Do you want to sell on Amazon and start with a massive competitive advantage?
Sure you do.
Selling on Amazon is GREAT. Yet, there are lots of hurdles that sellers have to face every day.
For example, other vendors might change the content of your listing and you can't do anything about that.
How frustrating is that?
If you fail to master all these challenges properly, they will slow down the growth of your business for months.
Fortunately, Amazon provides a service to help you. Amazon Brand Registry.
In this post, you'll learn how to benefit from Amazon Brand Registry, what you need to use it, and finally, how to apply for it.
Let's dive right in.
In fact, Amazon Brand Registry is a program to inform Amazon about which brands (trademarks) you own.
It's just that simple.
If you enroll your brand, you'll be able to report several forms of violations to Amazon.
Furthermore, you've access to advanced marketing features like A+ Content or Amazon Storefronts.
Using A+ Content, you can add more media formats to your listing.
For example, you can include images to your product descriptions or upload a video to your listing.
Here's how it looks like:
Amazon Storefronts allow you to list all your products in your own "store".
Here’s an example of a storefront:
Perhaps you've seen something like this before, haven't you?
Two major advantages come with Amazon Brand Registry:
These are the two main benefits.
But, if you want to go one step further and really protect your business, you should try Helium 10's operations tools.
Here's a brief overview of them:
New product launches involve risks. Coupon fraudsters can buy up your whole inventory for free and you'll lose all your inventory and money.
Inventory Protector prevents this worst-case scenario. Check it out here.
Alerts notifies you 24/7 if one of your competitors wants to hijack your listing. This allows you to react immediately and prevent yourself from losing a lot of sales and money. Check it out here.
If Amazon damages or loses your products, they've to refund you the money.
This process is usually quite time-consuming. Yet, Refund Genie makes it incredibly easy to get your money back fast.
I highly recommend checking out all Helium 10 tools here.
However, there are many more benefits to Amazon Brand Registry. Here's everything important:
Besides being able to protect your brand, one of the most important benefits is that you can add video content to your listing.
Video content can improve conversion rates by up to 144%.
Imagine if you had to choose between two products.
Which one would you choose?
The one with the video or the one without video?
For sure you will buy the one with the video.
The exact requirements differ by country. I highly recommend checking out all country-specific requirements here:
Regardless of the country, there are some basic requirements you always need to fulfill:
Here's an example of a text-based and image-based mark:
If you don't have a trademark yet, head over to this site and apply for one.
Here's what you need to do to register your brand:
Head over to Amazon's Brand Registry site:
Click on "Sign in" and choose a country:
Sign in with your Amazon account:
Amazon now guides you through the following stages:
Once you've done all of this, you've to wait for the validation. This usually takes 2-10 days.
Amazon then sends a code to the registered trademark office (to the contact you've provided in your application).
What you have to do is to reach out to the registered trademark office and tell them that they have to forward this email back to you.
Once you received the email with the code, log in to the Amazon seller central, enter the respective Case ID, fill in the code, and submit it.
After all, you need to check whether Amazon approved your submission or not.
Here’s how to do that:
If you can see a unique identifier within your product listing (EAN, UPC), Amazon approved your submission.
On the other hand, if you see the Amazon Standard Identification Number (ASIN), your brand isn't enrolled yet.
If you’re able to use A+ Content, it’s also safe that your brand is enrolled.
You can call the Amazon Service Center and an account manager will tell you if your brand has been registered.
I recommend watching this short video by Dan Rodgers to learn more about the whole registration process:
In the end, here are the most common questions about Amazon Brand Registry. If you don't find your answer, tweet us @smartminded3.
For years, Amazon did not take action against intellectual property violations and vendors who sell counterfeit products.
Thus, there have been a lot of legal disputes between Amazon and some major brands.
Brand Registry is intended to work against this.
Yes, they can apply for Brand Registry since they meet the criteria mentioned above.
Yes, you need an active registered trademark in the country you sell your products to enroll for Brand Registry.
No, it doesn't help you to control who sells your products. Brand Registry also doesn't help you to control unauthorized resellers.
If you do everything correctly, Brand Registry should take about two weeks.
You can use this link to contact the Amazon Brand Registry support team.
If you want to update enrolled products, you should contact the support team via this link.
Yes, no matter what you sell on Amazon, it's worth it. If you're a brand owner you MUST apply for Brand Registry. The advantages that come with Brand Registry are so valuable that you don't want to miss them.
Sure, you can sell your products on Amazon without Brand Registry.
Amazon Brand Registry doesn’t cost you anything. Yet, you need an active registered trademark which costs you $200 to $500.
There’s no official database to check that.
But if a product meets one of the following criteria, you can be sure that it’s enrolled for Amazon Brand Registry:
Yes, you can enroll multiple Brands in Brand Registry.
You have to contact the seller support to delete your entry.
To summarize what you've learned, here're the most important things: