cons:
- You cannot build reusable sections, which could be a problem if you want to scale landing page creation
Pricing (billed monthly):
- Core – $47
- Create – $89
- Automate – $127
Pagewiz
Pagewiz put a lot of effort into developing one of the easiest to use landing page builders out there.
Like Instapage and LandingI, Pagewiz is specialized in landing pages. Therefore, the tool comes with pretty much everything you need to build and optimize landing pages.
Pagewiz also provides lots of integrations so if you’re using other tools for your marketing, you can easily integrate them with Pagewiz.
Pros:
- Great feature set
- Lead capture tools
- Edit HTML and CSS
- Unlimited A/B testing
- Responsive
- Scaleable
Cons:
- Landing page builder can be restrictive – if you want full customization, you’ll need to code HTML & CSS
Pricing (billed monthly):
- Basic – $29 per month
- Standard – $49 per month
- Plus – $99 per month
- Pro – $199 per month
Kartra
Kartra is like Groove Funnels and Clickfunnels – you can build landing pages and sales funnels but you can also utilize an email marketing tool and features like a membership area, helpdesk, calendar, and much more.
Pros:
- Large feature set
- Affiliate program management software
- Email marketing tool
Cons:
- High price
- Not the best landing page builder
Pricing (billed monthly):
- Starter – $99 per month
- Silver – $199 per month
- Gold – $299 per month
- Platinum – $499 per month
OptimizePress
OptimizePress is a landing page builder for WordPress users. What’s cool is that you can also create sales pages and marketing funnels with it.
You can also directly accept payments and deliver downloads to your customers.
OptimizePress also provides lots of integrations so it will be easy for you to integrate your third-party software applications with it.
Pros:
- Great for WordPress users
- Build marketing funnels
- Sell products
Cons:
- Only for WP users
- Customer support is not too responsive
Pricing:
- Essential – $99 per year
- Business – $149 per year
- Suite – $199 per year
SamCart
SamCart is specially designed to quickly create checkout pages. It also offers analytics and optimization features and plenty of integrations.
Pros:
- Build sales pages in minutes
- Integrations
Cons:
- Not suited to build landing pages
Pricing (billed monthly):
- Launch – $49 per month
- Grow – $99 per month
- Scale – $199 per month
Kyvio
Kyvio is a tool to create landing pages and sales funnels. The platform also provides an integrated email marketing tool, a membership area for your customers, and an affiliate partner management program.
It’s like GrooveFunnels, Clickfunnels, and Kartra.
Pros:
- Many inbuilt features
- Great user interface
- Unlimited number of pages, unlimited affiliates, and unlimited modules under each membership
Cons:
- Less number of design elements
- Kyvio only supports PayPal and Stripe as payment gateways
Pricing:
- Basic – $29/m
- Business – $69/m
- Pro – $149/m
Convertri
Convertri claims to be the world’s fastest funnel builder.
Pros:
- 400+ Templates
- Great page load speed
- Affordable pricing
- Shopping Cart
Cons:
- Fewer features compared to Clickfunnels
Pricing:
- Annual Plan – $75 per month
- Monthly Plan – $99 per month
Conclusion
As you can see, there are plenty of Clickfunnels alternatives, which can help you create landing pages and marketing funnels.
Here’s an overview of all the tools we’ve mentioned in this article:
- Unbounce – Best option for small businesses
- Leadpages – Great landing page builder with the ability to create a website
- Instapage – Best landing page builder to scale
- GetResponse – Best all-in-one solution
- Wishpond – All-in-one marketing platform for small business
- Keap – CRM with advanced marketing features
- HubSpot – Most professional all-in-one marketing platform
- GrooveFunnels – Most similar to Clickfunnels
- LandingI – Great landing page builder
- Pagewiz – Simple landing page builder
- Kartra – Similar to Clickfunnels
- OptimizePress – Best for WordPress users
- SamCart – Best for checkout pages
- Kyvio – Simple solution to build marketing funnels
- Convertri – Best page load speed
